<\/p>\n\n\n\n
Medya okur yazarl\u0131\u011f\u0131 olan, yeni medya arg\u00fcmanlar\u0131n\u0131 bilen ve\nkullanan biri olarak sosyal medya analizi yapmak bizim i\u015fimizin do\u011fal\ngetirileri. \u0130\u015fin i\u00e7ine psiko-sosyal parametreler girse de o konuda da bir uzman\nolmasak da bunca y\u0131ll\u0131k birikimlerimiz, e\u011fitimlerimiz ile s\u00f6yleyecek s\u00f6zlerimiz\nvar. Multi-disipliner yakla\u015f\u0131m, y\u0131llard\u0131r savundu\u011fumuz ve \u00e7\u00f6z\u00fcmlemelerimizin\nmerkezinde hep kulland\u0131\u011f\u0131m\u0131z bir taktiktir.<\/p>\n\n\n\n
\u0130leti\u015fim en az iki ki\u015fi aras\u0131nda verilecek bir mesaj\u0131n\n\u00e7e\u015fitli yollar ile (konu\u015fma, medya, internet, telefon\u2026) bir ba\u015fka ki\u015fiye\nula\u015ft\u0131r\u0131lmas\u0131 ile ger\u00e7ekle\u015fir. <\/p>\n\n\n\n
Hemcinsim kad\u0131nlar, d\u00fcnyadaki en karma\u015f\u0131k canl\u0131lar bence de.\nYa\u015f ald\u0131k\u00e7a erkeklerin (istisnalar kaideyi bozmaz) ne kadar d\u00fcz mant\u0131kla,\nkad\u0131nlar\u0131n ise kafalar\u0131ndaki hesaplar ile (acaba hangi plan\u0131 uygulamaya\nkoyduklar\u0131 me\u00e7hul) hareket ettiklerini g\u00f6r\u00fcyorum. Adam\u0131n s\u00f6z\u00fc ne ise o iken,\nkad\u0131n\u0131n s\u00f6z\u00fcn\u00fc \u00e7\u00f6zmek i\u00e7in dekoder gerekir. Adam\u0131n verdi\u011fi mesaj d\u00fcz ve\nhedefine ula\u015f\u0131rken, kad\u0131n\u0131n mesaj\u0131nda alt metinler ile destan yazabilirsiniz.\nDolay\u0131s\u0131 ile hedefine ula\u015fmas\u0131 zaman al\u0131r. Ve b\u00f6ylece ileti\u015fim kazalar\u0131 ba\u015flar.\nAnla\u015f\u0131lmayan kad\u0131nd\u0131r, anlamayan ise adam!<\/p>\n\n\n\n
Bir kad\u0131n bir ba\u015fka kad\u0131nla anla\u015fmakta zorlan\u0131r. Hep iddia\netmi\u015fimdir ve hala bu d\u00fc\u015f\u00fcncedeyim: kad\u0131n\u0131n en b\u00fcy\u00fck d\u00fc\u015fman\u0131 yine kad\u0131nd\u0131r. \u00c7\u00fcnk\u00fc\nh\u0131rs, k\u0131skan\u00e7l\u0131k ve \u00e7ekememezlik kad\u0131n\u0131n geninden getirdi\u011fi do\u011fall\u0131kt\u0131r. E\u011fer\niki kad\u0131n dost g\u00f6r\u00fcn\u00fcyor ise bu uyumda mutlaka y\u00fczdelik hesab\u0131 yapmak gerekir. \u00c7\u00fcnk\u00fc\ndiyalogda kesin biri bask\u0131n di\u011feri pasiftir. Baz\u0131 diyaloglarda bu dengeler\nde\u011fi\u015febilir fakat genelde bask\u0131n hep bask\u0131n, pasif hep pasiftir. Bask\u0131n\ntatminsiz, pasif tatminsizin onaylay\u0131c\u0131s\u0131d\u0131r. Asl\u0131nda iki ki\u015filik bu diyalog\nbask\u0131n olan\u0131n de\u015farj \u00fcnitesidir. Bu diyalo\u011fa \u00fc\u00e7\u00fcnc\u00fc ve daha fazla di\u015fi girer ve\ndenge de\u011fi\u015fmeye ba\u015flar ise bask\u0131n karakterden her \u015feyi bekleyebilirsiniz.\n\u0130ktidar\u0131 elinde tutmak i\u00e7in her \u015fey mubaht\u0131r \u00e7\u00fcnk\u00fc ona g\u00f6re. Siz farkl\u0131\nd\u00fc\u015f\u00fcn\u00fcyor olabilirsiniz ya da ya\u015fad\u0131klar\u0131n\u0131z daha farkl\u0131 tecr\u00fcbeler olabilir\nama g\u00fcvenin bana b\u00fct\u00fcn diyaloglarda ortak payda eninde sonunda bu basit form\u00fcle\nindirgeniyor.<\/p>\n\n\n\n
