K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131, T\u00dcRSAB, Bodrum Belediyesi ve Sosyal Medya Kamp\u00fcs\u00fc\u2019n\u00fcn destekleriyle d\u00fczenlenen “Dijital Turizm Zirvesi 2019” toplant\u0131s\u0131nda Bodrum\u2019un dijital pazarlama kanallar\u0131nda marka haline getirilmesi ele al\u0131nd\u0131. T\u00dcRSAB Ba\u015fkan\u0131 Firuz Ba\u011fl\u0131kaya, “Bodrum\u2019suz bir turizm d\u00fc\u015f\u00fcn\u00fclemez. Koylar\u0131, yat\u00e7\u0131l\u0131\u011f\u0131 ve uluslararas\u0131 d\u00fc\u011f\u00fcn organizasyonlar\u0131 ile \u00e7ok \u00f6nemli bir destinasyon\u201d dedi.<\/p>\n
\u201cYerel d\u00fc\u015f\u00fcn\u00fcp k\u00fcresel uygulama\u201d mottosuyla bu y\u0131l ikinci kez kat\u0131l\u0131mc\u0131lar\u0131n\u0131 a\u011f\u0131rlayan Dijital Turizm Zirvesi, T\u00dcRSAB Bodrum K\u00fclt\u00fcr Merkezi\u2019nde ger\u00e7ekle\u015ftirildi. Bodrum\u2019un dijital pazarlama kanallar\u0131nda marka haline getirilmesi ve sekt\u00f6r\u00fcn k\u00fcresel rekabete uygun bir \u015fekilde b\u00fcy\u00fcmesi konular\u0131n\u0131n ele al\u0131nd\u0131\u011f\u0131 zirveye Bodrum Belediye Ba\u015fkan\u0131 Ahmet Aras, T\u00dcRSAB Y\u00f6netim Kurulu Ba\u015fkan\u0131 Firuz Ba\u011fl\u0131kaya ve sekt\u00f6r\u00fcn temsilcileri kat\u0131ld\u0131.<\/p>\n
K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131, T\u00dcRSAB, Bodrum Belediyesi ve Sosyal Medya Kamp\u00fcs\u00fc\u2019n\u00fcn destekleriyle d\u00fczenlenen “Dijital Turizm Zirvesi 2019” toplant\u0131s\u0131n\u0131n a\u00e7\u0131\u015f konu\u015fmas\u0131n\u0131 Whisky Travel y\u00f6neticisi turizmci Tayfun Akdeniz yapt\u0131. Turizm sekt\u00f6r\u00fcn\u00fcn k\u00fcresel oyuncular ve k\u00fcresel uygulamalarla farkl\u0131la\u015ft\u0131\u011f\u0131na dikkat \u00e7eken Akdeniz, yerel d\u00fc\u015f\u00fcn\u00fcp k\u00fcresel uygulamak gerekti\u011fine i\u015faret etti.<\/p>\n
Bodrum Belediye Ba\u015fkan\u0131 Aras, T\u00fcrkiye\u2019nin \u0130stanbul\u2019dan sonra en fazla tan\u0131nan destinasyonu olan Bodrum\u2019da turizmin \u00f6n\u00fcnde \u00e7ok ciddi engeller oldu\u011funu belirterek, “Bodrum\u2019da g\u00f6r\u00fcnt\u00fc kirlili\u011fi, ka\u00e7ak yap\u0131lar, hanut\u00e7uluk, i\u015fgaliye, altyap\u0131 sorunlar\u0131 alm\u0131\u015f ba\u015f\u0131n\u0131 gidiyor. B\u00f6yle bir ortamda hala turizm yapabilen siz de\u011ferli turizmcileri y\u00fcrekten kutluyorum” dedi.<\/p>\n
Dijitalle\u015fmeden \u00f6nce Bodrum\u2019da gelen misafirlere ay\u0131k bir ortam sa\u011flamak gerekti\u011fine i\u015faret eden Ba\u015fkan Aras, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“300 y\u0131ld\u0131r Bodrum\u2019da ya\u015fayan bir ailenin son ku\u015fa\u011f\u0131 olarak Bodrum\u2019da t\u00fcm s\u00fcre\u00e7lerin fark\u0131nday\u0131m. 1980\u2019lere kadar yerel de\u011ferlerini, sosyal ve demografik