Operasyonel kiralama sekt\u00f6r\u00fc, 2019 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde 805 milyon TL yat\u0131r\u0131m yaparak sat\u0131lan yeni otomobillerin y\u00fczde 10\u2019u olan 6 bin 700 adet yeni arac\u0131 filosuna katt\u0131. S\u00f6z konusu yat\u0131r\u0131m ile birlikte aktif b\u00fcy\u00fckl\u00fc\u011f\u00fc 28 milyar 600 milyon TL olan sekt\u00f6r\u00fcn filosundaki toplam ara\u00e7 say\u0131s\u0131 da 305 bin adet olarak ger\u00e7ekle\u015fti.<\/p>\n
T\u00fcm Oto Kiralama Kurulu\u015flar\u0131 Derne\u011fi (TOKKDER), ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi Kantar i\u015f birli\u011fi ile haz\u0131rlad\u0131\u011f\u0131 2019 y\u0131l\u0131n\u0131n Ocak-Mart d\u00f6nemine ait TOKKDER operasyonel kiralama sekt\u00f6r raporunu a\u00e7\u0131klad\u0131. S\u00f6z konusu rapora g\u00f6re, T\u00fcrkiye\u2019de ger\u00e7ekle\u015fen yeni otomobil sat\u0131\u015flar\u0131 2018 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yakla\u015f\u0131k y\u00fczde 44 oran\u0131nda azal\u0131rken, operasyonel ara\u00e7 kiralama sekt\u00f6r\u00fc ise 2019 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde T\u00fcrkiye\u2019de sat\u0131lan yeni otomobillerin y\u00fczde 10\u2019u olan 6 bin 700 adet yeni arac\u0131 filosuna katt\u0131. Bu d\u00f6nemde 805 milyon TL yeni ara\u00e7 yat\u0131r\u0131m\u0131 yapan sekt\u00f6r\u00fcn aktif b\u00fcy\u00fckl\u00fc\u011f\u00fc ise 28 milyar 600 milyon TL oldu. 2018 y\u0131l\u0131 sonuna g\u00f6re y\u00fczde 5,7 daralan operasyonel kiralama sekt\u00f6r\u00fcn\u00fcn, filosundaki ara\u00e7 say\u0131s\u0131 toplamda 305 bin adet oldu. TOKKDER raporuna g\u00f6re, ilk 3 ayl\u0131k d\u00f6nemde Renault y\u00fczde 26,2\u2019lik pay\u0131 ile T\u00fcrkiye operasyonel ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn ara\u00e7 park\u0131nda en \u00e7ok tercih edilen marka oldu. Renault\u2019u y\u00fczde 13,3 ile Volkswagen, y\u00fczde 13,2 ile Fiat, y\u00fczde 10,3 ile Ford markalar\u0131 takip etti.<\/p>\n
Ara\u00e7 park\u0131n\u0131n yar\u0131s\u0131 kompakt s\u0131n\u0131f<\/p>\n
Sekt\u00f6r\u00fcn ara\u00e7 park\u0131n\u0131n y\u00fczde 49,1 gibi \u00f6nemli bir k\u0131sm\u0131 kompakt s\u0131n\u0131f ara\u00e7lardan olu\u015furken, k\u00fc\u00e7\u00fck s\u0131n\u0131f ara\u00e7lar y\u00fczde 31,4 \u00fcst orta s\u0131n\u0131f ara\u00e7lar ise 13,9 pay ald\u0131. Rapora g\u00f6re ayr\u0131ca, sekt\u00f6r\u00fcn ara\u00e7 park\u0131n\u0131n y\u00fczde 93,6\u2019s\u0131n\u0131 dizel ara\u00e7lar\u0131n olu\u015fturmas\u0131 dikkat \u00e7ekerken, otomatik vitesli ara\u00e7lar\u0131n pay\u0131 ise y\u00fczde 53,8 olarak ger\u00e7ekle\u015fti. Raporda yer alan verilere g\u00f6re, 2018 y\u0131l\u0131nda yakla\u015f\u0131k 5,3 milyar TL vergi \u00f6deyen operasyonel kiralama sekt\u00f6r\u00fc, 2019 y\u0131l\u0131n\u0131n ilk 3 ayl\u0131k d\u00f6neminde yakla\u015f\u0131k 471 milyon TL vergi \u00f6deyerek \u00fclke ekonomisine yapt\u0131\u011f\u0131 katk\u0131y\u0131 s\u00fcrd\u00fcrd\u00fc. Rapora g\u00f6re s\u00f6zle\u015fme s\u00fcrelerine bak\u0131ld\u0131\u011f\u0131nda ise y\u00fczde 62,4\u2019l\u00fck oran ile en fazla 30-42 ayl\u0131k s\u00f6zle\u015fmelerin tercih edildi\u011fi g\u00f6r\u00fcl\u00fcyor. Onu y\u00fczde 18,7\u2019lik oran ile 18-30 ay ve y\u00fczde 13,5 ile de 43 ay ve \u00fczeri s\u00f6zle\u015fmeler takip ediyor.<\/p>\n
\u201cRisk y\u00f6netimi her zamankinden daha \u00f6nemli\u201d<\/p>\n
