Paketlenmi\u015f g\u0131da sekt\u00f6r\u00fcnde pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2020 y\u0131l\u0131nda 3 trilyon dolara ula\u015fmas\u0131 bekleniyor.<\/p>\n
Yayla Bakliyat Pazarlama Direkt\u00f6r\u00fc Faruk Ild\u0131r, paketli g\u0131da pazar\u0131ndaki beklentilerini payla\u015ft\u0131. Ild\u0131r, 2020\u2019de pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 3 trilyon dolar\u0131 a\u015fmas\u0131n\u0131n tahmin edildi\u011fini kaydetti.<\/p>\n
Ild\u0131r, “Kolay pi\u015firme, pratik kullan\u0131m ve d\u0131\u015f etkilerden korunmu\u015f g\u0131da fakt\u00f6rleri nedeniyle ortaya \u00e7\u0131kan paketlenmi\u015f G\u0131da Pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2020\u2019de 3 trilyon dolar\u0131 a\u015fmas\u0131 bekleniyor. De\u011fi\u015fen ya\u015fam tarz\u0131, t\u00fcketim kolayl\u0131\u011f\u0131 ve artan sa\u011fl\u0131k bilinci, paketlenmi\u015f g\u0131da pazar\u0131n\u0131n b\u00fcy\u00fcmesini sa\u011flayan ana fakt\u00f6rlerden. Pazar\u0131n b\u00fcy\u00fcme h\u0131z\u0131 ve pi\u015fmi\u015f-yar\u0131 pi\u015fmi\u015f g\u0131da pazar\u0131n\u0131n b\u00fcy\u00fcme beklentisi ise bu alandaki lider oyuncular\u0131n pazar varl\u0131klar\u0131n\u0131 geni\u015fletmek i\u00e7in kilit stratejilerle birle\u015fme ve ortakl\u0131klara y\u00f6nlendirdi. Kraft\u2019\u0131n ket\u00e7ap devi Heinz ile ortakl\u0131\u011f\u0131 sonras\u0131 Unilever ile birle\u015fmeye \u00e7al\u0131\u015fmas\u0131 en g\u00fczel \u00f6rneklerden. Paketlenmi\u015f g\u0131da sekt\u00f6r\u00fcn\u00fcn i\u00e7indeki haz\u0131r pi\u015fmi\u015f paketli g\u0131da \u00fcr\u00fcnlerin pazar\u0131 ise en h\u0131zl\u0131 b\u00fcy\u00fcyen gruplar\u0131n ba\u015f\u0131nda geliyor. Bu y\u00fczden yeni Yemek Haz\u0131r \u00fcr\u00fcn kategorimiz d\u00fcnyada ve \u00fclkemizde hem nihai m\u00fc\u015fterilerimiz hem de i\u015f ortaklar\u0131m\u0131z taraf\u0131ndan \u00e7ok be\u011fenildi\u201d dedi.<\/p>\n
Ild\u0131r, Haz\u0131r yemek pazar\u0131n\u0131n sa\u011fl\u0131kl\u0131 ve katk\u0131s\u0131z evinizde yap\u0131ld\u0131\u011f\u0131 gibi yap\u0131lan \u00fcr\u00fcn alternatifleriyle \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcyece\u011fini s\u00f6yleyerek \u201cDe\u011fi\u015fen ya\u015fama \u015fekilleri, h\u0131zla b\u00fcy\u00fcyen ya\u015fl\u0131 n\u00fcfus ve yaln\u0131z ya\u015fama oran\u0131, \u00f6zellikle de \u00e7al\u0131\u015fanlar\u0131n sa\u011fl\u0131kl\u0131 ve g\u00fcvenli g\u0131da ile h\u0131zl\u0131 yemek yapabilme istekleri \u00fclkemizde de pazar\u0131 h\u0131zla b\u00fcy\u00fctecektir. Bizim \u00f6ng\u00f6r\u00fcm\u00fcz \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde pazar\u0131n y\u00fczde 10\u2019un \u00fcst\u00fcne \u00e7\u0131kaca\u011f\u0131 y\u00f6n\u00fcnde. Biz de Yayla Bakliyat olarak yat\u0131r\u0131mlar\u0131m\u0131z\u0131 bu alanda yapt\u0131k ve yapmaya devam ediyoruz. \u015eu anda yer ald\u0131\u011f\u0131m\u0131z kategorideki Pi\u015fmi\u015f-yar\u0131 pi\u015fmi\u015f g\u0131da pazar\u0131nda g\u00fc\u00e7l\u00fc oyuncular\u0131ndan birisiyiz. Katk\u0131s\u0131z, sa\u011fl\u0131kl\u0131 ve \u00f6zel paketlerde sunulan \u00fcr\u00fcnlerimizin \u00e7e\u015fitlerini daha art\u0131rarak, farkl\u0131 sat\u0131\u015f kanallar\u0131nda da yer almaya ba\u015flayaca\u011f\u0131z. \u00d6zellikle lezzet, sa\u011fl\u0131k ve fiyat avantaj\u0131m\u0131zla k\u0131sa s\u00fcrede t\u00fcketim trendlerini de\u011fi\u015ftirece\u011fimize inan\u0131yoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u00dcr\u00fcnlerin \u00f6zellikleri ve sa\u011flad\u0131\u011f\u0131 avantajlar hakk\u0131nda de\u011ferlendirmede de bulunan Ild\u0131r, \u201cPratikli\u011finin yan\u0131nda hi\u00e7bir koruyucu, renklendirici, trans ya\u011f, MSG gibi katk\u0131 maddesi i\u00e7ermeyen \u00fcr\u00fcnler evde yap\u0131lan \u00fcr\u00fcnlerle ayn\u0131 kalite ve lezzette olmas\u0131ndan dolay\u0131 tercih edilmektedir.\u201d<\/p>\n
