Rixos Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fettah Tamince, Antalya\u2019da turizm yapanlar\u0131n \u00e7o\u011funun in\u015faat firmalar\u0131 oldu\u011funu ve bunlar\u0131n da otelcili\u011fi ikinci bir i\u015f olarak yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Otelcilikte fark\u0131ndal\u0131k olu\u015fturmak istediklerini s\u00f6yleyen Tamince, “Antalya benim sevdam. Bu \u015fehirde b\u00fcy\u00fcd\u00fcm” dedi.<\/p>\n
Y\u00f6r\u00fck Sanayici \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (Y\u00d6RS\u0130AD) May\u0131s ay\u0131 \u00fcye toplant\u0131s\u0131na konu\u015fmac\u0131 olarak kat\u0131lan Rixos Hotels Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fettah Tamince, \u2019\u2019Ba\u015far\u0131l\u0131 Bir Marka i\u00e7in K\u00fcresel Vizyon\u2019\u2019 konusu ile hayat hikayesini anlatt\u0131. \u0130\u015f ya\u015fam\u0131na hal\u0131 satarak, emlak\u00e7\u0131l\u0131k ve in\u015faat ile m\u00fccevherat i\u015fleri yaparak ba\u015flad\u0131\u011f\u0131n\u0131 anlatan Tamince, \u2019\u2019Antalya benim sevdam. Bu \u015fehirde b\u00fcy\u00fcd\u00fcm. Hal\u0131c\u0131l\u0131k yapt\u0131m, in\u015faat ve emlak\u00e7\u0131l\u0131k yapt\u0131m. Kalei\u00e7i, Belek ve Kadriye\u2019de Antalya\u2019n\u0131n her yerinde an\u0131lar\u0131m var. Bu \u015fehre borcum oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. D\u00fcnyan\u0131n her yerini geziyorum. Y\u0131lda 250 kez u\u00e7uyorum. Antalya gibi \u015fehir yok\u2019\u2019 dedi.<\/p>\n
Her \u015feye hayallerle ba\u015flad\u0131\u011f\u0131n\u0131 anlatan Tamince, y\u0131llar \u00f6nce arkada\u015flar\u0131yla bulu\u015ftuklar\u0131nda paray\u0131 nereden bulacaklar\u0131 konusunda tart\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Hayallerinin cebindeki parayla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 ifade eden Tamince, \u2019\u2019Do\u011fru hayalle do\u011fru bir ekiple ve do\u011fru bir strateji ile paray\u0131 buluyorsunuz. Hayalle ba\u015flad\u0131\u011f\u0131m otelcilikte d\u00fcnyada s\u00f6z sahibi oldum\u2019\u2019 diye konu\u015ftu.<\/p>\n
\u0130lk otel in\u015faat\u0131na nas\u0131l ba\u015flad\u0131\u011f\u0131n\u0131 anlatan Fettah Tamince \u015f\u00f6yle devam etti.<\/p>\n
\u2019\u20192000\u2019li y\u0131llarda konut al\u0131p sat\u0131yordum. Bir yandan da m\u00fccevherat i\u015fi yap\u0131yordum. Bir m\u00fc\u015fterim denize s\u0131f\u0131r villa almak istiyordu. Ben denize s\u0131f\u0131r villa yok dedim. Kaba in\u015faat\u0131 olan bir otel var. Bunu al\u0131p tamamlad\u0131k. 2000 May\u0131s ay\u0131nda oteli tamamlayarak a\u00e7t\u0131k. Para kazanmaya ba\u015flad\u0131k. \u00d6nemli olan m\u00fc\u015fterinin ne istedi\u011fini anlamakt\u0131r. Otel a\u00e7\u0131l\u0131\u015f\u0131na m\u00fccevher i\u015fi yapan yabanc\u0131 m\u00fc\u015fterilerimizi de davet ettik. Hem otelde hizmet satt\u0131k hem de m\u00fccevher satt\u0131k.\u2019\u2019<\/p>\n
