Markalar\u0131n sosyal medya performans\u0131n\u0131 tamamen istatiksel verilere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi SocialBrands May\u0131s ay\u0131 sonu\u00e7lar\u0131 belli oldu.<\/p>\n
Dijitaldeki rekabette kimlerin \u00f6nde oldu\u011funu her ay yay\u0131nlad\u0131\u011f\u0131 sosyal medya performans s\u0131ralamas\u0131 ile duyuran SocialBrands verilerine g\u00f6re May\u0131s ay\u0131n\u0131n lider markas\u0131 Netflix.<\/p>\n
En ba\u015far\u0131l\u0131 markalar Netflix, Madame Coco ve T\u00fcrk Hava Yollar\u0131<\/p>\n
Netflix, 1-30 Nisan d\u00f6neminde g\u00f6sterdi\u011fi etkili sosyal medya performans\u0131yla SocialBrands May\u0131s ay\u0131 Top100 listesinin zirvesinde yer ald\u0131. Platformunda yer alan dizi ve filmler hakk\u0131nda \u00fcretti\u011fi e\u011flenceli i\u00e7erikleriyle sosyal medyada yo\u011fun ilgi g\u00f6ren Netflix, takip\u00e7ileriyle kurdu\u011fu g\u00fc\u00e7l\u00fc ileti\u015fimi s\u00fcrd\u00fcrerek May\u0131s ay\u0131n\u0131n en ba\u015far\u0131l\u0131 markas\u0131 oldu.<\/p>\n
\u00d6d\u00fcll\u00fc sosyal medya kampanyalar\u0131 ile etkili performans g\u00f6steren Madame Coco listenin ikinci s\u0131ras\u0131nda yer ald\u0131. T\u00fcrk Hava Yollar\u0131, \u0130stanbul Havaliman\u0131\u2019na ta\u015f\u0131nmas\u0131 hakk\u0131nda haz\u0131rlad\u0131\u011f\u0131 video i\u00e7eri\u011fi ve ay boyunca d\u00fczenli payla\u015ft\u0131\u011f\u0131 sosyal medya iletileriyle y\u00fcksek ilgi g\u00f6rerek, SocialBrands May\u0131s Top100 listesinin en ba\u015far\u0131l\u0131 \u00fc\u00e7\u00fcnc\u00fc markas\u0131 oldu.<\/p>\n
39 bin marka hesab\u0131ndan 1 milyon 621 bin ileti incelendi<\/p>\n
Markalar\u0131n performanslar\u0131n\u0131 30\u2019dan fazla istatistiksel kritere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi, SocialBrands May\u0131s ay\u0131 Top 100 listesini haz\u0131rlarken 39 bin 807 marka hesab\u0131ndan payla\u015f\u0131lan 1 milyon 621 bin iletiyi inceledi.<\/p>\n
1 milyar 338 milyon kullan\u0131c\u0131 etkile\u015fiminin incelendi\u011fi listede bu ay ilk 10\u2019da yer alan di\u011fer markalar s\u0131ras\u0131yla \u0130GA \u0130stanbul Airport, Ziraat Bankas\u0131, Mutlu Ak\u00fc, BluTV, Enza Home, \u0130nci Ak\u00fc ve Zen P\u0131rlanta oldu.<\/p>\n
\u00d6ne \u00e7\u0131kan kampanyalar<\/p>\n
Bu ay markalar\u0131n 23 Nisan Ulusal Egemenlik ve \u00c7ocuk Bayram\u0131 ile ilgili iletileri \u00f6ne \u00e7\u0131kt\u0131. Turkcell, ING Bank T\u00fcrkiye ve Opet 23 Nisan i\u00e7in haz\u0131rlad\u0131klar\u0131 reklam filmleriyle dikkat \u00e7ekti.<\/p>\n
Anadolu Sigorta, kaybolmaya y\u00fcz tutmu\u015f meslekleri canland\u0131rmak i\u00e7in hayata ge\u00e7irdi\u011fi Bir Usta Bin Usta projesinin 10. y\u0131l\u0131na \u00f6zel haz\u0131rlad\u0131\u011f\u0131 reklam filmiyle sosyal medyada be\u011feni toplad\u0131. \u0130GA taraf\u0131ndan \u0130stanbul Havaliman\u0131 i\u00e7in haz\u0131rlanan video i\u00e7erikler ve T\u00fcrk Hava Yollar\u0131\u2019n\u0131n tam kapasiteye ge\u00e7i\u015fi hakk\u0131ndaki payla\u015f\u0131m yo\u011fun ilgi g\u00f6rd\u00fc.<\/p>\n
