{"id":145240,"date":"2019-04-21T11:58:08","date_gmt":"2019-04-21T08:58:08","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/universiteliler-bizzkampuste-pazarlama-fikirlerini-yaristirdi\/"},"modified":"2019-04-21T11:58:10","modified_gmt":"2019-04-21T08:58:10","slug":"universiteliler-bizzkampuste-pazarlama-fikirlerini-yaristirdi","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/universiteliler-bizzkampuste-pazarlama-fikirlerini-yaristirdi\/","title":{"rendered":"\u00dcniversiteliler bizz@kamp\u00fcs\u2019te pazarlama fikirlerini yar\u0131\u015ft\u0131rd\u0131"},"content":{"rendered":"

\u00dcniversite \u00f6\u011frencilerinin kat\u0131ld\u0131\u011f\u0131 ve pazarlama fikirlerinin yar\u0131\u015ft\u0131\u011f\u0131 \u201cbizz@kamp\u00fcs\u201dte, \u201cAurora\u201d tak\u0131m\u0131n\u0131n \u00dclker Oneo i\u00e7in geli\u015ftirdi\u011fi proje birinci oldu.<\/p>\n

\u00dcniversitelerin 3. ve 4. s\u0131n\u0131f lisans\/y\u00fcksek lisans \u00f6\u011frencilerinin Y\u0131ld\u0131z Holding\u2019in at\u0131\u015ft\u0131rmal\u0131k \u015firketi pladis\u2019in be\u011fenilen markalar\u0131yla ilgili pazarlama fikirleri geli\u015ftirdikleri ve bu y\u0131l 8.\u2019si d\u00fczenlenen \u201cbizz@kamp\u00fcs\u201d yar\u0131\u015fmas\u0131nda \u00f6d\u00fcller sahiplerini buldu.<\/p>\n

\u00dcniversiteliler, hayal g\u00fc\u00e7lerini kullanarak pazarlama stratejileri olu\u015fturduklar\u0131 bizz@kamp\u00fcs yar\u0131\u015fmas\u0131nda bu y\u0131l \u201c\u00dclker Oneo\u201d i\u00e7in yar\u0131\u015ft\u0131. Yar\u0131\u015fmada; inovatif \u00fcr\u00fcn, tasar\u0131m, ambalaj, slogan, strateji ve ileti\u015fim plan\u0131ndan olu\u015fturduklar\u0131 projeleriyle yar\u0131\u015fan gen\u00e7lerin fikirlerini j\u00fcri \u00fcyeleri pladis IK Ba\u015fkan Yard\u0131mc\u0131s\u0131 Faruk G\u00f6zleveli, pladis \u00c7ikolata, Sak\u0131z \u015eekerleme \u00dcretim Ba\u015fkan Yard\u0131mc\u0131s\u0131 Kadir Kamadan, Marka Dan\u0131\u015fman\u0131 G\u00fcven Bor\u00e7a, pladis T\u00fcrkiye Pazarlama Lideri Asl\u0131 \u00d6zen Turhan, \u00dclker \u00c7ikolata Pazarlama Direkt\u00f6r\u00fc Tuba Aky\u00fcz, pladis Ar-Ge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali Sertakan, pladis Tedarik Zinciri Ba\u015fkan Yard\u0131mc\u0131s\u0131 Nazmi Civil, Y\u0131ld\u0131z Holding Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Mehmet U\u00e7an de\u011ferlendirdi.<\/p>\n

Bu y\u0131l 157 farkl\u0131 \u00fcniversiteden bini a\u015fk\u0131n farkl\u0131 tak\u0131m ad\u0131na 2 bin 314 \u00f6\u011frencinin yar\u0131\u015ft\u0131\u011f\u0131 yar\u0131\u015fmada, birincilik Yeditepe \u00dcniversitesi Reklam Tasar\u0131m\u0131 ve \u0130leti\u015fimi B\u00f6l\u00fcm\u00fc 4. s\u0131n\u0131f \u00f6\u011frencileri Mukadder Acarer ve Ahmet O\u011fuzhan Erg\u00fcden\u2019den olu\u015fan Aurora tak\u0131m\u0131n\u0131n oldu. Yar\u0131\u015fmada ikincilik \u00f6d\u00fcl\u00fc Ege \u00dcniversitesinden Littlest Things tak\u0131m\u0131na, \u00fc\u00e7\u00fcnc\u00fcl\u00fck \u00f6d\u00fcl\u00fc ise \u0130stanbul Ayd\u0131n \u00dcniversitesinden Master Stajyer tak\u0131m\u0131na verildi. Yar\u0131\u015fmada ilk 3\u2019e giren tak\u0131mlara s\u0131ras\u0131yla, 20 bin TL, 15 bin TL ve 10 bin TL\u2019lik \u00f6d\u00fcller verilmesinin yan\u0131 s\u0131ra pladis\u2019te uzun d\u00f6nem staj yapma ve i\u015fe ba\u015flama f\u0131rsat\u0131 da sa\u011flan\u0131yor.<\/p>\n

“Gen\u00e7lerin fikirleri bizim i\u00e7in \u00e7ok \u00f6nemli”<\/p>\n

Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali \u00dclker, yapt\u0131\u011f\u0131 de\u011ferlendirmede d\u00fcnyada pazarlama trendlerinin dijital d\u00f6n\u00fc\u015f\u00fcmle birlikte \u015fekil de\u011fi\u015ftirdi\u011fi ve b\u00f6yle bir d\u00fcnyada gen\u00e7lerin fikirlerine daha \u00e7ok ihtiya\u00e7lar\u0131 oldu\u011funu belirtti.<\/p>\n

