Turkcell\u2019in, Huawei i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi dijital performans \u00f6l\u00e7\u00fcm projesi Londra\u2019dan birincilik \u00f6d\u00fcl\u00fc ald\u0131. Telekomda M\u00fc\u015fteri Deneyimi Y\u00f6netimi Zirvesi etkinli\u011finde Turkcell\u2019e \u2019En \u0130yi ROI (Yat\u0131r\u0131m\u0131n Geri D\u00f6n\u00fc\u015f\u00fc) \u00d6rne\u011fi\u2019 \u00f6d\u00fcl\u00fc verildi.<\/p>\n
\u00c7inli teknoloji \u015firketi Huawei ile yapt\u0131\u011f\u0131 i\u015fbirli\u011fi ile d\u00fcnyan\u0131n ilk dijital operat\u00f6r\u00fc Turkcell, uluslararas\u0131 alanda bir \u00f6d\u00fcl daha ald\u0131. D\u00fcnya genelinde 4 farkl\u0131 k\u0131tada yer alan 7 ofisiyle kapsaml\u0131 k\u00fcresel etkinlikler organize eden IQPC\u2019nin telekom sekt\u00f6r\u00fcnde gelenekselle\u015fen M\u00fc\u015fteri Deneyimi K\u00fcresel \u00d6d\u00fclleri\u2019nde, Turkcell bu sene birincilik \u00f6d\u00fcl\u00fc ald\u0131. 2005 y\u0131l\u0131ndan beri d\u00fczenlenen ve d\u00fcnyan\u0131n en prestijli m\u00fc\u015fteri deneyimi \u00f6d\u00fclleri olarak de\u011ferlendirilen CEM Global Telecom Awards\u2019\u0131n \u2019en iyi ROI \u00f6rne\u011fi\u2019 kategorisinde birincili\u011fin Turkcell\u2019e verilmesinde, Huawei ile y\u00fcr\u00fct\u00fclen proje etkili oldu. \u0130ki \u015firket g\u00fc\u00e7lerini birle\u015ftirerek, sat\u0131\u015f kanallar\u0131n\u0131n performans \u00f6l\u00e7\u00fctlerini dijitalle\u015ftirdiler ve yeni bir performans takip sistemi kurdular. Turkcell, hizmetleriyle dijitalle\u015fmenin yan\u0131 s\u0131ra saha sat\u0131\u015f yap\u0131lanmas\u0131n\u0131 ve performans \u00f6l\u00e7\u00fctlerinin takibini de dijitalle\u015ftirdi.<\/p>\n
Londra\u2019dan gelen \u00f6d\u00fcl\u00fcn ard\u0131ndan a\u00e7\u0131klama yapan Huawei\u2019nin Turkcell\u2019den Sorumlu Sat\u0131\u015f Direktor\u2019\u00fc Charles Wang, de\u011ferlendirmesinde: “Huawei\u2019nin katk\u0131 sa\u011flamaya, sa\u011fl\u0131k ve b\u00fcy\u00fcmeye odaklanan CEI modelinin, Turkcell\u2019in perakende y\u00f6netimini optimize etmesine yard\u0131mc\u0131 olmas\u0131 bizim i\u00e7in zevktir. Turkcell\u2019in dijital d\u00f6n\u00fc\u015f\u00fcmdeki \u00e7ok ak\u0131ll\u0131 bir stratejiyle ilerledi\u011fini g\u00f6r\u00fcyoruz. Stratejik ortak olarak Huawei, birlikte yenilik\u00e7i bir yakla\u015f\u0131m elde etmek i\u00e7in yaln\u0131zca ekipman de\u011fil, ayn\u0131 zamanda i\u015f \u00e7\u00f6z\u00fcmleri de sunar. Gelecekte Turkcell ile teknoloji-i\u015f anlaminda t\u00fcmle\u015fik servis hizmetleri ile daha fazlas\u0131 i\u00e7in \u00e7aba g\u00f6sterebiliriz” dedi.<\/p>\n
“K\u00fcresel \u00f6d\u00fcllerle her y\u0131l daha iyisini hedefliyoruz”<\/p>\n
\u00d6d\u00fcl hakk\u0131nda de\u011ferlendirmelerini yapan Turkcell Sat\u0131\u015f Zekas\u0131 ve Performans Y\u00f6netimi Direkt\u00f6r\u00fc \u015eebnem Mengen, \u015funlar\u0131 s\u00f6yledi: “2017 y\u0131l\u0131nda ba\u015flay\u0131p 2018 y\u0131l\u0131nda tamamlad\u0131\u011f\u0131m\u0131z Turkcell ma\u011fazalar\u0131m\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc ile u\u00e7tan uca dijital ma\u011fazalara sahip olduk. Ma\u011fazalar\u0131m\u0131z\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken