“Mobilyay\u0131 g\u00f6rmeden almam” diyen ku\u015fak tarih oluyor. Y\u0131lda 15 milyondan fazla insan online mobilya al\u0131\u015fveri\u015fi yap\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn mobilya sekt\u00f6r\u00fcnde olu\u015fturdu\u011fu bu ivmenin T\u00fcrkiye\u2019de ve d\u00fcnyada artarak devam etmesi bekleniyor.<\/p>\n
T\u00fcm sekt\u00f6rler gibi mobilya sekt\u00f6r\u00fc de h\u0131zla dijitalle\u015fiyor. “G\u00f6rmeden, \u00f6l\u00e7meden mobilya almam” diyen ku\u015fak, yerini ak\u0131ll\u0131 telefonlar\u0131ndan mobilya al\u0131\u015fveri\u015fi yapan bir ku\u015fa\u011fa b\u0131rak\u0131yor. Google taraf\u0131ndan haz\u0131rlanan mobilya sat\u0131n al\u0131m\u0131nda dijitalin rol\u00fc raporunu inceleyen Trend Mobilya, mobilya sekt\u00f6r\u00fcnde dijitalle\u015fen t\u00fcketici davran\u0131\u015flar\u0131n\u0131 de\u011ferlendirdi. Y\u0131lda 15 milyondan fazla t\u00fcketici mobilya al\u0131\u015fveri\u015fini online olarak yaparken, \u2018ev dekorasyonu i\u00e7in al\u0131\u015fveri\u015f listesi\u2019 gibi \u00fcr\u00fcn gruplar\u0131na y\u00f6nelik aramalar son 2 y\u0131lda y\u00fczde 150\u2019nin \u00fczerinde art\u0131\u015f g\u00f6sterdi.<\/p>\n
T\u00fcketicilerin spesifik \u00fcr\u00fcnleri ke\u015ffetmeye y\u00f6nelik \u2018salon i\u00e7in ne almal\u0131\u2019, \u2018yatak odas\u0131 i\u00e7in ne almal\u0131\u2019 gibi aramalar\u0131n hacmi ise son 2 y\u0131lda y\u00fczde 50\u2019den fazla b\u00fcy\u00fcd\u00fc. Mobilya al\u0131\u015fveri\u015fi i\u00e7in yap\u0131lan internet aramalar\u0131n\u0131n y\u00fczde 49\u2019unda marka ad\u0131 yer almazken, internet \u00fczerinden sat\u0131n al\u0131nan markas\u0131z mobilya oran\u0131 y\u00fczde 50\u2019ye ula\u015ft\u0131.<\/p>\n
Online t\u00fcketici daha h\u0131zl\u0131 ikna oluyor: Ayn\u0131 g\u00fcn mobilya sat\u0131n alma oran\u0131 y\u00fczde 53<\/p>\n
Yeni nesil t\u00fcketici davran\u0131\u015flar\u0131n\u0131 irdeleyen Trend Mobilya\u2019n\u0131n derledi\u011fi veriler, mobilya al\u0131\u015fveri\u015fini online olarak yapan t\u00fcketicilerin, ma\u011fazalardan al\u0131\u015fveri\u015f yapan t\u00fcketicilere oranla daha h\u0131zl\u0131 sat\u0131n alma karar\u0131 verdi\u011fini ortaya koydu. Yaln\u0131zca \u00fcr\u00fcn temininde sa\u011flad\u0131\u011f\u0131 kolayl\u0131klarla de\u011fil fiyat kar\u015f\u0131la\u015ft\u0131rma, marka sorgulama ve t\u00fcketici deneyimlerini g\u00f6r\u00fcnt\u00fcleme gibi detayl\u0131 ara\u015ft\u0131rma imkanlar\u0131yla da tercih sebebi olan online mobilya al\u0131\u015fveri\u015finde kullan\u0131c\u0131lar, ortalama 14.2 kez arama yap\u0131yor. Bu internet ara\u015ft\u0131rmalar\u0131n\u0131n y\u00fczde 63\u2019\u00fc bir hafta i\u00e7inde sat\u0131n almayla sonu\u00e7lan\u0131rken, ayn\u0131 g\u00fcn sat\u0131n alma karar\u0131 veren t\u00fcketici say\u0131s\u0131 y\u00fczde 53\u2019e dayand\u0131.<\/p>\n
Mobilya al\u0131\u015fveri\u015finde Y ku\u015fa\u011f\u0131n\u0131n tercihi, ak\u0131ll\u0131 telefonlar<\/p>\n
Mobil al\u0131\u015fveri\u015fin, mobilya sekt\u00f6r\u00fcndeki pay\u0131n\u0131 h\u0131zla art\u0131rd\u0131\u011f\u0131na de\u011finen Trend Mobilya Kurucu Orta\u011f\u0131 Murat Erat, “Online mobilya al\u0131\u015fveri\u015fi yapan t\u00fcketicilerin y\u00fczde 44\u2019\u00fc yeni markalar\u0131 ak\u0131ll\u0131 telefonlar vas\u0131tas\u0131yla ke\u015ffederken, ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 80\u2019i, mobil siteler veya uygulamalarda sorular\u0131na cevap bulduklar\u0131 markalar\u0131 tercih ediyor” dedi.<\/p>\n
Mobil al\u0131\u015fveri\u015fin kazand\u0131\u011f\u0131 ivmede en b\u00fcy\u00fck pay\u0131n Y ku\u015fa\u011f\u0131na ait oldu\u011funu belirten Murat Erat, “Mobilya al\u0131\u015fveri\u015fini yaln\u0131zca ma\u011fazalardan yapan ku\u015fak tarih olurken, 18-38 ya\u015f aral\u0131\u011f\u0131nda yer alan Y ku\u015fa\u011f\u0131n\u0131n y\u00fczde 20\u2019si mobilya ve ev e\u015fyas\u0131 al\u0131\u015fveri\u015flerini ak\u0131ll\u0131 telefonlar\u0131 ile yap\u0131yor. Y jenerasyonu, beklentileriyle de farkl\u0131la\u015f\u0131yor. T\u00fcketicilerin y\u00fczde 41\u2019i ki\u015fiye \u00f6zel \u00fcr\u00fcn ve f\u0131rsatlar sunan markalarla sad\u0131k kal\u0131rken, Y jenerasyonu t\u00fcketicilerinin y\u00fczde 32\u2019si \u00fccretsiz teslimata \u00f6nem veriyor” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
“MOB\u0130LYAYI G\u00d6RMEDEN ALMAM” D\u0130YEN KU\u015eAK TAR\u0130H OLUYOR. YILDA 15 M\u0130LYONDAN FAZLA \u0130NSAN ONL\u0130NE MOB\u0130LYA ALI\u015eVER\u0130\u015e\u0130 YAPIYOR. D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM\u00dcN MOB\u0130LYA SEKT\u00d6R\u00dcNDE OLU\u015eTURDU\u011eU BU \u0130VMEN\u0130N T\u00dcRK\u0130YE\u2019DE VE D\u00dcNYADA ARTARAK DEVAM ETMES\u0130 BEKLEN\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":157732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[21070,21185,2142,73,1381,28303,2175,1685,231],"class_list":["post-157731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-online","tag-alisverisi","tag-fazla","tag-her","tag-insan","tag-milyondan","tag-mobilya","tag-yapiyor","tag-yil"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/her-yil-15-milyondan-fazla-insan-online-mobilya-alisverisi-yapiyor_8faec74.jpg?fit=1000%2C463","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-F23","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/157731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=157731"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/157731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/157732"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=157731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=157731"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=157731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}