Ara\u015ft\u0131rmalar ma\u011fazalardaki m\u00fczik yay\u0131n\u0131n\u0131n \u00e7al\u0131\u015fan ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerinde belirleyici oldu\u011funu, perakendecilerin y\u00fczde 78\u2019inin hem sat\u0131\u015f hem de personel verimlili\u011fini art\u0131rmak i\u00e7in m\u00fczi\u011fi bir ara\u00e7 olarak kulland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ara\u015ft\u0131rmalara g\u00f6re m\u00fczi\u011fin sat\u0131n alma karar\u0131na etkisi ise y\u00fczde 40\u2019\u0131n \u00fczerinde.<\/p>\n
Ara\u015ft\u0131rmalara g\u00f6re m\u00fczik, t\u00fcketicilerin sat\u0131n alma e\u011filimlerini ve marka sadakatlerini \u015fekillendiriyor. Ma\u011fazalarda yap\u0131lan m\u00fczik yay\u0131nlar\u0131 t\u00fcketiciyi pozitif olarak etkileyerek o mekanda kalma s\u00fcrelerini de t\u00fcketim e\u011filimlerini de art\u0131r\u0131yor. Perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren her be\u015f KOB\u0130\u2019den biri ma\u011fazas\u0131nda m\u00fczik yay\u0131n\u0131 yapmazsa, sat\u0131\u015flar\u0131n\u0131n d\u00fc\u015fece\u011fine inan\u0131yor. \u00c7al\u0131\u015fanlar\u0131n y\u00fczde 61\u2019i ise m\u00fczi\u011fin performanslar\u0131na olumlu yans\u0131d\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n
T\u00fcketici e\u011filim ara\u015ft\u0131rmalar\u0131 bu sonucu destekliyor<\/p>\n
Yap\u0131lan t\u00fcketici e\u011filimleri ara\u015ft\u0131rmalar\u0131 da bu sonu\u00e7lar\u0131 destekliyor. Ma\u011faza m\u00fc\u015fterilerinin y\u00fczde 60\u2019\u0131 \u00e7alan par\u00e7alara g\u00f6re o noktada ge\u00e7irdikleri s\u00fcreyi art\u0131rd\u0131klar\u0131n\u0131 dile getiriyor. Yine perakendecilerin y\u00fczde 78\u2019i hem sat\u0131\u015f hem de personel verimlili\u011fini art\u0131rmak i\u00e7in m\u00fczik yay\u0131n\u0131n\u0131 bir ara\u00e7 olarak kullan\u0131yor. T\u00fcketiciyle bire bir temas noktas\u0131 bulunan markalar\u0131n d\u00f6rtte biri ise m\u00fczik yay\u0131n\u0131 olmadan i\u015flerinin sa\u011fl\u0131kl\u0131 y\u00fcr\u00fcmeyece\u011fi konusunda hem fikir.<\/p>\n
SMG\u2019nin T\u00fcrkiye\u2019de 10 binden fazla noktaya kapal\u0131 devrede yasal m\u00fczik, anons ve reklam hizmeti sundu\u011funu belirten SMG\u2019nin Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Y\u00f6netici Orta\u011f\u0131 G\u00fcl G\u00fcrer Alimgil, “SMG, mevcut pazar\u0131n y\u00fczde 50\u2019sine tek ba\u015f\u0131na hizmet veriyor. M\u00fczik ile teknolojiyi birle\u015ftiren SMG, T\u00fcrkiye\u2019de halka a\u00e7\u0131k mekanlarda kapal\u0131 devre yasal m\u00fczik yay\u0131n\u0131n\u0131n yan\u0131 s\u0131ra anons ve jingle yay\u0131n\u0131 da yap\u0131yor. Binlerce \u015fubeli market zincirlerinden butik ma\u011fazalara kadar geni\u015f bir i\u015fletme yelpazesine seslenen SMG, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck 100 \u015firketinin birebir t\u00fcketiciyle temasa ge\u00e7en k\u0131sm\u0131n\u0131n y\u00fczde 80\u2019ini portf\u00f6y\u00fcnde tutuyor” dedi.<\/p>\n
“M\u00fc\u015fterilerin y\u00fczde 77\u2019si m\u00fczik \u015fart diyor”<\/p>\n
M\u00fczi\u011fin t\u00fcketici e\u011filimleri \u00fczerindeki sihrini hizmet verdikleri 700\u2019e yak\u0131n kurumda g\u00f6zlemlediklerini belirten Alimgil, \u015funlar\u0131 s\u00f6yledi: “G\u00fcn\u00fcm\u00fczde markalar \u00fcr\u00fcn ve fiyat konusunda radikal farkl\u0131l\u0131klar g\u00f6steremedikleri i\u00e7in hem m\u00fc\u015fteri hem de \u00e7al\u0131\u015fan kanad\u0131n\u0131 memnun etmeye odaklan\u0131yor. Kendilerini do\u011fru ifade edecekleri, \u00f6zg\u00fcn bir ma\u011faza atmosferi olu\u015fturmak art\u0131k kurumlar i\u00e7in \u015fart oldu. Bu noktada pazarlama ileti\u015fim