T\u00fcrk ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fc, sekt\u00f6r\u00fcn en \u00f6nemli ithalat\u00e7\u0131lar\u0131ndan biri olan \u0130ngiltere\u2019ye 21 firma ile \u00e7\u0131karma yapt\u0131. \u0130ngiltere\u2019nin toplam ithalat\u0131ndan T\u00fcrkiye\u2019nin ald\u0131\u011f\u0131 pay\u0131n y\u00fczde 6 oldu\u011funu belirten Ev ve Mutfak E\u015fyalar\u0131 Sanayicileri ve \u0130hracat\u00e7\u0131lar\u0131 Derne\u011fi (EVS\u0130D) Ba\u015fkan\u0131 Burak \u00d6nder, Ticaret Bakanl\u0131\u011f\u0131 deste\u011fiyle yapt\u0131klar\u0131 UR-GE faaliyeti sayesinde 60\u2019a yak\u0131n \u0130ngiliz firma ile temasa ge\u00e7tiklerini ve T\u00fcrkiye\u2019yi daha iyi bir \u015fekilde anlatt\u0131klar\u0131n\u0131 s\u00f6yledi. \u00d6nder, “\u0130ngiltere\u2019de ihtiyac\u0131m\u0131z olan \u015fey kendimizi ifade etmek. Bir\u00e7ok \u00fcr\u00fcn\u00fc \u00c7in\u2019den \u00e7ok daha uyguna verebiliyoruz. \u015eu anda en b\u00fcy\u00fck rakibimiz \u00c7in” dedi.<\/p>\n
T\u00fcrk ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fc, Ev ve Mutfak E\u015fyalar\u0131 Sanayicileri ve \u0130hracat\u00e7\u0131lar\u0131 Derne\u011fi (EVS\u0130D) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde 18 \u00fclkedeki 33\u2019\u00fcnc\u00fc etkinli\u011fini \u0130ngiltere\u2019ye ger\u00e7ekle\u015ftirdi. Ur-Ge \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda Londra ve Birmingham\u2019da \u0130ngiltere\u2019deki en \u00f6nemli al\u0131c\u0131larla bulu\u015fan sekt\u00f6r temsilcileri, yeni i\u015f ba\u011flant\u0131lar\u0131 ve daha y\u00fcksek ihracat hedefleri ile T\u00fcrkiye\u2019ye geri d\u00f6nd\u00fc.<\/p>\n
Ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcnde \u0130ngiltere\u2019ye T\u00fcrkiye\u2019den ilk defa bir heyet geldi\u011fini belirten EVS\u0130D Ba\u015fkan\u0131 Burak \u00d6nder, Ticaret Bakanl\u0131\u011f\u0131 deste\u011fiyle 21 T\u00fcrk firmas\u0131n\u0131n \u0130ngiltere\u2019deki 60 firman\u0131n sat\u0131n almac\u0131lar\u0131 ve y\u00f6neticileri ile bir araya geldi\u011fini s\u00f6yledi.<\/p>\n
\u0130ngiltere\u2019deki pay\u0131m\u0131z y\u00fczde 6<\/p>\n
\u0130ngiltere\u2019nin ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcndeki ithalat\u0131n\u0131n 4 milyar dolar oldu\u011funu kaydeden \u00d6nder, “Biz T\u00fcrkiye olarak bundan y\u00fczde 6 pay al\u0131yoruz. \u0130ngiltere\u2019ye toplam 240 milyon dolar ihracat\u0131m\u0131z var. Toplam sekt\u00f6r ihracat\u0131m\u0131z\u0131n y\u00fczde 9\u2019u bu \u00fclkeye yap\u0131l\u0131yor. Bizim sekt\u00f6rde \u0130ngiltere pazar\u0131n\u0131 en \u00e7ok domine eden \u00fclke \u00c7in. Ard\u0131ndan 295 milyon dolarla Almanya ve sonra T\u00fcrkiye geliyor. \u0130ngiltere\u2019ye en \u00e7ok elektrikli ev \u00fcr\u00fcnleri, metal grubu, cam grubu ve plastik grubu sat\u0131yoruz” dedi.<\/p>\n
\u0130ngiltere\u2019de ya\u015fanan Brexit s\u00fcrecinin de buraya bir heyet d\u00fczenlemelerinde etkili oldu\u011funu anlatan \u00d6nder, “O s\u00fcre\u00e7 ger\u00e7ekle\u015firse f\u0131rsata \u00e7evirebilir miyiz, bunu g\u00f6rmek istedik. \u0130ngiltere ve Fransa pazarlar\u0131n\u0131 biraz tahrik etmemiz laz\u0131m. Burada m\u00fc\u015fteriye ula\u015fmak zor. Di\u011fer \u00fclkelerdeki fuarlara \u00e7ok fazla kat\u0131lm\u0131yorlar. Zaten g\u00fcn\u00fcm\u00fczde fuarlar sadece ileti\u015fim kurmak i\u00e7in var. Kart al kart ver sistemi… \u0130hracat\u0131m\u0131z\u0131 artt\u0131rmak i\u00e7in fuarlardan ba\u015fka yollara da ba\u015fvurmal\u0131y\u0131z. Bu anlamda yapt\u0131\u011f\u0131m\u0131z Ur-Ge faaliyetinin ve sekt\u00f6rel heyetlerin olumlu geri d\u00f6n\u00fc\u015fleri olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz” ifadelerini kulland\u0131.<\/p>\n
T\u00fcrkiye\u2019nin rakibi \u00c7in<\/p>\n
