T\u00fcrkiye\u2019nin temizlik sekt\u00f6r\u00fcn\u00fcn \u00f6nemli markas\u0131 ABC Deterjan\u2019\u0131n 2017 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 \u2018Yerli Yerinde Projesi\u2019 \u00f6rnek bir i\u015fbirli\u011fi ile hedefini b\u00fcy\u00fctt\u00fc. \u015eirket, kad\u0131n \u00e7ift\u00e7ilerle k\u0131rsal kalk\u0131nma stratejisinin yeni halkas\u0131 \u2018Yerli Yerinde Taflan Projesi\u2019ni, Ordu\u2019nun Per\u015fembe il\u00e7esinde Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 ile Sakin \u015eehir \u00dcretici Kad\u0131nlar Derne\u011fi\u2019nin i\u015fbirli\u011fiyle hayata ge\u00e7iriyor. \u2018Yerli Yerinde Projesi\u2019 kapsam\u0131nda Karadeniz B\u00f6lgesi\u2019nde yeti\u015fen ve karayemi\u015f olarak da bilinen taflan meyvesinin Per\u015fembe\u2019de olu\u015fturaca\u011f\u0131 katma de\u011fer, kad\u0131n istihdam\u0131na da \u00f6nemli katk\u0131 sa\u011flayacak.<\/p>\n
T\u00fcrkiye\u2019nin temizlik sekt\u00f6r\u00fcn\u00fcn \u00f6nemli markalar\u0131ndan ABC Deterjan, 2017 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fi \u201cYerli Yerinde Projesi\u201d ile \u00f6rnek bir i\u015fbirli\u011fine imza att\u0131. Kad\u0131n \u00e7ift\u00e7ilerle k\u0131rsal kalk\u0131nma stratejisine dayal\u0131 kurumsal sosyal sorumluluk projesi \u2019Yerli Yerinde\u2019 ile farkl\u0131 b\u00f6lgelerde yerel de\u011ferlerin canlanmas\u0131na destek veren ABC, projeye ge\u00e7en y\u0131l Osmaniye\u2019de start vermi\u015fti. Osmaniye Bah\u00e7e\u2019de kad\u0131n \u00e7ift\u00e7ilerle safran yeti\u015ftirmeye katk\u0131 olarak ba\u015flayan \u2019Yerli Yerinde Projesi\u2019 bu y\u0131l Ordu\u2019nun Per\u015fembe il\u00e7esinde taflan bitkisini se\u00e7ti. ABC\u2019nin \u2019Yerli Yerinde Taflan Projesi\u2019 Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 ile Sakin \u015eehir \u00dcretici Kad\u0131nlar Derne\u011fi\u2019nin i\u015fbirli\u011finde ger\u00e7ekle\u015ftirilecek. Kamu, \u00f6zel sekt\u00f6r, sivil toplum kurulu\u015f (STK) i\u015fbirli\u011fi bir araya getirerek \u00f6rnek bir projeye imza atan \u2019Yerli Yerinde Projesi\u2019 daha da s\u00fcrd\u00fcr\u00fclebilir ve kurumsal hale gelecek.<\/p>\n
50 kad\u0131n \u00e7ift\u00e7iye istihdam sa\u011flanacak<\/p>\n
Yap\u0131lan bilgilendirmede; Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 i\u015fbirli\u011fi ile ger\u00e7ekle\u015fecek proje kapsam\u0131nda Per\u015fembe\u2019de olu\u015fturulan ve i\u00e7inde Kurutma ve \u0130\u015fleme \u00dcnitesi\u2019nin de yer alaca\u011f\u0131 7 bin 500 metrekarelik arazinin b\u00fcy\u00fck k\u0131sm\u0131nda taflan yeti\u015ftirilecek. Arazide yeti\u015ftirilen ve t\u00fcm b\u00f6lgeden toplanan taflanlar, ABC yat\u0131r\u0131m\u0131yla yap\u0131lacak olan Kurutma \u00dcnitesi\u2019nde i\u015flemden ge\u00e7irilerek dayan\u0131kl\u0131 hale gelecek. 