Coca-Cola \u0130\u00e7ecek\u2019in ana sponsorlar\u0131ndan biri oldu\u011fu Yerel Zincirler Bulu\u015fuyor Konferans\u0131 bu y\u0131l \u201cDe\u011fer\u201d temas\u0131yla 11. kez g\u0131da ve perakende sekt\u00f6r\u00fcn\u00fcn duayen isimlerini bir araya getirdi. Coca-Cola \u0130\u00e7ecek Kurumsal \u0130li\u015fkiler Direkt\u00f6r\u00fc Servet Y\u0131ld\u0131r\u0131m, “Yerel Zincirler Bulu\u015fuyor Konferans\u0131\u2019na 11 y\u0131ld\u0131r ana sponsor olarak destek veriyoruz. 10 \u00fclkede operasyonlar\u0131n\u0131 s\u00fcrd\u00fcren b\u00f6lgesel bir T\u00fcrk \u015firketi olarak en \u00f6nemli amac\u0131m\u0131z \u00fcr\u00fcnlerin hammadde tedarikinden t\u00fcketicilere ula\u015fana kadar s\u00fcren yolculu\u011funda, t\u00fcm payda\u015flar\u0131m\u0131z i\u00e7in de\u011fer olu\u015fturmak” dedi.<\/p>\n
G\u0131da ve perakende sekt\u00f6r\u00fcn\u00fcn duayen isimlerini 11. kez bir araya getiren Yerel Zincirler Bulu\u015fuyor (YZB) organizasyonu \u2018De\u011fer\u2019 temas\u0131yla 17-18 Nisan 2019 tarihlerinde Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlendi. Coca-Cola \u0130\u00e7ecek\u2019in ana sponsorlar\u0131 aras\u0131nda oldu\u011fu organizasyonda sekt\u00f6r\u00fcn gelecek hedefleri belirlendi. Bu y\u0131l 11. kez organizasyonun ana sponsorlar\u0131ndan biri olan Coca-Cola \u0130\u00e7ecek\u2019in Kurumsal \u0130li\u015fkiler Direkt\u00f6r\u00fc Servet Y\u0131ld\u0131r\u0131m, yerel zincirler ile \u00fcr\u00fcn ve hizmet sa\u011flay\u0131c\u0131lar aras\u0131nda i\u015fbirli\u011fi f\u0131rsatlar\u0131 sa\u011flayan Yerel Zincirler Bulu\u015fuyor\u2019un sekt\u00f6re \u00f6zel \u00e7\u00f6z\u00fcmler geli\u015ftirme ve katma de\u011fer sa\u011flama anlam\u0131nda \u00f6nemli bir platform oldu\u011funu s\u00f6yledi.<\/p>\n
Servet Y\u0131ld\u0131r\u0131m organizasyonda, Alt\u0131nba\u015f \u00dcniversitesi Rekt\u00f6r Yard\u0131mc\u0131s\u0131 ve Uygulamal\u0131 Bilimler Fak\u00fcltesi Dekan\u0131 Prof. Dr. Emre Alkin ile “Dalgal\u0131 Denizde Gemi Y\u00fczd\u00fcrme Sanat\u0131” oturumunda bir araya geldi. Panelde k\u00fcresel i\u015f d\u00fcnyas\u0131n\u0131n tehlikeli sular\u0131nda i\u015f adamlar\u0131n\u0131n nelere kar\u015f\u0131 tetikte olmas\u0131 gerekti\u011fi ve bekleyen f\u0131rsatlar, ekonomi tarihinden \u00f6rneklerle anlat\u0131ld\u0131.<\/p>\n
“\u00dclkemizin ekonomisine do\u011frudan ve dolayl\u0131 olarak katk\u0131 sa\u011fl\u0131yoruz”<\/p>\n
Servet Y\u0131ld\u0131r\u0131m, 10 \u00fclkede operasyonlar\u0131n\u0131 s\u00fcrd\u00fcren b\u00f6lgesel bir T\u00fcrk \u015firketi olan Coca-Cola \u0130\u00e7ecek\u2019in en \u00f6nemli amac\u0131n\u0131n; \u00fcr\u00fcnlerin hammadde tedarikinden t\u00fcketicilere ula\u015fana kadar s\u00fcren yolculu\u011funda, t\u00fcm payda\u015flar\u0131 i\u00e7in de\u011fer olu\u015fturmak oldu\u011funu s\u00f6yledi. Sorumlu bir kurumsal vatanda\u015f olarak daha iyi bir gelecek i\u00e7in faaliyet g\u00f6sterdikleri toplumlara fayda sa\u011flad\u0131klar\u0131n\u0131 vurgulayan Y\u0131ld\u0131r\u0131m, “T\u00fcrkiye\u2019de de 55 y\u0131ld\u0131r de\u011fer olu\u015fturuyoruz. \u00dclkemizin ekonomisine do\u011frudan ve dolayl\u0131 olarak katk\u0131 sa\u011fl\u0131yoruz. \u0130mkan oldu\u011fu \u00f6l\u00e7\u00fcde hammaddelerimizi yerel kaynaklardan tedarik ediyor, \u00fcr\u00fcnlerimizi \u00fclkemizdeki 10 fabrikam\u0131zda \u00fcretiyor, da\u011f\u0131t\u0131yor ve m\u00fc\u015fterilerimiz arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilerimizle bulu\u015fturuyoruz. Bu s\u00fcre\u00e7te tar\u0131mdan \u00fcretime, lojistikten ula\u015f\u0131ma kadar bir\u00e7ok farkl\u0131 sekt\u00f6rde istihdam ve katma de\u011fer sa\u011fl\u0131yor, direkt olarak 3 bin, dolayl\u0131 olarak ise 30 bin ki\u015fiye istihdam olu\u015fturuyoruz” dedi.<\/p>\n
