{"id":105848,"date":"2019-03-21T10:57:11","date_gmt":"2019-03-21T07:57:11","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/online-mobilya-satisi-son-3-yilda-yuzde-20-artti\/"},"modified":"2019-03-21T10:57:13","modified_gmt":"2019-03-21T07:57:13","slug":"online-mobilya-satisi-son-3-yilda-yuzde-20-artti","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/online-mobilya-satisi-son-3-yilda-yuzde-20-artti\/","title":{"rendered":"Online mobilya sat\u0131\u015f\u0131 son 3 y\u0131lda y\u00fczde 20 artt\u0131"},"content":{"rendered":"

T\u00fcrkiye\u2019de e-ticaret siteleri \u00fczerinden yap\u0131lan mobilya sat\u0131\u015flar\u0131 son \u00fc\u00e7 y\u0131lda y\u00fczde 20 art\u0131\u015f g\u00f6sterdi ve online mobilya pazar\u0131 1 milyar 56 milyon dolar ciroya ula\u015ft\u0131. 2019 y\u0131l\u0131nda da T\u00fcrkiye\u2019de ve d\u00fcnyada online mobilya sat\u0131\u015flar\u0131ndaki bu art\u0131\u015f\u0131n s\u00fcrmesi bekleniyor.<\/p>\n

2018 y\u0131l\u0131nda d\u00fcnya genelinde e-ticaret siteleri \u00fczerinden yap\u0131lan mobilya sat\u0131\u015f\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 15 artarak 272 milyar dolara ula\u015ft\u0131. We Are Social ve HootSuite taraf\u0131ndan yay\u0131nlanan \u2019Digital Turkey 2019\u2019 raporuna g\u00f6re ise T\u00fcrkiye\u2019de son \u00fc\u00e7 y\u0131lda e-ticaret siteleri \u00fczerinden ger\u00e7ekle\u015fen mobilya sat\u0131\u015flar\u0131 y\u00fczde 20 oran\u0131nda artt\u0131 ve toplam hacim 1 milyar 56 milyon dolara ula\u015ft\u0131. 2019 y\u0131l\u0131nda da bu trendin devam etmesi beklenirken; sat\u0131\u015flar\u0131n T\u00fcrkiye\u2019de en az y\u00fczde 10 art\u0131\u015fla 1,5 milyar dolar, d\u00fcnyada ise y\u00fczde 10 art\u0131\u015fla 300 milyar dolar olmas\u0131 bekleniyor. Bu e\u011filimi izleyen ve mobilya sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilir bir pazar yeri olu\u015fturmay\u0131 hedefleyerek 2018 y\u0131l\u0131nda kurulan trendmobilya.com, e-ticarette sekt\u00f6rel b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmeyi, ticaret hacmini \u00fcretici ve t\u00fcketicelerin faydas\u0131na olacak \u015fekilde geli\u015ftirmeyi ama\u00e7l\u0131yor.<\/p>\n

“Mobilya sekt\u00f6r\u00fcnde e-ticaret fiziksel zorluklar\u0131 ortadan kald\u0131r\u0131yor”<\/p>\n

T\u00fcrkiye\u2019den 46 \u00fclkeye klasik mobilya ihracat\u0131 ger\u00e7ekle\u015ftiren Asortie Mobilya Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Erat ve sekt\u00f6rde 50 y\u0131ll\u0131k tecr\u00fcbeye sahip Mission Mobilya\u2019n\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Erhan \u015eahin taraf\u0131ndan kurulan trendmobilya.com, fiziksel sat\u0131\u015flarda ya\u015fanan sorunlar\u0131 ortadan kald\u0131rma iddias\u0131yla yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fc a\u00e7\u0131kland\u0131.<\/p>\n

