Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc) program\u0131 kapsam\u0131nda yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, T\u00fcrk t\u00fcketicilerinin y\u00fczde 71\u2019i \u2019yeni\u2019 \u00fcr\u00fcnleri denemeyi seviyor. Her 4 t\u00fcketiciden 3\u2019\u00fc ise \u00fcr\u00fcn fiyat\u0131n\u0131n sat\u0131n alma karar\u0131n\u0131 etkiledi\u011fini ifade ediyor.<\/p>\n
Kazanan \u00fcr\u00fcnlerin t\u00fcketicilerin oylar\u0131yla belirlendi\u011fi ve T\u00fcrkiye\u2019de 4\u2019\u00fcnc\u00fc kez ger\u00e7ekle\u015ftirilen Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc) program\u0131 kapsam\u0131nda Nielsen\u2019in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, T\u00fcrk t\u00fcketicilerinin y\u00fczde 71\u2019i piyasaya \u00e7\u0131kan yeni \u00fcr\u00fcnleri denemeyi tercih ediyor. Ya\u015f grubu \u00f6zelinde 18-24, 25-34 ve 35-44 ya\u015f grubu t\u00fcketiciler yeni \u00fcr\u00fcnleri denemeye en a\u00e7\u0131k ya\u015f gruplar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130stanbul, Ankara, \u0130zmir, Adana, Bursa, Gaziantep, Samsun, Malatya, Kayseri, Tekirda\u011f, Trabzon, Erzurum olmak \u00fczere 12 ilde 4 bin 35 t\u00fcketiciyle y\u00fcz y\u00fcze yap\u0131lan ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re, 45-55 ya\u015f grubundaki t\u00fcketiciler ise yeni \u00fcr\u00fcnleri denemekte di\u011fer ya\u015f gruplar\u0131na g\u00f6re daha isteksiz davran\u0131yor.<\/p>\n
Fiyat sat\u0131n almay\u0131 etkiliyor<\/p>\n
Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, T\u00fcrk t\u00fcketicilerinin y\u00fczde 47\u2019si piyasada yeterli miktarda yeni \u00fcr\u00fcn bulunmad\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 63\u2019\u00fc ise \u00fcr\u00fcn\u00fcn beklentiyi kar\u015f\u0131lamas\u0131 durumunda daha fazlas\u0131n\u0131 \u00f6demeye haz\u0131r olduklar\u0131n\u0131 ifade ediyor. Her 4 t\u00fcketiciden 3\u2019\u00fc \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n sat\u0131n alma karar\u0131n\u0131 etkiledi\u011fini ve ba\u015fkalar\u0131n\u0131n tavsiye ettikleri \u00fcr\u00fcnleri denemeye yatk\u0131n olduklar\u0131n\u0131 belirtiyor.<\/p>\n
G\u00fcven, yenilik\u00e7i \u00fcr\u00fcnlerden en \u00f6nemli beklenti<\/p>\n
T\u00fcrk t\u00fcketicilerinin yenilik\u00e7i \u00fcr\u00fcnlerden beklentileri dikkate al\u0131nd\u0131\u011f\u0131nda, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde \u00fcr\u00fcn\u00fcn g\u00fcvenilirli\u011fi ve sa\u011fl\u0131kl\u0131 olu\u015fu \u00f6n plana \u00e7\u0131karken, dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde \u00fcr\u00fcn \u00f6mr\u00fcn\u00fcn uzunlu\u011fu ve g\u00fcvenilir olmas\u0131 \u00f6nem kazan\u0131yor. T\u00fcketiciler, hizmet sekt\u00f6r\u00fcnde ise yenilik\u00e7i \u00fcr\u00fcnlere ait m\u00fc\u015fteri hizmetlerinin h\u0131zl\u0131 ve g\u00fcvenilir olmas\u0131n\u0131 ve yeni teknolojiler sunmas\u0131n\u0131 bekliyor.<\/p>\n
Medya sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 etkiliyor<\/p>\n
Ara\u015ft\u0131rmada sunulan yan\u0131tlara g\u00f6re, yeni \u00fcr\u00fcnler hakk\u0131nda fark\u0131ndal\u0131k olu\u015fturmada en b\u00fcy\u00fck rol medyaya ait. Medyan\u0131n ard\u0131ndan sosyal medya, aile, i\u015f ve arkada\u015f \u00e7evresi t\u00fcketici fark\u0131ndal\u0131\u011f\u0131n\u0131 etkileyen fakt\u00f6rler olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
YILIN SE\u00c7\u0130LM\u0130\u015e \u00dcR\u00dcN\u00dc (YS\u00dc) PROGRAMI KAPSAMINDA YAPILAN ARA\u015eTIRMAYA G\u00d6RE, T\u00dcRK T\u00dcKET\u0130C\u0130LER\u0130N\u0130N Y\u00dcZDE 71\u2019\u0130 ‘YEN\u0130’ \u00dcR\u00dcNLER\u0130 DENEMEY\u0130 SEV\u0130YOR. HER 4 T\u00dcKET\u0130C\u0130DEN 3\u2019\u00dc \u0130SE \u00dcR\u00dcN F\u0130YATININ SATIN ALMA KARARINI ETK\u0130LED\u0130\u011e\u0130N\u0130 \u0130FADE ED\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":153393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[34979,34980,34978,3814,87,3480],"class_list":["post-153392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-71i","tag-deniyor","tag-tuketicilerin","tag-urunleri","tag-yeni","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/tuketicilerin-yuzde-71i-yeni-urunleri-deniyor_1843ad7.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-DU4","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/153392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=153392"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/153392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/153393"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=153392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=153392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=153392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}