“Turizm yapanlar\u0131n \u00e7o\u011fu in\u015faat m\u00fcteahhidi”<\/p>\n
Antalya\u2019da turizm yapanlar\u0131n \u00e7o\u011funun in\u015faat firmalar\u0131 oldu\u011funu ve bunlar\u0131n da otelcili\u011fi ikinci bir i\u015f olarak yapt\u0131klar\u0131n\u0131 vurgulayan Fettah Tamince, otelcilikte fark\u0131ndal\u0131k olu\u015fturmak istediklerini kaydetti. Otelcili\u011fi sevdi\u011fini ve kendisi i\u00e7in birinci mesele haline getirdi\u011fini anlatan Tamince, \u015f\u00f6yle konu\u015ftu:<\/p>\n
\u2019\u2019Ben otelcili\u011fi iyi yapar\u0131m, ba\u015far\u0131l\u0131 olurum diye kollar\u0131 s\u0131vad\u0131m. Bu alanda rekabette \u00e7ok b\u00fcy\u00fck a\u00e7\u0131k vard\u0131. \u0130kinci tesisimizi Belek\u2019te yapt\u0131k. Belek o zamanlar yeni yeni geli\u015fiyordu. Belek\u2019te Rixos\u2019u a\u00e7t\u0131k. Oteller o zamanlar tur operat\u00f6rlerine ba\u011f\u0131ml\u0131 idi. Ruslar\u0131 getirmek i\u00e7in bu \u00fclkeye gittim. 3 ay Rusya\u2019da kald\u0131m. Oteli de 8 ayda tamamlad\u0131k. \u00c7ok ba\u015far\u0131l\u0131 P\u0130AR ve pazarlama yapt\u0131k. Ama otelin havuzlar\u0131 tamamlanmam\u0131\u015ft\u0131. Y\u00f6neticilerimiz havuzun 2-3 g\u00fcn i\u00e7inde anca dolabilece\u011fini s\u00f6yl\u00fcyordu. Hemen \u00e7are buldum. B\u00f6lgeden 18 itfaiye arac\u0131 ile havuzlar\u0131 doldurduk. Rus m\u00fc\u015fteriler otelin tamamlanmad\u0131\u011f\u0131 i\u00e7in rahats\u0131z olmaya ba\u015flad\u0131. Balkonlarda korkuluklar bile yoktu. Rusya\u2019n\u0131n en se\u00e7kin i\u015f d\u00fcnyas\u0131ndan m\u00fc\u015fteriler vard\u0131. Onlar\u0131 ikna ettik. Rusya\u2019n\u0131n en \u00fcnl\u00fc isimleri olan ilk 20\u2019deki sanat\u00e7\u0131lar\u0131n\u0131 getirdik. O g\u00fcn beklentilerin \u00fczerinde para kazand\u0131k.”<\/p>\n
\u00dc\u00e7\u00fcnc\u00fc oteli Bodrum\u2019da yapmak istediklerini ifade eden Tamince, arsay\u0131 sat\u0131n almak i\u00e7in Eren Holding\u2019in sahibi Ahmet Eren\u2019le pazarl\u0131k yapt\u0131\u011f\u0131n\u0131 an\u0131msatarak, “Arsay\u0131 alacak para yoktu. Ahmet Eren beye oteli yapmak i\u00e7in de paray\u0131 da siz vereceksiniz dedim. \u015ea\u015f\u0131rd\u0131. \u0130kna ettim. Hem arsay\u0131 ald\u0131m hem de sermaye ald\u0131m” dedi.<\/p>\n
