Markalar\u0131n sosyal medya performans\u0131n\u0131 istatiksel verilere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi SocialBrands Nisan ay\u0131 sonu\u00e7lar\u0131n\u0131 yay\u0131nlad\u0131.<\/p>\n
SocialBrands verilerine g\u00f6re Nisan ay\u0131n\u0131n lider markas\u0131 18 Mart \u00c7anakkale Zaferi ve Zirve reklam filmi projeleriyle sosyal medyadaki kitlelere etkili bir \u015fekilde ula\u015fan T\u00fcrk Hava Yollar\u0131 oldu.<\/p>\n
Zirvede T\u00fcrk Hava Yollar\u0131, Netflix ve Madame Coco<\/p>\n
T\u00fcrk Hava Yollar\u0131, 1-31 Mart d\u00f6neminde sosyal medyada g\u00f6sterdi\u011fi y\u00fcksek performans ve i\u00e7eriklerle ba\u015far\u0131 SocialBrands Nisan ay\u0131 Top100 listesinin zirvesinde yer ald\u0131.<\/p>\n
Haz\u0131rlad\u0131\u011f\u0131 \u00c7anakkale Zaferi ve T\u00fcrkiye\u2019nin ilk g\u00f6rme engelli da\u011fc\u0131s\u0131 ve milli atleti Necdet Turhan\u2019\u0131n zirveye t\u0131rman\u0131\u015f hikayesinin anlat\u0131ld\u0131\u011f\u0131 i\u00e7erikleri takip\u00e7ileri ve kitlelerle bulu\u015fturan T\u00fcrk Hava Yollar\u0131 sosyal medyada y\u00fcksek be\u011feni toplad\u0131.<\/p>\n
Takip\u00e7ileri ile kurdu\u011fu \u00e7ift y\u00f6nl\u00fc ileti\u015fimi ba\u015far\u0131l\u0131 bir \u015fekilde s\u00fcrd\u00fcren Netflix T\u00fcrkiye listenin ikinci s\u0131ras\u0131nda yer al\u0131rken, \u00fc\u00e7\u00fcnc\u00fc olan Madame Coco da ay boyunca sosyal medyada g\u00f6sterdi\u011fi \u00fcst\u00fcn performans ile istikrarl\u0131 ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n
39 bin marka hesab\u0131ndan 1 milyon 810 bin ileti incelendi<\/p>\n
Markalar\u0131n performanslar\u0131n\u0131 30\u2019dan fazla kritere g\u00f6re de\u011ferlendiren ve sosyal medya takip ve analiz sistemi BoomSonar altyap\u0131s\u0131 \u00fczerinde \u00e7al\u0131\u015fan SocialBrands Nisan ay\u0131 Top 100 listesi haz\u0131rlan\u0131rken 39 bin 116 marka hesab\u0131ndan payla\u015f\u0131lan 1 milyon 810 bin ileti incelendi.<\/p>\n
1 milyar 159 milyon kullan\u0131c\u0131 etkile\u015fiminin incelendi\u011fi SocialBrands Nisan ay\u0131 listesinde bu ay ilk 10\u2019da yer alan di\u011fer markalar s\u0131ras\u0131yla Ziraat Bankas\u0131, \u0130nci Ak\u00fc, Mutlu Ak\u00fc, T\u00fcrkiye \u0130\u015f Bankas\u0131, Zen P\u0131rlanta, Yata\u015f ve \u0130GA \u0130stanbul Airport oldu.<\/p>\n
\u00d6ne \u00e7\u0131kan kampanyalar<\/p>\n
Bu ay markalar\u0131n 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc ve 18 Mart \u00c7anakkale Zaferi\u2019nin 104. y\u0131ld\u00f6n\u00fcm\u00fc ile ilgili iletileri \u00f6ne \u00e7\u0131kt\u0131. Pegasus Hava Yollar\u0131, Opet ve \u015eekerbank Kad\u0131nlar G\u00fcn\u00fc i\u00e7in haz\u0131rlad\u0131klar\u0131 reklam filmleri ile dikkat \u00e7eken di\u011fer markalar oldu.<\/p>\n
Kale Grubu, \u00c7anakkale Zaferi i\u00e7in haz\u0131rlad\u0131\u011f\u0131 reklam filminde piyano, viyolonsel ve keman gibi enstr\u00fcmanlar\u0131n kullan\u0131ld\u0131\u011f\u0131 \u00c7anakkale T\u00fcrk\u00fcs\u00fc\u2019n\u00fcn farkl\u0131 bir yorumuna yer verdi. T\u00fcrk Hava Yollar\u0131 \u00c7anakkale ismini verdi\u011fi u\u00e7a\u011f\u0131 ise ilk kez \u0130stanbul\u2019dan \u00c7anakkale\u2019ye u\u00e7u\u015f ger\u00e7ekle\u015ftirerek sosyal medyada b\u00fcy\u00fck be\u011feni toplad\u0131.<\/p>\n
SocialBrands verileri, T\u00fcrkiye\u2019nin en kapsaml\u0131 sosyal medya \u00f6d\u00fcllerinde kullan\u0131lacak<\/p>\n
BoomSonar ve Marketing T\u00fcrkiye i\u015f birli\u011fi ile ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019nin en kapsaml\u0131 sosyal medya \u00f6d\u00fclleri Social Media Awards Turkey\u2019in ana b\u00f6l\u00fcmlerinden birini SocialBrands Veri \u00d6d\u00fclleri b\u00f6l\u00fcm\u00fc olu\u015fturuyor.<\/p>\n
Yar\u0131\u015fman\u0131n ba\u015fvuru gerektirmeyen bu b\u00f6l\u00fcm\u00fcnde 1 Mart 2018 ile 1 Mart 2019 aras\u0131ndaki d\u00f6neme ait SocialBrands puanlar\u0131 incelenerek her kategorideki en ba\u015far\u0131l\u0131 markalar belirlenecek. Kazanan markalar ise 3 May\u0131s\u2019ta \u0130stanbul\u2019da ger\u00e7ekle\u015fecek g\u00f6rkemli \u00f6d\u00fcl t\u00f6reninde a\u00e7\u0131klanacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKALARIN SOSYAL MEDYA PERFORMANSINI \u0130STAT\u0130KSEL VER\u0130LERE G\u00d6RE DE\u011eERLEND\u0130REN SOSYAL MEDYA MARKA ENDEKS\u0130 SOC\u0130ALBRANDS N\u0130SAN AYI SONU\u00c7LARINI YAYINLADI.<\/p>\n","protected":false},"author":1,"featured_media":129809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[257,7008,1229,957,30237,759],"class_list":["post-129808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-hava","tag-medyada","tag-sosyal","tag-turk","tag-yollarinin","tag-zirve"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/sosyal-medyada-zirve-turk-hava-yollarinin_ba68236.jpg?fit=800%2C400","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-xLG","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/129808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=129808"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/129808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/129809"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=129808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=129808"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=129808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}