T\u00fcrkiye Esnaf ve Sanatkarlar\u0131 Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u00e7ay\u0131n \u00fclkemiz i\u00e7in \u00e7ok \u00f6nemli oldu\u011funa dikkat \u00e7ekerek, \u00fcretimde ve t\u00fcketimdeki ba\u015far\u0131n\u0131n d\u00fcnyaya tan\u0131t\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n
\u00c7ay\u0131n, \u00fclkemiz i\u00e7in \u00e7ok \u00f6nemli bir sekt\u00f6r oldu\u011funa dikkati \u00e7eken Paland\u00f6ken, \u201c\u00c7ay \u00fclkemiz i\u00e7in hem ekonomik hem de sosyal a\u00e7\u0131dan \u00e7ok \u00f6nemli bir konuma sahip. \u00c7\u00fcnk\u00fc katma de\u011feri y\u00fcksek ve bir b\u00f6lgenin en \u00f6nemli ge\u00e7im kayna\u011f\u0131. Hem \u00fcretmeyi hem de t\u00fcketmeyi seviyoruz. \u00d6yle ki \u00e7ay t\u00fcketiminde ki\u015fi ba\u015f\u0131 3,2 kg ile d\u00fcnyada 1. s\u0131raday\u0131z ve ge\u00e7ti\u011fimiz y\u0131l\u0131n verilerine g\u00f6re \u00fcretimde ise d\u00fcnyada 5.s\u0131raday\u0131z. Y\u0131ll\u0131k 1,4 milyon tona yak\u0131n ya\u015f \u00e7ay \u00fcretiyoruz ve bu sekt\u00f6rden 208 bin aile yani 1 milyonun \u00fczerinde vatanda\u015f\u0131m\u0131z ge\u00e7imini sa\u011fl\u0131yor\u201d \u015feklinde konu\u015ftu.<\/p>\n
Paland\u00f6ken, \u00fclkemizin \u00e7ay sekt\u00f6r\u00fcndeki ba\u015far\u0131s\u0131n\u0131n d\u00fcnyaya tan\u0131t\u0131lmas\u0131 gerekti\u011fini vurgulayarak,\u201c\u00c7ay\u0131n \u00fclkemiz i\u00e7in \u00f6nemi \u00e7ok b\u00fcy\u00fck. Hem ekonomik hem de sosyal boyutu var. \u00dcretimde ve t\u00fcketimdeki ba\u015far\u0131m\u0131z\u0131 d\u00fcnyaya tan\u0131tarak kendimizi kan\u0131tlamal\u0131y\u0131z. Bunun i\u00e7in festivaller d\u00fczenlemeli, fuarlara kat\u0131l\u0131mlar\u0131 art\u0131rmal\u0131 ve \u00f6zellikle butik \u00e7ay i\u015fletmelerinin marka de\u011ferini art\u0131rmal\u0131y\u0131z. \u0130hra\u00e7 edilen dizi ve filmlerde T\u00fcrk \u00e7ay\u0131n\u0131n reklam\u0131n\u0131 yapmak da bilinilirli\u011fimizi art\u0131r\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n
\u201c\u00c7aydaki kalitemizi marka de\u011ferimizi art\u0131rarak korumal\u0131y\u0131z\u201d<\/p>\n
Marka de\u011ferinin en az \u00fcretim kadar \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izen Paland\u00f6ken, \u201c\u00c7ay piyasas\u0131 \u00fclkemiz i\u00e7in bu denli \u00f6nemliyken, bu ba\u015far\u0131m\u0131z\u0131 marka de\u011ferimizi art\u0131rarak ta\u00e7land\u0131rmal\u0131y\u0131z. \u00dclkemiz bu y\u0131l\u0131n ilk 2 ay\u0131nda 59 \u00fclkeye 666 tonluk \u00e7ay ihra\u00e7 etti. \u00c7ay ihra\u00e7 etti\u011fimiz \u00fclke say\u0131s\u0131n\u0131 100\u2019lere \u00e7\u0131kartmamam\u0131z i\u00e7in hi\u00e7bir sebep yok. Devaml\u0131 b\u00fcy\u00fcyen \u00e7ay piyasas\u0131ndaki pay\u0131m\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in markala\u015fmaya destek vermeliyiz. Bunu da tan\u0131t\u0131m, reklam, festivaller, fuarlar gibi se\u00e7enekler ile sa\u011flayabiliriz. F\u0131nd\u0131kta d\u00fcnya markas\u0131 oldu\u011fumuz gibi \u00e7ayda da olabiliriz. Bununla birlikte \u00e7ay tar\u0131m\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 \u00fcstlenen k\u00fc\u00e7\u00fck i\u015fletmelerin de desteklenmesi gerekiyor. \u00c7\u00fcnk\u00fc \u00e7ayda \u00e7e\u015fitlilik ne kadar artarsa dolayl\u0131 yoldan \u00fcretim ve t\u00fcketim de ona ba\u011fl\u0131 artar\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE ESNAF VE SANATK\u00c2RLARI KONFEDERASYONU (TESK) GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u00c7AYIN \u00dcLKEM\u0130Z \u0130\u00c7\u0130N \u00c7OK \u00d6NEML\u0130 OLDU\u011eUNA D\u0130KKAT \u00c7EKEREK, \u00dcRET\u0130MDE VE T\u00dcKET\u0130MDEK\u0130 BA\u015eARININ D\u00dcNYAYA TANITILMASI GEREKT\u0130\u011e\u0130N\u0130 S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":166815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[39837,2124,39838,8073,39839],"class_list":["post-166814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-caydaki","tag-dunyaya","tag-kalitemizi","tag-palandoken","tag-tanitmaliyiz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/06\/palandoken-caydaki-kalitemizi-dunyaya-tanitmaliyiz_9ba1151.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Hoy","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/166814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=166814"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/166814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/166815"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=166814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=166814"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=166814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}