Enterprise T\u00fcrkiye CEO\u2019su \u00d6zarslan Tang\u00fcn, \u201cTurizmin g\u00fc\u00e7l\u00fc olmas\u0131 bizim i\u00e7in \u00e7ok \u00f6nemli ve kritik. Turizm birka\u00e7 senedir \u00e7ok iyi gidiyor ve bu sene de rekor bekleniyor\u201d dedi. G\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019deki durumu hakk\u0131nda da de\u011ferlendirmelerde bulunan Tang\u00fcn, \u201cDo\u011fu Avrupa\u2019da ki\u015fi ba\u015f\u0131 ara\u00e7 kiralama harcamas\u0131 T\u00fcrkiye\u2019nin be\u015f kat\u0131. Avrupa ortalamas\u0131 ise 15 kat\u0131. T\u00fcrkiye\u2019de 82 milyon n\u00fcfus var ve 50 milyon turist gelmesi bekleniyor. Bu anlamda T\u00fcrkiye\u2019de bireysel ara\u00e7 kiralama park\u0131n\u0131n 4-5 kat b\u00fcy\u00fcmesi gerekiyor\u201d diye konu\u015ftu.<\/p>\n
D\u00fcnyan\u0131n en ara\u00e7 kiralama \u015firketi Enterprise, T\u00fcrkiye piyasas\u0131na girdi\u011fi 2014 y\u0131l\u0131ndan bu yana her y\u0131l, sekt\u00f6r\u00fcn 4 kat\u0131 b\u00fcy\u00fcd\u00fc. Bu b\u00fcy\u00fcmede yurtd\u0131\u015f\u0131ndan gelen turistlerin \u00f6nemli bir paya sahip oldu\u011funu belirten Enterprise T\u00fcrkiye CEO\u2019su \u00d6zarslan Tang\u00fcn, \u201cYurtd\u0131\u015f\u0131 bizim i\u00e7in g\u00fc\u00e7l\u00fc bir kaynak ve b\u00fcy\u00fcmemizde de ciddi bir fakt\u00f6r. Enterprise\u2019\u0131n 95 \u00fclkede operasyonu var ve biz buralardan \u00f6nemli miktarlarda rezervasyon al\u0131yoruz. Onun d\u0131\u015f\u0131nda, brokerler, tur operat\u00f6rleri ve online seyahat acenteleri gibi \u015firketler de bizi tercih ediyor. Yan\u0131 s\u0131ra THY gibi \u015firketler ile de \u00f6nemli i\u015fbirlikleri yap\u0131yoruz. Yurtd\u0131\u015f\u0131ndan T\u00fcrkiye\u2019ye gelen misafirlerimizden elde etti\u011fimiz ciro 2018 senesinde bir \u00f6nceki seneye g\u00f6re 2 kat artt\u0131\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n
\u201cAra\u00e7 park\u0131n\u0131n 4-5 kat b\u00fcy\u00fcme potansiyeli var\u201d<\/p>\n
95 \u00fclkede 2 milyonu a\u015fk\u0131n ara\u00e7 ile hizmet veren Enterprise, geride b\u0131rakt\u0131\u011f\u0131m\u0131z y\u0131l globalde 24,1 milyar dolar sat\u0131\u015f geliri elde etti. ABD\u2019de y\u00fczde 50 pazar pay\u0131 ile ilk s\u0131rada yer alan \u015firket, AB\u2019de ise ikinci s\u0131rada bulunuyor. \u00d6zarslan Tang\u00fcn, AB\u2019de piyasaya girdi\u011fi 2012\u2019den beri h\u0131zl\u0131 bir b\u00fcy\u00fcme grafi\u011fi elde eden Enterprise\u2019\u0131n yak\u0131n gelecekte AB\u2019de de ilk s\u0131rada yer alaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcnde bulundu.<\/p>\n
