Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc) program\u0131n\u0131n T\u00fcrkiye Kurucusu \u00c7i\u011fdem Micozkad\u0131o\u011flu, t\u00fcketicileri ve markalar\u0131 etkileyen k\u00fcresel trendleri a\u00e7\u0131klad\u0131.<\/p>\n
1987\u2019den g\u00fcn\u00fcm\u00fcze kadar 44 \u00fclkede 4.5 milyar t\u00fcketiciye ula\u015fan ve bu y\u0131l T\u00fcrkiye\u2019de 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Y\u0131l\u0131n Se\u00e7ilmi\u015f \u00dcr\u00fcn\u00fc (YS\u00dc) program\u0131n\u0131n T\u00fcrkiye Kurucusu \u00c7i\u011fdem Micozkad\u0131o\u011flu, t\u00fcketicileri ve markalar\u0131 etkileyen k\u00fcresel trendleri a\u00e7\u0131klad\u0131. T\u00fcketicilerin ya\u015famlar\u0131n\u0131 \u015fekillendiren unsurlar\u0131n ve ihtiya\u00e7lar\u0131n markalardan beklentileri d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcne de\u011finen Micozkad\u0131o\u011flu; do\u011fall\u0131k-sa\u011fl\u0131kl\u0131 ya\u015fam, s\u00fcrd\u00fcr\u00fclebilirlik-\u00e7evreye duyarl\u0131l\u0131k, teknolojik beklentiler, yo\u011fun-h\u0131zl\u0131 ya\u015fam tarz\u0131, keyif ve konfor beklentisi gibi t\u00fcketici gereksinimlerinin, 2019 y\u0131l\u0131 k\u00fcresel inovasyon trendlerine y\u00f6n veren ba\u015fl\u0131ca fakt\u00f6rler oldu\u011funu ifade etti.<\/p>\n
Micozkad\u0131o\u011flu, inovasyon trendlerini \u015f\u00f6yle a\u00e7\u0131klad\u0131;<\/p>\n
Do\u011fall\u0131k-sa\u011fl\u0131kl\u0131 ya\u015fam<\/p>\n
“T\u00fcketicilerin artan sa\u011fl\u0131kl\u0131 ya\u015fam-do\u011fal i\u00e7erik bilincine paralel olarak g\u0131da, ki\u015fisel bak\u0131m, temizlik ve hatta tekstil \u00fcr\u00fcnlerinde inovasyonlar, do\u011fal i\u00e7erik kullanma, \u015fekeri, doymu\u015f ve trans ya\u011flar\u0131 eksiltme, yapay aroma, boya ve koruyuculardan uzak durma olarak \u015fekilleniyor. \u00dcr\u00fcnde kullan\u0131lan do\u011fal i\u00e7erikleri korumak i\u00e7in ayr\u0131ca, \u00fcretim a\u015famas\u0131ndaki yeni teknik ve teknolojiler sayesinde i\u00e7eri\u011fin do\u011fall\u0131\u011f\u0131n\u0131 bozmadan t\u00fcketicilere daha kaliteli \u00fcr\u00fcnler sa\u011flan\u0131yor.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilirlik-\u00e7evreye duyarl\u0131l\u0131k<\/p>\n
D\u00fcnyan\u0131n kaynaklar\u0131na sayg\u0131 duyarak, gelecek nesillere de kaliteli ya\u015fama f\u0131rsat\u0131 b\u0131rakmak i\u00e7in do\u011faya zarar vermeyen ambalajlar, kaynaklar\u0131 bilin\u00e7li kullanan ve do\u011faya zarar veren at\u0131klar\u0131 elimine eden \u00fcretim teknolojileri, t\u00fcketirken do\u011fada zararl\u0131 iz b\u0131rakmayan i\u00e7erik kullan\u0131mlar\u0131; g\u0131da, temizlik, ki\u015fisel bak\u0131m, otomotiv ve dayan\u0131kl\u0131 t\u00fcketim kategorilerindeki inovasyonlar\u0131 \u015fekillendiriyor.<\/p>\n
Teknolojik beklentiler<\/p>\n
