Teknosa Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ay\u015feg\u00fcl Bah\u00e7\u0131vano\u011flu, \u2018S\u00fcrd\u00fcr\u00fclebilir Markalar Konferans\u0131\u2019nda \u201c\u0130yi Perakende\u201d konulu panelde konu\u015fmac\u0131 oldu. Bah\u00e7\u0131vano\u011flu konu\u015fmas\u0131nda, perakende sekt\u00f6r\u00fcnde verimlilik ve kaynaklar\u0131n etkin kullan\u0131m\u0131 i\u00e7in dijitalle\u015fmenin ve omnichannel (\u00e7oklu kanal) stratejisinin rol\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izdi.<\/p>\n
Teknosa, iyi ya\u015fam\u0131 yeniden tasarlamak i\u00e7in \u00e7\u00f6z\u00fcmler, \u00fcr\u00fcnler, hizmetler sunan lider markalar\u0131n bir araya geldi\u011fi \u2018S\u00fcrd\u00fcr\u00fclebilir Markalar Konferans\u0131 2019\u2019da \u201c\u0130yi Perakende\u201d konulu panele kat\u0131l\u0131mc\u0131 oldu. Dijitalle\u015fme ile gelen s\u00fcrd\u00fcr\u00fclebilir perakendecili\u011fe de\u011finen Teknosa Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ay\u015feg\u00fcl Bah\u00e7\u0131vano\u011flu, omnichannel stratejisinin m\u00fc\u015fteri beklentilerine g\u00f6re hizmet kalitesini ve h\u0131z\u0131n\u0131 art\u0131r\u0131rken; kaynaklar\u0131n verimli kullanma ve giderleri azaltmada \u00f6nemli bir rol\u00fc oldu\u011funu s\u00f6yledi.<\/p>\n
\u201cK\u00e2\u011f\u0131t kullan\u0131m\u0131n\u0131n azalt\u0131lmas\u0131 ve enerji tasarrufu sa\u011flanmas\u0131 i\u00e7in ad\u0131mlar at\u0131yoruz\u201d<\/p>\n
Teknosa olarak dijitalle\u015fmeyi tedarik zincirinden ba\u015flay\u0131p, \u00fcr\u00fcn\u00fcn son t\u00fcketiciye ula\u015fmas\u0131 ve sat\u0131\u015f sonras\u0131n\u0131 da kapsayacak \u015fekilde ele ald\u0131klar\u0131n\u0131 belirten Bah\u00e7\u0131vano\u011flu; \u201cT\u00fcrkiye\u2019nin en yayg\u0131n teknoloji perakendecisiyiz, 200\u2019\u00fcn \u00fcst\u00fcnde ma\u011faza ile hizmet veriyoruz. B\u00fcy\u00fck veriden kaynaklar\u0131n etkin kullan\u0131m\u0131 ve buradaki kazan\u0131mlar\u0131n \u00f6l\u00e7\u00fcmlenmesi i\u00e7in yararlanmak ajandam\u0131z\u0131n \u00f6nemli bir maddesi. \u0130\u015f s\u00fcre\u00e7lerinin dijitale ta\u015f\u0131nmas\u0131 ve ma\u011fazalar\u0131m\u0131zdaki uygulamalar\u0131n \u00e7arpan etkisi bu oranda y\u00fcksek oluyor. K\u00e2\u011f\u0131t kullan\u0131m\u0131n\u0131n azalt\u0131lmas\u0131 ve enerji tasarrufu sa\u011flanmas\u0131 i\u00e7in ad\u0131mlar at\u0131yoruz\u201d dedi.<\/p>\n
Teknosa.com\u2019un d\u00fcnya \u00e7ap\u0131nda bir e-ticaret platformu olan Hybris\u2019e ge\u00e7i\u015fini 2018\u2019de tamamlayan Teknosa, envanter y\u00f6netiminden lojistik s\u00fcre\u00e7lere kadar ekosistemi daha verimli hale getirerek, m\u00fc\u015fterilerine y\u00fczde 70 daha h\u0131zl\u0131, entegre ve kesintisiz bir online al\u0131\u015fveri\u015f deneyimi sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
TEKNOSA PAZARLAMA GENEL M\u00dcD\u00dcR YARDIMCISI AY\u015eEG\u00dcL BAH\u00c7IVANO\u011eLU, \u2018S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R MARKALAR KONFERANSI\u2019NDA \u201c\u0130Y\u0130 PERAKENDE\u201d KONULU PANELDE KONU\u015eMACI OLDU.<\/p>\n","protected":false},"author":1,"featured_media":124269,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3722,1552,16273,29503],"class_list":["post-124268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-anlatildi","tag-iyi","tag-perakende","tag-surecleri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/iyi-perakende-surecleri-anlatildi_61eed4b.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-wkk","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/124268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=124268"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/124268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/124269"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=124268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=124268"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=124268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}