sadece m\u00fc\u015fteri ve bayi taraf\u0131nda d\u00f6n\u00fc\u015fmekle kalmad\u0131k. Ayn\u0131 zamanda sat\u0131\u015f kanal\u0131m\u0131z\u0131n performans \u00f6l\u00e7\u00fctlerini de dijitalle\u015ftirerek \u2019B\u00fcy\u00fck Veri\u2019ye dayal\u0131 bir performans takibi sistemi kurduk. Performans \u00f6l\u00e7\u00fcm\u00fcn\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc, Network ve Terminal taraf\u0131nda \u00f6nemli i\u015flere imza att\u0131\u011f\u0131m\u0131z i\u015f orta\u011f\u0131m\u0131z Huawei\u2019in Retail analitik ekiplerinin deste\u011fiyle ger\u00e7ekle\u015ftirdik. Perakende kanal skoru olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu sistemde i\u015f ortaklar\u0131m\u0131z\u0131 360 derece de\u011ferlendirdik. \u0130\u015f ortaklar\u0131m\u0131z\u0131n ger\u00e7ekle\u015fen sat\u0131\u015flar\u0131 \u00fczerinden de\u011ferlendirildi\u011fi bir sistemden, sat\u0131\u015f\u0131n yan\u0131nda ne kadar \u2019kaliteli\u2019 bir operasyon y\u00f6netti\u011fi, i\u015f orta\u011f\u0131n\u0131n kendisini ve Turkcell\u2019i ne kadar \u2019b\u00fcy\u00fctt\u00fc\u011f\u00fc\u2019 ve bulundu\u011fu lokasyondaki \u2019potansiyelini\u2019 ne derece kulland\u0131\u011f\u0131n\u0131 da \u00f6l\u00e7\u00fcmleyen bir dijital skorlamaya ge\u00e7i\u015f yapt\u0131k. Yeni i\u015f orta\u011f\u0131 performans takip sistemimiz sayesinde, saha ekiplerimiz de i\u015f ortaklar\u0131m\u0131z da i\u015flerini \u2019katk\u0131\u2019, \u2019kalite\u2019 ve \u2019b\u00fcy\u00fcme\u2019 gibi perakende sekt\u00f6r\u00fc i\u00e7in kritik ba\u015fl\u0131klar alt\u0131nda takip edebiliyor ve gerekli aksiyonlar\u0131 alabilyorlar. Huawei ile y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz bu \u00e7al\u0131\u015fmam\u0131z\u0131 prestijli bir \u00f6d\u00fclle ta\u00e7land\u0131rmaktan dolay\u0131 gururluyuz”.<\/p>\n","protected":false},"excerpt":{"rendered":"
TURKCELL SATI\u015e ZEKASI VE PERFORMANS Y\u00d6NET\u0130M\u0130 D\u0130REKT\u00d6R\u00dc \u015eEBNEM MENGEN, “HUAWE\u0130 \u0130LE Y\u00dcR\u00dcTT\u00dc\u011e\u00dcM\u00dcZ BU \u00c7ALI\u015eMAMIZI PREST\u0130JL\u0130 B\u0130R \u00d6D\u00dcLLE TA\u00c7LANDIRMAKTAN DOLAYI GURURLUYUZ” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":118422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[1075,13550,28742,1553,1324,28741],"class_list":["post-118421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-aldi","tag-birincilik","tag-londradan","tag-odulu","tag-projesi","tag-turkcell-huawei"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/turkcell-huawei-projesi-londradan-birincilik-odulu-aldi_9b05249.jpg?fit=1000%2C760","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-uO1","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/118421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=118421"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/118421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/118422"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=118421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=118421"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=118421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}