Baz\u0131 internet sitelerinin \u00f6zel g\u00fcnleri bahane ederek indirim stratejisiyle m\u00fc\u015fteri \u00e7ekti\u011fini s\u00f6yleyen TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cY\u0131l\u0131n belli zamanlar\u0131nda b\u00fcy\u00fck firmalar taraf\u0131ndan ba\u015flat\u0131lan al\u0131\u015fveri\u015f kampanyalar\u0131 h\u0131zla yay\u0131l\u0131yor. Ancak baz\u0131 internet siteleri bu kampanyalar\u0131 f\u0131rsata \u00e7evirerek yan\u0131lt\u0131c\u0131 indirimler yap\u0131yor. Bu t\u00fcr al\u0131\u015fveri\u015f g\u00fcnlerinde \u00f6nce maliyetler y\u00fckseltilerek fiyatlar \u015fi\u015firiliyor sonra indirim ad\u0131 alt\u0131nda \u00fcr\u00fcnler yeniden pazarlan\u0131yor\u201d dedi.<\/p>\n
Paland\u00f6ken, \u201cStoklar\u0131 t\u00fcketmek i\u00e7in f\u0131rsat, indirimin bitmesine \u015fu kadar saat kald\u0131 gibi sat\u0131\u015f teknikler uygulan\u0131yor. Vatanda\u015flar\u0131m\u0131z bu t\u00fcr indirim aldatmacalar\u0131na itibar etmemeli. Fiyatlar\u0131 \u00e7ok iyi takip ederek bildikleri \u00fcr\u00fcnleri sat\u0131n almal\u0131. \u00d6te yandan internet \u00fczerinden al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na kap\u0131l\u0131p kredi kartlar\u0131na y\u00fcklenilmemeli\u201d dedi.<\/p>\n
\u201cYan\u0131lt\u0131c\u0131 indirim kampanyalar\u0131na itibar etmeyin\u201d<\/p>\n
\u0130nternette d\u00f6nem d\u00f6nem ortaya \u00e7\u0131kan \u00e7e\u015fitli kampanyalara kar\u015f\u0131 vatanda\u015flara uyar\u0131da bulunan T\u00fcrkiye Esnaf ve Sanatkarlar\u0131 Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cSon zamanlarda moda haline gelen ve al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ya\u015fatan indirim kampanyalar\u0131 vatanda\u015flar\u0131m\u0131z i\u00e7in de\u011fil sat\u0131\u015f\u0131 yapanlar i\u00e7in bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcr\u00fclmektedir. Bir mal\u0131n maliyeti ve sat\u0131\u015f fiyat\u0131 ortalama olarak bellidir. \u00dcr\u00fcnlere birka\u00e7 ay \u00f6ncesinde 3-5 kat\u0131 etiket yap\u0131\u015ft\u0131r\u0131p y\u0131l\u0131n belli g\u00fcnlerinde indirim diye pazarlamak haks\u0131z kazan\u00e7t\u0131r. \u2018En uzun g\u00fcn\u2019, \u2018En uzun gece\u2019 vs denilerek stok eritme oyunlar\u0131na gelmemeliyiz. Bu t\u00fcr kampanyalar\u0131n ismi de\u011fi\u015fip y\u00f6ntemi ayn\u0131 kal\u0131yor. Fiyatlar \u00f6nce \u015fi\u015firilip sonra indiriliyor. Vatanda\u015flar piyasa ara\u015ft\u0131rmas\u0131 yapmadan internet al\u0131\u015fveri\u015fi yapmamal\u0131. Herkes al\u0131yor ben de almal\u0131y\u0131m d\u00fc\u015f\u00fcncesine kap\u0131lmamal\u0131. \u00c7\u00fcnk\u00fc ihtiya\u00e7 fazlas\u0131 olan \u00fcr\u00fcn ucuz bile olsa pahal\u0131d\u0131r\u201d diye konu\u015ftu.<\/p>\n
\u201cT\u00fcrkiye\u2019de yakla\u015f\u0131k 40 milyon ki\u015fi internet al\u0131\u015fveri\u015fi yap\u0131yor\u201d<\/p>\n
