Do\u00e7. Dr. Michael Kuyucu, T\u00fcrkiye\u2019de \u00f6zellikle gen\u00e7lerin yasal m\u00fczik platformlar\u0131n\u0131 m\u00fczik dinleme arac\u0131 olarak kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
\u0130stanbul Ayd\u0131n \u00dcniversitesi \u00f6\u011fretim g\u00f6revlisi Do\u00e7. Dr. Michael Kuyucu T\u00fcrkiye\u2019de \u00f6zellikle gen\u00e7lerin yasal m\u00fczik platformlar\u0131n\u0131 m\u00fczik dinleme arac\u0131 olarak kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. M\u00fczik ara\u015ft\u0131rmac\u0131s\u0131 akademisyen ve CRI T\u00dcRK genel m\u00fcd\u00fcr\u00fc olarak \u00e7al\u0131\u015fmalarda bulunan Kuyucu, \u201912\u2019th Annual International Conference on Mediterranean Studies\u2019 adl\u0131 konferansta sundu\u011fu ara\u015ft\u0131rmas\u0131nda T\u00fcrkiye\u2019de \u00fc\u00e7 b\u00fcy\u00fck metropol \u015fehir olan \u0130stanbul, Ankara ve \u0130zmir\u2019de ya\u015fayan 18-24 ya\u015f grubundaki \u00fcniversite \u00f6\u011frencilerinin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 mercek alt\u0131na ald\u0131.<\/p>\n
\u00dc\u00e7 b\u00fcy\u00fck \u015fehirde toplam 2 bin 321 \u00fcniversite \u00f6\u011frenci \u00fczerinde uygulad\u0131\u011f\u0131 ara\u015ft\u0131rmas\u0131nda gen\u00e7lerin m\u00fczik dinleme arac\u0131 olarak hangi platformlar\u0131 kulland\u0131\u011f\u0131n\u0131 ara\u015ft\u0131ran Do\u00e7. Dr. Michael Kuyucu, genlerin y\u00fczde 62.86\u2019s\u0131n\u0131n resmi bir m\u00fczik platformuna aboneli\u011finin oldu\u011funu ve m\u00fczik dinlemek i\u00e7in bu dijital m\u00fczik servislerine para \u00f6dedi\u011fini s\u00f6yledi.<\/p>\n
Do\u00e7. Dr. Michael Kuyucu ara\u015ft\u0131rmas\u0131nda, “Bu, korsan m\u00fczi\u011fin yok olmas\u0131 ve m\u00fczik ekonomisinin dijital medyadan hak etti\u011fi pay\u0131 almas\u0131 ad\u0131na \u00e7ok olumlu bir geli\u015fme. Bir d\u00f6nemler Napstar\u2019dan bedava m\u00fczik indiren ve dijital m\u00fczik dinlemek i\u00e7in bir lira bile harcamayan bir kitleden bug\u00fcn m\u00fczi\u011fi iTunes, Spotify, fizy gibi resmi dijital m\u00fczik platformlar\u0131ndan ayl\u0131k abonelik \u00fccretlerini \u00f6deme yoluyla resmi bir bi\u00e7imde dinleyen bir kitleye d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131k. Bu her ne kadar yava\u015f ilerlese de bug\u00fcn gelinen nokta gelecekte gelinecek nokta ad\u0131na olumlu bir i\u015faret\u201d dedi.<\/p>\n
En \u00e7ok kullan\u0131lan resmi dijital platformlar<\/p>\n
Michael Kuyucu, gen\u00e7lerin y\u00fczde 37.23 oran\u0131nda YouTube arac\u0131l\u0131\u011f\u0131 ile dinledi\u011fini s\u00f6ylerken, YouTube\u2019un bir video platformu olmas\u0131na ra\u011fmen \u00e7ok g\u00fc\u00e7l\u00fc bir m\u00fczik dinleme platformu oldu\u011funu ve bu \u00f6zelli\u011finin onu vazge\u00e7ilmez bir platform yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Resmi dijital m\u00fczik platformlar\u0131 i\u00e7inde gen\u00e7ler y\u00fczde 29.79 oran\u0131nda Spotify, y\u00fczde 15.96 oran\u0131nda Apple Music ve y\u00fczde 8.51 oran\u0131nda fizy adl\u0131 platformlar\u0131n tercih edildi\u011fini belirten ara\u015ft\u0131rma ayn\u0131 zamanda T\u00fcrkiye\u2019nin en pop\u00fcler \u00fc\u00e7 dijital m\u00fczik platformunu da g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n