Medya pop\u00fclaritesi, herkesin tan\u0131nma iste\u011fi, \u00fcnl\u00fc olma\ndile\u011fi sanal alemde baya\u011f\u0131 h\u0131zl\u0131 ger\u00e7ekle\u015febiliyor. \u201cSoap opera\u201d \u015f\u00f6hretler ya\nda kad\u0131n\/erkek be\u011fenilme, takdir edilme d\u00fcrt\u00fcs\u00fcn\u00fc Dr. Ender Sara\u00e7 harika bir\ntespit ile \u00f6zetlemi\u015f kendi sosyal medya hesab\u0131nda. \u201cBir kad\u0131n s\u00fcrekli g\u00fczelli\u011fini, bir erkek yak\u0131\u015f\u0131kl\u0131l\u0131\u011f\u0131n\u0131 s\u0131k s\u0131k\nvurguluyorsa ve bunu herkese g\u00f6stermek, payla\u015fmak istiyorsa, kendini iyi ama\u00e7\nd\u0131\u015f\u0131nda s\u00fcrekli te\u015fhir ediyorsa, hele m\u00fctevaz\u0131 g\u00f6r\u00fcn\u00fcp insanlardan \u00f6vg\u00fc almaya\n\u00e7al\u0131\u015f\u0131p asl\u0131nda egosunu beslemeye \u00e7al\u0131\u015f\u0131yorsa, kendini yararl\u0131 konularda\ngeli\u015ftirmek yerine d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fcyle u\u011fra\u015f\u0131yorsa problem var. Biz kendimizi yaratmad\u0131\u011f\u0131m\u0131za\ng\u00f6re Allah\u2019\u0131n bi\u00e7imlendirdi\u011fi bir suretteyiz. Bize verilen her bir ekstra\n\u00f6zellik asl\u0131nda bu \u00f6zelli\u011fimizi ne kadar hay\u0131r y\u00f6n\u00fcnde kulland\u0131\u011f\u0131m\u0131z ile\ns\u0131nanmaktad\u0131r. Servetin, \u015f\u00f6hretin, mal\u0131n bir zekat\u0131 oldu\u011fu gibi fiziksel\ng\u00fczelli\u011fin de, yak\u0131\u015f\u0131kl\u0131l\u0131\u011f\u0131n da hay\u0131r y\u00f6n\u00fcnde kullan\u0131lmas\u0131 ve s\u00fcrekli te\u015fhir\nedilmemesi ve bu konuda ger\u00e7ekten m\u00fctevaz\u0131 olunmas\u0131 gerekir. Ne demi\u015f\natalar\u0131m\u0131z, servete bir k\u0131v\u0131lc\u0131m, g\u00fczelli\u011fe bir sivilce yeter. S\u00fcrekli d\u0131\u015f\ng\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fc s\u00fcsleyip sergileyen insanlar\u0131n belki de bir k\u0131sm\u0131n\u0131n ba\u015fka bir\ngeli\u015fmi\u015f \u00f6zelli\u011fi olmad\u0131\u011f\u0131ndan dolay\u0131 bu yolu se\u00e7tiklerine \u015fahit olmu\u015fumdur.\u201d<\/strong><\/p>\n\n\n\n \u015eimdi bir bak\u0131n sosyal mecralarda arkada\u015flar\u0131n\u0131z\u0131n,\ndostlar\u0131n\u0131z\u0131n payla\u015f\u0131mlar\u0131na: <\/p>\n\n\n\n Sizi kendi motivasyon kayna\u011f\u0131 olarak kullananlar kimler? <\/p>\n\n\n\n Sizin payla\u015f\u0131mlar\u0131na \u00f6vg\u00fcler ya\u011fd\u0131rd\u0131\u011f\u0131n\u0131z arkada\u015f\u0131n\u0131z\/dostunuz\nsizin payla\u015f\u0131mlar\u0131n\u0131za nas\u0131l yakla\u015f\u0131yor? \u00d6vg\u00fc, tebrik, destek\u2026 var m\u0131, yoksa\n\u00fcst perdeden bir bak\u0131\u015f m\u0131 sergileniyor?<\/p>\n\n\n\n S\u00fcrekli payla\u015f\u0131mlar\u0131nda ula\u015f\u0131lamayan, \u00f6zenilen bir ya\u015fam m\u0131\nsergiliyor.<\/p>\n\n\n\n S\u00fcrekli ba\u015far\u0131lar m\u0131 sergiliyor?<\/p>\n\n\n\n S\u00fcrekli \u00fcnl\u00fc s\u00f6zler mi payla\u015f\u0131yor?<\/p>\n\n\n\n S\u00fcrekli kendini mi hakl\u0131 \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yor?<\/p>\n\n\n\n Fotograf filitreleri ile kendini olmad\u0131\u011f\u0131 bir \u015fekilde\nbe\u011feniye mi a\u00e7\u0131yor? De\u011ferlendirme parametreleri \u00e7ok. Siz kendinizinkini\nbelirleyin.