Ara\u015ft\u0131rmalara g\u00f6re \u015firketlerin saha ekipleri haftada yakla\u015f\u0131k 30 saati sat\u0131\u015f d\u0131\u015f\u0131 faaliyetler i\u00e7in harc\u0131yor. Bu kay\u0131pta en b\u00fcy\u00fck gerek\u00e7e da\u011f\u0131n\u0131k ileti\u015fim s\u00fcre\u00e7leri olurken, saha ekiplerinin dijitalle\u015fmesiyle verimlilikte y\u00fczde 40\u2019a varan art\u0131\u015f sa\u011flamak m\u00fcmk\u00fcn.<\/p>\n
\u015eirketlerin sat\u0131\u015f hedeflerine ula\u015fmas\u0131nda b\u00fcy\u00fck paya sahip olan saha \u00e7al\u0131\u015fanlar\u0131n\u0131n say\u0131s\u0131 T\u00fcrkiye\u2019de 800 bini a\u015ft\u0131. Sahadaki ekiplerin y\u00f6netiminin dijitalle\u015fmesi ve i\u015fg\u00fcc\u00fcn\u00fcn do\u011fru koordine edilmesi ise verimlilikte ciddi bir art\u0131\u015f sa\u011fl\u0131yor. Saha \u00e7al\u0131\u015fanlar\u0131 i\u00e7in M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi (CRM) \u00e7\u00f6z\u00fcm\u00fc sunan yerli yaz\u0131l\u0131m firmas\u0131 Ekmob\u2019a g\u00f6re saha \u00e7al\u0131\u015fanlar\u0131 zamanlar\u0131n\u0131n yaln\u0131zca y\u00fczde 35\u2019ini as\u0131l g\u00f6revleri olan sat\u0131\u015f faaliyetleri i\u00e7in kullan\u0131yor. Verimsizlikte en b\u00fcy\u00fck neden y\u00fczde 20 ile da\u011f\u0131n\u0131k ileti\u015fim s\u00fcre\u00e7leri olurken, planlama s\u00fcre\u00e7lerindeki yetersizlik y\u00fczde 15 ile ikinci s\u0131rada yer al\u0131yor. Saha \u00e7al\u0131\u015fanlar\u0131 ayr\u0131ca zamanlar\u0131n\u0131n y\u00fczde 30\u2019unu adres aramas\u0131, raporlama ve di\u011fer nedenlerle kaybediyor. Ekmob\u2019un 2018 verilerine g\u00f6re, saha ekipleri ziyaretlerinin yar\u0131s\u0131ndan fazlas\u0131n\u0131 plans\u0131z ger\u00e7ekle\u015ftiriyor, ortalama bir saha \u00e7al\u0131\u015fan\u0131 g\u00fcnde 3,7 ziyaret ger\u00e7ekle\u015ftiriyor ve bir ziyaretin ortalama s\u00fcresi 34 dakika. En \u00e7ok kullan\u0131lan mobil cihaz ise Android sistemli ak\u0131ll\u0131 telefonlar.<\/p>\n
“Saha ekiplerinin sat\u0131\u015fa odaklanmas\u0131 binlerce liral\u0131k tasarruf sa\u011fl\u0131yor”<\/p>\n
Ekmob\u2019un Kurucu Orta\u011f\u0131 Sunay \u015eener farkl\u0131 \u015firketlerden binlerce saha \u00e7al\u0131\u015fan\u0131n\u0131n anonimle\u015ftirilmi\u015f verilerini analiz ederek ula\u015ft\u0131klar\u0131 sonu\u00e7lar\u0131 payla\u015ft\u0131: \u201cAra\u015ft\u0131rmam\u0131za g\u00f6re, saha ekiplerinin koordinasyonunu dijital y\u00f6ntemlerle sa\u011flayan \u015firketlerin yeni m\u00fc\u015fteri kazan\u0131m oran\u0131 ortalama y\u00fczde 20 art\u0131yor. Ayn\u0131 zamanda saha ekiplerinin performans\u0131nda y\u00fczde 22, yap\u0131lan ziyaretlerdeki verimlilikte ise y\u00fczde 30 art\u0131\u015f g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Saha \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik geli\u015ftirdikleri yaz\u0131l\u0131mlarla i\u015f s\u00fcre\u00e7lerini daha verimli hala getirdiklerini belirten \u015eener, “Geli\u015ftirdi\u011fimiz yaz\u0131l\u0131m ekiplerin ziyaret kalitesini ve verimlili\u011fini \u00f6l\u00e7erken, m\u00fc\u015fteri kazan\u0131m oran\u0131n\u0131 ve sadakatini art\u0131r\u0131yor. 10 ki\u015filik bir saha ekibinin verimlili\u011finin y\u00fczde 30 artmas\u0131, ekip maliyetinde y\u0131ll\u0131k 270 bin liray\u0131 a\u015fk\u0131n tasarruf sa\u011fl\u0131yor” dedi.<\/p>\n
