T\u00fcrk Telekom\u2019un dijital reklam sat\u0131n alma platformu Programattik, hizmet alan\u0131n\u0131 Rusya ba\u015fta olmak \u00fczere Ba\u011f\u0131ms\u0131z Devletler Toplulu\u011fu (BDT) \u00fclkeleri, Orta Do\u011fu ve K\u00f6rfez \u00fclkeleri ile \u00c7in\u2019i kapsayacak \u015fekilde geni\u015fletti. Yap\u0131lan anla\u015fma kapsam\u0131nda Programattik, Mail.Ru grubunun ve Aviasales\u2019in reklam alanlar\u0131n\u0131n T\u00fcrkiye\u2019deki tek sat\u0131\u015f temsilcisi oldu\u011fu kaydedildi.<\/p>\n
T\u00fcrk Telekom, yeni nesil programatik reklam sat\u0131n alma platformu Programattik ile hizmet alan\u0131n\u0131 geni\u015fletiyor. \u015eirketten yap\u0131lan a\u00e7\u0131klamada; uluslararas\u0131 alandaki i\u015f birlikleri ile T\u00fcrk firmalar\u0131n\u0131n d\u00fcnya pazarlar\u0131na a\u00e7\u0131lmas\u0131n\u0131 sa\u011flayan platform, son olarak Rus\u00e7a konu\u015fan \u00fclkelerin s\u0131k tercih edilen platformlar\u0131ndan Mail.Ru ve Aviasales\u2019in reklam alanlar\u0131n\u0131n T\u00fcrkiye\u2019deki sat\u0131\u015f haklar\u0131n\u0131 alarak bu konudaki tek yetkili oldu\u011fu bildirildi. BDT \u00fclkelerinde en \u00e7ok tercih edilen internet medya gruplar\u0131ndan biri olan Mail.Ru grubunun alt\u0131nda sosyal medya hizmeti veren Vkontakte, Ok.ru, Moy Mir ve bunun gibi farkl\u0131 alanlarda hizmet sa\u011flayan bir\u00e7ok \u00fcr\u00fcn\u00fc bulunuyor. Aviasales ise ayl\u0131k 10 milyon tekil kullan\u0131c\u0131 ve 50 milyon arama say\u0131s\u0131 ile b\u00f6lgenin en \u00e7ok tercih edilen u\u00e7ak bileti arama platformlar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n
\u00c7in\u2019de ise mikroblog sitesi Weibo, mesajla\u015fma uygulamas\u0131 Wechat, online video izleme platformu iQiyi, video payla\u015f\u0131m sitesi Youku gibi bilinen mecralara Programattik arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye\u2019den reklam verilebiliyor. Orta Do\u011fu ve K\u00f6rfez \u00fclkelerindeki yerel reklam temsilcileri ile yapt\u0131\u011f\u0131 anla\u015fmalar sayesinde platform, dijital reklam hizmetinin yan\u0131 s\u0131ra, b\u00f6lgeye ait GSM operat\u00f6rlerinin kullan\u0131c\u0131lar\u0131na k\u0131sa mesaj (SMS) ve e-posta g\u00f6nderimi de sa\u011flayabiliyor.<\/p>\n
T\u00fcrk Telekom Strateji, Planlama ve \u0130\u015f Geli\u015ftirme Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 F\u0131rat Yaman Er, “T\u00fcrkiye\u2019nin ileti\u015fim teknolojileri \u00f6nc\u00fcs\u00fc T\u00fcrk Telekom olarak, yeni nesil reklamc\u0131l\u0131k alan\u0131nda d\u00fcnyadaki programatik reklam teknolojisinin geli\u015fimini \u00f6ng\u00f6r\u00fcp Programattik\u2019i 3 y\u0131l \u00f6nce hizmete sunduk. Teknolojiden g\u00fc\u00e7 alan hizmetimiz ile dijital sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na yeni bir y\u00f6n vererek sekt\u00f6rde k\u0131sa s\u00fcrede b\u00fcy\u00fck bir ba\u015far\u0131 elde ettik” diye konu\u015ftu.<\/p>\n