<\/p>\n\n\n\n \u0130leti\u015fim (yukar\u0131da belirtti\u011fim \u00fczere) en az iki ki\u015fi\naras\u0131nda olur. \u0130leti\u015fim materyalleri farkl\u0131la\u015fabilir. \u015eimdi siz d\u00fc\u015f\u00fcn\u00fcn, sizin\nileti\u015fim ucunuzda kimler var? \u0130leti\u015fim sisteminizin d\u00f6ng\u00fcs\u00fc ak\u0131c\u0131 olarak\nger\u00e7ekle\u015fiyor mu? <\/p>\n\n\n\n Yeni medya ileti\u015fiminde sistem t\u0131kan\u0131kl\u0131\u011f\u0131na yer yok. Sistem\nak\u0131c\u0131 bir \u015fekilde \u00e7al\u0131\u015fmak zorunda. \u00c7\u00fcnk\u00fc her \u015fey dijital ortamda\nger\u00e7ekle\u015fiyor. \u0130nternet \u00e7a\u011f\u0131n\u0131n bir sonucu olarak bilgi kirlili\u011fi i\u00e7inde nas\u0131l do\u011fru\nbilgiye ula\u015fma kriterleri varsa, yeni medya ya\u015fant\u0131n\u0131zda da payla\u015f\u0131mlar\u0131n\ndilini anlama kriterleri var. Bir nevi v\u00fccut dili bu payla\u015f\u0131mlar. \u015eimdi d\u00f6n\u00fcp\nkendinize bir bak\u0131n, kendi ya\u015fam\u0131n\u0131zdaki yeni medya kriterlerini \u015f\u00f6yle bir\ng\u00f6zden ge\u00e7irin ve payla\u015f\u0131m kirlili\u011fi i\u00e7inde her \u015feye inanmay\u0131n. \u00c7\u00fcnk\u00fc\ng\u00f6r\u00fclenler birer yan\u0131lsama. Hepsi bir s\u00fczge\u00e7ten ge\u00e7erek size sunuluyor. Hayat\u0131n\u0131zdaki\ns\u00f6zde m\u00fctevaz\u0131lar\u0131 ke\u015ffedin ve kimsenin piyonu olmay\u0131n.<\/p>\n\n\n\n Dostlukla\u2026 <\/p>\n\n\n\n Zeliha Bedir<\/p>\n","protected":false},"excerpt":{"rendered":" Medya okur yazarl\u0131\u011f\u0131 olan, yeni medya arg\u00fcmanlar\u0131n\u0131 bilen ve kullanan biri olarak sosyal medya analizi yapmak bizim i\u015fimizin do\u011fal getirileri. \u0130\u015fin i\u00e7ine psiko-sosyal parametreler girse de o konuda da bir uzman olmasak da bunca y\u0131ll\u0131k birikimlerimiz, e\u011fitimlerimiz ile s\u00f6yleyecek s\u00f6zlerimiz var. Multi-disipliner yakla\u015f\u0131m, y\u0131llard\u0131r savundu\u011fumuz ve \u00e7\u00f6z\u00fcmlemelerimizin merkezinde hep kulland\u0131\u011f\u0131m\u0131z bir taktiktir. \u0130leti\u015fim en az […]<\/p>\n","protected":false},"author":3,"featured_media":132846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,5,646,24],"tags":[30673,30672],"class_list":["post-132842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analiz","category-gundem","category-kose-yazilari","category-teknoloji","tag-medya-okur-yazarligi","tag-zeliha-bedir"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/indir-1.jpg?fit=276%2C182","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-yyC","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/132842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=132842"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/132842\/revisions"}],"predecessor-version":[{"id":132847,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/132842\/revisions\/132847"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/132846"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=132842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=132842"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=132842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}