Do\u00e7. Dr Kuyucu, ara\u015ft\u0131rmaya kat\u0131lan t\u00fcm gen\u00e7ler ak\u0131ll\u0131 telefon arac\u0131l\u0131\u011f\u0131 ile m\u00fczik dinledi\u011fini s\u00f6yleyerek, “Yani ak\u0131ll\u0131 telefonlar arac\u0131l\u0131\u011f\u0131 m\u00fczik dinleme oran\u0131 y\u00fczde 100. Bu da m\u00fczi\u011fin mobil ortamda ki t\u00fcketiminin ve ak\u0131ll\u0131 telefonlar\u0131n m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n \u015fekillenmesinde \u00e7ok b\u00fcy\u00fck bir rol oynad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu \u00e7ok ciddi bir konu. Art\u0131k mobil bir ya\u015fam i\u00e7indeyiz, bu mobilite bizim t\u00fcm ya\u015fam al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 oldu\u011fu kadar m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 da derinden etkiliyor” ifadelerini kulland\u0131.<\/p>\n
Ak\u0131ll\u0131 telefonlarda en \u00e7ok yer alan m\u00fczik uygulamalar\u0131<\/p>\n
Do\u00e7. Dr. Michael Kuyucu, gen\u00e7lerin ak\u0131ll\u0131 telefonlar\u0131nda YouTube – Spotify – Apple Music ve fizy adl\u0131 m\u00fczik uygulamalar\u0131n\u0131n yan\u0131 s\u0131ra Shazam adl\u0131 uygulamay\u0131 bulundurduklar\u0131n\u0131 ve bu uygulamalar\u0131n art\u0131k m\u00fczik dinleme tercihlerinde ciddi bir kanaat \u00f6nderli\u011fi yapt\u0131\u011f\u0131n\u0131 bildirdi. Kuyucu, “Eskiden radyo kanallar\u0131 ve m\u00fczik televizyonlar\u0131 m\u00fczik dinleyicisine m\u00fczi\u011fi tan\u0131t\u0131r ve m\u00fczik \u00f6nerilerinde bulunurdu. \u015eimdi ise bu g\u00f6revi dijital m\u00fczik uygulamalar\u0131ndaki algoritmalar yap\u0131yor. Bu, m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 direkt etkiliyor. Art\u0131k yaz\u0131l\u0131mc\u0131lar\u0131n yapay zeka kullanarak haz\u0131rlad\u0131klar\u0131 algoritmalar gen\u00e7lerin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 y\u00f6nlendiriyor. Bu teknoloji ad\u0131na g\u00fczel bir geli\u015fme ama ayn\u0131 oranda da tehlikeli. Merkezi ABD\u2019de olan bu algoritmalar k\u00fcresel \u00e7apta bir manip\u00fclasyon yaparak gen\u00e7lerin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 diledikleri gibi y\u00f6nlendirdi\u011fi gibi liberal sistemin \u00f6ne getirmek istedi\u011fi m\u00fczik t\u00fcrlerini ve sanat\u00e7\u0131lar\u0131 da genlere empoze edebiliyor” yorumunu yaparak bu algoritmalar\u0131n m\u00fczik end\u00fcstrisinin manip\u00fclasyonuna da vurgu yapt\u0131.<\/p>\n
G\u00fcnde 2 ile 3 saat m\u00fczik dinliyoruz<\/p>\n
