Bu y\u0131l 11. kez d\u00fczenlenen ECE T\u00fcrkiye Uluslararas\u0131 Perakende Kiralama G\u00fcn\u00fc, yo\u011fun kat\u0131l\u0131mla ger\u00e7ekle\u015fti. Organizasyonda sekt\u00f6re dair \u00f6nemli konulara de\u011finildi.<\/p>\n
ECE T\u00fcrkiye Uluslararas\u0131 Perakende Kiralama G\u00fcn\u00fc, perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren ulusal ve uluslararas\u0131 firmalar\u0131n \u00fcst d\u00fczey y\u00f6neticileri, \u015firket sahipleri ve al\u0131\u015fveri\u015f merkezi yat\u0131r\u0131mc\u0131lar\u0131n\u0131n kat\u0131l\u0131m\u0131 ile Be\u015fikta\u015f\u2019taki Four Seasons Otel\u2019de ger\u00e7ekle\u015ftirildi. T\u00fcrk perakende sekt\u00f6r\u00fcnde zor zamanlarda olu\u015fan f\u0131rsatlar, 400 ki\u015finin \u00fczerinde kat\u0131l\u0131mla ger\u00e7ekle\u015fen organizasyonun bu seneki ana g\u00fcndem maddesiydi.<\/p>\n
ECE T\u00fcrkiye CEO\u2019su ve Genel M\u00fcd\u00fcr\u00fc Stefan Zeiselmaier, ticari gayrimenkullerde s\u00fcrekli bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7ildi\u011fini ve al\u0131\u015fveri\u015f merkezlerinin, sunmakta olduklar\u0131 perakende fonksiyonlar\u0131na ek olarak deneyimsel birer platform haline geldi\u011fini belirtti\u011fi konu\u015fmas\u0131nda, 2019 y\u0131l\u0131nda \u00f6ne \u00e7\u0131kan yakla\u015f\u0131mlarla birlikte ECE T\u00fcrkiye\u2019nin al\u0131\u015fveri\u015f merkezlerine y\u00f6nelik planlar\u0131n\u0131 ve hedeflerini anlatt\u0131.<\/p>\n
Stefan Zeiselmaier: \u201cAl\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmek \u00fczere \u00e7al\u0131\u015f\u0131yoruz\u201d<\/p>\n
\u201c\u0130\u00e7inde bulundu\u011fumuz zor g\u00fcnlerde, T\u00fcrkiye\u2019de portf\u00f6y\u00fcm\u00fczde bulunan al\u0131\u015fveri\u015f merkezlerinin ba\u015far\u0131s\u0131na odaklan\u0131yoruz\u201d diyen Zeiselmaier, \u201cBu hedefe y\u00f6nelik olarak her ad\u0131mda hizmet kalitesini ve m\u00fc\u015fteri memnuniyetini en \u00fcst d\u00fczeye \u00e7\u0131karacak uygulamalar\u0131 hayata ge\u00e7irirken misafirlerimizle olan etkile\u015fimimizi art\u0131racak yenilik\u00e7i kullan\u0131mlar sunuyor ve al\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmek \u00fczere \u00e7al\u0131\u015f\u0131yoruz\u201d ifadelerinde bulundu. Zeiselmaier, 2019 y\u0131l\u0131nda perakende gruplar\u0131n\u0131n \u00e7ok kanall\u0131 m\u00fc\u015fteri deneyimini m\u00fcmk\u00fcn k\u0131lmak \u00fczere online ve offline\u2019\u0131 daha entegre \u015fekilde kullanacaklar\u0131n\u0131n ve al\u0131\u015fveri\u015f merkezlerinde de karma kullan\u0131mlar\u0131n yo\u011funla\u015fmaya devam edece\u011finin alt\u0131n\u0131 \u00e7izerek, \u201cECE olarak T\u00fcrkiye\u2019nin b\u00fcy\u00fck potansiyeline inanc\u0131m\u0131z ve ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z devam ediyor. Zor g\u00fcnleri, birlikte i\u015f yapt\u0131\u011f\u0131m\u0131z perakende gruplar\u0131 ve yat\u0131r\u0131mc\u0131lar\u0131m\u0131zla birlikte omuz omuza a\u015faca\u011f\u0131z\u201d dedi.<\/p>\n
Steffen Eric Friedlein: \u201cHer zaman yeni ve inovatif konseptlerin aray\u0131\u015f\u0131 i\u00e7erisindeyiz\u201d<\/p>\n
Ulusal ve uluslararas\u0131 markalardan \u00f6nde gelen temsilcilerin kat\u0131ld\u0131\u011f\u0131 etkinlikte, ECE Y\u00f6netim Kurulu \u00dcyesi Steffen Eric Friedlein, \u201cZor Zamanlarda Perakende Sekt\u00f6r\u00fcnde F\u0131rsatlar\u201d konulu bir sunum ger\u00e7ekle\u015ftirdi. Friedlein, \u201cPerakende, yeme-i\u00e7me ve e\u011flence bran\u015flar\u0131nda faaliyet g\u00f6steren markalar\u0131n geneli i\u00e7in ge\u00e7erli olmak \u00fczere ekonomik zorluklar, beraberinde baz\u0131 f\u0131rsatlar da getiriyor. ECE olarak biz her zaman yeni ve inovatif konseptlerin aray\u0131\u015f\u0131 i\u00e7erisindeyiz. Bu anlamda, markalar\u0131 yurt d\u0131\u015f\u0131na ta\u015f\u0131mak ve potansiyellerini de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek \u00fczere gerekli t\u00fcm deste\u011fi veriyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n