yap\u0131s\u0131n\u0131 koruyan Bodrum, o y\u0131llardan itibaren ikinci konut uygulamalar\u0131yla o g\u00fczelim ev pansiyonculu\u011fundan uzakla\u015farak kaosa teslim oldu. Yerel y\u00f6netim hizmetleri, bu h\u0131zl\u0131 b\u00fcy\u00fcmeye uyum sa\u011flayamad\u0131. Bir\u00e7ok sorun \u015fu anda \u00f6n\u00fcm\u00fczde buzda\u011f\u0131 gibi duruyor. Asl\u0131nda \u00e7arpt\u0131k o buzda\u011f\u0131na ama hen\u00fcz batmad\u0131k. O nedenle nas\u0131l tan\u0131t\u0131m yaparsak yapal\u0131m, \u015fu anda yapt\u0131\u011f\u0131m\u0131z tan\u0131t\u0131mlar\u0131 kar\u015f\u0131layacak bir g\u00f6r\u00fcnt\u00fcye sahip de\u011filiz. Turist Bodrum\u2019da hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fruyor ve hatta memleketinde yapt\u0131\u011f\u0131 olumsuz reklamla gelecek olanlar\u0131n da \u00f6n\u00fcn\u00fc kapat\u0131yor.”<\/p>\n
Kendisini belediye ba\u015fkanl\u0131\u011f\u0131na g\u00f6t\u00fcren s\u00fcrecin de bir turizmci olarak ya\u015fad\u0131\u011f\u0131 ma\u011fduriyet oldu\u011funu anlatan Aras, “Hangi kuruma gittiysek kap\u0131lar y\u00fcz\u00fcm\u00fcze kapand\u0131. En sonunda ben aday olaca\u011f\u0131m dedim. \u015eimdi b\u00fct\u00fcn bu sorunlar\u0131 d\u00fczeltmek i\u00e7in \u00e7al\u0131\u015fmaya ba\u015flad\u0131k” diye konu\u015ftu.<\/p>\n
Bodrum\u2019a gelen her turistin Bodrum\u2019un dijitalle\u015fen d\u00fcnyadaki turizm el\u00e7ileri olmas\u0131 gerekti\u011fini s\u00f6yleyen Aras, bu s\u00fcre\u00e7te fuarlarla s\u0131n\u0131rl\u0131 kalan uluslararas\u0131 tan\u0131t\u0131m faaliyetlerini nas\u0131l dijital platforma ta\u015f\u0131yacaklar\u0131n\u0131 da anlatt\u0131. Ba\u015fkan Aras, “Bodrum\u2019da yerel de\u011ferler, tarih, k\u00fclt\u00fcr, denizcilik var. Oysa bu fuarlarda bunlar\u0131n hi\u00e7biri lanse edilmiyor. Tamamen bo\u015fa harcanan para olarak g\u00f6r\u00fcyorum. O b\u00fct\u00e7enin \u00e7ok daha az\u0131yla sosyal medyada Bodrum\u2019u milyonlarca ki\u015fiye tan\u0131tabiliriz. Art\u0131k insanlar\u0131n tercihi de\u011fi\u015fti. \u00c7ok \u00f6zel d\u00fcnya fuarlar\u0131 d\u0131\u015f\u0131nda biz b\u00fct\u00e7emizi dijital pazarlamaya ay\u0131rmak durumunday\u0131z” dedi.<\/p>\n
Bodrum Belediyesinin dijital altyap\u0131ya kavu\u015fmas\u0131 i\u00e7in \u00e7al\u0131\u015fma ba\u015flatt\u0131klar\u0131n\u0131 da s\u00f6yleyen Aras, “\u00d6nce dijital kurumsalla\u015fmay\u0131 sa\u011flay\u0131p, sonra ak\u0131ll\u0131 kent Bodrum projesini uygulamaya koyaca\u011f\u0131z. Bodrum art\u0131k buraya gelen turistlerin cebinde olacak” diye konu\u015ftu.<\/p>\n