E-ticaretin elektronikten g\u0131daya, giyimden ula\u015f\u0131ma kadar bir\u00e7ok alanda etkisini art\u0131rd\u0131\u011f\u0131na de\u011finen Murat Erat hedeflerini, “E-ticaret, bir\u00e7ok sekt\u00f6r i\u00e7in b\u00fcy\u00fck fayda sa\u011fl\u0131yor. Mobilya sekt\u00f6r\u00fcnde e-ticaretin \u00f6nemi hen\u00fcz d\u00fcnyadaki kadar fark edilmemi\u015f olsa da depolama s\u00fcre\u00e7lerindeki zorluklar ve s\u0131n\u0131rl\u0131 sergileme alanlar\u0131 gibi fiziki sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde e-ticaret b\u00fcy\u00fck \u00f6neme sahip. Binlerce se\u00e7ene\u011fi dijitale ta\u015f\u0131yarak fiziki s\u0131n\u0131rlar\u0131n olmad\u0131\u011f\u0131 bu d\u00fcnyada t\u00fcketicilere t\u00fcm \u00fcr\u00fcnleri g\u00f6r\u00fcp kar\u015f\u0131la\u015ft\u0131rma imkan\u0131 sa\u011flayarak, karar verme s\u00fcre\u00e7lerini daha konforlu hale getiriyoruz” \u015feklinde a\u00e7\u0131klad\u0131.<\/p>\n

“T\u00fcrk mobilyas\u0131 e-ihracat ile d\u00fcnyaya yay\u0131lacak”<\/p>\n

2017 y\u0131l\u0131nda internet kullan\u0131c\u0131lar\u0131 aras\u0131nda al\u0131\u015fveri\u015fte online platformlar\u0131 tercih edenlerin oran\u0131 y\u00fczde 43 iken, 2018 y\u0131l\u0131nda bu oran y\u00fczde 67\u2019ye ula\u015ft\u0131\u011f\u0131n\u0131 belirten Erat, e-ticaret sitelerinin say\u0131s\u0131n\u0131n azalmas\u0131na ra\u011fmen kullan\u0131c\u0131 say\u0131s\u0131 ve ticaret hacminin artt\u0131\u011f\u0131na de\u011finerek, “T\u00fcrkiye\u2019de ve d\u00fcnyada internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 86\u2019s\u0131n\u0131n \u00fcr\u00fcn almadan \u00f6nce internette arama yapmas\u0131, e-ticaretin \u00fcr\u00fcn sunmaktaki \u00f6nemini g\u00f6zler \u00f6n\u00fcne seriyor. T\u00fcrk mobilyas\u0131 hali haz\u0131rda d\u00fcnyada b\u00fcy\u00fck ilgi g\u00f6r\u00fcyor. E-ticaret platformlar\u0131 sayesinde T\u00fcrk mobilyalar\u0131n\u0131 ula\u015f\u0131labilir k\u0131l\u0131p d\u00fcnyan\u0131n farkl\u0131 yerlerine e-ihracat yapmak m\u00fcmk\u00fcn”dedi.

\"Online <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00dcRK\u0130YE\u2019DEN 46 \u00dcLKEYE KLAS\u0130K MOB\u0130LYA \u0130HRACATI GER\u00c7EKLE\u015eT\u0130REN ASORT\u0130E MOB\u0130LYA Y\u00d6NET\u0130M KURULU BA\u015eKANI MURAT ERAT VE SEKT\u00d6RDE 50 YILLIK TECR\u00dcBEYE SAH\u0130P M\u0130SS\u0130ON MOB\u0130LYA\u2019NIN Y\u00d6NET\u0130M KURULU BA\u015eKANI ERHAN \u015eAH\u0130N TARAFINDAN KURULAN TRENDMOB\u0130LYA.COM, F\u0130Z\u0130KSEL SATI\u015eLARDA YA\u015eANAN SORUNLARI ORTADAN KALDIRMA \u0130DD\u0130ASIYLA YATIRIMLARINI S\u00dcRD\u00dcRD\u00dc\u011e\u00dc A\u00c7IKLANDI.<\/p>\n","protected":false},"author":1,"featured_media":105849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[21070,2929,2175,2588,1240,598,3480],"class_list":["post-105848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-online","tag-artti","tag-mobilya","tag-satisi","tag-son","tag-yilda","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/online-mobilya-satisi-son-3-yilda-yuzde-20-artti_44c9d42.jpg?fit=1000%2C632","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-rxe","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/105848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=105848"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/105848\/revisions"}],"predecessor-version":[{"id":105851,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/105848\/revisions\/105851"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/105849"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=105848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=105848"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=105848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}