Ya\u015f meyve sebze ihracat\u00e7\u0131lar\u0131na hava kargoyu ke\u015ffettiren, T\u00fcrk kiraz ve \u00fcz\u00fcm\u00fcne Uzakdo\u011fu pazar\u0131na girmenin yolunu a\u00e7an, ters iklimdeki \u00fclkelerle i\u015fbirli\u011fi yaparak ihracat sezonunu 12 aya \u00e7\u0131karan Taze Kiraz ve \u00dcz\u00fcm \u00dcr\u00fcnlerinde Uluslararas\u0131 Rekabet\u00e7ili\u011fin Art\u0131r\u0131lmas\u0131 Projesi\u2019nde sona gelindi. Proje sayesinde edinilen deneyimlerle ba\u015fta \u00c7in olmak \u00fczere ihracat potansiyeli olan \u00fclkelere odaklan\u0131lacak.<\/p>\n
Taze Kiraz ve \u00dcz\u00fcm \u00dcr\u00fcnlerinde Uluslararas\u0131 Rekabet\u00e7ili\u011fin Art\u0131r\u0131lmas\u0131 isimli URGE (Uluslararas\u0131 Rekabet\u00e7ili\u011fin Geli\u015ftirilmesinin Desteklenmesi) Projesi\u2019nin sekt\u00f6r\u00fcn ufkunu a\u00e7t\u0131\u011f\u0131n\u0131 belirten Ege Ya\u015f Meyve Sebze \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hayrettin U\u00e7ak, URGE projesine kat\u0131lan firmalar\u0131n kurumsalla\u015fma ve verimli \u00fcretim alanlar\u0131nda da b\u00fcy\u00fck kazan\u0131mlar elde etti\u011fini kaydetti. U\u00e7ak, URGE projesi sayesinde Malezya, Vietnam, Kambo\u00e7ya, Singapur ve G\u00fcney Afrika\u2019ya ihracata ba\u015flayan firmalar oldu\u011fu bilgisini verdi. Taze Kiraz ve \u00dcz\u00fcm \u00dcr\u00fcnlerinde Uluslararas\u0131 Rekabet\u00e7ili\u011fin Art\u0131r\u0131lmas\u0131 Projesi\u2019ni 13 \u00fcye firman\u0131n kat\u0131l\u0131m\u0131 tamamlad\u0131klar\u0131n\u0131, proje kapsam\u0131nda iki adet e\u011fitim faaliyeti, be\u015f adet yurt d\u0131\u015f\u0131 pazarlama faaliyeti ger\u00e7ekle\u015ftirildi\u011fini anlatan U\u00e7ak, proje kapsam\u0131nda ihracat\u0131m\u0131z\u0131n s\u0131n\u0131rl\u0131 oldu\u011fu ancak potansiyel arz eden \u00fclkelerle birlikte ters sezonlarda i\u015fbirli\u011fi y\u00fcr\u00fct\u00fclebilecek rakip \u00fclkelere odakland\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Taze Kiraz ve \u00dcz\u00fcm \u00dcr\u00fcnlerinde Uluslararas\u0131 Rekabet\u00e7ili\u011fin Art\u0131r\u0131lmas\u0131 isimli URGE Projesi kapsam\u0131nda ilk yurt d\u0131\u015f\u0131 pazarlama faaliyeti \u015eili\u2019ye olurken sonras\u0131nda s\u0131ras\u0131yla; Almanya\/Fruit Logistica Fuar\u0131, Malezya-Vietnam, G\u00fcney Afrika ve \u00c7in yurt d\u0131\u015f\u0131 pazarlama faaliyetleri yap\u0131ld\u0131.<\/p>\n
Ama\u00e7 Uzakdo\u011fu\u2019ya a\u00e7\u0131lmak<\/p>\n
Yap\u0131lan ziyaretler hakk\u0131nda bilgi veren U\u00e7ak, \u201cYa\u015f meyve ve sebze sekt\u00f6r\u00fc, daha \u00e7ok Rusya Federasyonu ve Avrupa \u00fclkelerine y\u00f6nelik \u00e7al\u0131\u015f\u0131yordu. Tek pazara ba\u011fl\u0131 kalmadan bir URGE projesi ba\u015flatt\u0131k. Projeyi, \u00f6zellikle Uzakdo\u011fu\u2019ya a\u00e7\u0131labilmemiz i\u00e7in ba\u015flatt\u0131k. Ege Ya\u015f Meyve Sebze \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi olarak 2016\u2019da Ege \u0130hracat\u00e7\u0131 Birlikleri tarihinde ilk defa URGE projesini hayata ge\u00e7irdik ve alternatif pazarlar bulma amac\u0131yla Taze Kiraz ve \u00dcz\u00fcm \u00dcr\u00fcnlerinde Uluslararas\u0131 Rekabet\u00e7ili\u011fin Art\u0131r\u0131lmas\u0131 Projesi projesini ba\u015flatt\u0131k.<\/p>\n
\u201cRakip \u00fcreticileri yerinde g\u00f6rd\u00fck\u201d<\/p>\n