Tang\u00fcn, g\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019deki durumu hakk\u0131nda ise \u015fu bilgileri verdi: \u201c\u015eu anda Enterprise T\u00fcrkiye olarak pazar pay\u0131m\u0131z y\u00fczde 18-20 civar\u0131nda. Ancak T\u00fcrkiye piyasas\u0131nda gidecek daha \u00e7ok yol var. G\u00fcnl\u00fck ara\u00e7 kiralama sekt\u00f6r\u00fc T\u00fcrkiye\u2019de hala yolun \u00e7ok ba\u015f\u0131nda. Do\u011fu Avrupa\u2019da ki\u015fi ba\u015f\u0131 ara\u00e7 kiralama harcama T\u00fcrkiye\u2019nin be\u015f kat\u0131. Avrupa ortalamas\u0131 ise 15 kat\u0131. T\u00fcrkiye\u2019de 82 milyon n\u00fcfus var ve bu y\u0131l 50 milyon turist gelmesi bekleniyor. THY, 75 milyon yolcu ta\u015f\u0131yor. Asl\u0131nda bunlara bakt\u0131\u011f\u0131n\u0131zda sekt\u00f6r\u00fcn b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan potansiyeli y\u00fcksek. Bu anlamda T\u00fcrkiye\u2019de bireysel ara\u00e7 kiralama park\u0131n\u0131n 150-200 bin adete \u00e7\u0131kmas\u0131 \u00e7ok zor de\u011fil. 4-5 kat b\u00fcy\u00fcmesi gerekiyor.\u201d<\/p>\n
\u201cTuristte ki\u015fi ba\u015f\u0131 750 dolar harcama bekleniyor\u201d<\/p>\n
Bu b\u00fcy\u00fcmede ki\u015fi ba\u015f\u0131 harcaman\u0131n \u00f6nemli bir fakt\u00f6r oldu\u011funun alt\u0131n\u0131 \u00e7izen Tang\u00fcn, AB\u2019li turistte ya\u015fanan art\u0131\u015f\u0131n sekt\u00f6r a\u00e7\u0131s\u0131ndan olumlu oldu\u011funu anlatt\u0131. Tang\u00fcn, \u201cAB\u2019li turistler daha fazla harcama yap\u0131yor. Ge\u00e7en sene turist say\u0131s\u0131 olduk\u00e7a y\u00fcksekti ama ki\u015fi ba\u015f\u0131 harcama d\u00fc\u015f\u00fckt\u00fc. Bu sene ki\u015fi ba\u015f\u0131 750 dolar harcama bekleniyor. Olursa ba\u015far\u0131l\u0131 bir turizm sezonu olacak. Biz kendi rezervasyonlar\u0131m\u0131zda da bu trendi g\u00f6r\u00fcyoruz. Yurtd\u0131\u015f\u0131 rezervasyonlar\u0131nda haziran, temmuz, a\u011fustos ve eyl\u00fcl aylar\u0131na bakt\u0131\u011f\u0131m\u0131zda ge\u00e7en seneye g\u00f6re ciddi art\u0131\u015flar var\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00d6ZARSLAN TANG\u00dcN, “DO\u011eU AVRUPA\u2019DA K\u0130\u015e\u0130 BA\u015eI ARA\u00c7 K\u0130RALAMA HARCAMASI T\u00dcRK\u0130YE\u2019N\u0130N BE\u015e KATI. AVRUPA ORTALAMASI \u0130SE 15 KATI. T\u00dcRK\u0130YE\u2019DE 82 M\u0130LYON N\u00dcFUS VAR VE 50 M\u0130LYON TUR\u0130ST GELMES\u0130 BEKLEN\u0130YOR. BU ANLAMDA T\u00dcRK\u0130YE\u2019DE B\u0130REYSEL ARA\u00c7 K\u0130RALAMA PARKININ 4-5 KAT B\u00dcY\u00dcMES\u0130 GEREK\u0130YOR\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[49,22792,1221,42009,12539,2171,301,2383],"class_list":["post-173326","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-bireysel","tag-4-5","tag-arac","tag-buyumeli","tag-kat","tag-kiralama","tag-sektoru","tag-turkiyede"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-J5A","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/173326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=173326"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/173326\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=173326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=173326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=173326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}