Yava\u015f yava\u015f otel zinciri olmaya ba\u015flad\u0131klar\u0131n\u0131 belirten Fettah Tamince Tamince, o d\u00f6nemde T\u00fcrkiye\u2019de de turizmin b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc kaydetti. D\u00fcnyan\u0131n \u00e7ok \u00fcnl\u00fc m\u00fccevher firmas\u0131n\u0131n T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc de yapt\u0131\u011f\u0131n\u0131 dile getiren Tamince, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“\u2019Bu firma temsilcilerinden marka nas\u0131l olur, nas\u0131l yap\u0131l\u0131r, marka nas\u0131l geli\u015ftirilir bunlar\u0131 \u00f6\u011frendim. \u00d6ncelikle T\u00fcrkiye\u2019de marka olabilir miyiz diye \u00e7al\u0131\u015ft\u0131k. Nas\u0131l b\u00fcy\u00fcr\u00fcz diye planlamalar yapt\u0131k. Bankalarla, kurumsal sermaye \u015firketleriyle stratejik ortakl\u0131k yapabilir miyiz diye d\u00fc\u015f\u00fcnd\u00fck. Kendi \u015fehrinde, kendi \u00fclkende marka olam\u0131yorsan\u0131z d\u0131\u015far\u0131da da marka olam\u0131yorsunuz. B\u00fcy\u00fck bankalara ula\u015fmak zorundas\u0131n\u0131z. \u00d6nce T\u00fcrkiye\u2019de kendinizi, vizyonunuzu ortaya koymak zorundas\u0131n\u0131z.”<\/p>\n
Fettah Tamince, 2004-2005 y\u0131l\u0131nda Belek\u2019te Rixos Premium olmak \u00fczere Ukrayna ve Kazakistan\u2019da 3 yeni tesis a\u00e7t\u0131klar\u0131n\u0131 ve yurt d\u0131\u015f\u0131nda \u00e7ok zorland\u0131klar\u0131na dikkat \u00e7ekti. Kazakistan ve Belek\u2019teki Rixos Premium\u2019un a\u00e7\u0131l\u0131\u015f\u0131n\u0131n d\u00f6nemin Ba\u015fbakan\u0131 Recep Tayyip Erdo\u011fan ile Kazakistan Devlet Ba\u015fkan\u0131 taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131n\u0131 an\u0131msatan Tamince, \u2019\u2019Otellerimizin iki devlet ba\u015fkan\u0131 taraf\u0131ndan a\u00e7\u0131lmas\u0131 bizim i\u00e7in b\u00fcy\u00fck motivasyon oldu. Bu tesislerle birlikte d\u00fcnyaya a\u00e7\u0131lmay\u0131 hedefledik” dedi.<\/p>\n
Dubai\u2019de 250-300 dolara oda sat\u0131l\u0131yor<\/p>\n
Belek\u2019te 2005 y\u0131l\u0131nda 80-100 dolara oda sat\u0131l\u0131rken Dubai\u2019de 250-300 dolara oda sat\u0131\u015f\u0131 yap\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken Tamince, Rixos Premium Otel ile T\u00fcrkiye\u2019de de y\u00fcksek fiyattan oda sat\u0131\u015f\u0131na ba\u015flad\u0131klar\u0131n\u0131 kaydetti. Fettah Tamince, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc.<\/p>\n
“Rixos Premium ile 320 dolara oda sat\u0131\u015f\u0131n\u0131 yakalad\u0131k. Bu T\u00fcrk turizmi i\u00e7in d\u00f6n\u00fcm noktas\u0131 oldu. Yurt d\u0131\u015f\u0131ndan gelen b\u00fcy\u00fck sermayeli m\u00fc\u015fterilerimiz Rixos Premium Oteli gibi kendi \u00fclkelerinde de olmalar\u0131 gerekti\u011fini s\u00f6yl\u00fcyordu. Dubai\u2019de Avrupa \u015eampiyonlar Ligi\u2019nde \u0130nat ve inan\u00e7la Rixos\u2019un bayra\u011f\u0131n\u0131 Dubai\u2019de dalgaland\u0131ral\u0131m dedik. Tesisi a\u00e7t\u0131k.B\u00fcy\u00fck ser\u00fcvenler ya\u015fad\u0131k. Dubai\u2019de yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mla hem markala\u015ft\u0131k hem de yeni yat\u0131r\u0131mlar\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftirdik. M\u0131s\u0131r\u2019da H\u0131rvatistan\u2019da, \u0130svi\u00e7re\u2019de tesisler a\u00e7t\u0131k.\u2019\u2019<\/p>\n