50 kad\u0131n \u00e7ift\u00e7inin ekonomik gelir elde edece\u011fi proje kapsam\u0131nda, 20 ton taflan de\u011ferlendirilmi\u015f olacak. Kad\u0131n istihdam\u0131na ve Per\u015fembe\u2019ye katma de\u011fer olu\u015fturacak projede, taflanlardan 300-400 bin TL\u2019lik gelir sa\u011flanmas\u0131 hedefliyor. Per\u015fembe \u0130l\u00e7e \u0130daresi\u2019nin de destek verece\u011fi proje Ekim ay\u0131nda hizmete girecek. 2019 yaz aylar\u0131nda yap\u0131lacak taflan has\u0131lat\u0131ndan elde edilecek mahsul de bu \u00fcnitede de\u011ferlendirmeye al\u0131nacak. \u015eirket t\u00fcm geliri \u2019Yerli Yerinde Taflan Projesi\u2019ne ba\u011f\u0131\u015flanmak \u00fczere \u00f6zel bir \u00fcr\u00fcn geli\u015ftirerek sat\u0131\u015fa sunacak. Kad\u0131n \u00e7ift\u00e7ilerin ayl\u0131k \u00fccreti ise ilk etapta bin-2 bin lira aras\u0131nda olabilece\u011fi belirtildi.<\/p>\n
Yerli Yerinde Taflan Projesi\u2019nin tan\u0131t\u0131m\u0131 d\u00fcn yap\u0131lan bas\u0131n toplant\u0131s\u0131yla medyaya anlat\u0131ld\u0131. Toplant\u0131ya, Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 E\u011fitim ve Yay\u0131n Dairesi Ba\u015fkan\u0131 \u0130sa Sertkaya, Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 K\u0131rsalda Kad\u0131n ve Aile Hizmetleri Koordinat\u00f6r\u00fc Nimet Kaleli, Ordu Tar\u0131m ve Orman \u0130l M\u00fcd\u00fcr\u00fc Kemal Y\u0131lmaz, Per\u015fembe Sakin \u015eehir \u00dcretici Kad\u0131nlar Derne\u011fi (PER\u00dcKDER) Ba\u015fkan\u0131 Elif Saka ve ABC Deterjan Pazarlama M\u00fcd\u00fcr\u00fc Deniz \u00d6zyer kat\u0131ld\u0131.<\/p>\n
“Bakan\u0131m\u0131z\u0131n imzalad\u0131\u011f\u0131 ilk k\u0131rsalda kad\u0131n protokol\u00fc”<\/p>\n
Toplant\u0131da “Biz bakanl\u0131k olarak mutluyuz, gururluyuz” diyen Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 E\u011fitim ve Yay\u0131n Dairesi Ba\u015fkan\u0131 \u0130sa Sertkaya, \u015f\u00f6yle konu\u015ftu: “Bakanl\u0131\u011f\u0131m\u0131z olduk\u00e7a \u00f6nem verdi\u011fimiz bir i\u015fbirli\u011fine imza atm\u0131\u015f bulunuyor. Tar\u0131m Bakanl\u0131\u011f\u0131 olarak, hem STK\u2019larla hem \u00f6zel sekt\u00f6rle ortak bir payda\u015fta bulunarak elde edilen t\u00fcm \u00fcr\u00fcn, \u00fcretim ve hizmeti \u00f6nemsiyoruz. Tar\u0131m ve Orman Bakan\u0131m\u0131z Say\u0131n Bekir Pakdemirli g\u00f6reve geldi\u011finde imzalad\u0131\u011f\u0131 ilk k\u0131rsalda kad\u0131n ve istihdam protokol\u00fc oldu. Bu protokolle b\u00f6lgelerimizde at\u0131l olarak bulunan, ekonomiye kazand\u0131r\u0131lamayan tar\u0131m \u00fcr\u00fcnlerini ekonomimize kazand\u0131rman\u0131n gayretini veriyoruz. K\u0131rsaldaki kad\u0131nlar\u0131m\u0131z\u0131n istihdam\u0131 i\u00e7in bu proje b\u00fcy\u00fck bir \u00f6neme sahip. Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 olarak \u00f6zel sekt\u00f6r ile bu tarz \u00e7al\u0131\u015fmalara her zaman a\u00e7\u0131\u011f\u0131z. Bu konuda ABC Deterjan projesinin devaml\u0131l\u0131\u011f\u0131 i\u00e7in bize ba\u015fvurdu, \u00e7ok mutlu olduk. Kendilerini Ordu\u2019ya y\u00f6nlendirdik. Per\u015fembe il\u00e7esindeki karayemi\u015f olarak bilinen taflan meyvesi at\u0131l bir \u00fcr\u00fcn olarak g\u00f6r\u00fclmekte. Topland\u0131ktan sonra kendi kendine \u00e7\u00fcr\u00fcmeye b\u0131rak\u0131lmakta. Bu projeyle kurulacak tesisle, taflanlar de\u011ferlendirilecek; ekonomiye kazand\u0131r\u0131lacak. Kad\u0131nlar\u0131m\u0131za destek bakanl\u0131\u011f\u0131m\u0131z\u0131n temel konular\u0131ndan birisini olu\u015fturuyor. Kad\u0131n istihdam\u0131 konusunda her t\u00fcrl\u00fc i\u015fbirli\u011fine haz\u0131r\u0131z”.<\/p>\n
Kad\u0131n odakl\u0131 \u2018yerli yerinde proje\u2019<\/p>\n
Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 K\u0131rsalda Kad\u0131n ve Aile Hizmetleri Koordinat\u00f6r\u00fc Nimet Kaleli ise, “Her ba\u015flang\u0131c\u0131n \u00e7ok iyi sonu\u00e7lara ula\u015faca\u011f\u0131ndan emin ad\u0131mlarla ilerliyoruz. Tar\u0131m Bakanl\u0131\u011f\u0131 olarak son y\u0131llarda k\u0131rsalda kad\u0131n \u00fczerinden kalk\u0131nma modelleri \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 yo\u011funla\u015ft\u0131rm\u0131\u015f bulunmaktay\u0131z ve \u00e7ok \u00f6nemsiyoruz. Yerli Yerinde\u2019nin tamamen kad\u0131n odakl\u0131 bir proje olmas\u0131 sebebiyle olduk\u00e7a \u00f6nemsiyoruz. \u2018Yerli Yerinde Taflan Projesi\u2019, kad\u0131n istihdam\u0131 a\u00e7\u0131s\u0131ndan model olu\u015fturacak olacak bir \u00e7al\u0131\u015fma” dedi.<\/p>\n
“Ordu art\u0131k taflanla da tan\u0131nacak”<\/p>\n
Ordu Tar\u0131m \u0130l M\u00fcd\u00fcr\u00fc Kemal Y\u0131lmaz, projenin Ordu\u2019nun tan\u0131t\u0131m\u0131nda b\u00fcy\u00fck rol oynayaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek, “Biz de Ordu Tar\u0131m olarak ziyan olan taflanlar\u0131m\u0131z\u0131 de\u011ferlendirmek i\u00e7in ne yapaca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcp Bakanl\u0131\u011f\u0131m\u0131zdan yard\u0131m istemeyi planlarken iyi olacak hastan\u0131n doktor aya\u011f\u0131na gelirmi\u015f; ABC Deterjan da bakanl\u0131\u011f\u0131m\u0131za ba\u015fvurmu\u015f. G\u00fczel bir i\u015f birli\u011fine imza att\u0131k. Ordu bu zamana kadar hep f\u0131nd\u0131\u011f\u0131yla tan\u0131nd\u0131, bundan sonra taflan\u0131 ile de tan\u0131nacak” diye konu\u015ftu.<\/p>\n
“Anlat\u0131lamaz bir heyecan”<\/p>\n
Per\u015fembe Sakin \u015eehir \u00dcretici Kad\u0131nlar Derne\u011fi (PER\u00dcKDER) Ba\u015fkan\u0131 Elif Saka ise s\u00f6zlerine, “Kad\u0131nlar emek verdi, meyveler \u00e7\u00fcr\u00fcmedi\u201d diyerek ba\u015flad\u0131 ve “Per\u015fembe\u2019deki kad\u0131nlar\u0131m\u0131za istihdam olu\u015fturmak bizim i\u00e7in anlat\u0131lamaz bir heyecan. \u0130yi olacak hastan\u0131n aya\u011f\u0131na doktor gelirmi\u015f dedikleri gibi bu projede bulunmaktan \u00e7ok mutluyuz. Taflan\u0131n yan\u0131 s\u0131ra b\u00f6lgemizdeki di\u011fer ziyan olan meyvelerimizi de kurutma \u00fcnitesinde de\u011ferlendirme \u015fans\u0131n\u0131 yakalayaca\u011f\u0131z. Bu proje sayesinde hem bir\u00e7ok kad\u0131na ula\u015faca\u011f\u0131z, hem de b\u00f6lgemizi tan\u0131taca\u011f\u0131z” \u015feklinde konu\u015ftu.<\/p>\n