Proje kapsam\u0131nda \u015eili ve G\u00fcney Afrika gibi ters iklimlerde yer alan rakip \u00fcretici \u00fclkelerin durumunu yerinde g\u00f6rd\u00fcklerini kaydeden U\u00e7ak, \u015f\u00f6yle devam etti: \u201cProje ba\u015flang\u0131c\u0131ndan sonra \u00e7ok kazan\u0131mlar elde ettik. Uzakdo\u011fu ve G\u00fcney Do\u011fu Asya pazar\u0131nda ya\u015f meyve ve sebze sekt\u00f6r\u00fcn\u00fcn ne kadar \u00f6nemli bir sekt\u00f6r oldu\u011funu g\u00f6rd\u00fck. Ziyaret, kiraz ve taze incirin bu \u00fclkelerde y\u00fcksek fiyatlarda talep ald\u0131\u011f\u0131n\u0131 g\u00f6sterdi, hava kargonun ne kadar \u00f6nemli oldu\u011funu hat\u0131rlatt\u0131. Ya\u015f meyve sebze ve meyve sebze mamulleri sekt\u00f6r\u00fcnde yeni projeler ger\u00e7ekle\u015ftirmek i\u00e7in kollar\u0131m\u0131z s\u0131vad\u0131k.\u201d<\/p>\n
\u201cHava kargoyu geli\u015ftirmeliyiz\u201d<\/p>\n
Proje ortaklar\u0131ndan ihracat\u00e7\u0131 Cengiz Bal\u0131k da proje ile ilgili elde ettikleri kazan\u0131mlar\u0131 s\u0131ralad\u0131. Bal\u0131k, \u201c\u00dclkemiz i\u00e7in eksik olan pazar Uzakdo\u011fu pazar\u0131yd\u0131. \u015eili ziyareti amac\u0131m\u0131z hem kiraz hem de \u00fcz\u00fcm \u00fcretimini incelemek hem de paketleme evlerini inceleyip rakiplerimizin durumu nedir diye bakmakt\u0131. \u015eili\u2019de kiraz ve \u00fcz\u00fcm \u00fcretimindeki b\u00f6lgeyi gezdik. \u00dcretimde bizden bir t\u0131k \u00f6ndeler. Daha standart \u00fcretim ve g\u00fcncel \u00e7e\u015fitler bulunuyor. Ayr\u0131ca b\u00f6lgenin uzun olmas\u0131 \u00fcretim sezonun da uzun olmas\u0131 yol a\u00e7\u0131yor. Paketleme evlerinde bizden \u00e7ok ileride de\u011filler. Biz paketleme evleri olarak sanki biraz daha \u00f6ndeyiz. Orada onlar\u0131n birli\u011fini ziyaret ettik, ikili g\u00f6r\u00fc\u015fmeler yapt\u0131k. Orada bir eksi\u011fimizi g\u00f6rd\u00fck; \u015eili, hava kargoyu \u00e7ok efektif kullan\u0131yor. \u015eili\u2019nin orta d\u00f6nem \u00fcretiminde deniz yolunu efektif kulland\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. \u00c7in\u2019e yap\u0131lan ihracatta hava yoluyla ba\u015flay\u0131p denizle devam diyorlar. Bizim hava kargoyu geli\u015ftirmemiz ve deniz yolunu hat olarak kurmam\u0131z gerekiyor. \u015eili bize bunu kazand\u0131rd\u0131\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cVietnam\u2019a meyve sebze satma imkan\u0131 do\u011facak\u201d<\/p>\n
3. ziyaretlerini Malezya ve Vietnam\u2019a yapt\u0131klar\u0131n\u0131 dile getiren Bal\u0131k, \u015f\u00f6yle konu\u015ftu:<\/p>\n
“Buras\u0131 pazarlama faaliyetleri ile ilgili bir ziyaretti. Malezya\u2019da Malezya\u2019n\u0131n en b\u00fcy\u00fck ithalat\u00e7\u0131lar\u0131n\u0131n y\u00fczde 90\u2019\u0131 bu g\u00f6r\u00fc\u015fmeye kat\u0131ld\u0131. Malezya ihracat\u0131 ba\u015flad\u0131 ama hava yolunda s\u0131k\u0131nt\u0131 ya\u015f\u0131yoruz. U\u00e7aklar\u0131n kargo kapasiteleri d\u00fc\u015f\u00fck. T\u00fcrk Hava Yollar\u0131 daha b\u00fcy\u00fck bir u\u00e7ak koyarsa daha fazla mal sataca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Vietnam\u2019da da, Malezya gibi ciddi anlamda talep g\u00f6rd\u00fck. Ancak Vietnam\u2019da meyve sebze ihracat\u0131 konusunda izin yoktu. Bakanl\u0131\u011f\u0131n risk analizi ba\u015flat\u0131lmas\u0131 gerekiyordu. URGE projesinin giri\u015fimleriyle Bakanl\u0131\u011f\u0131m\u0131za m\u00fcracaatla ilgili g\u00f6r\u00fc\u015fmeleri ba\u015flatt\u0131k. G\u00f6r\u00fc\u015fmeler