D\u00fcnyan\u0131n \u00f6nde gelen \u00e7ikolata firmalar\u0131ndan biri olan Ferrero\u2019nun Manisa\u2019daki fabrikas\u0131n\u0131 ziyaret eden \u0130talya\u2019n\u0131n Ankara B\u00fcy\u00fckel\u00e7isi Massimo Gaiani, Ferrero\u2019nun T\u00fcrkiye\u2019ye g\u00fcvendi\u011fini belirterek, Manisa\u2019daki tesisin de bu g\u00fcvenin bir ni\u015fanesi oldu\u011funu s\u00f6yledi.<\/p>\n
\u0130talya\u2019n\u0131n Ankara B\u00fcy\u00fckel\u00e7isi Massimo Gaiani, d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00e7ikolata firmalar\u0131ndan biri olan \u0130talyan Ferrero firmas\u0131n\u0131n Manisa Organize Sanayi B\u00f6lgesi\u2019ndeki fabrikas\u0131n\u0131 ziyaret etti. Gaiani\u2019ye ziyaretinde Ferrero T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Azmi G\u00fcm\u00fc\u015fl\u00fco\u011flu ve fabrikan\u0131n Genel M\u00fcd\u00fcr\u00fc Beniamino Macchiarola da e\u015flik ederek, fabrika ve \u00fcr\u00fcnler hakk\u0131nda bilgi verdi. Ziyarette \u0130zmir Konsolosu Valerio Giorgio, Ferrero \u0130cra Kurulu \u00fcyeleri ile Ferrero Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Yasemin Ansaldo ve Manisa Fabrika IK M\u00fcd\u00fcr\u00fc Zeynep Eren En\u00e7 de yer ald\u0131.<\/p>\n
“Ferrero T\u00fcrkiye\u2019ye g\u00fcveniyor”<\/p>\n
Yapt\u0131\u011f\u0131 incelemenin ard\u0131ndan a\u00e7\u0131klamada bulunan B\u00fcy\u00fckel\u00e7i Massimo Gaiani, “Bug\u00fcn g\u00f6zlerimle \u015fahit oldum, Nutella \u00fcr\u00fcnlerindeki y\u00fcksek kaliteye, \u00fcr\u00fcnlere g\u00f6sterilen \u00f6zene ve t\u00fcketiciye g\u00f6sterilen dikkate. Bu tesis bir m\u00fccevher de\u011ferinde, \u00e7\u00fcnk\u00fc iki unsuru bir araya getiriyor. Birincisi Nutella\u2019n\u0131n geleneksel \u00fcretim metodu, ikincisi T\u00fcrkiye\u2019nin geleneksel \u00fcr\u00fcnlerinden bir tanesi olan f\u0131nd\u0131klar\u0131n kullan\u0131m\u0131. M\u00fckemmel bir \u00fcr\u00fcn. Ferrero T\u00fcrkiye\u2019ye g\u00fcveniyor. T\u00fcrkiye\u2019deki pazara g\u00fcveniyor ve bu tesis de bu g\u00fcvenin bir ni\u015fanesi. Burada \u00f6nemli bir yat\u0131r\u0131mdan bahsediyoruz. Burada \u00f6nemli bir yat\u0131r\u0131m yap\u0131ld\u0131. \u0130stihdam anlam\u0131nda da \u00f6nemli say\u0131lardan bahsediliyor. Bu tesiste bir\u00e7ok ki\u015fi i\u015fe al\u0131nd\u0131. Bir\u00e7ok gen\u00e7 ve \u00e7al\u0131\u015fanla kar\u015f\u0131la\u015ft\u0131m ve hepsi \u00e7ok haz\u0131rl\u0131kl\u0131, hepsi \u00e7ok motive. B\u00fcy\u00fck Ferrero ailesinin bir par\u00e7as\u0131 bu gen\u00e7ler. Dolay\u0131s\u0131yla burada \u00fcretilen \u00fcr\u00fcnler T\u00fcrk pazarlar\u0131nda b\u00fcy\u00fck ba\u015far\u0131lar elde ediyor. Ferrero\u2019nun burada bulunmas\u0131 hem \u0130talya ve hem de T\u00fcrkiye a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli. Ayn\u0131 zamanda \u00fc\u00e7\u00fcnc\u00fc \u00fclkelerde, \u00fc\u00e7\u00fcnc\u00fc pazarlarda da b\u00fcy\u00fck ba\u015far\u0131lar g\u00f6steriyor. F\u0131nd\u0131k \u00fcretiminde de Ferrero sayesinde baz\u0131 geli\u015fmeler, ilerlemeler sa\u011fland\u0131. Bug\u00fcn T\u00fcrkiye d\u00fcnyan\u0131n en \u00f6nemli f\u0131nd\u0131k \u00fcreticisi. Ferrero da kendi tecr\u00fcbesini T\u00fcrkiye\u2019ye aktard\u0131” dedi.<\/p>\n
“T\u00fcrkiye \u00f6nemli bir partner”<\/p>\n
Ziraat ve g\u0131da sekt\u00f6r\u00fcn\u00fcn \u0130talya i\u00e7in \u00e7ok \u00f6nemli sekt\u00f6rler oldu\u011funu kaydeden B\u00fcy\u00fckel\u00e7i Gaiani, “140 milyar avro bir ciro ve 42 milyar avroluk bir ihracattan bahsediyoruz. Rakamlar b\u00f6yle. Dolay\u0131s\u0131yla bu sekt\u00f6rde T\u00fcrkiye ile olan partnerli\u011fimiz \u00e7ok \u00f6nemli” diye konu\u015ftu.<\/p>\n