T\u00dcRSAB Y\u00f6netim Kurulu Ba\u015fkan\u0131 Firuz Ba\u011fl\u0131kaya da, Ba\u015fkan Aras\u2019\u0131n i\u00e7ten ve samimi \u00f6zele\u015ftirisini \u00f6verek, “Bodrum\u2019suz bir turizm d\u00fc\u015f\u00fcn\u00fclemez. Koylar\u0131, yat\u00e7\u0131l\u0131\u011f\u0131 ve uluslararas\u0131 d\u00fc\u011f\u00fcn organizasyonlar\u0131 ile \u00e7ok \u00f6nemli bir destinasyon. Belediye Ba\u015fkan\u0131 Ahmet Aras\u2019\u0131n i\u00e7ten \u00f6zele\u015ftirisi, Bodrum\u2019da bundan b\u00f6yle her \u015feyin \u00e7ok daha g\u00fczel olaca\u011f\u0131n\u0131n i\u015faretini verdi. Kendisini kutluyorum” ifadelerini kulland\u0131.<\/p>\n
Ba\u011fl\u0131kaya, T\u00dcRSAB olarak Bili\u015fim Vakf\u0131 ile sekt\u00f6r\u00fcn dijitalle\u015fmesi \u00fczerine bir \u00e7al\u0131\u015fma yapt\u0131klar\u0131n\u0131 ve bunun sunumunu 14 May\u0131s\u2019ta \u0130stanbul\u2019da ger\u00e7ekle\u015ftireceklerini belirterek, “Global dijitalle\u015fmenin en ha\u015fin hissedildi\u011fi sekt\u00f6r, turizm. \u00c7\u00fcnk\u00fc d\u00fcnyan\u0131n en b\u00fcy\u00fck devleri, bizim sekt\u00f6r\u00fcm\u00fczle u\u011fra\u015f\u0131yor. Dijitalle\u015fmeye sekt\u00f6r olarak ivedi \u015fekilde ayak uydurmam\u0131z gerekiyor” \u015feklinde konu\u015ftu.<\/p>\n
Konu\u015fmalar\u0131n ard\u0131ndan zirvenin panel k\u0131sm\u0131na ge\u00e7ildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00dcLT\u00dcR VE TUR\u0130ZM BAKANLI\u011eI, T\u00dcRSAB, BODRUM BELED\u0130YES\u0130 VE SOSYAL MEDYA KAMP\u00dcS\u00dc’N\u00dcN DESTEKLER\u0130YLE D\u00dcZENLENEN “D\u0130J\u0130TAL TUR\u0130ZM Z\u0130RVES\u0130 2019” TOPLANTISINDA KONU\u015eAN T\u00dcRSAB BA\u015eKANI F\u0130RUZ BA\u011eLIKAYA “BODRUM’SUZ B\u0130R TUR\u0130ZM D\u00dc\u015e\u00dcN\u00dcLEMEZ. KOYLARI, YAT\u00c7ILI\u011eI VE ULUSLARARASI D\u00dc\u011e\u00dcN ORGAN\u0130ZASYONLARI \u0130LE \u00c7OK \u00d6NEML\u0130 B\u0130R DEST\u0130NASYON\u201d\u0130FADELER\u0130N\u0130 KULLANDI. BODRUM BELED\u0130YE BA\u015eKANI AHMET ARAS \u0130SE BODRUM’UN BUNDAN B\u00d6YLE FUARLARDA DE\u011e\u0130L, SOSYAL MEDYADA TANITILACA\u011eINI A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":155979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[2058,708,2039,16065,7008,1229,4968],"class_list":["post-155978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artik","tag-bodrum","tag-degil","tag-fuarlarda","tag-medyada","tag-sosyal","tag-tanitilacak"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/bodrum-artik-fuarlarda-degil-sosyal-medyada-tanitilacak_7c5c270.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-EzM","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/155978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=155978"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/155978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/155979"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=155978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=155978"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=155978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}