T\u00fcrkiye\u2019nin \u0130ngiltere pazar\u0131nda en \u00e7ok ihtiyac\u0131 olan \u015feyin kendisini ifade etmek oldu\u011funu belirten \u00d6nder, \u015funlar\u0131 anlatt\u0131: “\u00d6rne\u011fin, plastikte \u00fcr\u00fcn\u00fc \u00c7in\u2019den \u00e7ok daha uyguna verebiliyoruz. Biz de \u00fclke olarak \u00e7ok rekabet\u00e7iyiz ve bu pazarda tek rakibimiz \u00c7in. Ancak biraz daha kendimizi anlatmaya ve tan\u0131tmaya ihtiyac\u0131m\u0131z var. T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc ve rekabet\u00e7i bir sanayinin oldu\u011fu bilinmiyor. \u00c7o\u011fu zaman fuarlarda T\u00fcrk standlar\u0131na u\u011fram\u0131yorlar bile. Bunu de\u011fi\u015ftirmemiz gerekiyor”.<\/p>\n
Londra\u2019ya gelmeden 6-7 ay \u00f6nce sekt\u00f6rle ilgili \u00e7al\u0131\u015fmaya ba\u015flad\u0131klar\u0131n\u0131 ve ald\u0131klar\u0131 geri bildirimler sonras\u0131 Birmingham ve Londra olmak \u00fczere iki ayr\u0131 \u015fehir i\u00e7in faaliyet d\u00fczenlediklerini belirten \u00d6nder, “Gelmeden \u00f6nce pazar raporu al\u0131yoruz. Ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcnde trendler ne, hangi zincir marketler var, hangi renkler trend gibi ara\u015ft\u0131rmalar yap\u0131yoruz. Kat\u0131lan firmalar\u0131 da \u00f6nceden bilgilendiriyoruz” dedi.<\/p>\n
\u00d6nce ba\u015fvuran heyete kat\u0131l\u0131yor<\/p>\n
\u00d6nder, sekt\u00f6rel heyetlere kat\u0131l\u0131mc\u0131 say\u0131lar\u0131n\u0131 nas\u0131l belirlediklerine ili\u015fkin de \u015f\u00f6yle konu\u015ftu: “\u0130lk \u00e7\u0131karken b\u00fct\u00e7eleme yap\u0131yoruz ve 6 ay \u00f6nceden gelip yerimizi kiral\u0131yoruz. Sonra bu alanda ka\u00e7 firmal\u0131k yer oldu\u011funu tespit ediyoruz. Mesela 22-23 firmal\u0131k yer varsa 20 firma ile s\u0131n\u0131rl\u0131yoruz. \u00c7ok da pazarc\u0131 yeri gibi olmamas\u0131 gerekiyor. Ama sat\u0131\u015f \u00fclkesine g\u00f6re de de\u011fi\u015febiliyor. Baz\u0131 \u00fclkelerde 25 diyoruz, baz\u0131s\u0131nda 30… Firmalar\u0131 geldiklerinde memnun etmek de gerekli. Mesela Porto Riko\u2019ya gittiniz diyelim, orada 5 milyonluk n\u00fcfus var. E\u011fer siz buradan 40 firma ile giderseniz kar\u015f\u0131n\u0131za 10 firma ancak gelir. EVS\u0130D olarak sene ba\u015f\u0131ndan 1 y\u0131ll\u0131k plan\u0131m\u0131z\u0131 yap\u0131yoruz. Aral\u0131k ay\u0131nda bir sonraki y\u0131l\u0131n b\u00fct\u00fcn planlamas\u0131 bitmi\u015f oluyor. \u00d6rne\u011fin bizim Eyl\u00fcl ay\u0131nda Kanada\u2019da olaca\u011f\u0131m\u0131z \u015fimdiden bellidir. \u0130lk ba\u015fvuranlar heyette yer alabiliyor”.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK EV VE MUTFAK E\u015eYALARI SEKT\u00d6R\u00dc, EV VE MUTFAK E\u015eYALARI SANAY\u0130C\u0130LER\u0130 VE \u0130HRACAT\u00c7ILARI DERNE\u011e\u0130 (EVS\u0130D) \u00d6NC\u00dcL\u00dc\u011e\u00dcNDE 18 \u00dcLKEDEK\u0130 33’\u00dcNC\u00dc ETK\u0130NL\u0130\u011e\u0130N\u0130 \u0130NG\u0130LTERE’YE GER\u00c7EKLE\u015eT\u0130RD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":122648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[545,4733,40,12374,7135],"class_list":["post-122647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyuk","tag-cin","tag-mutfak","tag-rakip","tag-sektorunde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/mutfak-sektorunde-en-buyuk-rakip-cin_6fede9a.jpg?fit=1000%2C680","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-vUb","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/122647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=122647"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/122647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/122648"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=122647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=122647"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=122647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}