Ferrero T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Azmi G\u00fcm\u00fc\u015fl\u00fco\u011flu ise \u015funlar\u0131 s\u00f6yledi:<\/p>\n
“Bug\u00fcn iki tane \u00f6nemli olay bir arada. Bunlardan bir tanesi \u0130talya B\u00fcy\u00fckel\u00e7imiz Gaiani bizleri ziyarete geldi. Bu bizler i\u00e7in \u00e7ok \u00f6nemli. Kendisi de ifade etti zaten, b\u00fct\u00fcn yapt\u0131klar\u0131m\u0131z\u0131n b\u00fcy\u00fckel\u00e7imiz taraf\u0131ndan takdir edilmesi bizim i\u00e7in ger\u00e7ekten \u00e7ok b\u00fcy\u00fck bir onur kayna\u011f\u0131. Fabrika ziyareti esnas\u0131nda da konu\u015ftu\u011fumuz gibi gen\u00e7 bir fabrika. 2013 senesinde a\u00e7t\u0131k ama 2019 senesine geldi\u011fimizde Ferrero ailesi i\u00e7indeki b\u00fct\u00fcn fabrikalar i\u00e7inde alt\u0131n standarda sahip \u00e7ok ender fabrikalardan bir tanesi. Hem kapasitesi a\u00e7\u0131s\u0131ndan hem de kalite standartlar\u0131 a\u00e7\u0131s\u0131ndan, \u00e7evreye olan duyarl\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan, \u00e7al\u0131\u015fanlar\u0131n e\u011fitim durumu a\u00e7\u0131s\u0131ndan b\u00fct\u00fcn Ferrero camias\u0131 i\u00e7indeki en \u00f6nemli fabrikalar\u0131m\u0131zdan bir tanesi. Buradaki fabrikada sadece T\u00fcrkiye ile ilgili bir \u00fcretim ger\u00e7ekle\u015ftirmiyoruz, ayn\u0131 zamanda b\u00f6lge i\u00e7in de merkezi fabrika olarak konumland\u0131rd\u0131k fabrikam\u0131z\u0131. Buradan a\u011f\u0131rl\u0131kl\u0131 olarak Ortado\u011fu\u2019ya, Afrika\u2019ya, Asya\u2019ya, zaman zaman Avrupa\u2019ya ihracat ger\u00e7ekle\u015ftiriyoruz” diyerek Ferrero\u2019nun ihracat\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n
G\u00fcm\u00fc\u015fl\u00fco\u011flu, \u201c\u0130hracat\u0131m\u0131z her y\u0131l art\u0131yor. Markal\u0131 \u00fcr\u00fcn \u00fcretiyoruz, d\u00fcnyan\u0131n her yerinde Ferrero \u00fcr\u00fcnlerine talep art\u0131\u015f\u0131na paralel bizim de \u00fcretimimiz art\u0131yor. \u00d6te yandan en b\u00fcy\u00fck f\u0131nd\u0131k ihracat\u00e7\u0131y\u0131z. T\u00fcrkiye\u2019den ald\u0131\u011f\u0131m\u0131z f\u0131nd\u0131\u011f\u0131 hem i\u015fleyip kendi \u00fcretimimizde kullan\u0131yoruz, hem de di\u011fer \u015firketlere ihra\u00e7 ediyoruz. Ferrero Grubu\u2019nun ihtiyac\u0131 olan f\u0131nd\u0131\u011f\u0131n y\u00fczde 80\u2019ini T\u00fcrkiye\u2019den kar\u015f\u0131l\u0131yoruz” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130TALYA\u2019NIN ANKARA B\u00dcY\u00dcKEL\u00c7\u0130S\u0130 MASS\u0130MO GA\u0130AN\u0130 (SOLDAK\u0130) D\u00dcNYANIN EN B\u00dcY\u00dcK \u00c7\u0130KOLATA F\u0130RMALARINDAN B\u0130R\u0130 OLAN \u0130TALYAN FERRERO F\u0130RMASININ MAN\u0130SA ORGAN\u0130ZE SANAY\u0130 B\u00d6LGES\u0130NDEK\u0130 FABR\u0130KASINI Z\u0130YARET ETT\u0130. GA\u0130AN\u0130\u2019YE MAN\u0130SA FABR\u0130KASI Z\u0130YARET\u0130NDE FERRERO T\u00dcRK\u0130YE GENEL M\u00dcD\u00dcR\u00dc AZM\u0130 G\u00dcM\u00dc\u015eL\u00dcO\u011eLU (SA\u011eDAK\u0130) VE FABR\u0130KANIN GENEL M\u00dcD\u00dcR\u00dc BEN\u0130AM\u0130NO MACCH\u0130AROLA DA E\u015eL\u0130K EDEREK FABR\u0130KA VE \u00dcR\u00dcNLER HAKKINDA B\u0130LG\u0130 VERD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[349,26456,21575,4071],"class_list":["post-174136","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-dunya","tag-devi","tag-guveniyor","tag-turkiyeye"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-JiE","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=174136"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174136\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=174136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=174136"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=174136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}