\u00c7al\u0131\u015fanlar, \u00f6\u011frenciler, d\u0131\u015far\u0131da yemek yiyenler, bek\u00e2rlar, sa\u011fl\u0131kl\u0131 ve pratik yemek arayanlar, internetten yemek sipari\u015fi verenler, vakit s\u0131k\u0131nt\u0131s\u0131 ile yemek yapamayanlar, kamp\u00e7\u0131lar, yurt d\u0131\u015f\u0131nda yemek bulmakta s\u0131k\u0131nt\u0131 ya\u015fayanlar gibi \u00e7ok geni\u015f bir kitleye hitap eden \u00fcr\u00fcnler pratik, lezzetli ve sa\u011fl\u0131kl\u0131 olu\u015fu ile \u00f6ne \u00e7\u0131k\u0131yor\u201d dedi.<\/p>\n
\u201cBPA\u2019s\u0131z y\u00fcksek teknolojili ambalaj\u0131 ile sayesinde so\u011fuk zincire gerek duymadan oda s\u0131cakl\u0131\u011f\u0131nda muhafaza edilebilen \u00fcr\u00fcnler ilk g\u00fcnk\u00fc gibi taze, lezzetli ve sa\u011fl\u0131kl\u0131\u201d diyen Ild\u0131r, \u201cY\u00fcksek lifli, diyete uygun, besleyici ve doyurucu i\u00e7eri\u011fiyle; ofiste, i\u015f yerinde, okulda, evde, kampta, yolculukta, yurt d\u0131\u015f\u0131 seyahatlerde sa\u011fl\u0131kl\u0131 g\u0131da t\u00fcketmek istenilen her yerde t\u00fcketebilir\u201d ifadelerini kulland\u0131.<\/p>\n
Ild\u0131r \u00fcr\u00fcn gam\u0131nda yer alan \u00fcr\u00fcnleri \u015fu \u015fekilde s\u0131ralad\u0131: \u201c\u00c7orba \u00fcr\u00fcnleri; kremal\u0131 mantar \u00e7orbas\u0131, ezogelin \u00e7orba, kinoal\u0131 mercimek \u00e7orbas\u0131, domates \u00e7orbas\u0131, yayla \u00e7orbas\u0131.<\/p>\n
Bulgur pilav\u0131 \u00fcr\u00fcnleri; chial\u0131 bulgur pilav\u0131, kinoal\u0131 bulgur pilav\u0131, gre\u00e7kal\u0131 bulgur pilav\u0131, nohutlu bulgur pilav\u0131, firikli bulgur pilav\u0131, mantarl\u0131 bulgur pilav\u0131, siyez bulgur pilav\u0131.<\/p>\n
Makarna \u00fcr\u00fcnleri; kremal\u0131 mantarl\u0131 makarna, sade makarna, arabiata soslu makarna, peynirli makarna, napolitan soslu makarna.<\/p>\n
Pilaki \u00fcr\u00fcnleri: fasulye pilaki, barbunya pilaki, meksika soslu pilaki.<\/p>\n
Ha\u015flanm\u0131\u015f \u00fcr\u00fcnleri; nohut ha\u015flama, fasulye ha\u015flama, k\u0131rm\u0131z\u0131 fasulye ha\u015flama, bezelye, m\u0131s\u0131r, garnit\u00fcr.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
PAKETLENM\u0130\u015e GIDA SEKT\u00d6R\u00dcNDE PAZAR B\u00dcY\u00dcKL\u00dc\u011e\u00dcN\u00dcN 2020 YILINDA 3 TR\u0130LYON DOLARA ULA\u015eMASI BEKLEN\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":160074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[37444,1945,507,37443,5968,24168],"class_list":["post-160073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-beklenti","tag-dolar","tag-gida","tag-paketlenmis","tag-pazarinda","tag-trilyon"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/paketlenmis-gida-pazarinda-beklenti-3-trilyon-dolar_972dce6.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-FDP","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/160073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=160073"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/160073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/160074"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=160073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=160073"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=160073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}