1987\u2019den g\u00fcn\u00fcm\u00fcze kadar 44 \u00fclkede 4.5 milyar t\u00fcketiciye ula\u015ft\u0131\u011f\u0131 belirtilen ve bu y\u0131l T\u00fcrkiye\u2019de 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u2019Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc)\u2019 program\u0131n\u0131n 2020 y\u0131l\u0131 kay\u0131tlar\u0131 ba\u015flad\u0131.<\/p>\n
Bu y\u0131l T\u00fcrkiye\u2019de 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u2019Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc)\u2019 program\u0131n\u0131n 2020 y\u0131l\u0131 kay\u0131tlar\u0131 ba\u015flad\u0131. Gelecek y\u0131l 5\u2019incisi d\u00fczenlenecek ve 4 y\u0131l i\u00e7inde g\u0131da, i\u00e7ecek, ki\u015fisel bak\u0131m, anne ve bebek, temizlik, sa\u011fl\u0131k ve sigorta kategorilerinde toplam 37 inovatif \u00fcr\u00fcn\u00fcn T\u00fcrk T\u00fcketicilerinin oylar\u0131yla \u00f6d\u00fcllendirdi\u011fi \u2019Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc\u2019 program\u0131n\u0131n 2020 y\u0131l\u0131 kazananlar\u0131, \u0130stanbul\u2019da ger\u00e7ekle\u015ftirilecek \u00f6d\u00fcl t\u00f6reniyle sahiplerini bulacak.<\/p>\n
Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, son 24 ayda pazara \u00e7\u0131kan \u00fcr\u00fcnlerin kat\u0131ld\u0131\u011f\u0131 ve t\u00fcketicilerin \u00fcr\u00fcnleri \u2019albenisi\u2019, \u2019inovatif \u00f6zelli\u011fi\u2019 ve \u2019performans\u0131na\u2019 g\u00f6re de\u011ferlendirdi\u011fi program kapsam\u0131nda, ba\u011f\u0131ms\u0131z t\u00fcketici ara\u015ft\u0131rmas\u0131yla T\u00fcrkiye genelinde t\u00fcketiciler ile yap\u0131lan anketler sonucunda belirlenen y\u0131l\u0131n \u00fcr\u00fcnleri \u00f6d\u00fcl t\u00f6reniyle a\u00e7\u0131klanacak. \u00d6d\u00fcl alacak \u00fcr\u00fcnlerin, T\u00fcrk t\u00fcketicilerinin referanslar\u0131ndan biri olan \u2019Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc)\u2019 logosunu 1 y\u0131l boyunca t\u00fcm reklamlar\u0131nda, \u00fcr\u00fcn paketlerinde ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda kullanabilece\u011fi aktar\u0131ld\u0131.<\/p>\n
5\u2019incisi 2020 y\u0131l\u0131nda ger\u00e7ekle\u015fecek programa May\u0131s ay\u0131 itibariyle kat\u0131l\u0131m kay\u0131tlar\u0131n\u0131n al\u0131nmaya ba\u015flad\u0131\u011f\u0131n\u0131 duyuran Y\u0131l\u0131n \u00dcr\u00fcn\u00fc T\u00fcrkiye Kurucusu \u00c7i\u011fdem Micozkad\u0131o\u011flu, \u2019\u2019D\u00fcnya genelinde 30 y\u0131ldan fazlad\u0131r t\u00fcketicilerin g\u00f6r\u00fc\u015fleri esas al\u0131narak g\u00fcn\u00fcm\u00fcze kadar gelen program, 45 \u00fclkede d\u00fczenleniyor. 4 y\u0131ld\u0131r bu \u00fclkeler aras\u0131nda T\u00fcrkiye de yer al\u0131yordu. Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc program\u0131, d\u00fcnyan\u0131n en eski ve k\u00f6kl\u00fc programlar\u0131ndan biri. Bu prestijli program\u0131 ve \u00f6d\u00fcl t\u00f6renini, 2020 y\u0131l\u0131nda 5\u2019inci kez T\u00fcrk t\u00fcketicileri ve markalar\u0131yla bulu\u015fturaca\u011f\u0131z. \u00dclkemiz ad\u0131na b\u00fcy\u00fck bir mutluluk ve gurur. YS\u00dc program\u0131 5\u2019inci y\u0131l\u0131nda hem markalara hem de t\u00fcketicilere yenilikler sunacak. Bu yeniliklerden ilki, 1987\u2019den beri d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesinde, t\u00fcketicilerle markalar aras\u0131ndaki g\u00fcven k\u00f6pr\u00fcs\u00fcn\u00fc peki\u015ftirmeye yard\u0131mc\u0131 olan k\u0131rm\u0131z\u0131 logomuz hakk\u0131nda. Logomuz 2020 program\u0131 ile birlikte yenileniyor. G\u00fcn\u00fcm\u00fcze daha \u00e7ok uyum sa\u011flamak, DNA\u2019m\u0131zdaki yenilik\u00e7ili\u011fi ve enerjiyi yans\u0131tmak \u00fczere, 2020 program\u0131yla birlikte yeni logomuz t\u00fcketiciler ve markalarla bulu\u015facak. 5\u2019inci y\u0131l\u0131m\u0131zdaki di\u011fer \u00f6nemli yenilik ise, programda Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc \u00f6d\u00fcl\u00fcn\u00fc kazanan markalarla birlikte hayata ge\u00e7irilecek olan \u2019Innovation Champions Club\u2019 olacak. Innovation Champions Club, \u00fcyelerinin d\u00fczenli olarak bir araya gelip, birlikte ve birbirlerinden \u00f6\u011frenebilecekleri, kar\u015f\u0131l\u0131kl\u0131 motivasyon ve yenilik enerjilerini art\u0131rabilecekleri bir platform olarak markalar\u0131n inovasyon ba\u015far\u0131lar\u0131na katk\u0131da bulunmay\u0131 hedefliyor\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7\u0130\u011eDEM M\u0130COZKADIO\u011eLU<\/p>\n","protected":false},"author":1,"featured_media":156285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[11539,55,5985,3000,16929,12346,1798],"class_list":["post-156284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-11539","tag-basladi","tag-kayitlar","tag-programina","tag-secilmis","tag-urunu","tag-yilin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/yilin-secilmis-urunu-2020-programina-kayitlar-basladi_dcbf8c6.jpg?fit=1000%2C800","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-EEI","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/156284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=156284"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/156284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/156285"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=156284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=156284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=156284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}