Coca-Cola T\u00fcrkiye\u2019de de\u011fer sa\u011fl\u0131yor<\/p>\n
T\u00fcrkiye\u2019de 450 bine yak\u0131nn oktada t\u00fcketicilerle bulu\u015fan \u015firket ekonomiye katt\u0131\u011f\u0131 her 1 TL\u2019lik de\u011fer ile yakla\u015f\u0131k 10 TL tutar\u0131nda kazan\u00e7 sa\u011flarken, bir\u00e7ok farkl\u0131 sekt\u00f6r i\u00e7in katma de\u011fer olu\u015fturuyor. Kad\u0131nlar\u0131n sosyal ve ekonomik hayata kat\u0131l\u0131m\u0131na destek olmak amac\u0131yla y\u00fcr\u00fct\u00fclen K\u0131z Karde\u015fim projesi ile bug\u00fcne kadar 11 binden fazla kad\u0131na ula\u015f\u0131ld\u0131. Projeye dahil olan kad\u0131nlara giri\u015fimcilik, finans, bili\u015fim ve ileti\u015fim alanlar\u0131nda e\u011fitim olana\u011f\u0131 sunuldu. \u00c7evrenin korunmas\u0131 i\u00e7in daha az t\u00fcketerek daha \u00e7ok \u00fcretmeye odaklanan Coca-Cola \u0130\u00e7ecek, y\u00fcr\u00fctt\u00fc\u011f\u00fc iyile\u015ftirme projeleri ile bir litre \u00fcr\u00fcn \u00fcretmek i\u00e7in kulland\u0131\u011f\u0131 enerji ve suyu s\u00fcrekli azalt\u0131yor, daha hafif ve \u00e7evre dostu ambalajlama y\u00f6ntemleri \u00fczerinde yeni metotlar geli\u015ftiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
COCA-COLA \u0130\u00c7ECEK KURUMSAL \u0130L\u0130\u015eK\u0130LER D\u0130REKT\u00d6R\u00dc SERVET YILDIRIM, “YEREL Z\u0130NC\u0130RLER BULU\u015eUYOR KONFERANSI\u2019NA 11 YILDIR ANA SPONSOR OLARAK DESTEK VER\u0130YORUZ. 10 \u00dcLKEDE OPERASYONLARINI S\u00dcRD\u00dcREN B\u00d6LGESEL B\u0130R T\u00dcRK \u015e\u0130RKET\u0130 OLARAK EN \u00d6NEML\u0130 AMACIMIZ \u00dcR\u00dcNLER\u0130N HAMMADDE TEDAR\u0130K\u0130NDEN T\u00dcKET\u0130C\u0130LERE ULA\u015eANA KADAR S\u00dcREN YOLCULU\u011eUNDA, T\u00dcM PAYDA\u015eLARIMIZ \u0130\u00c7\u0130N DE\u011eER OLU\u015eTURMAK” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":140486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[3689,23364,19648,22640,1568,14217,16722,2436,4815,31773],"class_list":["post-140485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bulusuyor","tag-coca-cola","tag-gelecegine","tag-icecek","tag-isik","tag-konferansinda","tag-sektorun","tag-tuttu","tag-yerel","tag-zincirler"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/coca-cola-icecek-yerel-zincirler-bulusuyor-konferansinda-sektorun-gelecegine-isik-tuttu_22cb4a5.jpg?fit=480%2C383","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-AxT","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/140485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=140485"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/140485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/140486"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=140485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=140485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=140485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}