Do\u00e7. Dr. Michael Kuyucu, ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmada gen\u00e7lerin y\u00fczde 45.71\u2019inin g\u00fcnde ortalama 2 ile 3 saatlik bir s\u00fcrede m\u00fczikle bilin\u00e7li ya da bilin\u00e7siz bir bi\u00e7imde zaman ge\u00e7irdiklerini belirterek, “Bu \u00e7ok ciddi bir oran, her iki gen\u00e7ten biri g\u00fcn\u00fcn\u00fcn 2 saate yak\u0131n bir b\u00f6l\u00fcm\u00fcn\u00fc m\u00fczikle ge\u00e7iriyor. Bu bazen bilin\u00e7li oluyor bazen ise sokakta, mekanlarda, d\u00fckkanlarda ve benzeri m\u00fczik yay\u0131nlanan yerlerde oluyor. Yani m\u00fczi\u011fe maruz kald\u0131\u011f\u0131m\u0131z zaman\u0131 da ekledi\u011fimizde m\u00fczik hayat\u0131m\u0131z\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131” diye konu\u015ftu.<\/p>\n
T\u00fcrk\u00e7e m\u00fczik dinleme oran\u0131 daha y\u00fcksek<\/p>\n
Kuyucu, ara\u015ft\u0131rmas\u0131nda T\u00fcrkiye\u2019de gen\u00e7lerin daha \u00e7ok T\u00fcrk\u00e7e s\u00f6zl\u00fc m\u00fczik dinledi\u011fine de vurgu yaparak, “Her ne kadar son zamanlarda yabanc\u0131 s\u00f6zl\u00fc m\u00fczik dinleme oranlar\u0131nda bir y\u00fckselme oldu\u011funa y\u00f6nelik iddialar olsa da bu ara\u015ft\u0131rmada bir kez daha T\u00fcrk\u00e7e s\u00f6zl\u00fc m\u00fczi\u011fin gen\u00e7ler taraf\u0131ndan \u00e7ok ciddi oranda tercih edildi\u011fini g\u00f6rd\u00fck. Bunda T\u00fcrkiye\u2019de son birka\u00e7 y\u0131lda y\u00fckseli\u015fe ge\u00e7en millile\u015fme ve yerelle\u015fme trendinin de rol\u00fc oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcrk insan\u0131 s\u0131cak m\u00fczik dedi\u011fimiz i\u00e7inde duygu olan ve s\u00f6zlerini anlad\u0131\u011f\u0131 m\u00fczi\u011fi dinlemeyi tercih etti\u011fini s\u00f6ylemek gerekiyor. Bunda elbet yabanc\u0131 dil bilme oran\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131 ve T\u00fcrkiye\u2019de ya\u015fanan yerelle\u015fmenin de rol\u00fc \u00e7ok b\u00fcy\u00fck” \u015feklinde konu\u015ftu.<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re 18-24 ya\u015f grubundaki \u00fcniversitede e\u011fitim g\u00f6ren gen\u00e7ler y\u00fczde 25.84 oran\u0131nda T\u00fcrk\u00e7e Pop dinlerken, yabanc\u0131 s\u00f6zl\u00fc m\u00fczik dinleyenlerin oran\u0131 y\u00fczde 14.61. Buna ek olarak y\u00fczde 12.36 oran\u0131nda Arabesk, y\u00fczde 11.24 oran\u0131nda halk m\u00fczi\u011fi ve y\u00fczde 8.99 oran\u0131nda sanat m\u00fczi\u011fi dinleniyor. Ayr\u0131ca yerli ve yabanc\u0131 rock dinleyenlerin oran\u0131 y\u00fczde 13.48.<\/p>\n
Kuyucu, “T\u00fcrk\u00e7e pop, arabesk, halk m\u00fczi\u011fi, sanat m\u00fczi\u011fi gibi T\u00fcrk\u00e7e s\u00f6zl\u00fc m\u00fczik t\u00fcrlerinin tercih edilme oranlar\u0131n\u0131 toplad\u0131\u011f\u0131m\u0131zda T\u00fcrk\u00e7e s\u00f6zl\u00fc m\u00fczik dinleme oran\u0131 y\u00fczde 60\u2019lar\u0131 buluyor. Bu da T\u00fcrkiye\u2019de T\u00fcrk\u00e7e s\u00f6zl\u00fc m\u00fczi\u011fin pazar\u0131 domine eden m\u00fczik t\u00fcr\u00fc oldu\u011funu g\u00f6steriyor” yorumunda bulundu.<\/p>\n