SocialBrands Verileri Analiti\u011fi \u00d6d\u00fclleri\u2019nde kazananlar belli oldu<\/p>\n
BoomSonar ve Marketing T\u00fcrkiye i\u015f birli\u011fi ile bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015fen Social Media Awards Turkey kazananlar\u0131 3 May\u0131s\u2019ta d\u00fczenlenen t\u00f6rende \u00f6d\u00fclleriyle bulu\u015ftu. Yar\u0131\u015fman\u0131n ana b\u00f6l\u00fcmlerinden biri olan SocialBrands Veri Analiti\u011fi \u00d6d\u00fclleri\u2019nde kazananlar 1 Mart 2018 ile 1 Mart 2019 aras\u0131ndaki SocialBrands puanlar\u0131 incelenerek belirlendi.<\/p>\n
Her kategoride en ba\u015far\u0131l\u0131 markalar\u0131n \u00f6d\u00fcllendirildi\u011fi Social Media Awards Turkey Veri \u00d6d\u00fclleri\u2019nde y\u0131l boyunca g\u00f6sterdi\u011fi y\u00fcksek performans ile Grand Prix – Veri \u00d6d\u00fcl\u00fc sahibi ise Madame Coco oldu.<\/p>\n
B\u00fcy\u00fck veri analizi ile performans \u00f6l\u00e7\u00fcmleme<\/p>\n
Markalara \u00f6zel sosyal medya takip, y\u00f6netim ve analiz ara\u00e7lar\u0131 sunan ak\u0131ll\u0131 i\u015f platformu BoomSonar Suite\u2018in geli\u015fmi\u015f teknolojisi ve BoomSocial\u2018\u0131n detayl\u0131 verilerini kullanan SocialBrands algoritmas\u0131, 39 binden fazla markan\u0131n t\u00fcm sosyal medya aktivitelerini big data prensiplerine ba\u011fl\u0131 kalarak analiz ediyor.<\/p>\n
Sayfalar\u0131n toplam etkile\u015fim say\u0131s\u0131, hayran say\u0131s\u0131, hayran art\u0131\u015f\u0131, b\u00fcy\u00fcme istikrar\u0131, etkile\u015fimlerin iletilere g\u00f6re da\u011f\u0131l\u0131m\u0131, be\u011feni, yorum, payla\u015f\u0131m, retweet oranlar\u0131, sayfan\u0131n ay boyunca payla\u015ft\u0131\u011f\u0131 ileti say\u0131s\u0131, farkl\u0131 ileti t\u00fcrlerinin kullan\u0131m oranlar\u0131, iletilerde hashtag ve mention kullan\u0131m\u0131, sayfa bilgileri gibi toplam otuzdan fazla kriter, markalar\u0131 istatistiksel ve objektif bir \u015fekilde analiz eden algoritman\u0131n temelini olu\u015fturuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKALARIN SOSYAL MEDYA PERFORMANSINI TAMAMEN \u0130STAT\u0130KSEL VER\u0130LERE G\u00d6RE DE\u011eERLEND\u0130REN SOSYAL MEDYA MARKA ENDEKS\u0130 SOC\u0130ALBRANDS MAYIS AYI SONU\u00c7LARI BELL\u0130 OLDU.<\/p>\n","protected":false},"author":1,"featured_media":154877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[345,2125,35550,5810,6224],"class_list":["post-154876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ayi","tag-mayis","tag-socialbrands","tag-sonuclari","tag-yayinda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/socialbrands-mayis-ayi-sonuclari-yayinda_4bbd639.jpg?fit=825%2C450","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ei0","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=154876"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/154876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/154877"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=154876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=154876"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=154876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}