\u00dclkemizde yakla\u015f\u0131k 40 milyon ki\u015finin internetten al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirten Paland\u00f6ken, \u201c\u00dclkemizde en fazla giyim, aksesuar, g\u0131da ve elektronik al\u0131\u015fveri\u015fleri internet \u00fczerinden yap\u0131l\u0131yor. Bu al\u0131\u015fveri\u015fler sosyal medyadan yap\u0131ld\u0131\u011f\u0131nda yap\u0131lan al\u0131\u015fveri\u015flerin sonunda bir\u00e7ok sat\u0131c\u0131 fi\u015f ya da fatura kesemiyor. Bu durum da vergi ka\u00e7ak\u00e7\u0131l\u0131\u011f\u0131 ve devletin ekonomik olarak zarar g\u00f6rmesine neden oluyor. Doland\u0131r\u0131c\u0131l\u0131k vakalar\u0131n\u0131n ve hak ma\u011fduriyetlerinin ya\u015fanmamas\u0131 i\u00e7in vatanda\u015flar internet al\u0131\u015fveri\u015fi yaparken \u00e7ok dikkatli olmal\u0131. \u00d6ncelikle al\u0131\u015fveri\u015f yap\u0131lacak sitenin adres \u00e7ubu\u011funa dikkat edilmeli. Sitelerin kurumsal olup olmad\u0131\u011f\u0131, gizlilik ilkelerine uygun hareket edip etmedi\u011fi ara\u015ft\u0131r\u0131lmal\u0131. Al\u0131\u015fveri\u015f yaparken kredi kart\u0131 bilgilerinin \u00e7al\u0131nmamas\u0131 i\u00e7in 3D Secure g\u00fcvenli \u00f6deme sistemi olan internet siteleri tercih edilmeli. \u0130nternet ortam\u0131ndaki doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n \u00f6n\u00fcne ge\u00e7ilmesi i\u00e7in bilin\u00e7lenme, fark\u0131ndal\u0131k ve e\u011fitim b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
BAZI \u0130NTERNET S\u0130TELER\u0130N\u0130N \u00d6ZEL G\u00dcNLER\u0130 BAHANE EDEREK \u0130ND\u0130R\u0130M STRATEJ\u0130S\u0130YLE M\u00dc\u015eTER\u0130 \u00c7EKT\u0130\u011e\u0130N\u0130 S\u00d6YLEYEN TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201cYILIN BELL\u0130 ZAMANLARINDA B\u00dcY\u00dcK F\u0130RMALAR TARAFINDAN BA\u015eLATILAN ALI\u015eVER\u0130\u015e KAMPANYALARI HIZLA YAYILIYOR. ANCAK BAZI \u0130NTERNET S\u0130TELER\u0130 BU KAMPANYALARI FIRSATA \u00c7EV\u0130REREK YANILTICI \u0130ND\u0130R\u0130MLER YAPIYOR. BU T\u00dcR ALI\u015eVER\u0130\u015e G\u00dcNLER\u0130NDE \u00d6NCE MAL\u0130YETLER Y\u00dcKSELT\u0130LEREK F\u0130YATLAR \u015e\u0130\u015e\u0130R\u0130L\u0130YOR SONRA \u0130ND\u0130R\u0130M ADI ALTINDA \u00dcR\u00dcNLER YEN\u0130DEN PAZARLANIYOR\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[42132,216,42131,1440,6076,42133,8073,12357],"class_list":["post-173673","post","type-post","status-publish","format-standard","hentry","category-genel","tag-internetteki","tag-baskani","tag-benvedi","tag-dikkat","tag-indirim","tag-kampanyalarina","tag-palandoken","tag-tesk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Jbb","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/173673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=173673"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/173673\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=173673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=173673"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=173673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}