Programattik\u2019in h\u0131zl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ifade eden Er, “Oda\u011f\u0131m\u0131zdaki \u00fclkelerin pop\u00fcler web siteleri ve yerel reklam temsilcileri ile yapm\u0131\u015f oldu\u011fumuz yurt d\u0131\u015f\u0131 reklam anla\u015fmalar\u0131 sayesinde BDT \u00fclkelerinin tamam\u0131 ile Orta Do\u011fu, K\u00f6rfez \u00fclkeleri ve \u00c7in gibi b\u00fcy\u00fck co\u011frafyalarda sosyal medya ileti\u015fimi de d\u00e2hil hedefli reklam g\u00f6sterimi yapabiliyoruz. Son olarak, i\u015f orta\u011f\u0131m\u0131z Eyula Marketing House ile birlikte yapm\u0131\u015f oldu\u011fumuz ticari anla\u015fmalar neticesinde Rusya\u2019n\u0131n pop\u00fcler dijital platformlar\u0131 Mail.Ru ve Aviasales\u2019in \u00fclkemizdeki reklam sat\u0131\u015f temsilcili\u011fini m\u00fcnhas\u0131ran alarak yurt d\u0131\u015f\u0131ndaki kapsam\u0131m\u0131z\u0131 ve eri\u015fimimizi daha da art\u0131rm\u0131\u015f bulunuyoruz. Bu iki \u00f6nemli platform ile i\u015f birli\u011fimiz, Rus\u00e7a konu\u015fan \u00fclkelerde etki alan\u0131m\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletmemizi sa\u011flayacak. Amac\u0131m\u0131z yurt d\u0131\u015f\u0131n\u0131 hedefleyen T\u00fcrk reklam verenlere, onlar\u0131 potansiyel m\u00fc\u015fterileri ile bulu\u015fturacak hizmeti daha etkin bir \u015fekilde sunmak” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK TELEKOM STRATEJ\u0130, PLANLAMA VE \u0130\u015e GEL\u0130\u015eT\u0130RME GENEL M\u00dcD\u00dcR YARDIMCISI FIRAT YAMAN ER, “T\u00dcRK\u0130YE\u2019N\u0130N \u0130LET\u0130\u015e\u0130M TEKNOLOJ\u0130LER\u0130 \u00d6NC\u00dcS\u00dc T\u00dcRK TELEKOM OLARAK, YEN\u0130 NES\u0130L REKLAMCILIK ALANINDA D\u00dcNYADAK\u0130 PROGRAMAT\u0130K REKLAM TEKNOLOJ\u0130S\u0130N\u0130N GEL\u0130\u015e\u0130M\u0130N\u0130 \u00d6NG\u00d6R\u00dcP PROGRAMATT\u0130K\u2019\u0130 3 YIL \u00d6NCE H\u0130ZMETE SUNDUK. TEKNOLOJ\u0130DEN G\u00dc\u00c7 ALAN H\u0130ZMET\u0130M\u0130Z \u0130LE D\u0130J\u0130TAL SATIN ALMA ALI\u015eKANLIKLARINA YEN\u0130 B\u0130R Y\u00d6N VEREREK SEKT\u00d6RDE KISA S\u00dcREDE B\u00dcY\u00dcK B\u0130R BA\u015eARI ELDE ETT\u0130K” D\u0130YE KONU\u015eTU.<\/p>\n","protected":false},"author":1,"featured_media":133027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[11757,16317,30578,6695,28765,122,2917,18733,17701,957],"class_list":["post-133026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-reklam","tag-alanini","tag-alma","tag-dijital","tag-genisletiyor","tag-hizmet","tag-platformu","tag-satin","tag-telekomun","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/turk-telekomun-dijital-reklam-satin-alma-platformu-hizmet-alanini-genisletiyor_38a44a1.jpg?fit=781%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-yBA","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/133026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=133026"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/133026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/133027"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=133026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=133026"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=133026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}