ara\u00e7lar\u0131n\u0131n k\u0131ymeti her ge\u00e7en g\u00fcn art\u0131yor. Ara\u015ft\u0131rmalar g\u00f6steriyor ki m\u00fc\u015fterilerin y\u00fczde 90\u2019\u0131 m\u00fczik yay\u0131n\u0131 yapan ma\u011fazalar\u0131 tercih ediyor. Y\u00fczde 77\u2019si ideal bir atmosfer olu\u015fmas\u0131 i\u00e7in m\u00fczi\u011fin \u015fart oldu\u011funu, y\u00fczde 74\u2019\u00fc de m\u00fczik yay\u0131n\u0131 yap\u0131lan noktalarda kendini daha rahat hissetti\u011fini s\u00f6yl\u00fcyor. Bu durum \u00e7al\u0131\u015fanlar i\u00e7in de ayn\u0131. \u00c7al\u0131\u015fanlar\u0131n y\u00fczde 99\u2019una g\u00f6re m\u00fczik ortam\u0131 al\u0131\u015fveri\u015fe daha elveri\u015fli bir hale getiriyor. K\u0131sacas\u0131 m\u00fczik hem \u00e7al\u0131\u015fan hem de t\u00fcketici i\u00e7in olmazsa olmaz”.<\/p>\n
Saatine ve \u00f6zel g\u00fcnlere g\u00f6re \u00f6zel m\u00fczik yay\u0131n\u0131<\/p>\n
Do\u011fru m\u00fczi\u011fin \u00f6nemine de\u011finen G\u00fcl G\u00fcrer Alimgil, T\u00fcrkiye\u2019de bu konu \u00fczerinde yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin y\u00fczde 47\u2019sinin ma\u011fazada \u00e7al\u0131nan m\u00fczi\u011fin en \u00f6nemli i\u015fitsel veri oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirterek, “Ma\u011fazada \u00e7alan m\u00fczi\u011fin markayla, sezonla hatta saat ile uyumu b\u00fcy\u00fck \u00f6nem kazan\u0131yor. Sundu\u011fumuz hizmette; i\u015fletmenin imaj\u0131na, hedef kitlesine ve ruhuna uygun olarak yay\u0131nlanmas\u0131 gereken m\u00fczik tarz\u0131na, firma yetkilileri ve SMG\u2019nin tecr\u00fcbeli m\u00fczik y\u00f6netmenleri birlikte karar veriyor. G\u00fcne, saate ve d\u00f6neme \u00f6zg\u00fc yay\u0131n yap\u0131labiliyor. \u00d6rne\u011fin; y\u0131lba\u015f\u0131 d\u00f6neminde y\u0131lba\u015f\u0131 m\u00fczikleri, sevgililer g\u00fcn\u00fcnde a\u015fk \u015fark\u0131lar\u0131, sabah saatlerinde daha d\u00fc\u015f\u00fck tempolu, hafta sonlar\u0131 daha hareketli \u015fark\u0131lardan olu\u015fan m\u00fczik listeleri yay\u0131nlanabiliyor. \u00c7ok \u015fubeli markalarda her nokta i\u00e7in ayn\u0131 ya da ayr\u0131 m\u00fczik ve anons yay\u0131n\u0131 programlanabiliyor. \u015eark\u0131lar g\u00fcn i\u00e7inde de\u011fi\u015fik saatlere g\u00f6re d\u00fczenlenebiliyor. M\u00fczik oynat\u0131c\u0131s\u0131ndaki i\u00e7erikler, m\u00fc\u015fterilerinin iste\u011fi do\u011frultusunda SMG taraf\u0131ndan uzaktan g\u00fcncellenebiliyor. T\u00fcm bu detaylar sat\u0131\u015fa y\u00fcksek oranda olumlu katk\u0131lar sunuyor. Unutulmamal\u0131 ki m\u00fczi\u011fin sat\u0131n alma karar\u0131na etkisi ortalama y\u00fczde 41” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
SMG\u2019N\u0130N Y\u00d6NET\u0130M KURULU BA\u015eKANI VE Y\u00d6NET\u0130C\u0130 ORTA\u011eI G\u00dcL G\u00dcRER AL\u0130MG\u0130<\/p>\n","protected":false},"author":1,"featured_media":163426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[38656,30578,20053,12513,38655,11541,18733,2605,3480],"class_list":["post-163425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-40in","tag-alma","tag-etkisi","tag-kararina","tag-magazalardaki","tag-muzigin","tag-satin","tag-uzerinde","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/magazalardaki-muzigin-satin-alma-kararina-etkisi-yuzde-40in-uzerinde_72bab69.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-GvT","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=163425"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/163426"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=163425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=163425"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=163425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}