\u00dclker, “Bizz@kamp\u00fcs yar\u0131\u015fmas\u0131nda bu sene gelen ba\u015fvurular\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu, bizi \u00e7ok heyecanland\u0131ran ayr\u0131nt\u0131larla doluydu. Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemde gen\u00e7lerin g\u00fc\u00e7l\u00fc fikirlerine \u00e7ok ihtiyac\u0131m\u0131z var. \u00c7\u00fcnk\u00fc t\u00fcm d\u00fcnya gibi Y\u0131ld\u0131z Holding de \u00e7a\u011f\u0131m\u0131z\u0131n gerektirdi\u011fi dijital d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. D\u00fcnya gen\u00e7lerin elinde yeninden \u015fekilleniyor. Bizim gibi \u015firketlerin bu de\u011fi\u015fimi dikkatle izlemesi ve de\u011fi\u015fimin bir par\u00e7as\u0131 olmas\u0131 laz\u0131m. Bug\u00fcn yar\u0131\u015fmam\u0131za kat\u0131lan t\u00fcm \u00f6\u011frencilerimiz ortak bir ba\u015far\u0131y\u0131 payla\u015ft\u0131. Yar\u0131\u015fmaya kat\u0131lma cesaretini g\u00f6sterip ekip olarak \u00e7al\u0131\u015fmak her \u015feyden daha \u00f6nemli. Bug\u00fcn asl\u0131nda t\u00fcm \u00f6\u011frencilerimiz kazand\u0131. Gelecek d\u00f6nemde marka stratejimizi olu\u015ftururken, gen\u00e7lerden ald\u0131\u011f\u0131m\u0131z ilham bizim i\u00e7in yol g\u00f6sterici olacak\u201d dedi.<\/p>\n

Yar\u0131\u015fmaya rekor say\u0131da ba\u015fvuru geldi<\/p>\n

Pladis \u0130nsan Kaynaklar\u0131 Ba\u015fkan Yard\u0131mc\u0131s\u0131 Faruk G\u00f6zleveli de konu\u015fmas\u0131nda bu y\u0131l yar\u0131\u015fmaya yap\u0131lan ba\u015fvurularda y\u00fczde 23\u2019l\u00fck bir art\u0131\u015f oldu\u011fu bilgisini payla\u015ft\u0131. G\u00f6zleveli, \u201cYar\u0131\u015fmada bug\u00fcne kadar 28 bin 596 \u00f6\u011frencinin olu\u015fturdu\u011fu 9 bin 693 tak\u0131m fikirlerini sundu. Ayr\u0131ca 157 \u00fcniversitenin 150 farkl\u0131 b\u00f6l\u00fcm\u00fcnden ba\u015fvuru ald\u0131k. Bu da g\u00f6steriyor ki, pazarlama stratejilerini olu\u015ftururken farkl\u0131 disiplinlerden, \u00e7ok y\u00f6nl\u00fc d\u00fc\u015f\u00fcncelerden yararlanman\u0131n \u00f6nemi b\u00fcy\u00fck. Yar\u0131\u015fman\u0131n ilk ba\u015fvuru g\u00fcn\u00fcnden, proje hedeflerinin verildi\u011fi, fikirlerin geli\u015ftirildi\u011fi s\u00fcrece ve sunumlar\u0131n yap\u0131ld\u0131\u011f\u0131 final g\u00fcn\u00fcne kadar t\u00fcm s\u00fcre\u00e7 hem bizim hem \u00f6\u011frenciler i\u00e7in kar\u015f\u0131l\u0131kl\u0131 bilgi al\u0131\u015fveri\u015fiyle ge\u00e7ti. Bizler bu fikirlerden \u00e7ok \u015fey \u00f6\u011frendik. Benzer \u015fekilde ba\u015fvuru sahibi olan t\u00fcm \u00f6\u011frencilerimizin yar\u0131\u015fma s\u00fcrecinde edindikleri deneyimlerden yararlanacaklar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum\u201d dedi.

\"\u00dcniversiteliler <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dcN\u0130VERS\u0130TEL\u0130LER, HAYAL G\u00dc\u00c7LER\u0130N\u0130 KULLANARAK PAZARLAMA STRATEJ\u0130LER\u0130 OLU\u015eTURDUKLARI B\u0130ZZ@KAMP\u00dcS YARI\u015eMASINDA BU YIL \u201c\u00dcLKER ONEO\u201d \u0130\u00c7\u0130N YARI\u015eTI.<\/p>\n","protected":false},"author":1,"featured_media":145241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[32420,21217,2815,32419,8867],"class_list":["post-145240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-bizzkampuste","tag-fikirlerini","tag-pazarlama","tag-universiteliler","tag-yaristirdi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/universiteliler-bizzkampuste-pazarlama-fikirlerini-yaristirdi_18e0eac.jpg?fit=1000%2C570","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-BMA","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/145240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=145240"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/145240\/revisions"}],"predecessor-version":[{"id":145243,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/145240\/revisions\/145243"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/145241"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=145240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=145240"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=145240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}