Bug\u00fcne kadar Filistin b\u00f6lgesinde a\u00e7\u0131l\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi 4 ayr\u0131 fabrika ile 800\u2019\u00fcn \u00fczerinde Filistinli\u2019ye istihdam sa\u011flayan Coca-Cola; sa\u011fl\u0131k, e\u011fitim, \u00e7evre, spora ve kad\u0131n\u0131n ekonomik hayatta g\u00fc\u00e7lendirilmesini kapsayan sosyal sorumluluk projeleriyle de toplumsal kalk\u0131nman\u0131n \u00f6nemli bir akt\u00f6r\u00fc olmaya devam ediyor.<\/p>\n
Coca-Cola \u00fcr\u00fcnlerinin Filistin\u2019deki \u015fi\u015feleme ve da\u011f\u0131t\u0131m\u0131n\u0131 yapan National Beverage Company\u2019nin (NBC) kendisi de Filistinli olan Genel M\u00fcd\u00fcr\u00fc \u0130mad Hindi, Coca-Cola sisteminin 1998 y\u0131l\u0131ndan bug\u00fcne kadar yap\u0131lan yat\u0131r\u0131mlar\u0131n\u0131n, \u00fclke ekonomisine can suyu oldu\u011funun alt\u0131n\u0131 \u00e7izerek, \u201c\u015eu anda Filistin\u2019de en b\u00fcy\u00fck 3. i\u015fveren ve en b\u00fcy\u00fck 5. yat\u0131r\u0131mc\u0131 durumunday\u0131z. Bu rakamlar Filistin ekonomisi i\u00e7in \u00e7ok \u015fey ifade ediyor. NBC olarak biz Filistin\u2019deki rol\u00fcm\u00fcz\u00fc sadece istihdam ve yat\u0131r\u0131mla s\u0131n\u0131rl\u0131 g\u00f6rm\u00fcyoruz. \u00dclke ekonomisine sa\u011flad\u0131\u011f\u0131m\u0131z katk\u0131 kadar, \u00e7al\u0131\u015fanlar\u0131m\u0131zla birlikte ya\u015fad\u0131\u011f\u0131m\u0131z topluma de\u011fer katmak, bizim misyonumuzun \u00f6nemli bir par\u00e7as\u0131. Bu misyonu ger\u00e7ekle\u015ftirebilmek i\u00e7in att\u0131\u011f\u0131m\u0131z her ad\u0131m bizim i\u00e7in \u00e7ok de\u011ferli\u201d diye konu\u015ftu.<\/p>\n
\u201cSa\u011fl\u0131ktan e\u011fitime, \u00e7evreden, spora, kad\u0131n\u0131n sosyal ve ekonomik hayatta g\u00fc\u00e7lenmesini kapsayan \u00e7ok geni\u015f bir yelpazede destekled\u011fimiz onlarca projeyle Filistinliler\u2019in hayat\u0131na dokunuyoruz. Mevcut ve yeni sosyal projelerle \u00fclkemize katk\u0131 sa\u011flamaya devam edece\u011fiz\u201d diyen \u0130mad Hindi \u015fu bilgileri verdi:<\/p>\n
“Filistin\u2019de Ramallah, Tulkarim, Jericho ve Gazze\u2019de olmak \u00fczere 4 ayr\u0131 fabrikam\u0131zda \u00fcretim ger\u00e7ekle\u015ftiriyoruz. 1998 y\u0131l\u0131nda Coca-Cola\u2019n\u0131n Filistin\u2019deki temellerini att\u0131\u011f\u0131m\u0131zda, 47 ki\u015fiyle yola \u00e7\u0131km\u0131\u015ft\u0131k. Bug\u00fcn 4 fabrikam\u0131zda toplamda 800\u2019\u00fcn \u00fczerinde ki\u015fiye istihdam sa\u011flaman\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. Faaliyetlerimizin olu\u015fturdu\u011fu ekosistemin istihdam \u00fczerindeki dolayl\u0131 etkisini de hesaba katt\u0131\u011f\u0131m\u0131zda istihdama olan etkimiz, mevcut istihdam\u0131n 10 kat\u0131 gibi bir rakama ula\u015f\u0131yor. Bu rakamlar Filistin ekonomisi i\u00e7in \u00e7ok \u015fey ifade ediyor\u201d.<\/p>\n
