Hediyelik ve ikraml\u0131k \u00e7ikolatada y\u00fczde 33\u2019l\u00fck pazar pay\u0131yla a\u00e7\u0131k ara liderli\u011fini s\u00fcrd\u00fcren \u00dclker, bu sene de \u00e7ikolata ve \u015fekerlemedeki 47 \u00e7e\u015fit \u00fcr\u00fcn\u00fcyle bayrama haz\u0131r.<\/p>\n
\u00dclker, Ramazan Bayram\u0131\u2019nda \u00e7ikolata ve \u015fekerleme talebini kar\u015f\u0131lamak i\u00e7in yapt\u0131\u011f\u0131 haz\u0131rl\u0131klar\u0131 tamamlayarak, 47 farkl\u0131 \u00e7e\u015fidiyle raflardaki yerini ald\u0131. Y\u0131llard\u0131r bayram ziyaretlerinin vazge\u00e7ilmezi olan \u00dclker, hediyelik ve ikraml\u0131k \u00e7ikolatada y\u00fczde 33\u2019l\u00fck pazar pay\u0131yla pazar\u0131n a\u00e7\u0131k ara lideri olmaya devam ediyor.<\/p>\n
2018 y\u0131l\u0131nda 556 milyon adede yak\u0131n \u00dclker bayram \u00e7ikolatas\u0131 t\u00fcketildi\u011fini, bunun da T\u00fcrkiye n\u00fcfusunun yakla\u015f\u0131k 7 kat\u0131na denk geldi\u011fini belirten \u00dclker Pazarlama B\u00f6lge Lideri Asl\u0131 \u00d6zen Turhan \u201c2018 y\u0131l\u0131nda toplam bayraml\u0131k \u00e7ikolata pazar\u0131 360 milyon lira, bayraml\u0131k \u015fekerleme pazar\u0131 ise 411 milyon liraya ula\u015ft\u0131. Bayram t\u00fcketiciler i\u00e7in oldu\u011fu kadar bizim i\u00e7in de \u00f6nemli bir d\u00f6nem. \u00dcretim, pazarlama, sat\u0131\u015f te\u015fkilat\u0131 ba\u015fta olmak \u00fczere her birimimiz \u00fczerine d\u00fc\u015fen sorumlulukla \u00e7al\u0131\u015f\u0131rken, marketlerdeki tan\u0131t\u0131m faaliyetleri i\u00e7in de 6 bin 500 ki\u015filik ilave istihdam sa\u011fl\u0131yoruz\u201d dedi.<\/p>\n
\u00dclker\u2019in 2018 y\u0131l\u0131nda da hediyelik ve ikraml\u0131k \u00e7ikolatada y\u00fczde 33 pazar pay\u0131yla a\u00e7\u0131k ara liderli\u011fini devam ettirdi\u011fini belirten Turhan \u015fu bilgileri aktard\u0131:<\/p>\n
\u201cSon 10 y\u0131l\u0131n t\u00fcketim trendine bak\u0131ld\u0131\u011f\u0131nda hediyelik \u00e7ikolata tercihinin iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Y\u00fckselen trendle beraber hediyelik \u00e7ikolata pazar\u0131 2018 y\u0131l\u0131nda y\u00fczde 22 b\u00fcy\u00fcd\u00fc. \u00dclker de pazar\u0131n \u00fczerinde b\u00fcy\u00fcyerek buna en fazla katk\u0131 sa\u011flayan marka oldu. Uzmanl\u0131\u011f\u0131m\u0131z\u0131n ve s\u00fcrd\u00fcr\u00fclebilir liderli\u011fimizin temelinde; \u00e7ikolata \u00fcretmeye ba\u015flad\u0131\u011f\u0131m\u0131z ilk g\u00fcnden bug\u00fcne, \u00fcretimde entegrasyona, y\u00fcksek kalite standartlar\u0131na, t\u00fcketici odakl\u0131 inovasyon ve ileti\u015fime verdi\u011fimiz \u00f6nem yat\u0131yor. T\u00fcrkiye\u2019de kakao \u00e7ekirde\u011finden paketlemeye kadar entegre \u00fcretim s\u00fcrecinin tamam\u0131na hakim en b\u00fcy\u00fck markay\u0131z. T\u00fcketicilerimiz bayraml\u0131k \u00fcr\u00fcnlerimiz aras\u0131ndan \u00e7ikolatada \u00dclker Ece ve \u00dclker \u00c7ikolatin\u2019e, \u015fekerlemede ise \u00dclker Damla Sak\u0131zl\u0131 Toffe ve \u00dclker Lokumcuk\u2019a yo\u011fun ilgi g\u00f6steriyor. Onlar\u0131n bu ilgi ve g\u00fcvenine lay\u0131k olmak i\u00e7in her bayram ayn\u0131 heyecan, \u00f6zenle, ayn\u0131 kalite ve lezzette \u00fcr\u00fcnler sunmak i\u00e7in \u00e7al\u0131\u015fmaya devam ediyoruz.”<\/p>\n
T\u00fcrkiye\u2019de \u015fekerleme t\u00fcketiminin Ramazan ve Kurban bayramlar\u0131nda yakla\u015f\u0131k 6 kat art\u0131\u015f g\u00f6sterdi\u011fine dikkat \u00e7eken Turhan, \u015fekerlemenin en fazla t\u00fcketildi\u011fi b\u00f6lgenin y\u00fczde 40\u2019la Do\u011fu ve G\u00fcneydo\u011fu Anadolu oldu\u011funu, sonras\u0131nda y\u00fczde 19\u2019la \u0130\u00e7 Anadolu ve Marmara B\u00f6lgesi\u2019nin takip etti\u011fini s\u00f6yledi. Turhan \u00e7ikolata tercihleriyle ilgili de \u015fu bilgileri verdi:<\/p>\n