Yapay zeka, ba\u011flant\u0131l\u0131 ara\u00e7 gere\u00e7ler, artan teknolojik yetenekler sadece t\u00fcketici elektroni\u011finde de\u011fil, h\u0131zl\u0131 t\u00fcketimden tekstile, hizmet sekt\u00f6r\u00fcnden sa\u011fl\u0131k \u00fcr\u00fcnlerine kadar t\u00fcm inovasyonlar\u0131 \u015fekillendiriyor. \u00d6rne\u011fin, ba\u011flant\u0131l\u0131 ara\u00e7 gere\u00e7ler sayesinde yata\u011f\u0131n\u0131z\u0131n uyku kalitenizi \u00f6l\u00e7erek, daha dinlendirici uyku i\u00e7in \u00f6neriler sunabilmesi s\u00f6z konusu.<\/p>\n
Yo\u011fun-h\u0131zl\u0131 ya\u015fam tarz\u0131<\/p>\n
\u0130novasyonlar\u0131n \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131, \u015fehir hayat\u0131n\u0131n s\u00fcrekli h\u0131zlanan ve yo\u011funla\u015fan temposu i\u00e7inde t\u00fcketicilerin hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmaya y\u00f6nelik pratik \u00e7\u00f6z\u00fcmler sunmak \u00fczerine \u015fekilleniyor. Kullan\u0131m\u0131 kolayla\u015ft\u0131rmak \u00fczere tasarlanan \u00fcr\u00fcn i\u00e7erikleri, formlar ve ambalajlar, haz\u0131rl\u0131k s\u00fcresini azaltan form\u00fclasyonlar, pek \u00e7ok hizmeti mobilden almay\u0131 sa\u011flayan uygulamalar, yo\u011fun ve h\u0131zl\u0131 ya\u015fayan t\u00fcketicilere hizmet sunan inovasyonlar\u0131n yaln\u0131zca birka\u00e7\u0131 durumunda.<\/p>\n
Keyif ve konfor beklentisi<\/p>\n
T\u00fcketicilerin ev d\u0131\u015f\u0131nda almaya al\u0131\u015f\u0131k olduklar\u0131 hizmetleri, evde kendilerinin ger\u00e7ekle\u015ftirmesine d\u00f6n\u00fck istekleri de inovasyonlar ortaya \u00e7\u0131kar\u0131yor. Restoranda yemeye al\u0131\u015fk\u0131n olduklar\u0131 yemekleri evde kolayl\u0131kla ve lezzetinden \u00f6d\u00fcn vermeden haz\u0131rlamalar\u0131n\u0131 sa\u011flayan \u00fcr\u00fcnlerin yan\u0131 s\u0131ra kuaf\u00f6re gitmeden h\u0131zl\u0131 ve kolay olarak evde yap\u0131labilecek boya ve \u015fekillendirmeyi sa\u011flayan \u00fcr\u00fcnler, evdeki tadilat i\u015flerini kendilerinin yapmas\u0131n\u0131 kolayla\u015ft\u0131ran \u00fcr\u00fcnler, keyif ve konfor beklentisine hizmet sunan inovasyonlardan baz\u0131lar\u0131”.<\/p>\n","protected":false},"excerpt":{"rendered":"
YILIN SE\u00c7\u0130LM\u0130\u015e \u00dcR\u00dcN\u00dc (YS\u00dc) PROGRAMININ T\u00dcRK\u0130YE KURUCUSU \u00c7\u0130\u011eDEM M\u0130COZKADIO\u011eLU, T\u00dcKET\u0130C\u0130LER\u0130 VE MARKALARI ETK\u0130LEYEN K\u00dcRESEL TRENDLER\u0130 A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":157724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2397,16848,15619,11263],"class_list":["post-157723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-aciklandi","tag-inovasyon","tag-kuresel","tag-trendi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/5-kuresel-inovasyon-trendi-aciklandi_6bd6d8e.jpg?fit=1000%2C692","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-F1V","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/157723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=157723"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/157723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/157724"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=157723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=157723"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=157723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}