Filistin\u2019e yat\u0131r\u0131m yapan ilk ve en b\u00fcy\u00fck global \u015firket<\/p>\n
Coca-Cola\u2019n\u0131n Filistin\u2019deki toplumsal kalk\u0131nman\u0131n \u00e7\u00f6z\u00fcm orta\u011f\u0131 oldu\u011funu belirten Hindi, \u201cCoca-Cola buraya yat\u0131r\u0131m yapan ilk ve en b\u00fcy\u00fck global \u015firket olman\u0131n yan\u0131 s\u0131ra, b\u00f6lgedeki yat\u0131r\u0131mlar\u0131m\u0131z ba\u015fka yat\u0131r\u0131mlar i\u00e7in de kap\u0131lar\u0131 a\u00e7an \u00f6zelli\u011fe sahip. \u015eu anda Filistin\u2019de en b\u00fcy\u00fck 3. i\u015fveren ve en b\u00fcy\u00fck 5. yat\u0131r\u0131mc\u0131 durumunday\u0131z. Coca-Cola olarak Filistin\u2019de gazl\u0131 i\u00e7ecek pazar\u0131n\u0131n lideriyiz. T\u00fcm bu b\u00f6lgede de gazl\u0131 i\u00e7ecek kategorisinde en y\u00fcksek pazar pay\u0131na sahip \u015firketiz. \u0130ddial\u0131 oldu\u011fumuz bir di\u011fer alan ise topluma katk\u0131 projeleri. Coca-Cola sistemi olarak yat\u0131r\u0131mlarla Filistin\u2019in ekonomisinin geli\u015fimine destek olurken, \u00fclkedeki toplumsal kalk\u0131nman\u0131n da \u00f6nemli bir \u00e7\u00f6z\u00fcm orta\u011f\u0131 durumunday\u0131z. Sa\u011fl\u0131ktan, e\u011fitime ve spora kadar, geni\u015f bir alanda insana dokunan \u00e7al\u0131\u015fmalar yapan Coca-Cola, \u00e7ok \u00e7e\u015fitli sosyal ve \u00e7evre projeleriyle toplumsal kalk\u0131nman\u0131n da \u00f6nemli bir akt\u00f6r\u00fc olarak Filistin\u2019e de\u011fer katan \u00e7al\u0131\u015fmalar yap\u0131yor\u201d dedi.<\/p>\n
Coca-Cola\u2019n\u0131n Filistin\u2019de ger\u00e7ekle\u015ftirdi\u011fi sosyal sorumluluk projeleri ise \u015funlar:<\/p>\n
“Coca-Cola, Filistin K\u0131z\u0131lay ile d\u00fczenli kan ba\u011f\u0131\u015f\u0131 kampanyalar\u0131 yapman\u0131n yan\u0131 s\u0131ra, ambulans ve t\u0131bbi malzeme deste\u011fiyle de insani yard\u0131m \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftiriyor.<\/p>\n
Coca-Cola Sistemi, Filistin\u2019de kad\u0131n ve \u00e7ocuklar i\u00e7in 11 devlet hastanesinde, k\u00fct\u00fcphane kurman\u0131n yan\u0131 s\u0131ra, oyun ve bilgisayar deste\u011fi sa\u011fland\u0131.<\/p>\n
44 farkl\u0131 k\u00f6ydeki 44 okula bilgisayar laboratuvar\u0131 kuruldu ve bu okullarda bilgisayar, internet eri\u015fimi sa\u011fland\u0131.<\/p>\n
Filistinli \u00e7ocuklar\u0131n e\u011fitim imkanlar\u0131ndan faydalanmalar\u0131 i\u00e7in okul d\u00f6nemi ba\u015f\u0131nda binlerce \u00f6\u011frenciye okul \u00e7antas\u0131 ve okul malzemesi deste\u011fi ger\u00e7ekle\u015ftirildi.<\/p>\n
E\u011fitim Bakanl\u0131\u011f\u0131 ile birlikte y\u00fcr\u00fct\u00fclen \u201cSa\u011fl\u0131kl\u0131 ve \u00c7evre Dostu Okullar\u201d sosyal sorumluluk program\u0131yla \u00e7evre bilincini art\u0131r\u0131lmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar destekleniyor.<\/p>\n
