Dijital pazarlama teknoloji ve servis sa\u011flay\u0131c\u0131s\u0131 Related Digital, \u00f6zel g\u00fcnler kapsam\u0131nda t\u00fcketicilere ula\u015fmaya \u00e7al\u0131\u015fan markalar i\u00e7in bir ara\u015ft\u0131rmaya imza att\u0131. T\u00fcketicilerin dijital davran\u0131\u015flar\u0131ndan yola \u00e7\u0131karak haz\u0131rlanan analizde; markalar\u0131n en \u00e7ok kampanya haz\u0131rlad\u0131\u011f\u0131 \u00f6zel g\u00fcnler aras\u0131nda ilk s\u0131ralarda yer alan Anneler G\u00fcn\u00fc ile Babalar G\u00fcn\u00fc kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131. Ara\u015ft\u0131rma, hem markalar\u0131n hem de t\u00fcketicilerin Anneler G\u00fcn\u00fc\u2019n\u00fc daha fazla \u00f6nemsedi\u011fini, bu kapsamda t\u00fcketicilerin Anneler G\u00fcn\u00fc\u2019ne y\u00f6nelik kampanya e-postalar\u0131na y\u00fczde 150 gibi b\u00fcy\u00fck bir oranla daha fazla d\u00f6n\u00fc\u015f sa\u011flad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131kard\u0131.<\/p>\n
D\u00fcnyan\u0131n ve T\u00fcrkiye\u2019nin ilk dijital pazarlama teknoloji ve servis sa\u011flay\u0131c\u0131lar\u0131ndan Related Digital, Anneler G\u00fcn\u00fc\u2019ne k\u0131sa bir s\u00fcre kala markalar i\u00e7in bir ara\u015ft\u0131rmaya imza att\u0131. Related Digital\u2019in \u00e7at\u0131s\u0131 alt\u0131nda yer alan sosyal medya ve internet analiz \u015firketi Semanticum taraf\u0131ndan yap\u0131lan analiz kapsam\u0131nda, markalar\u0131n en \u00e7ok kampanya d\u00fczenledi\u011fi \u00f6zel g\u00fcnler aras\u0131nda yer alan Anneler G\u00fcn\u00fc ile Babalar G\u00fcn\u00fc kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131. T\u00fcketicilerin dijital davran\u0131\u015flar\u0131ndan yola \u00e7\u0131k\u0131larak haz\u0131rlanan analize g\u00f6re hem markalar\u0131n hem de t\u00fcketicilerin Anneler G\u00fcn\u00fc\u2019n\u00fc Babalar G\u00fcn\u00fc\u2019nden daha \u00e7ok \u00f6nemsedi\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re; markalar 2018 y\u0131l\u0131nda Anneler G\u00fcn\u00fc\u2019ne \u00f6zel 299 kampanya e-postas\u0131 g\u00f6nderirken, Babalar G\u00fcn\u00fc\u2019ne bu rakam 180 adette kald\u0131 ve Anneler G\u00fcn\u00fc\u2019nde Babalar G\u00fcn\u00fc\u2019ne oranla y\u00fczde 66 oranla daha fazla kampanya yap\u0131ld\u0131\u011f\u0131 belirlendi.<\/p>\n
Anneler G\u00fcn\u00fc\u2019nde y\u00fczde 130 daha fazla e-posta g\u00f6nderildi<\/p>\n
Ara\u015ft\u0131rma kapsam\u0131nda markalar taraf\u0131ndan ge\u00e7en y\u0131lki Anneler G\u00fcn\u00fc\u2019ne \u00f6zel d\u00fczenlenen kampanyalar\u0131 i\u00e7eren 45 milyon e-posta g\u00f6nderildi. Babalar G\u00fcn\u00fc\u2019nde ise bu rakam 19.5 milyon oldu. Ara\u015ft\u0131rmaya g\u00f6re; Anneler G\u00fcn\u00fc\u2019nde Babalar G\u00fcn\u00fc\u2019ne oranla y\u00fczde 130 daha fazla e-posta g\u00f6nderildi\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n
T\u00fcketicilerin e-posta okunma oranlar\u0131n\u0131n da ele al\u0131nd\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re markalar\u0131n g\u00f6nderdi\u011fi e-postalar Anneler G\u00fcn\u00fc\u2019nde y\u00fczde 10, Babalar G\u00fcn\u00fc\u2019nde ise y\u00fczde 9 oran\u0131nda okundu. Kullan\u0131c\u0131lar\u0131n e-posta t\u0131klama oranlar\u0131na da yer verilen analiz neticesinde, Anneler G\u00fcn\u00fc\u2019ne \u00f6zel kampanyalar\u0131 i\u00e7eren e-postalar\u0131n y\u00fczde 12, Babalar G\u00fcn\u00fc\u2019ne \u00f6zel e-postalar\u0131n ise y\u00fczde 5 oran\u0131nda t\u0131kland\u0131\u011f\u0131 ve b\u00f6ylece Anneler G\u00fcn\u00fc\u2019ne \u00f6zel e-postalar\u0131n y\u00fczde 140 oran\u0131nda daha fazla t\u0131kland\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n