\u201cBayram ziyaretlerinde paketli \u00e7ikolatalar hediye olarak g\u00f6t\u00fcr\u00fcl\u00fcrken, d\u00f6kme \u00e7ikolata evde t\u00fcketiliyor. T\u00fcm b\u00f6lgelerde f\u0131nd\u0131kl\u0131 ve dolgulu \u00e7e\u015fitler tercih ediliyor. T\u00fcketimleri b\u00f6lgelere g\u00f6re ay\u0131rd\u0131\u011f\u0131m\u0131zda y\u00fczde 32\u2019yle Marmara ilk s\u0131rada yer al\u0131yor. Y\u00fczde 25\u2019le \u0130\u00e7 Anadolu, y\u00fczde 15\u2019la Do\u011fu ve G\u00fcneydo\u011fu Anadolu s\u0131ras\u0131yla geliyor.”<\/p>\n
\u015eekerleme 30 derecenin alt\u0131nda; \u00e7ikolata 18-22 derecede saklanmal\u0131<\/p>\n
Turhan \u00e7ikolata ve \u015fekerleme al\u0131rken ve saklarken t\u00fcketicilerin dikkat etmesi gereken noktalar hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201c\u00c7ikolata ve \u015fekerlemenin \u00fcretim a\u015famas\u0131nda izlenen y\u00f6ntemler b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. T\u00fcketicilerin saklama ko\u015fullar\u0131 da \u00fcr\u00fcnlerin lezzeti s\u00f6z konusu oldu\u011funda bir o kadar \u00f6nemli hale geliyor. \u0130kraml\u0131k \u015fekerlemenin 30 derecenin alt\u0131nda, oda \u015fartlar\u0131nda, g\u00fcne\u015f g\u00f6rmeyen serin ortamda saklanmas\u0131 gerekiyor. \u00c7ikolata ambalaj\u0131 \u00fcr\u00fcn\u00fcn nefasetini korumas\u0131 ve yeme deneyimi a\u00e7\u0131s\u0131ndan \u00f6nemli bir unsur. Ambalaj \u00fcr\u00fcn\u00fc \u00e7ok iyi kapatmal\u0131 ve sarmal\u0131, hava ve \u0131\u015f\u0131\u011fa maruz kalmas\u0131n\u0131 engellemeli. \u00c7ikolatan\u0131n y\u00fczeyinin parlak ve p\u00fcr\u00fczs\u00fcz olmas\u0131, a\u011f\u0131zda kolayca erimesi \u00f6nemli. \u00c7ikolatada bulunan kakao ya\u011f\u0131 \u00e7ok \u00f6zel ve hassas kristal bir yap\u0131ya sahip, bu y\u00fczden 18-22 derecede serin bir ortamda saklanmas\u0131 yeterli. Buzdolab\u0131nda muhafaza edilmemelidir.”<\/p>\n","protected":false},"excerpt":{"rendered":"
HED\u0130YEL\u0130K VE \u0130KRAMLIK \u00c7\u0130KOLATADA Y\u00dcZDE 33\u2019L\u00dcK PAZAR PAYIYLA A\u00c7IK ARA L\u0130DERL\u0130\u011e\u0130N\u0130 S\u00dcRD\u00dcREN \u00dcLKER, BU SENE DE \u00c7\u0130KOLATA VE \u015eEKERLEMEDEK\u0130 47 \u00c7E\u015e\u0130T \u00dcR\u00dcN\u00dcYLE BAYRAMA HAZIR.<\/p>\n","protected":false},"author":1,"featured_media":164264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1073,4517,38502,1374,23995,38983,468,38984,21504],"class_list":["post-164263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ozel","tag-2018de","tag-38502","tag-adet","tag-bayram","tag-cikolatasi","tag-milyon","tag-tuketildi","tag-ulker"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/05\/ozel-2018de-556-milyon-adet-ulker-bayram-cikolatasi-tuketildi_ca9bc19.jpg?fit=1000%2C814","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-GJp","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/164263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=164263"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/164263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/164264"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=164263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=164263"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=164263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}