{"id":139549,"date":"2019-04-17T10:35:02","date_gmt":"2019-04-17T07:35:02","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/turk-tuketicileri-yilin-urunlerini-secti\/"},"modified":"2019-04-17T10:35:03","modified_gmt":"2019-04-17T07:35:03","slug":"turk-tuketicileri-yilin-urunlerini-secti","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/turk-tuketicileri-yilin-urunlerini-secti\/","title":{"rendered":"T\u00fcrk t\u00fcketicileri y\u0131l\u0131n \u00fcr\u00fcnlerini se\u00e7ti"},"content":{"rendered":"

T\u00fcrkiye\u2019de bu y\u0131l 4\u2019\u00fcnc\u00fc kez ger\u00e7ekle\u015ftirilen \u201cY\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc\u201d program\u0131 kapsam\u0131nda T\u00fcrk t\u00fcketicilerin oylar\u0131yla se\u00e7ilen \u00fcr\u00fcnler a\u00e7\u0131kland\u0131.<\/p>\n

44 \u00fclkede 4.5 milyar t\u00fcketiciye ula\u015fan ve T\u00fcrkiye\u2019de bu y\u0131l ise 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u2018Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc\u2019 program\u0131 kapsam\u0131nda T\u00fcrk t\u00fcketicilerin oylar\u0131yla se\u00e7ilen \u00fcr\u00fcnler, \u0130stanbul\u2019da d\u00fczenlenen \u00f6d\u00fcl t\u00f6reniyle a\u00e7\u0131kland\u0131.<\/p>\n

Ara\u015ft\u0131rma \u015firketi Nielsen\u2019in 4 bin 35 t\u00fcketiciyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015ferek yapt\u0131\u011f\u0131 anketler sonucunda kazanan \u00fcr\u00fcnlerin belirlendi\u011fi program kapsam\u0131nda; Unilever T\u00fcrkiye \u00fc\u00e7 \u00fcr\u00fcn\u00fcyle, \u015eenpili\u00e7 G\u0131da, P&G T\u00fcrkiye, Sanofi Sa\u011fl\u0131k \u00dcr\u00fcnleri, Generali Sigorta, Anadolu Sigorta ve Michelin Lastikleri ise birer \u00fcr\u00fcn\u00fcyle T\u00fcrk t\u00fcketicileri taraf\u0131ndan \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Son 24 ayda pazara \u00e7\u0131kan \u00fcr\u00fcnlerin kat\u0131ld\u0131\u011f\u0131 ve t\u00fcketicilerin \u00fcr\u00fcnleri albenisi, inovatif \u00f6zelli\u011fi ve performans\u0131na g\u00f6re de\u011ferlendirdi\u011fi program kapsam\u0131nda \u00f6d\u00fcl alan \u00fcr\u00fcnler, T\u00fcrk t\u00fcketicilerinin referans\u0131 olan \u2019Y\u0131l\u0131n se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc\u2019 (YS\u00dc) logosunu 1 y\u0131l boyunca t\u00fcm reklamlar\u0131nda, \u00fcr\u00fcn paketlerinde ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda kullanabilecek.<\/p>\n

Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc program\u0131n\u0131n \u00f6d\u00fcl t\u00f6reninde konu\u015fan CarrefourSA CRM ve Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6ner \u00c7elebi: “D\u00fcnyada 30 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir 44 \u00fclkede 4,5 milyar t\u00fcketiciye ula\u015fan ve \u00fclkemizde bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc d\u00fczenlenen “Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc” \u00d6d\u00fclleri\u2019nin perakende orta\u011f\u0131 olmaktan b\u00fcy\u00fck mutluluk duyuyoruz. Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc Program\u0131, ba\u015fta Fransa, \u0130talya veya \u0130spanya gibi Avrupa Birli\u011fi \u00fclkeleri olmak \u00fczere Frans\u0131z orta\u011f\u0131m\u0131z Carrefour\u2019un faaliyet g\u00f6sterdi\u011fi \u00fclkelerde uzun y\u0131llard\u0131r uygulan\u0131yor. T\u00fcrkiye perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc markas\u0131 olarak T\u00fcrkiye\u2019nin 53 \u015fehrinde toplam 596 marketimizle her g\u00fcn 500 binden fazla m\u00fc\u015fteriye g\u0131dadan elektroni\u011fe, tekstilden z\u00fccaciyeye kadar y\u00fcz binlerce \u00fcr\u00fcn ula\u015ft\u0131r\u0131yoruz. Sahip oldu\u011fumuz m\u00fc\u015fteri verisini, teknolojinin yard\u0131m\u0131yla al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re analiz edip kim, ne zaman hangi \u00fcr\u00fcn\u00fc tercih ediyor biliyoruz. B\u00f6ylece m\u00fc\u015fterilerimize \u00f6zel kampanyalarla markalar\u0131n sat\u0131\u015f hacmine katk\u0131 sa\u011fl\u0131yoruz. Dolay\u0131s\u0131yla s\u00fcregelen CRM analiz \u00e7al\u0131\u015fmalar\u0131m\u0131zla Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc Program\u0131\u2019na kat\u0131lan \u00fcr\u00fcnlerin, do\u011fru hedef kitlelere ula\u015ft\u0131r\u0131lmas\u0131nda k\u00f6pr\u00fc vazifesi g\u00f6r\u00fcyoruz. Son y\u0131llarda \u00f6nemi giderek artan inovasyon konusunda \u00e7al\u0131\u015fmalara imza atarak, bu programa ba\u015fvuruda bulunan markalara, yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131lar\u0131ndan \u00f6t\u00fcr\u00fc te\u015fekk\u00fcr ediyoruz.”<\/p>\n

\u201cY\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc\u201d program\u0131 kapsam\u0131ndaki T\u00fcketici \u0130novasyon \u00d6d\u00fcl\u00fc 2019\u2019da;<\/p>\n

Mobil Sigortac\u0131l\u0131k Uygulamalar\u0131 kategorisinde Anadolu Sigorta Sigortam Cepte, \u00d6ks\u00fcr\u00fck \u015eurubu kategorisinde Bisolnatur \u00d6ks\u00fcr\u00fck \u015eurubu, Ket\u00e7ap kategorisinde Calve Organik Ket\u00e7ap, Elde Bula\u015f\u0131k Y\u0131kama Deterjan\u0131 kategorisinde Fairy Saf & Temiz S\u0131v\u0131 Bula\u015f\u0131k Deterjan\u0131, Kasko kategorisinde Generali Sigorta Benim Kaskom, Et Soslar\u0131 kategorisinde Knorr Ac\u0131sso Ac\u0131 Soslar Serisi, \u00c7ay kategorisinde Lipton Extra Dem, Lastik kategorisinde Michelin CrossClimate+, Tavuk \u00dcr\u00fcnleri kategorisinde \u015eenpili\u00e7 Marinasyonlu \u00dcr\u00fcn Serisi T\u00fcrk t\u00fcketicileri taraf\u0131ndan se\u00e7ilerek \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen \u00fcr\u00fcnler oldu.

\"T\u00fcrk <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00dcRK T\u00dcKET\u0130C\u0130LER\u0130 YILIN \u00dcR\u00dcNLER\u0130N\u0130 SE\u00c7T\u0130<\/p>\n","protected":false},"author":1,"featured_media":139550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[12739,31637,957,8791,1798],"class_list":["post-139549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-secti","tag-tuketicileri","tag-turk","tag-urunlerini","tag-yilin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/turk-tuketicileri-yilin-urunlerini-secti_4567e1b.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-AiN","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/139549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=139549"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/139549\/revisions"}],"predecessor-version":[{"id":139552,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/139549\/revisions\/139552"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/139550"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=139549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=139549"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=139549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}