Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan, “Dijitalle\u015fen \u0130K-Duygular Nerede?” temas\u0131 alt\u0131nda ger\u00e7ekle\u015fen Secretcv HR Summit\u2019te konu\u015fmac\u0131 oldu. Konu\u015fmas\u0131nda perakendenin insan odakl\u0131 bir sekt\u00f6r oldu\u011funa vurgu yapan G\u00fcrcan; t\u00fcm \u00e7al\u0131\u015fanlar\u0131n yeni nesil perakendecili\u011fin gerektirdi\u011fi farkl\u0131 becerilere, yetkinliklere ve donan\u0131ma sahip olmas\u0131 i\u00e7in \u0130K s\u00fcre\u00e7lerinde de dijital ve fiziksel platformlar\u0131n birbirini destekleyecek, duygusal ba\u011f\u0131 g\u00fc\u00e7lendirecek \u015fekilde kullan\u0131lmas\u0131 gerekti\u011fine dikkat \u00e7ekti.<\/p>\n
Teknosa, Secretcv HR Summit\u2019te yeni nesil perakendecilikte d\u00f6n\u00fc\u015f\u00fcme u\u011frayan insan kaynaklar\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 kat\u0131l\u0131mc\u0131lar ile payla\u015ft\u0131. “Dijitalle\u015fen \u0130K – Duygular Nerede?” temas\u0131yla ger\u00e7ekle\u015fen zirvede Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan; \u201cM\u00fc\u015fterilerin ve m\u00fc\u015fterilere hizmet sunan binlerce \u00e7al\u0131\u015fan\u0131n ihtiya\u00e7lar\u0131n\u0131 bilmek, duygular\u0131n\u0131 anlamak ve onlarla duygusal ba\u011f kurmak yeni nesil perakendecili\u011fin kalbinde yat\u0131yor. M\u00fc\u015fterilerin al\u0131\u015fveri\u015fe ba\u015flad\u0131klar\u0131nda ilk olarak duygusal ba\u011f kurduklar\u0131 ve iyi deneyim ya\u015fad\u0131klar\u0131 markay\u0131 tercih etme oranlar\u0131 katbekat fazla. Biz bunu m\u00fc\u015fterilerimizin ve t\u00fcm payda\u015flar\u0131m\u0131z\u0131n kat\u0131l\u0131mlar\u0131n\u0131 sa\u011flayarak, fikirlerine de\u011fer verip kendimizi bu \u00e7er\u00e7evede s\u00fcrekli geli\u015ftirerek sa\u011flamaya \u00e7al\u0131\u015f\u0131yoruz. Ma\u011fazalar\u0131m\u0131z\u0131n \u201cDuygusal Perspektif\u201d ile y\u00f6netilmesini \u00f6nceliklerimizden biri yap\u0131yoruz. M\u00fc\u015fteri memnuniyetini farkl\u0131 kanallarda ve farkl\u0131 boyutlarda s\u00fcrekli takip ediyoruz\u201d dedi.<\/p>\n
\u0130K y\u00f6netiminde hibrit yakla\u015f\u0131m<\/p>\n
Konu\u015fmas\u0131nda teknoloji perakendecili\u011finde \u00e7oklu kanalda, kesintisiz deneyim i\u00e7in \u00e7al\u0131\u015fanlar\u0131n\u0131n s\u00fcrekli ve farkl\u0131 y\u00f6nlerinin geli\u015fimine odakland\u0131klar\u0131n\u0131 dile getiren G\u00fcrcan, \u201cSekt\u00f6rde ilk ve tek \u00e7al\u0131\u015fan akademisi olan Teknosa Akademi\u2019yi yeni nesil perakendecili\u011fin gerekliliklerine uygun olarak dijital ve fiziksel platformlar\u0131n birbirini destekleyece\u011fi ve duygusal ba\u011f\u0131 g\u00fc\u00e7lendirece\u011fi \u015fekilde yeniden tasarlad\u0131k. Teknosa Akademi alt\u0131nda \u015fu anda \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n da kat\u0131l\u0131m\u0131yla \u015fekillenen 5 temel e-geli\u015fim ve payla\u015f\u0131m kayna\u011f\u0131m\u0131z var. “E\u011fitim Platformu”, “TeknoTube” – sosyal video platformumuz, “TeknoBlog” – sosyal yay\u0131n\u0131m\u0131z, “e-Oryantasyon” ve \u201cTeknoS\u00f6zl\u00fck\u201d – \u015firket s\u00f6zl\u00fc\u011f\u00fcm\u00fcz. Ayr\u0131ca, \u00e7al\u0131\u015fanlar\u0131n mesleki, bireysel ve y\u00f6netsel yetkinliklerini geli\u015ftirmek amac\u0131yla \u201c\u0130\u00e7 E\u011fitmen\u201d e\u011fitim ve geli\u015fim program\u0131n\u0131 hayata ge\u00e7irdik. \u0130\u00e7 e\u011fitmenlerimiz, \u015firket i\u00e7inde belirledikleri ihtiya\u00e7lar do\u011frultusunda e\u011fitimlerini tasarl\u0131yorlar. E\u011fitimlerimizde dijital ve fiziksel kanallar\u0131 birbirini besleyecek \u015fekilde kullan\u0131yoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
TEKNOSA, SECRETCV HR SUMM\u0130T\u2019TE YEN\u0130 NES\u0130L PERAKENDEC\u0130L\u0130KTE D\u00d6N\u00dc\u015e\u00dcME U\u011eRAYAN \u0130NSAN KAYNAKLARI \u00c7ALI\u015eMALARINI KATILIMCILAR \u0130LE PAYLA\u015eTI.<\/p>\n","protected":false},"author":1,"featured_media":141115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[31861,3722,390,87,1543],"class_list":["post-141114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ik","tag-anlatildi","tag-nesil","tag-yeni","tag-yonetimi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/yeni-nesil-ik-yonetimi-anlatildi_0e7bafa.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-AI2","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/141114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=141114"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/141114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/141115"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=141114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=141114"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=141114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}