Hedef s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamak<\/p>\n
ABC Deterjan Pazarlama M\u00fcd\u00fcr\u00fc Deniz \u00d6zyer ise Yerli Yerinde Projesi\u2019ni \u015f\u00f6yle anlatt\u0131: “ABC ile Yerli Yerinde projesi kapsam\u0131nda ilk y\u0131l Osmaniye\u2019deki safran \u00e7al\u0131\u015fmam\u0131z\u0131 bu y\u0131l Ordu\u2019da taflan ile devam ettiriyoruz. Kurumsal Sosyal Sorumluluk projelerinde ba\u015flamak g\u00fczel ancak devaml\u0131 ve s\u00fcrd\u00fcr\u00fclebilir hale getirmek \u00e7ok daha g\u00fczel. S\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamak i\u00e7in Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131\u2019n\u0131n kap\u0131s\u0131n\u0131 \u00e7ald\u0131k. Hem kad\u0131n\u0131n eme\u011fini de\u011ferlendirip istihdam olu\u015fturan hem de b\u00f6lgesel kalk\u0131nmaya destek vermek markam\u0131z i\u00e7in gurur verici bir \u015fey. Osmaniye\u2019de safran deste\u011fimiz 2020 y\u0131l\u0131na kadar s\u00fcrecek. \u00c7al\u0131\u015fan kad\u0131n say\u0131m\u0131z 40\u2019\u0131 ge\u00e7ti. Bu y\u0131l da 50 kad\u0131na istihdam sa\u011flamak bizim i\u00e7in \u00e7ok k\u0131ymetli”.<\/p>\n","protected":false},"excerpt":{"rendered":"
DEN\u0130Z \u00d6ZYER – ABC PAZARLAMA M\u00dcD\u00dcR\u00dc, KEMAL YILMAZ \u2013 ORDU TARIM VE ORMAN \u0130L M\u00dcD\u00dcR\u00dc, \u0130SA SERTKAYA \u2013 TARIM VE ORMAN BAKANLI\u011eI E\u011e\u0130T\u0130M VE YAYIN DA\u0130RES\u0130 BA\u015eKANI,N\u0130MET KALEL\u0130 \u2013 KIRSALDA KADIN H\u0130ZMETLER\u0130 KOORD\u0130NAT\u00d6R\u00dc, EL\u0130F SAKA \u2013 PER\u015eEMBE \u00dcRET\u0130C\u0130 KADINLAR DERNE\u011e\u0130 B\u015eK.<\/p>\n","protected":false},"author":1,"featured_media":149109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2498,2616,33367,1324,2655,2454],"class_list":["post-149108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dokunacak","tag-kadinlara","tag-persembeli","tag-projesi","tag-yerinde","tag-yerli"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/04\/yerli-yerinde-projesi-persembeli-kadinlara-dokunacak_ca3559e.jpg?fit=1000%2C771","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-CMY","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/149108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=149108"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/149108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/149109"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=149108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=149108"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=149108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}