Turkcell, The Loyalty Magazine Awards\u2019da Gamification (Oyunla\u015ft\u0131rma) kategorisinde S\u00fcrpriz Nokta ile b\u00fcy\u00fck \u00f6d\u00fcl\u00fcn sahibi olurken, GN\u00c7 \u00c7atlat uygulamas\u0131yla da Orta ve Do\u011fu Avrupa B\u00f6lgesi \u015fampiyonlu\u011funu elde etti.<\/p>\n
Dijital operat\u00f6r Turkcell, pazarlama ve i\u015f d\u00fcnyas\u0131n\u0131n en prestijli \u00f6d\u00fclleri aras\u0131nda bulunan Loyalty Magazine Awards\u2019da iki b\u00fcy\u00fck \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. 11 farkl\u0131 kategoride finale kalan \u015firket, Londra\u2019da ger\u00e7ekle\u015ftirilen \u00f6d\u00fcl t\u00f6reninde, oyunla\u015ft\u0131rma kurgusuyla toplamda 74 milyon hediyenin da\u011f\u0131t\u0131ld\u0131\u011f\u0131 S\u00fcrpriz Nokta\u2019yla Gamification (Oyunla\u015ft\u0131rma) kategorisinde b\u00fcy\u00fck \u00f6d\u00fcl\u00fcn sahibi oldu. Turkcell\u2019in gen\u00e7lere \u00f6zel uygulamas\u0131 GN\u00c7 i\u00e7inde yer alan ve bug\u00fcne kadar 30 milyon kez kullan\u0131lan \u00c7atlat oyunu da Orta ve Do\u011fu Avrupa B\u00f6lgesi\u2019nde m\u00fc\u015fteri memnuniyeti alan\u0131nda en ba\u015far\u0131l\u0131 proje se\u00e7ildi. Londra\u2019da d\u00fczenlenen gecede \u015firket ad\u0131na \u00f6d\u00fclleri Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Barbaros Yi\u015f ile Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc \u0130smail \u00d6zbayraktar ald\u0131.<\/p>\n
“M\u00fc\u015fteri memnuniyetiyle k\u00fcresel alanda fark olu\u015fturuyoruz”<\/p>\n
Ba\u015far\u0131lar\u0131n\u0131n d\u00fcnyan\u0131n \u00f6nde gelen platformlar\u0131nda takdir toplamas\u0131ndan dolay\u0131 mutluluk duydu\u011funu belirten Turkcell Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Barbaros Yi\u015f, “K\u00fcresel alanda m\u00fc\u015fteri memnuniyeti konusunda fark olu\u015fturan \u015firketlerin ba\u015f\u0131nda geliyoruz. Yenilik\u00e7i ve insan odakl\u0131 projelerimizle Loyalty Magazine Awards gibi pazarlama alan\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen organizasyonlar\u0131ndan birinde iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmek mutluluk verici. G\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerimizin en \u00f6nemli beklentisi ki\u015fiselle\u015ftirilmi\u015f teklifler. Bunu da yapman\u0131n yolu, m\u00fc\u015fterilerinizi en iyi \u015fekilde tan\u0131maktan ge\u00e7iyor. Biz de Turkcell olarak d\u00fcnyada veriyi en iyi okuyan ve analiz eden \u015firketlerin ba\u015f\u0131nda geliyoruz. Bu yetene\u011fimiz sayesinde en uygun \u00e7\u00f6z\u00fcmleri kendilerine sunuyoruz. Bizim i\u00e7in en \u00f6nemli enerji kayna\u011f\u0131 m\u00fc\u015fterilerimizin mutlulu\u011fu. T\u00fcm Turkcell ailesi olarak onlar\u0131 daha fazla mutlu edecek \u00e7\u00f6z\u00fcmler sunmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 aral\u0131ks\u0131z s\u00fcrd\u00fcr\u00fcyoruz” dedi.<\/p>\n
Turkcell\u2019in m\u00fc\u015fterileri i\u00e7in BiP platformunda hayata ge\u00e7irdi\u011fi S\u00fcrpriz Nokta kanal\u0131yla kullan\u0131c\u0131lar, mobil cihazlar\u0131ndan hem oyun oynayabiliyor hem de hediyeler kazan\u0131yor. S\u00fcrpriz Nokta, T\u00fcrkiye\u2019nin her k\u00f6\u015fesinde harita \u00fczerinde saklanm\u0131\u015f hediyelerin Arma\u011fan Emocan\u2019la bulunmas\u0131n\u0131 sa\u011fl\u0131yor. Kampanya kapsam\u0131nda belirli noktalarda konumlanan hediye paketlerini toplayanlar, ayl\u0131k 5 GB\u2019l\u0131k internetten 1 ayl\u0131k fizy Premium \u00fcyeli\u011fine ve Turkcell\u2019deki al\u0131\u015fveri\u015flerinde ge\u00e7erli 50 TL\u2019lik Paycell kullan\u0131m\u0131na kadar bir\u00e7ok farkl\u0131 hediyeyi kazanma \u015fans\u0131na sahip oluyor.<\/p>\n
GN\u00c7 uygulamas\u0131 i\u00e7inde yer alan \u00c7atlat oyunu ile Turkcell\u2019li gen\u00e7ler her hafta ekranlar\u0131nda beliren iki yumurtay\u0131 \u00e7atlat\u0131p s\u00fcrpriz internet kampanyalar\u0131ndan faydalan\u0131yor ve b\u00f6ylece ek mobil internet ihtiya\u00e7lar\u0131n\u0131 GN\u00c7 uygulamas\u0131 ile kar\u015f\u0131l\u0131yor. Ayda 8 GB\u2019a kadar internet kazand\u0131ran \u00c7atlat oyunu bug\u00fcne kadar 30 milyon kez oynand\u0131.<\/p>\n
M\u00fc\u015fteri sadakati alan\u0131nda EMEA b\u00f6lgesinin (Avrupa-Orta Do\u011fu-Afrika) en \u00f6nemli organizasyonu kabul edilen Loyalty Magazine Awards\u2019da Turkcell, 17 adayl\u0131kla finallerde en fazla proje ile yar\u0131\u015fan \u015firket oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
LONDRA\u2019DA D\u00dcZENLENEN GECEDE \u015e\u0130RKET ADINA \u00d6D\u00dcLLER\u0130 PAZARLAMADAN SORUMLU GENEL M\u00dcD\u00dcR YARDIMCISI \u00d6MER BARBAROS Y\u0130\u015e \u0130LE KURUMSAL \u0130LET\u0130\u015e\u0130M D\u0130REKT\u00d6R\u00dc \u0130SMA\u0130L \u00d6ZBAYRAKTAR ALDI.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1220,21451,4204,18762],"class_list":["post-171535","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-iki","tag-londrada","tag-odul","tag-turkcelle"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-ICH","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/171535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=171535"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/171535\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=171535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=171535"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=171535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}