“Accor\u2019la evlendik”<\/p>\n
B\u00fcy\u00fcmenin ger\u00e7ekten zor oldu\u011funu vurgulayan Rixos Hotels Y\u00f6netim Kurulu Ba\u015fkan\u0131 Tamince 3 y\u0131l \u00f6nce stratejik ortak bulmak i\u00e7in aray\u0131\u015flara girdi\u011fini ifade etti. Yabanc\u0131lar\u0131n T\u00fcrkiye\u2019de bir\u00e7ok marka ve tesisi sat\u0131n ald\u0131\u011f\u0131n\u0131 ancak b\u00fcy\u00fctmedi\u011fini anlatan Tamince, \u015f\u00f6yle konu\u015ftu:<\/p>\n
“Rixos\u2019un hisselerinin tamam\u0131n\u0131 satmak istemedik. 1 milyon m\u00fc\u015fterimiz 14 bin kaliteli \u00e7al\u0131\u015fan altyap\u0131m\u0131z var dedik. 2025\u2019te 100 tesise ula\u015fal\u0131m dedik. Bu nedenle Frans\u0131z Accor firmas\u0131 ile y\u00fczde 50, y\u00fczde 50 ortakl\u0131k kurduk. D\u00fcnyan\u0131n otelcilikte en b\u00fcy\u00fck firmalar\u0131ndan Accor ile evlendik. Rixos\u2019u b\u00fcy\u00fct\u00fcyoruz.”<\/p>\n
\u0130stanbul geceleri ve T\u00fcrk\u00e7e talimat\u0131<\/p>\n
D\u00fcnyan\u0131n \u00e7e\u015fitli \u00fclkelerinde faaliyette bulunan Rixos otelleri y\u00f6neticilerine talimat verdi\u011fini vurgulayan Tamince, \u2019\u2019Bizim otellerimizde haftada bir Per\u015fembe g\u00fcnleri \u0130stanbul Geceleri yap\u0131l\u0131yor. T\u00fcrk k\u00fclt\u00fcr\u00fcn\u00fc ve geleneklerini tan\u0131t\u0131yoruz. Otel \u00e7al\u0131\u015fanlar\u0131m\u0131zdan T\u00fcrk\u00e7e \u00f6\u011frenmelerini istedik\u2019\u2019 diye konu\u015ftu.<\/p>\n
Markala\u015fma konusunda g\u00f6r\u00fc\u015flerini a\u00e7\u0131klayan Tamince s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc.<\/p>\n
“Do\u011fru bir \u00fcr\u00fcn, do\u011fru strateji, do\u011fru \u00e7al\u0131\u015fma arkada\u015flar\u0131 \u00f6nemli. Bir marka lidersiz olmaz. Kendi markam\u0131z\u0131 kendi i\u015fimizi k\u00fc\u00e7\u00fcmsememeliyiz. Marka lideri g\u00f6r\u00fcn\u00fcr olmal\u0131. \u0130\u015finizi, vizyonunuzu kentinize g\u00f6re, \u00fclkenize g\u00f6re de\u011fil, d\u00fcnyaya g\u00f6re yapmal\u0131. \u0130leti\u015fime \u00f6nem vermeli. \u0130leti\u015fim marka liderinin en \u00f6nemli hareketidir. Kadro ve \u00e7al\u0131\u015fma azmi \u00f6nemli. Markalar\u0131 k\u00fclt\u00fcrler do\u011furuyor. Markalar g\u00fc\u00e7l\u00fc k\u00fclt\u00fcrlere aittir. Antalya\u2019n\u0131n k\u00fclt\u00fcr\u00fc \u00e7ok b\u00fcy\u00fck. Antalya turizmde d\u00fcnyada \u00f6nemli \u00e7ok b\u00fcy\u00fck destinasyon. Antalya \u00e7ok b\u00fcy\u00fck marka, ama d\u00fcnyada b\u00fcy\u00fck bir alg\u0131ya sahip de\u011fil. Yurt d\u0131\u015f\u0131nda, T\u00fcrkiye\u2019de turizmci denilince ilk akla ben geliyorum.”<\/p>\n