Her y\u0131l Ramazan ay\u0131nda Gazze\u2019nin yan\u0131 s\u0131ra, Bat\u0131 \u015eeria\u2019n\u0131n merkezinde, yetimlere y\u00f6nelik iftar yemekleri d\u00fczenleniyor.<\/p>\n
Filistinli kad\u0131nlar\u0131n ekonomik ve toplumsal alandaki yerini g\u00fc\u00e7lendirmek i\u00e7in olu\u015fturulan e\u011fitim programlar\u0131 ile kad\u0131nlara mesleki e\u011fitimler veriliyor.<\/p>\n
2009 y\u0131l\u0131nda, NBC\u2019nin kurulu\u015funa yard\u0131mc\u0131 oldu\u011fu ve deste\u011fini s\u00fcrd\u00fc\u011f\u00fc Filistin kad\u0131n futbol tak\u0131m\u0131, Filistin\u2019de bir ilke imza at\u0131yor. Tak\u0131m ayn\u0131 zamanda b\u00f6lge turnuvalar\u0131nda \u00f6nemli ba\u015far\u0131lara imza at\u0131yor.<\/p>\n
Gen\u00e7 giri\u015fimcileri desteklemek amac\u0131yla 2007 y\u0131l\u0131ndan beri gen\u00e7lere, NBC \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan, pazarlama ve i\u015fletme alan\u0131nda e\u011fitimler veriliyor.<\/p>\n
Coca-Cola Vakf\u0131 ve NBC, temiz i\u00e7me suyuna eri\u015fim sa\u011flanmas\u0131 amac\u0131yla \u2018Gazze\u2019de S\u00fcrd\u00fcr\u00fclebilir Toplumlar\u0131 G\u00fc\u00e7lendirme\u2019 program\u0131n\u0131 kurdu. Bu program sayesinde 30 bini a\u015fk\u0131n Filistinli\u2019nin temiz suya eri\u015fimi sa\u011flan\u0131yor. Yine bu program kapsam\u0131nda, Filistinli gen\u00e7ler i\u00e7in istihdam f\u0131rsatlar\u0131 olu\u015fturmak i\u00e7in e\u011fitimler veriliyor”.<\/p>\n","protected":false},"excerpt":{"rendered":"
COCA-COLA \u00dcR\u00dcNLER\u0130N\u0130N F\u0130L\u0130ST\u0130N\u2019DEK\u0130 \u015e\u0130\u015eELEME VE DA\u011eITIMINI YAPAN NAT\u0130ONAL BEVERAGE COMPANY\u2019N\u0130N (NBC) KEND\u0130S\u0130 DE F\u0130L\u0130ST\u0130NL\u0130 OLAN GENEL M\u00dcD\u00dcR\u00dc \u0130MAD H\u0130ND\u0130, COCA-COLA S\u0130STEM\u0130N\u0130N 1998 YILINDAN BUG\u00dcNE KADAR YAPILAN YATIRIMLARININ, \u00dcLKE EKONOM\u0130S\u0130NE CAN SUYU OLDU\u011eUNU S\u00d6YLED\u0130<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[23364,5752,15027,5751,882,17301],"class_list":["post-174557","post","type-post","status-publish","format-standard","hentry","category-dunya","tag-coca-cola","tag-dokunuyor","tag-filistinlilerin","tag-hayatina","tag-onlarca","tag-projeyle"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Jpr","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=174557"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174557\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=174557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=174557"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=174557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}