\u2018T\u00fcrkiye e-Ticaret Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc\u2019 raporuna g\u00f6re, e-Ticaret sekt\u00f6r\u00fc 2018 y\u0131l\u0131nda, y\u00fczde 42 b\u00fcy\u00fcme ile 59,9 milyar liral\u0131k hacme ula\u015ft\u0131.<\/p>\n
T\u00fcrkiye\u2019de e-ticaret pazar\u0131ndaki geli\u015fmeleri uluslararas\u0131 standartlara g\u00f6re \u00f6l\u00e7\u00fcmleyen \u2018T\u00fcrkiye e-Ticaret 2018 Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc\u2019 raporu d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile a\u00e7\u0131kland\u0131. Rapora g\u00f6re, T\u00fcrkiye\u2019de e-Ticaret sekt\u00f6r\u00fc 2018 y\u0131l\u0131nda b\u00fcy\u00fcmesini s\u00fcrd\u00fcrerek bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 42 oran\u0131nda art\u0131\u015fla 59,9 milyar TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. E-ticaretin toplam perakende i\u00e7indeki pay\u0131 ise y\u00fczde 5,3 olarak ger\u00e7ekle\u015fti.<\/p>\n
Bili\u015fim Sanayicileri Derne\u011fi (T\u00dcB\u0130SAD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca\u2019n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 toplant\u0131da, sunum T\u00dcB\u0130SAD e-Ticaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Deloitte T\u00fcrkiye Direkt\u00f6r\u00fc Alper G\u00fcnayd\u0131n ise toplant\u0131ya konu\u015fmac\u0131 olarak kat\u0131ld\u0131.<\/p>\n
Bas\u0131n toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca, e-ticaret sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye ekonomisi i\u00e7in zorlu ge\u00e7en bir y\u0131lda h\u0131zl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek \u015f\u00f6yle konu\u015ftu:<\/p>\n
\u201cE-Ticaret sekt\u00f6r\u00fc, belki de art\u0131k dijital ticaret demek daha do\u011fru olacak, T\u00fcrkiye\u2019nin h\u0131zla b\u00fcy\u00fcyen, geli\u015fen ve en dinamik sekt\u00f6rleri aras\u0131nda yer al\u0131yor.<\/p>\n
Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn kamu ve b\u00fcy\u00fck i\u015fletmelerin yan\u0131 s\u0131ra KOB\u0130\u2019lerde, toplumda ve bireylerde de olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bireylerin yeni teknolojileri kullanarak hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak geli\u015fmelere adapte olmas\u0131 sekt\u00f6r\u00fcn b\u00fcy\u00fcmesinde itici g\u00fc\u00e7 unsuru. KOB\u0130\u2019lerin teknolojik devrimi yakalay\u0131p, yeni i\u015f modellerine uyum sa\u011flayarak sunduklar\u0131 \u00fcr\u00fcn ve hizmetlerle ekonomik b\u00fcy\u00fcmeye katk\u0131s\u0131 son derecede \u00f6nemli. Her iki kesimin bu dinamikleri dijital ticaretin b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yor.<\/p>\n
Bu y\u0131l alt\u0131nc\u0131s\u0131n\u0131 haz\u0131rlad\u0131\u011f\u0131m\u0131z ” T\u00fcrkiye e-Ticaret Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc” raporunu birazdan sizlerle payla\u015faca\u011f\u0131z. E-Ticaret, Bilgi ve ileti\u015fim teknolojileri sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcyen bir par\u00e7as\u0131. \u00dclkemizin elektronik ticaret uygulamalar\u0131n\u0131n ve hacminin geli\u015ftirilmesinde \u00f6nemli rol oynayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz T\u00dcB\u0130SAD raporunun sekt\u00f6re faydal\u0131 olmas\u0131n\u0131 diliyoruz.\u201d<\/p>\n
\u201cB\u00fcy\u00fcklerin pay\u0131 art\u0131yor\u201d<\/p>\n
T\u00fcrkiye e-ticaret Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc \u00e7al\u0131\u015fmas\u0131n\u0131n bu sene de bir par\u00e7as\u0131 olmaktan \u00e7ok mutlu olduklar\u0131n\u0131 ifade eden Deloitte T\u00fcrkiye Direkt\u00f6r\u00fc Alper G\u00fcnayd\u0131n ise 2018\u2019de b\u00fcy\u00fck al\u0131\u015fveri\u015f sitelerinin y\u00fcksek performan\u0131s\u0131na dikkat \u00e7ekti. G\u00fcnayd\u0131n, ilk 10 b\u00fcy\u00fck al\u0131\u015fveri\u015f sitesinin pazar pay\u0131n\u0131n art\u0131\u015f g\u00f6stermeye devam etti\u011fini belirterek \u015funlar\u0131 s\u00f6yledi: “Ge\u00e7mi\u015f y\u0131llara paralel olarak b\u00fcy\u00fck \u00f6l\u00e7ekli sitelerin