The Land of Legends 5-6 \u00fclkede kurulacak<\/p>\n
Antalya\u2019n\u0131n Kadriye beldesinde kurdu\u011fu The Land of Legedns tesislerini hayat\u0131n\u0131n en b\u00fcy\u00fck yat\u0131r\u0131m\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc anlatan Fettah Tamince, d\u00fcnyada bir\u00e7ok yat\u0131r\u0131mc\u0131, bu yat\u0131r\u0131m\u0131 kendi \u00fclkelerinde g\u00f6rmek istedi\u011fini kaydetti. 5-6 \u00fclke yat\u0131r\u0131mc\u0131s\u0131 ile g\u00f6r\u00fc\u015ft\u00fcklerini, 3 \u00fclkede ise el s\u0131k\u0131\u015ft\u0131klar\u0131n\u0131 vurgulayan Tamince, “Hedefimiz The Land of Legends yat\u0131r\u0131m\u0131 d\u00fcnyada yayg\u0131nla\u015ft\u0131rmak. Disneyland\u2019dan daha b\u00fcy\u00fck marka haline getirmek. Bu tesisi 5-6 \u00fclkede yapmay\u0131 hedefliyoruz. \u00dc\u00e7 \u00fclkedeki yat\u0131r\u0131mc\u0131 ile el s\u0131k\u0131\u015ft\u0131k. \u015eimdilik bunlar\u0131n isimlerini a\u00e7\u0131klam\u0131yoruz. \u0130leri g\u00fcnlerde bunu payla\u015fabiliriz. The Land of Legends da marka olacak. Bu hayat\u0131m\u0131n en b\u00fcy\u00fck yat\u0131r\u0131m\u0131 olacak” dedi.<\/p>\n
Fettah Tamince, konu\u015fmas\u0131n\u0131n ard\u0131ndan Y\u00d6RSiAD\u2019\u0131n yeni \u00fcyelerine rozet takt\u0131. Y\u00d6RS\u0130AD Ba\u015fkan\u0131 Aykut Ege de Tamince\u2019ye plaket takdim etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
R\u0130XOS Y\u00d6NET\u0130M KURULU BA\u015eKANI FETTAH TAM\u0130NCE, ANTALYA’DA TUR\u0130ZM YAPANLARIN \u00c7O\u011eUNLU\u011eUNUN \u0130N\u015eAAT F\u0130RMALARI OLDU\u011eUNU VE BUNLARIN DA OTELC\u0130L\u0130\u011e\u0130 \u0130K\u0130NC\u0130 B\u0130R \u0130\u015e OLARAK YAPTIKLARINI S\u00d6YLED\u0130. KEND\u0130LER\u0130N\u0130N DE OTELC\u0130L\u0130KTE FARKINDALIK OLU\u015eTURMAK \u0130STED\u0130KLER\u0130N\u0130 S\u00d6YLEYEN TAM\u0130NCE ” ANTALYA BEN\u0130M SEVDAM. BU \u015eEH\u0130RDE B\u00dcY\u00dcD\u00dcM. ” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":154731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1327,27542,27947,1193,29318,2184,25290],"class_list":["post-154730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-antalyada","tag-cogu","tag-firmalari","tag-insaat","tag-tamince","tag-turizm","tag-yapanlarin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/tamince-antalyada-turizm-yapanlarin-cogu-insaat-firmalari_d240521.jpg?fit=1000%2C766","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-EfE","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=154730"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/154731"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=154730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=154730"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=154730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}