ECE\u2019nin gelece\u011fin kent merkezlerini olu\u015fturma hedefi ile kiralama y\u00f6netiminde yenilik\u00e7i yakla\u015f\u0131mlar\u0131 \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 s\u00f6zlerine ekleyen Friedlein, \u201cM\u00fc\u015fteri talepleri de\u011fi\u015fen d\u00fcnyayla birlikte farkl\u0131la\u015f\u0131yor. Ziyaret\u00e7ilerimiz art\u0131k, unutulmaz deneyimlerin, etkinliklerin ve e\u011flencenin yan\u0131 s\u0131ra, g\u00fczel bir atmosferde, ki\u015fiye \u00f6zel hizmetler ile on-line ve off-line servisleri bir arada bulmak istiyorlar. Biz de al\u0131\u015fveri\u015f merkezlerimizi ya\u015fayan mekanlara d\u00f6n\u00fc\u015ft\u00fcrmek amac\u0131yla sekt\u00f6rdeki bu de\u011fi\u015fime, gerek on-line ve off-line\u2019\u0131 entegre etmek \u00fczere geli\u015ftirdi\u011fimiz \u00e7ok kanall\u0131 yakla\u015f\u0131mla, gerekse klasik anlamdaki perakendecili\u011fe ek olarak getirdi\u011fimiz yepyeni yeme-i\u00e7me ve e\u011flence konseptleriyle \u00f6nc\u00fcl\u00fck ediyoruz\u201d diye konu\u015ftu.<\/p>\n
ECE T\u00fcrkiye Uluslararas\u0131 Perakende Kiralama G\u00fcn\u00fc\u2019nde T\u00fcrkiye ve d\u00fcnya ekonomisi ile ilgili bilgiler verdi\u011fi ve gelecek projeksiyonlar\u0131 yapt\u0131\u011f\u0131 konu\u015fmas\u0131nda Sabanc\u0131 \u00dcniversitesi Finans K\u00fcrs\u00fc Ba\u015fkan\u0131 Prof. Dr. \u00d6zg\u00fcr Demirta\u015f, \u201cT\u00fcrkiye\u2019nin katma de\u011ferli mal \u00fcretimine yo\u011funla\u015fmas\u0131 ve sermaye piyasalar\u0131n\u0131 derinle\u015ftirmesi gerekiyor\u201d dedi.<\/p>\n
Etkinlik kapsam\u0131nda, ECE T\u00fcrkiye AVM Y\u00f6netimi Direkt\u00f6r\u00fc Semet Yola\u00e7 Canl\u0131el moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen panelde, HD Holding CEO\u2019su Emin G\u00fcven\u00e7, Hayal Kahvesi sahibi ve kurucu orta\u011f\u0131 Fehmi Ya\u015far, Derimod Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00dcmit Zaim ve Media Markt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m, markalar\u0131n\u0131n zor zamanlardaki stratejilerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Panelde, makroekonomik yap\u0131n\u0131n zorlay\u0131c\u0131 etkilerinin hissedildi\u011fi d\u00f6nemlerde, markalar\u0131n kendi i\u00e7 i\u015fleyi\u015flerine odaklanarak hizmet kalitesini art\u0131rmaya ve maliyetleri dengede tutmaya y\u00f6nelik bir strateji g\u00fctmeleri gerekti\u011finin alt\u0131 \u00e7izilerek t\u00fcketici ileti\u015fiminin ve yat\u0131r\u0131mlar\u0131n kesintisiz olarak devam etmesi gereklili\u011fi vurguland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
BU YIL 11. KEZ D\u00dcZENLENEN ECE T\u00dcRK\u0130YE ULUSLARARASI PERAKENDE K\u0130RALAMA G\u00dcN\u00dc, YO\u011eUN KATILIMLA GER\u00c7EKLE\u015eT\u0130. ORGAN\u0130ZASYONDA SEKT\u00d6RE DA\u0130R \u00d6NEML\u0130 KONULARA DE\u011e\u0130N\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":148949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[4839,24325,4472,2246,2171,2609,16273,16722,453],"class_list":["post-148948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-uluslararasi","tag-ece","tag-gelecegi","tag-gununde","tag-kiralama","tag-konusuldu","tag-perakende","tag-sektorun","tag-turkiye"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/ece-turkiye-uluslararasi-perakende-kiralama-gununde-sektorun-gelecegi-konusuldu_ab14322.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-CKo","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/148948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=148948"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/148948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/148949"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=148948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=148948"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=148948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}