trafik, al\u0131\u015fveri\u015fe d\u00f6nme oran\u0131 ve sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc performanslar\u0131 k\u00fc\u00e7\u00fck sitelere g\u00f6re daha fazla art\u0131yor. Ge\u00e7ti\u011fimiz 5 y\u0131lda ilk 10 sitenin pazar pay\u0131 y\u00fczde 40 seviyesinden y\u00fczde 53\u2019e y\u00fckseldi. Mobil trafik pay\u0131 da, artan ak\u0131ll\u0131 telefon sahipli\u011fi, mobil internet maliyetlerinin d\u00fc\u015fmesi ve sitelerin mobil uyumlululu\u011funun artmas\u0131 nedeniyle bir\u00e7ok kategoride masa\u00fcst\u00fc trafi\u011fi ge\u00e7er hale gelmi\u015ftir.”<\/p>\n
Son 5 y\u0131lda e-ticaret hacmi ortalama y\u00fczde 33 b\u00fcy\u00fcd\u00fc<\/p>\n
T\u00dcB\u0130SAD e-Ticaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f ise e-ticaret hacminin b\u00fcy\u00fcmeye devam etmesinin sadece sekt\u00f6r a\u00e7\u0131s\u0131ndan de\u011fil, \u00fclke ekonomisi a\u00e7\u0131s\u0131ndan da sevindirici oldu\u011funu belirterek \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201cT\u00fcrkiye\u2019de son 5 y\u0131la bakt\u0131\u011f\u0131m\u0131zda e-ticaret hacminde ortalama y\u00fczde 33\u2019l\u00fck bir b\u00fcy\u00fcme g\u00f6r\u00fcyoruz. Ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 42 oran\u0131nda bir b\u00fcy\u00fcme oldu. E -ticareti sadece online al\u0131\u015fveri\u015f olarak de\u011fil harekete ge\u00e7irdi\u011fi sekt\u00f6rlerle birlikte ele almak gerekiyor. Bu a\u00e7\u0131dan e-ticaret \u00fclkemizde \u00f6zellikle turizm, teknoloji ve perakende sekt\u00f6rlerinin geli\u015fmesine \u00e7ok \u00f6nemli katk\u0131da bulunuyor.<\/p>\n
Sekt\u00f6r\u00fcm\u00fczden gelen olumlu verilere kar\u015f\u0131l\u0131k e-ticaretin toplam perakende pazar\u0131na oran\u0131 ise y\u00fczde 5.3 ile geli\u015fmekte olan \u00fclkelerin ortalamas\u0131n\u0131n alt\u0131nda kal\u0131yor. Teknolojik yeniliklerle son derece dinamik olan e-ticaret sekt\u00f6r\u00fcn\u00fcn, \u00fclkemizde mobil internetin ve mobil uygulamalar\u0131n geli\u015fimiyle, ilerleyen y\u0131llarda daha y\u00fcksek paylar alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.\u201d<\/p>\n
Rapora g\u00f6re; T\u00fcrkiye\u2019de toplam e-ticaret pazar\u0131 2018 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 42\u2019lik b\u00fcy\u00fcme ile 59,9 milyar TL\u2019ye ula\u015ft\u0131.<\/p>\n
Bu d\u00f6nemde en \u00e7ok pay\u0131 y\u00fczde 54 y\u0131ll\u0131k b\u00fcy\u00fcme 22,9 milyar TL tatil ve seyahat kategorisinde ger\u00e7ekle\u015fti.<\/p>\n
Di\u011fer rakamlar ise \u015fu \u015fekilde ger\u00e7ekle\u015fti:<\/p>\n
\u201cSadece Online Perakende: 20,8 milyar TL (y\u00fczde 41 y\u0131ll\u0131k b\u00fcy\u00fcme)<\/p>\n
\u00c7ok Kanall\u0131 online Perakende: 10,7 milyar TL (y\u00fczde 30 y\u0131ll\u0131k b\u00fcy\u00fcme)<\/p>\n
Online Bahis : 5,5 milyar TL (y\u00fczde 26 y\u0131ll\u0131k b\u00fcy\u00fcme)\u201d. E-ticaretin toplam perakende i\u00e7indeki pay\u0131 ise y\u00fczde 5,3 olarak ger\u00e7ekle\u015fti.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE\u2019DE E-T\u0130CARET PAZARI Y\u00dcZDE 42 B\u00dcY\u00dcD\u00dc.<\/p>\n","protected":false},"author":1,"featured_media":147909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[14050,13595,43,2383,3480],"class_list":["post-147908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyudu","tag-e-ticaret","tag-pazari","tag-turkiyede","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/turkiyede-e-ticaret-pazari-yuzde-42-buyudu_249ffc0.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-CtC","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/147908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=147908"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/147908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/147909"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=147908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=147908"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=147908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}