Ya\u015f ortalamas\u0131 d\u00fc\u015ft\u00fck\u00e7e yabanc\u0131 m\u00fczik dinleme oran\u0131nda bir art\u0131\u015f g\u00f6r\u00fcld\u00fc\u011f\u00fcne de dikkat \u00e7eken Kuyucu, “Z ku\u015fa\u011f\u0131nda ve \u00f6zellikle kentlerde ya\u015fayan ergenlerde m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131 \u00e7ok daha farkl\u0131. Onlar birazda k\u00fcresel ekonomik g\u00fc\u00e7lerin algoritmalar\u0131n\u0131n y\u00f6nlendirmelerinde etkisinde kal\u0131yor. Onun i\u00e7in \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde T\u00fcrkiye\u2019deki m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131nda bir de\u011fi\u015fim olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum” dedi.<\/p>\n
M\u00fczi\u011fi en \u00e7ok internetten dinliyorlar<\/p>\n
Do\u00e7. Dr. Michael Kuyucu, \u00fcniversitede e\u011fitim g\u00f6ren gen\u00e7lerin y\u00fczde 71.43\u2019\u00fcn\u00fcn m\u00fczi\u011fi dijital platformlardan dinledi\u011fine vurgu yaparak, “Dijitalle\u015fmenin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131ndaki etkisi ciddi boyutlara ula\u015ft\u0131” yorumunu yapt\u0131. Ara\u015ft\u0131rmaya g\u00f6re; m\u00fczi\u011fi televizyondan takip edenlerin oran\u0131 y\u00fczde 20, radyodan dinleme oran\u0131 ise y\u00fczde 8.57.<\/p>\n
\u00dcniversite \u00f6\u011frencilerinin zamanlar\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc mobil olarak ge\u00e7irmelerinin geleneksel medya mecralar\u0131 televizyon ve radyoya zaman ay\u0131rma konusunda bir handikap oldu\u011funa vurgu yapan Kuyucu, “Televizyon m\u00fczik dinleme mecras\u0131 olmaktan \u00e7\u0131kt\u0131. \u00d6zellikle m\u00fczik televizyonlar\u0131n\u0131n inand\u0131r\u0131c\u0131l\u0131\u011f\u0131 ve gen\u00e7lerin m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 y\u00f6nlendirmede etkisi \u00e7ok d\u00fc\u015ft\u00fc” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
DO\u00c7. DR. M\u0130CHAEL KUYUCU, T\u00dcRK\u0130YE\u2019DE \u00d6ZELL\u0130KLE GEN\u00c7LER\u0130N YASAL M\u00dcZ\u0130K PLATFORMLARINI M\u00dcZ\u0130K D\u0130NLEME ARACI OLARAK KULLANDI\u011eINI A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":147907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[656],"tags":[6695,10836,1622,7340,63,32892,2383],"class_list":["post-147906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat","tag-dijital","tag-dinliyor","tag-gencler","tag-muzigi","tag-muzik","tag-platformlarindan","tag-turkiyede"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/turkiyede-gencler-muzigi-dijital-muzik-platformlarindan-dinliyor_1c7ff06.jpg?fit=1000%2C562","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-CtA","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/147906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=147906"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/147906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/147907"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=147906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=147906"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=147906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}