Saha ekipleri yaz\u0131l\u0131mlara emanet<\/p>\n
Perakendeden bankac\u0131l\u0131\u011fa, sa\u011fl\u0131ktan enerjiye kadar bir\u00e7ok farkl\u0131 sekt\u00f6rden \u015firketlere hizmet sunan Ekmob\u2019un, her g\u00fcn T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki binlerce saha \u00e7al\u0131\u015fan\u0131 taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131 belirten \u015eener, “\u015eirketlerin en b\u00fcy\u00fck sorunlar\u0131ndan olan saha ekiplerinin da\u011f\u0131n\u0131k ileti\u015fim ara\u00e7lar\u0131 kullanmas\u0131, sipari\u015f bilgilerinin farkl\u0131 kaynaklardan toplanmas\u0131 ve takip sistemlerinin yetersizli\u011fi verimsiz i\u015fg\u00fcc\u00fc y\u00f6netimine neden oluyor” ifadelerini kulland\u0131.<\/p>\n
Sahada hizmet veren \u015firketler i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcm sunduklar\u0131n\u0131 belirten Sunay \u015eener, “Bulut tabanl\u0131 ve SaaS modeliyle sunulan Ekmob, saha operasyonu olan \u015firket y\u00f6neticilerine, ekiplerini etkin y\u00f6netim ve izleme olana\u011f\u0131 sa\u011flarken, \u00e7al\u0131\u015fanlar\u0131n da i\u015f planlar\u0131n\u0131 \u00e7ok daha verimli ger\u00e7ekle\u015ftirmelerine olanak tan\u0131yor. ING Bank, BAT, TEMSA, LG, F\u0131ratpen, Pirelli ve Zingat.com gibi b\u00fcy\u00fck markalar\u0131n saha operasyonlar\u0131n\u0131n yan\u0131 s\u0131ra binlerce KOB\u0130\u2019ye de destek veriyoruz” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
RA\u015eTIRMALARA G\u00d6RE \u015e\u0130RKETLER\u0130N SAHA EK\u0130PLER\u0130 HAFTADA YAKLA\u015eIK 30 SAAT\u0130 SATI\u015e DI\u015eI FAAL\u0130YETLER \u0130\u00c7\u0130N HARCIYOR. BU KAYIPTA EN B\u00dcY\u00dcK GEREK\u00c7E DA\u011eINIK \u0130LET\u0130\u015e\u0130M S\u00dcRE\u00c7LER\u0130 OLURKEN, SAHA EK\u0130PLER\u0130N\u0130N D\u0130J\u0130TALLE\u015eMES\u0130YLE VER\u0130ML\u0130L\u0130KTE Y\u00dcZDE 40\u2019A VARAN ARTI\u015e SA\u011eLAMAK M\u00dcMK\u00dcN.<\/p>\n","protected":false},"author":1,"featured_media":163368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[38635,38636,859,13335,8707,3480,38634],"class_list":["post-163367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-65ini","tag-bosa","tag-ekipleri","tag-harciyor","tag-saha","tag-yuzde","tag-zamanlarinin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/saha-ekipleri-zamanlarinin-yuzde-65ini-bosa-harciyor_aaed513.jpg?fit=1000%2C562","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-GuX","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=163367"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/163368"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=163367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=163367"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=163367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}