Tchibo T\u00fcrkiye, i\u015f birli\u011fi anla\u015fmalar\u0131na bir yenisini daha ekledi. Tchibo, geleneksel kanal ve \u00f6zel se\u00e7ili m\u00fc\u015fterilerine k\u00fcresel tedarik zinciri ile ula\u015facak.<\/p>\n
D\u00fcnyan\u0131n lider kahve \u00fcreticilerinden Tchibo, tedarik zinciri ve lojistik alan\u0131nda uzman olan k\u00fcresel tedarik zinciri ile i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Tedarik s\u00fcrecine basit ve s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler getiren k\u00fcresel tedarik zinciri, bu anla\u015fma sayesinde Tchibo\u2019nun yeni kanallara ula\u015fmas\u0131na yard\u0131mc\u0131 olacak. K\u00fcresel tedarik zinciri, se\u00e7ili Tchibo ve Davidoff marka kahve \u00fcr\u00fcnlerini geleneksel kanal ve \u00f6zel se\u00e7ilmi\u015f m\u00fc\u015fteriler ba\u015fta olmak \u00fczere binlerce noktaya ula\u015ft\u0131racak.<\/p>\n
“Yeni kanallarda maksimum eri\u015febilirli\u011fe ula\u015faca\u011f\u0131z”<\/p>\n
Tchibo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Tuba Yap\u0131ncak, yap\u0131lan i\u015f birli\u011fi anla\u015fmas\u0131 hakk\u0131nda \u015funlar\u0131 s\u00f6yledi: “70 y\u0131ld\u0131r kahvede tazelik ve kalite denince akla ilk gelen markalardan biri olan Tchibo\u2019nun e\u015fsiz deneyiminden daha fazla kahveseverin faydalanmas\u0131n\u0131 istiyoruz. Bu kapsamda son d\u00f6nemde kahve odakl\u0131 yat\u0131r\u0131mlar\u0131m\u0131za a\u011f\u0131rl\u0131k veriyoruz. Son d\u00f6nemde imza att\u0131\u011f\u0131m\u0131z i\u015f birli\u011fi anla\u015fmalar\u0131n\u0131n aras\u0131nda k\u00fcresel tedarik zinciri ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fman\u0131n \u00f6zel bir yeri var. \u00c7\u00fcnk\u00fc k\u00fcresel ile yapt\u0131\u011f\u0131m\u0131z i\u015f birli\u011fi sayesinde, geleneksel m\u00fc\u015fteriler ve se\u00e7ili \u00f6zel noktalar gibi pek \u00e7ok yeni kanalda maksimum bulunurlu\u011fa ula\u015faca\u011f\u0131z. Tchibo T\u00fcrkiye\u2019nin b\u00fcy\u00fcme stratejisinde kritik bir ad\u0131m olan bu i\u015f birlikteli\u011fine imza att\u0131\u011f\u0131m\u0131z i\u00e7in mutluyuz” dedi.<\/p>\n
K\u00fcresel tedarik zinciri Genel M\u00fcd\u00fcr\u00fc \u00d6zer G\u00fcrb\u00fcz ise \u015funlar\u0131 s\u00f6yledi: “Tchibo gibi dev bir d\u00fcnya markas\u0131n\u0131n, her \u015feyden \u00f6nemlisi son derece kaliteli ve \u00e7e\u015fitlilik i\u00e7eren \u00fcr\u00fcnlerinin daha fazla t\u00fcketici ile bulu\u015fmas\u0131na vesile olabilece\u011fimiz bu i\u015f birli\u011finin b\u00fcy\u00fck mutlulu\u011funu ya\u015f\u0131yoruz. T\u00fcrkiye\u2019de \u00f6nemi ve kullan\u0131m\u0131 h\u0131zla artan akaryak\u0131t istasyonlar\u0131 marketlerinde, \u00f6zel se\u00e7ilmi\u015f noktalarda ve geleneksel kanal bayi \u00e7al\u0131\u015fmalar\u0131nda \u00f6nc\u00fc bir firma olan Netlog Grup \u015firketi K\u00fcresel Tedarik Zinciri A.\u015e Tchibo markalar\u0131n\u0131n fazlas\u0131yla hak etti\u011fi bulunabilirli\u011fi bu kanallarda sa\u011flamak i\u00e7in t\u00fcm altyap\u0131s\u0131, tecr\u00fcbesi ve g\u00fcc\u00fcyle seferber olacakt\u0131r”.<\/p>\n","protected":false},"excerpt":{"rendered":"
TCH\u0130BO T\u00dcRK\u0130YE, \u0130\u015e B\u0130RL\u0130\u011e\u0130 ANLA\u015eMALARINA B\u0130R YEN\u0130S\u0130N\u0130 DAHA EKLED\u0130. TCH\u0130BO, GELENEKSEL KANAL VE \u00d6ZEL SE\u00c7\u0130L\u0130 M\u00dc\u015eTER\u0130LER\u0130NE K\u00dcRESEL TEDAR\u0130K Z\u0130NC\u0130R\u0130 \u0130LE ULA\u015eACAK.<\/p>\n","protected":false},"author":1,"featured_media":160416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[10746,668,432,15619,37574,22023,37575],"class_list":["post-160415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-anlasmasi","tag-birligi","tag-is","tag-kuresel","tag-tchibo","tag-tedarik","tag-zincirinden"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/tchibo-ve-kuresel-tedarik-zincirinden-is-birligi-anlasmasi_e07b4d5.jpg?fit=1000%2C572","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-FJl","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/160415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=160415"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/160415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/160416"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=160415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=160415"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=160415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}