{"id":146630,"date":"2019-04-22T11:36:05","date_gmt":"2019-04-22T08:36:05","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/google-turkiye-kucuk-isletmeleri-ihracatci-yapacak\/"},"modified":"2019-04-22T11:36:07","modified_gmt":"2019-04-22T08:36:07","slug":"google-turkiye-kucuk-isletmeleri-ihracatci-yapacak","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/google-turkiye-kucuk-isletmeleri-ihracatci-yapacak\/","title":{"rendered":"Google T\u00fcrkiye, k\u00fc\u00e7\u00fck i\u015fletmeleri ihracat\u00e7\u0131 yapacak"},"content":{"rendered":"

Google, k\u00fc\u00e7\u00fck i\u015fletmelerin ihracat pazarlar\u0131na y\u00f6nelmesi i\u00e7in \u00e7al\u0131\u015fma ba\u015flatt\u0131. Google Partners Dijital Pazarlama ve Strateji Dan\u0131\u015fman\u0131 \u00d6zg\u00fcr Ayd\u0131n, Google T\u00fcrkiye olarak 2019 y\u0131l\u0131n\u0131 ihracat ve d\u0131\u015f pazarlara a\u00e7\u0131lma y\u0131l\u0131 ilan ettiklerini belirterek, T\u00fcrkiye\u2019nin de dahil oldu\u011fu bir pilot uygulamay\u0131 hayata ge\u00e7irdiklerini s\u00f6yledi.<\/p>\n

Google T\u00fcrkiye ve Destex Digital taraf\u0131ndan bu y\u0131l 2\u2019si d\u00fczenlenen E\u011fitim Sekt\u00f6r\u00fcnde Dijital Davran\u0131\u015flar ve F\u0131rsatlar Zirvesi\u2019nde, e\u011fitim sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere i\u015fletmelerin dijital tan\u0131t\u0131m ve tercihleri masaya yat\u0131r\u0131ld\u0131. Zirveye 38 \u00fcniversite ve 100\u2019den fazla kolej kat\u0131ld\u0131. Zirvenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Google Partners Dijital Pazarlama ve Strateji Dan\u0131\u015fman\u0131 \u00d6zg\u00fcr Ayd\u0131n, Google T\u00fcrkiye olarak 2019 y\u0131l\u0131n\u0131 ihracat ve d\u0131\u015f pazarlara a\u00e7\u0131lma y\u0131l\u0131 ilan ettiklerini belirterek, T\u00fcrkiye\u2019nin de dahil oldu\u011fu bir pilot uygulamay\u0131 hayata ge\u00e7irdiklerini kaydetti.<\/p>\n

Proje kapsam\u0131nda k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekteki i\u015fletmelerin hem ulusal hem de uluslararas\u0131 pazarlara a\u00e7\u0131lmalar\u0131na yard\u0131mc\u0131 olacak uygulamalar haz\u0131rlad\u0131klar\u0131n\u0131 ifade eden Ayd\u0131n, \u2019\u2019\u00d6rne\u011fin bir firma Somali\u2019ye oyuncak satmak istiyorsa bir t\u0131kla o \u00fclkede t\u00fcketim davran\u0131\u015flar\u0131, pazar ara\u015ft\u0131rmalar\u0131, rakip analizlerine ula\u015fabilecek. T\u00fcrkiye\u2019de ba\u015flatt\u0131\u011f\u0131m\u0131z Google Benim \u0130\u015fletmem, \u00e7ok b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Daha \u00f6nce hi\u00e7 ad\u0131n\u0131 duymad\u0131\u011f\u0131n\u0131z firmalar i\u015fletmesine \u00fccretsiz olarak Google\u2019a ta\u015f\u0131yarak milyonlarca ki\u015fiye ula\u015fma ve i\u015flerini b\u00fcy\u00fctme f\u0131rsat\u0131 buldu. Bu alanda \u00e7ok g\u00fczel ba\u015far\u0131 hikayeleri elde ettik. E\u011fitim sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar Google \u00fcr\u00fcnlerini kullanarak yurtd\u0131\u015f\u0131ndan \u00f6\u011frenci \u00e7ekebilir. Turizm, sa\u011fl\u0131k gibi sekt\u00f6rlerde T\u00fcrkiye\u2019de b\u00fcy\u00fck potansiyeller var. \u00d6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler internet arama motoru i\u00e7in \u00e7ok de\u011ferli. \u0130nternet arama motoru olarak \u00f6\u011frenen makineler, dijital asistanlar, sesli aramalar gibi alanlara yat\u0131r\u0131m yap\u0131yoruz. Art\u0131k Google ara\u00e7lar\u0131 programlar\u0131 ezberlemek yerine insan davran\u0131\u015flar\u0131n\u0131 analiz edip d\u00fc\u015f\u00fcnen yap\u0131ya do\u011fru ilerliyor\u2019\u2019\u015feklinde konu\u015ftu.<\/p>\n

