E-ticaretin toplam perakende pazar\u0131ndan ald\u0131\u011f\u0131 pay h\u0131zla art\u0131yor. 2019 y\u0131l\u0131na h\u0131zl\u0131 ba\u015flayan e-ticaret sekt\u00f6r\u00fcnde ge\u00e7en y\u0131la g\u00f6re en b\u00fcy\u00fck art\u0131\u015f, y\u00fczde 112 ile g\u0131da \u00fcr\u00fcnleri grubunda ya\u015fand\u0131.<\/p>\n
G\u0131da fiyatlar\u0131ndaki dalgalanma, t\u00fcketicilerin h\u0131zla bilin\u00e7lenmesi, uygun fiyat aray\u0131\u015f\u0131, teslimat yar\u0131\u015f\u0131na giren e-ticaret sitelerinin ayn\u0131 g\u00fcn teslimat se\u00e7enekleri ve y\u00f6resel \u00fcr\u00fcnlere kolay eri\u015fim internetten g\u0131da sat\u0131\u015flar\u0131n\u0131 art\u0131rd\u0131. T\u00fcrkiye\u2019de y\u00fczde 50\u2019lik pazar pay\u0131na sahip e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 IdeaSoft, alt yap\u0131s\u0131n\u0131 kullanan sanal ma\u011fazalar\u0131n 1 milyona yak\u0131n sipari\u015fini inceledi. Ge\u00e7en y\u0131la g\u00f6re y\u00fczde 112 artan online g\u0131da sat\u0131\u015flar\u0131 2019\u2019un ilk 3 ay\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen \u00fcr\u00fcn kategorisi oldu. Ayn\u0131 d\u00f6nemde online d\u00fckkanlar\u0131n e-ticaret sat\u0131\u015flar\u0131ndan elde ettikleri gelir ise y\u00fczde 64 artt\u0131. \u0130nternetten g\u0131da al\u0131\u015fveri\u015flerini en \u00e7ok erkekler tercih ederken, sa\u011fl\u0131kl\u0131 beslenmek i\u00e7in organik ve y\u00f6resel \u00fcr\u00fcnleri tercih eden t\u00fcketiciler, \u00f6zellikle e-ticaret ma\u011fazalar\u0131na y\u00f6neliyor.<\/p>\n
\u015eehirli n\u00fcfusun y\u00f6resel ve organik \u00fcr\u00fcnlere talebi h\u0131zla art\u0131yor<\/p>\n
IdeaSoft\u2019un incelemesine g\u00f6re, y\u0131l\u0131n ilk \u00e7eyre\u011finde internetten g\u0131da kategorisinde en \u00e7ok; y\u00f6resel \u00fcr\u00fcnler, organik g\u0131dalar, ramazan paketleri, kurutulmu\u015f g\u0131dalar, re\u00e7el ve konserve sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi. Sa\u011fl\u0131kl\u0131 beslenmek i\u00e7in organik ve y\u00f6resel \u00fcr\u00fcnleri tercih eden t\u00fcketicilerin e-ticaret sitelerine y\u00f6nelmesindeki en b\u00fcy\u00fck nedenin ise fiyat kar\u015f\u0131la\u015ft\u0131rma imkan\u0131 oldu\u011fu g\u00f6r\u00fcld\u00fc. G\u0131da kategorisindeki sipari\u015fler \u00f6zellikle b\u00fcy\u00fck illerden gelirken, G\u00fcneydo\u011fu, Karadeniz ve Akdeniz b\u00f6lgeleri en fazla g\u0131da sat\u0131\u015f\u0131 yapan b\u00f6lgeler oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
SOFRALAR, ONL\u0130NE GIDA ALI\u015eVER\u0130\u015eLER\u0130YLE DONATILDI<\/p>\n","protected":false},"author":1,"featured_media":159538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[21070,37261,11473,507,37260],"class_list":["post-159537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-online","tag-alisverisleriyle","tag-donatildi","tag-gida","tag-sofralar"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/sofralar-online-gida-alisverisleriyle-donatildi_5d0fbe2.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Fvb","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/159537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=159537"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/159537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/159538"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=159537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=159537"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=159537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}