Ortak kelime \u2019indirim\u2019<\/p>\n
Ara\u015ft\u0131rmada ayr\u0131ca kullan\u0131c\u0131lar\u0131n e-postalara geri d\u00f6n\u00fc\u015f oranlar\u0131 da incelendi. Analize g\u00f6re; Anneler G\u00fcn\u00fc\u2019ne \u00f6zel kampanyalar\u0131 i\u00e7eren e-postalara y\u00fczde 2.5, Babalar G\u00fcn\u00fc\u2019ne \u00f6zel d\u00fczenlenen e-postalara ise y\u00fczde 1 oran\u0131nda geri d\u00f6n\u00fc\u015f sa\u011fland\u0131. Bu kapsamda Anneler G\u00fcn\u00fc\u2019ne \u00f6zel d\u00fczenlenen e-postalara y\u00fczde 150 oran\u0131nda daha fazla geri d\u00f6n\u00fc\u015f sa\u011flad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. Her iki \u00f6zel g\u00fcn i\u00e7in haz\u0131rlanan kampanya e-postalar\u0131nda en \u00e7ok kullan\u0131lan kelime ise \u2019indirim\u2019 olurken, markalar taraf\u0131ndan Anneler G\u00fcn\u00fc\u2019nde \u00f6nerilen hediyeler k\u0131sm\u0131nda ilk s\u0131rada \u2019\u00e7anta ve \u00e7i\u00e7ek\u2019 geldi. Babalar G\u00fcn\u00fc\u2019nde de \u2019c\u00fczdan ve telefon\u2019 yer ald\u0131.<\/p>\n
“Markalar \u00e7ekingen davran\u0131yor”<\/p>\n
Konu ile ilgili a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, markalar\u0131n bu t\u00fcr \u00f6zel g\u00fcnlerde haz\u0131rlanan kampanyalar\u0131 analiz etmek gibi bir al\u0131\u015fkanl\u0131klar\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
K\u0131l\u0131\u00e7, “T\u00fcrkiye\u2019de ne yaz\u0131k ki markalar\u0131n b\u00f6yle bir al\u0131\u015fkanl\u0131\u011f\u0131 yok. Bu konuda \u00e7ok \u00e7ekingen davran\u0131yorlar. Oysaki bu t\u00fcr \u00f6zel g\u00fcnlerde d\u00fczenlenen kampanyalara y\u00f6nelik analizler markalar i\u00e7in yol g\u00f6sterici oluyor. Bu t\u00fcr analizler; kampanyalar\u0131n geri d\u00f6n\u00fc\u015f\u00fc noktas\u0131nda markalar\u0131n izlemesi gereken yol a\u00e7\u0131s\u0131ndan \u00f6nemli verileri i\u00e7eriyor. Bu kapsamda Related Digital olarak haz\u0131rlad\u0131\u011f\u0131m\u0131z analizin hem marka hem de t\u00fcketici davran\u0131\u015flar\u0131n\u0131n analizi a\u00e7\u0131s\u0131ndan son derece \u00f6nemli bir \u00e7al\u0131\u015fma oldu\u011fu kanaatindeyim” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
RELATED D\u0130G\u0130TAL CEO\u2019SU SEDAT KILI\u00c7, MARKALARIN BU T\u00dcR \u00d6ZEL G\u00dcNLERDE HAZIRLANAN KAMPANYALARI ANAL\u0130Z ETMEK G\u0130B\u0130 B\u0130R ALI\u015eKANLIKLARININ OLMADI\u011eINI S\u00d6YLED\u0130<\/p>\n","protected":false},"author":1,"featured_media":154793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[13184,105,1018,5149,23718,27657,24970],"class_list":["post-154792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-anneleri","tag-cok","tag-daha","tag-hem","tag-markalar","tag-seviyor","tag-tuketiciler"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/hem-markalar-hem-tuketiciler-anneleri-daha-cok-seviyor_5fbbbb6.jpg?fit=1000%2C662","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-EgE","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=154792"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/154793"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=154792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=154792"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=154792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}