Konuyla ilgili de\u011ferlendirmelerde bulunan TOKKDER Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130nan Ekici, k\u00fcresel, b\u00f6lgesel ve yerel dinamiklerin etkisiyle 2018 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131ndan itibaren ya\u015fanan olumsuzluklar\u0131n, bir yandan ekonomide daralmaya yol a\u00e7arken di\u011fer yandan da enflasyon ve faizlerde art\u0131\u015fa neden oldu\u011funu belirtti.<\/p>\n
Bu geli\u015fmelerin do\u011fal olarak ticaret hayat\u0131n\u0131 olumsuz etkiledi\u011fine dikkat \u00e7eken Ekici, \u201cZaten s\u0131n\u0131rl\u0131 olan kaynaklar\u0131n verimli kullan\u0131m\u0131 ve risk y\u00f6netimi \u015firketler i\u00e7in her zamankinden daha \u00f6nemli bir hale geldi. \u0130\u015fte tam bu noktada, risklerini azaltarak kaynaklar\u0131n\u0131 verimli kullanmak isteyen \u015firketler ara\u00e7 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in sat\u0131n alma alternatifi yerine operasyonel kiralama y\u00f6ntemini tercih etmeye devam ediyor\u201d dedi.<\/p>\n
\u201cOperasyonel kiralama ile riskleri bertaraf edin\u201d<\/p>\n
Ekici, \u015f\u00f6yle devam etti: \u201cOperasyonel kiralama y\u00f6ntemi i\u015fletmelere kaynaklar\u0131n\u0131 verimli kullanma ad\u0131na iyi bir alternatif olurken, \u00fcstlerindeki bir\u00e7ok riski de bertaraf etme imk\u00e2n\u0131 sunuyor. Faiz, ikinci el sat\u0131\u015f fiyat\u0131 ve sigortada hasar\/prim oran\u0131 gibi riskler operasyonel kiralama y\u00f6ntemini tercih eden \u015firketler i\u00e7in sorun olmaktan \u00e7\u0131k\u0131yor. T\u00fcm bu sayd\u0131\u011f\u0131m risk unsurlar\u0131 operasyonel kiralama \u015firketleri taraf\u0131ndan y\u00f6netiliyor. Ayr\u0131ca, operasyonel kiralama \u015firketlerin, ara\u00e7 park\u0131 y\u00f6netim sistemi gibi emek, zaman ve para maliyeti az\u0131msanmayacak \u00f6l\u00e7\u00fcde olan y\u00fcklerini hafifletiyor. Ara\u00e7 kiralayan \u015firketler t\u00fcm kaynaklar\u0131n\u0131 ve konsantrasyonlar\u0131n\u0131 as\u0131l faaliyetlerine y\u00f6nlendirerek hem finansal hem de kendi operasyonel verimliliklerini art\u0131r\u0131yorlar\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
TOKKDER Y\u00d6NET\u0130M KURULU BA\u015eKANI \u0130NAN EK\u0130C\u0130, K\u00dcRESEL, B\u00d6LGESEL VE YEREL D\u0130NAM\u0130KLER\u0130N ETK\u0130S\u0130YLE 2018 YILININ \u0130K\u0130NC\u0130 YARISINDAN \u0130T\u0130BAREN YA\u015eANAN OLUMSUZLUKLARIN, B\u0130R YANDAN EKONOM\u0130DE DARALMAYA YOL A\u00c7ARKEN D\u0130\u011eER YANDAN DA ENFLASYON VE FA\u0130ZLERDE ARTI\u015eA NEDEN OLDU\u011eUNU BEL\u0130RTT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":166787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[6562,31434,37,2171,468,20654,37299,2422,470],"class_list":["post-166786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-6562","tag-ceyrekte","tag-ilk","tag-kiralama","tag-milyon","tag-operasyonel","tag-sektorunden","tag-tllik","tag-yatirim"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/06\/operasyonel-kiralama-sektorunden-ilk-ceyrekte-805-milyon-tllik-yatirim_baf6850.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ho6","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/166786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=166786"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/166786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/166787"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=166786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=166786"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=166786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}