Markalar\u0131n sosyal medya performanslar\u0131n\u0131 istatistiksel verilere g\u00f6re \u00f6l\u00e7en sosyal medya marka endeksi SocialBrands, \u015eubat ay\u0131 listesini yay\u0131nland\u0131. 1-31 Ocak d\u00f6neminde sosyal medyada sergiledikleri y\u00fcksek performanslar\u0131 ile listenin ilk 3 s\u0131ras\u0131nda Madame Coco, Ziraat Bankas\u0131 ve \u0130nci Ak\u00fc yer ald\u0131.<\/p>\n
Markalar\u0131n sosyal medya performanslar\u0131n\u0131 30\u2019dan fazla istatistiksel kritere g\u00f6re de\u011ferlendiren SocialBrands, \u015eubat ay\u0131 listesinde zirvedeki marka Madame Coco oldu. Ev ve dekorasyon kategorisinde yer alan Madame Coco, \u00f6d\u00fcll\u00fc sosyal medya kampanyalar\u0131 ve hedef kitlesine uygun i\u00e7erikleri ile takip\u00e7ilerinden y\u00fcksek etkile\u015fim ald\u0131.<\/p>\n
SocialBrands \u015eubat Ay\u0131 Top 100 listesinin ikinci s\u0131ras\u0131nda Bankkart Combo iletilerinin ba\u015far\u0131l\u0131 performans\u0131 ile \u00f6ne \u00e7\u0131kan Ziraat Bankas\u0131 yer ald\u0131. \u00dc\u00e7\u00fcnc\u00fc s\u0131radaki \u0130nci Ak\u00fc ise Ocak ay\u0131 boyunca d\u00fczenledi\u011fi \u00f6d\u00fcll\u00fc kampanyalar\u0131n\u0131n yan\u0131 s\u0131ra, takip\u00e7ilerinin \u00e7ekti\u011fi nostaljik ara\u00e7 foto\u011fraflar\u0131ndan olu\u015fan \u201cNostalji K\u00f6\u015fesi\u201d ileti serisi ile ilgi g\u00f6rd\u00fc.<\/p>\n
35 bin marka hesab\u0131ndan 1,62 milyon ileti<\/p>\n
T\u00fcm sosyal medya kanallar\u0131nda 35 bin 957 marka hesab\u0131 taraf\u0131ndan payla\u015f\u0131lan toplam 1,62 milyon sosyal medya iletisi ve 1 milyar 44 milyon kullan\u0131c\u0131 etkile\u015fiminin incelendi\u011fi SocialBrands \u015eubat ay\u0131 listesinde bu ay ilk 10\u2019da yer alan di\u011fer markalar s\u0131ras\u0131yla Cinemaximum, T\u00fcrk Hava Yollar\u0131, FLO, Zen P\u0131rlanta, Enza Home, Ko\u00e7 Holding ve Yata\u015f oldu.<\/p>\n
Top 100\u2019de otomotiv sekt\u00f6r\u00fc \u00f6n plana \u00e7\u0131k\u0131yor<\/p>\n
Facebook, Twitter ve Instagram\u2019da en iyi performans\u0131 g\u00f6steren 100 markan\u0131n yer ald\u0131\u011f\u0131 SocialBrands Top 100 listesindeki en kalabal\u0131k sekt\u00f6r otomotiv oldu. \u015eubat ay\u0131nda SocialBrands Top 100 listesinde otomotiv toplam 17 marka ile yer ald\u0131. Listede yer alan otomotiv markalar\u0131; \u0130nci Ak\u00fc, FIAT T\u00fckiye, Mutlu Ak\u00fc, Peugeot, Honda T\u00fcrkiye, Ford T\u00fcrkiye, BMW T\u00fcrkiye, Mercedes-Benz T\u00fcrkiye, Yamaha Motor, Toyota T\u00fcrkiye, Volvo Car Turkey, Honda Motosiklet T\u00fcrkiye, Audi T\u00fcrkiye, KIA T\u00fcrkiye, Opel, Hyundai T\u00fcrkiye ve Nissan oldu.<\/p>\n
SocialBrands Veri \u00d6d\u00fclleri analiti\u011fi<\/p>\n
Marketing T\u00fcrkiye ve BoomSonar i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen sosyal medya \u00f6d\u00fclleri Social Media Awards Turkey\u2019in ana b\u00f6l\u00fcmlerinden birini SocialBrands Veri \u00d6d\u00fclleri b\u00f6l\u00fcm\u00fc olu\u015fturuyor.<\/p>\n
Yar\u0131\u015fman\u0131n ba\u015fvuru gerektirmeyen bu b\u00f6l\u00fcm\u00fcnde 1 Mart 2018 ile 1 Mart 2019 aras\u0131ndaki d\u00f6neme ait SocialBrands puanlar\u0131 incelenerek her kategorideki en ba\u015far\u0131l\u0131 markalar\u0131 belirleniyor.<\/p>\n
J\u00fcri \u00d6d\u00fclleri b\u00f6l\u00fcm\u00fcnde ise, marka ve ajanslar\u0131n y\u0131l boyunca ger\u00e7ekle\u015ftirdikleri projeler ile ba\u015fvuru yapabilecekleri Sosyal Medya Kampanyas\u0131, Ger\u00e7ek Zamanl\u0131 Kampanya, K\u00fc\u00e7\u00fck B\u00fct\u00e7eli B\u00fcy\u00fck \u0130\u015fler, Dijital PR \u00c7al\u0131\u015fmas\u0131 gibi 24 farkl\u0131 kategori bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
SOSYAL MEDYADA \u015eUBAT AYININ L\u0130DERLER\u0130 BELL\u0130 OLDU<\/p>\n","protected":false},"author":1,"featured_media":14231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[655],"tags":[7009,612,7010,7008,77,1229,82],"class_list":["post-14230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-dakika","tag-ayinin","tag-belli","tag-liderleri","tag-medyada","tag-oldu","tag-sosyal","tag-subat"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/sosyal-medyada-subat-ayinin-liderleri-belli-oldu_51a19d8.jpg?fit=800%2C400","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-3Hw","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/14230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=14230"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/14230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/14231"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=14230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=14230"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=14230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}