devam ediyor. Bir y\u0131lda in\u015fallah Vietnam\u2019a da meyve sebze satma imkan\u0131 do\u011facak. Vietnam \u00e7ok \u00f6nemli bir pazar. Uzakdo\u011fu Asya\u2019da g\u00f6rd\u00fc\u011f\u00fcm \u00f6zelliklerden biri; insanlar genelde d\u0131\u015far\u0131da t\u00fcketim yap\u0131yor. G\u00fcney Afrika, ters iklim olan bir \u00fclke. Ziyaretin amac\u0131 \u00fcretimi yerinde tespit etmekti. Orada a\u011f\u0131rl\u0131k olarak \u00fcz\u00fcm \u00fcretimi var. \u00dcretimi yerinde inceledik. 2019\u2019da buraya da kiraz ihracat\u0131 ger\u00e7ekle\u015fmeyi umuyoruz.\u201d<\/p>\n
\u201c\u00c7in\u2019e satarsak d\u00fcnya birincisi oluruz\u201d<\/p>\n
Son ziyaretin \u00c7in\u2019e oldu\u011funu belirten Bal\u0131k, \u00c7in\u2019deki ziyareti \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n
\u201c\u00c7in bizim i\u00e7in \u00e7ok \u00f6nemli. Sayd\u0131\u011f\u0131m\u0131z t\u00fcm \u00fclkelere satt\u0131\u011f\u0131m\u0131z\u0131n \u00fc\u00e7 kat\u0131n\u0131 satabiliriz. \u00c7in\u2019de iki b\u00f6lgede bilgilendirme toplant\u0131lar\u0131 ve ikili g\u00f6r\u00fc\u015fmeler yapt\u0131k. Bilgilendirme toplant\u0131lar\u0131n\u0131n amac\u0131, T\u00fcrk kiraz\u0131n\u0131 tan\u0131tmakt\u0131. \u00c7inliler kiraz\u0131 iki \u00fclkeden al\u0131yorlar. K\u0131\u015f\u0131n y\u00fczde 95\u2019ini \u015eili\u2019den, yaz\u0131n kuzey yar\u0131m k\u00fcrede \u00fcretim olunca Amerika\u2019dan. Bizim kiraz\u0131n kendine \u00f6zg\u00fc tad\u0131 ve rengi vard\u0131r. Bizim kiraz\u0131 biraz renksiz g\u00f6rd\u00fcler. \u00d6ce kiraz\u0131m\u0131z\u0131n renginin bu oldu\u011funu, tad\u0131n\u0131n farkl\u0131 odlu\u011funu anlatt\u0131k. \u00c7ok b\u00fcy\u00fck kat\u0131l\u0131m g\u00f6rd\u00fck. T\u00fcrkiye, kiraz \u00fcretiminde d\u00fcnya birincisi. E\u011fer \u00c7in\u2019e ihracata ba\u015flarsak ihracatta d\u00fcnya birincisi olaca\u011f\u0131z. E\u011fer erkenci \u00e7e\u015fitlerde de\u011fi\u015fiklik, son tufanda de\u011fi\u015fiklik yaparsak sezonu 85 g\u00fcne \u00e7\u0131karma sahibiz. B\u00f6ylelikle ihracat\u0131m\u0131z 76 bin tondan belki 125 tona \u00e7\u0131kar ve d\u00fcnya birincisi oluruz.”<\/p>\n","protected":false},"excerpt":{"rendered":"
TAZE K\u0130RAZ VE \u00dcZ\u00dcM \u00dcR\u00dcNLER\u0130NDE ULUSLARARASI REKABET\u00c7\u0130L\u0130\u011e\u0130N ARTIRILMASI PROJES\u0130 HAKKINDA EGE \u0130HRACAT\u00c7I B\u0130RL\u0130KLER\u0130NDE TOPLANTI D\u00dcZENLEND\u0130.<\/p>\n","protected":false},"author":1,"featured_media":163442,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[18572,1494,448,1324,957,38668,38670,38669],"class_list":["post-163441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-kiraz","tag-acti","tag-pazarini","tag-projesi","tag-turk","tag-urge","tag-uzakdogu","tag-uzumune"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/urge-projesi-turk-kiraz-ve-uzumune-uzakdogu-pazarini-acti_1af0cb3.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Gw9","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=163441"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/163441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/163442"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=163441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=163441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=163441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}