Eski ad\u0131yla Tak\u0131m Tezgahlar\u0131 Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi (T\u0130AD), logosunda ve isminde de\u011fi\u015fikli\u011fe gitti. S\u00f6z konusu de\u011fi\u015fiklik ile cinsiyet e\u015fitli\u011finde fark\u0131ndal\u0131\u011f\u0131 art\u0131rmay\u0131 hedefleyen dernek; ismindeki \u2019i\u015f adamlar\u0131\u2019 tan\u0131m\u0131n\u0131, \u2019i\u015f insanlar\u0131\u2019 olarak de\u011fi\u015ftirdi. 12 y\u0131l\u0131k logosunu da yenileyen T\u0130AD, yeni logosunda d\u00f6n\u00fc\u015f\u00fcm, dinamizm ve birle\u015ftiricili\u011fe vurgu yapt\u0131.<\/p>\n
T\u00fcrkiye tak\u0131m tezgahlar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nemli derneklerinden T\u0130AD, logo ve g\u00f6rsel kimli\u011fini yeniledi. Eski ad\u0131yla Tak\u0131m Tezgahlar\u0131 Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi olan dernekten yap\u0131lan a\u00e7\u0131klamada; “Cinsiyet e\u015fitli\u011finde fark\u0131ndal\u0131k olu\u015fturmak i\u00e7in ismimizdeki \u2018i\u015f adamlar\u0131\u2019 tan\u0131m\u0131n\u0131, \u2018i\u015f insanlar\u0131\u2019 olarak de\u011fi\u015ftirdik. Sekt\u00f6r\u00fcn \u00e7at\u0131 kurulu\u015fu olarak DNA\u2019m\u0131zda hayata ve insana dokunmak var” denildi.<\/p>\n
Markala\u015fma ve kurumsal kimlik s\u00fcreci ile ilgili kurumdan yap\u0131lan a\u00e7\u0131klama ise \u015fu ifadelere yer verildi: “T\u0130AD\u2019\u0131n yap\u0131s\u0131 ve faaliyetlerinin olu\u015fturdu\u011fu dinamizmi yans\u0131tan g\u00fc\u00e7l\u00fc bir yaz\u0131 karakteri olu\u015fturup g\u00fcn\u00fcm\u00fcz tasar\u0131m trendlerini g\u00f6z \u00f6n\u00fcne alarak bu logo tasarland\u0131. Logo, derne\u011fin karakteriyle \u00f6rt\u00fc\u015fen dinamik ve g\u00fc\u00e7l\u00fc bir yap\u0131ya sahip. \u00d6te yandan yeni logo, sanayiyi i\u00e7inde bar\u0131nd\u0131r\u0131p tak\u0131m tezgahlar\u0131 sekt\u00f6r\u00fcn\u00fcn ciddiyetini yans\u0131tmak \u00fczere kurguland\u0131. Logodaki renk ge\u00e7i\u015fleri, T\u0130AD\u2019\u0131n eski kurumsal renkleri olan mavi tonlar\u0131ndan olu\u015fuyor. Bu renkler, T\u0130AD\u2019\u0131n ge\u00e7mi\u015ften gelece\u011fe geli\u015fimini anlat\u0131yor. Logodaki her harf farkl\u0131 par\u00e7alardan olu\u015fup, kalemi ya da lazer kesimi kald\u0131rmaks\u0131z\u0131n tek bir hareketle birle\u015fiyor. Bu da sekt\u00f6r\u00fcn farkl\u0131 alanlar\u0131nda faaliyet y\u00fcr\u00fcten T\u0130AD \u00fcyelerini temsil edip, derne\u011fin birle\u015ftiricili\u011fini ve b\u00fct\u00fcnselli\u011fini ifade ediyor”.<\/p>\n","protected":false},"excerpt":{"rendered":"
TAKIM TEZGAHLARI SANAY\u0130C\u0130 VE \u0130\u015eADAMLARI DERNE\u011e\u0130 (T\u0130AD), LOGOSUNDA VE \u0130SM\u0130NDE DE\u011e\u0130\u015e\u0130KL\u0130\u011eE G\u0130TT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":161145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[37838,1601,37837,37836,37835],"class_list":["post-161144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-degisiklige","tag-gitti","tag-isminde","tag-logosunda","tag-tiad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/tiad-logosunda-ve-isminde-degisiklige-gitti_71a78ce.jpg?fit=944%2C283","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-FV6","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/161144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=161144"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/161144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/161145"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=161144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=161144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=161144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}