Dijital tan\u0131t\u0131m pazar\u0131 2.47 milyar dolara ula\u015ft\u0131<\/p>\n

Zirvede konu\u015fan Destex Digital Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emrah \u00dcnal da yapt\u0131\u011f\u0131 konu\u015fmada, T\u00fcrkiye dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2018 y\u0131l\u0131nda y\u00fczde 14,2 artarak 2,47 Milyar TL\u2019ye ula\u015ft\u0131\u011f\u0131 bilgisini vererek \u00f6zellikle e\u011fitim sekt\u00f6r\u00fc i\u00e7in dijital reklamc\u0131l\u0131\u011f\u0131n \u00f6ne \u00e7\u0131kmaya ba\u015flad\u0131\u011f\u0131n\u0131 ifade etti. Mobil, Oyun, Video reklamlar\u0131nda art\u0131\u015flar ya\u015fand\u0131\u011f\u0131na dikkat \u00e7eken \u00dcnal, \u2019\u2019Arama motoru reklamlar\u0131 923 Milyon TL, sosyal medya reklamlar\u0131 411 milyon TL ile pastadan b\u00fcy\u00fck pay\u0131 al\u0131yor. \u00d6\u011frenciler veya veliler okul se\u00e7erken, mutlaka google taramas\u0131 yap\u0131yor. Google reklamlar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. En basit \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken bile arama motorundan fiyat k\u0131yaslamas\u0131 yap\u0131yoruz. G\u00fcndemi takip ederken gazete, internet ve sosyal medya ilk 3 \u00f6nceli\u011fimiz\u2019\u2019 diye konu\u015ftu.<\/p>\n

Zirvede en iyiler \u00f6d\u00fcllendirildi<\/p>\n

Zirvede, Google T\u00fcrkiye Ortado\u011fu ve Kuzey Afrika B\u00f6lgesi Eski Pazarlama Direkt\u00f6r\u00fc Mustafa \u0130\u00e7il, Gazeteci Yazar Serdar Kuzulo\u011flu, \u0130stanbul Ticaret \u00dcniversitesi Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Serdar M\u0131s\u0131r, Okul.com.tr Kurucusu Emre Cem K\u0131rb\u0131y\u0131k, Tink Okullar\u0131 Kurucusu Zeynep Dereli, Bilgi Kolejleri Kurucusu Ahmet \u00c7evik de birer sunum ger\u00e7ekle\u015ftirdi.<\/p>\n

Zirvede alan\u0131nda en iyi dijital uygulamalara sahip firmalara da \u00f6d\u00fcl verildi. En iyi web sitesi alan\u0131nda Geli\u015fim \u00dcniversitesi ve \u0130de Okullar\u0131, en iyi topluluk y\u00f6netiminde Yeditepe \u00dcniversitesi, en iyi aday \u00f6\u011frenci kampanya ileti\u015fiminde \u0130stanbul Ticaret \u00dcniversitesi, en iyi sosyal medya kullan\u0131m\u0131nda Mektebim Kolejleri, en iyi Youtube kanal\u0131 kullan\u0131m\u0131nda ise Okyanus Kolejleri \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.

\"Google <\/a> <\/div> <\/div>
\"Google <\/a> <\/div> <\/div> <\/div>
\"Google <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

GOOGLE T\u00dcRK\u0130YE, K\u00dc\u00c7\u00dcK \u0130\u015eLETMELER\u0130 \u0130HRACAT\u00c7I YAPACAK<\/p>\n","protected":false},"author":1,"featured_media":146631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[32549,32550,13314,1166,453,3798],"class_list":["post-146630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-google","tag-ihracatci","tag-isletmeleri","tag-kucuk","tag-turkiye","tag-yapacak"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/google-turkiye-kucuk-isletmeleri-ihracatci-yapacak_2bdd0b7.jpg?fit=968%2C599","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-C90","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/146630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=146630"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/146630\/revisions"}],"predecessor-version":[{"id":146635,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/146630\/revisions\/146635"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/146631"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=146630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=146630"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=146630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}