Ruslar, T\u00fcrk kuru meyvelerini tercih ediyor. Rusya 2018 y\u0131l\u0131nda 68 milyon dolarl\u0131k kuru meyve ithalat\u0131 yaparken, T\u00fcrkiye 26,5 milyon dolarl\u0131k tutarla Rusya\u2019n\u0131n en b\u00fcy\u00fck tedarik\u00e7isi oldu. Rus pazar\u0131nda T\u00fcrk kuru meyve sekt\u00f6r\u00fcn\u00fcn pazar pay\u0131 y\u00fczde 38\u2019e ula\u015ft\u0131.<\/p>\n
Rusya\u2019n\u0131n kuru meyve ithalat\u0131nda y\u00fczde 38\u2019lik pay\u0131n\u0131 daha yukar\u0131 ta\u015f\u0131mak isteyen T\u00fcrk kuru meyve ihracat\u00e7\u0131lar\u0131 Rusya pazar\u0131na yo\u011funla\u015fma karar\u0131 ald\u0131. Ege Kuru Meyve ve Mamulleri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi taraf\u0131ndan y\u00fcr\u00fct\u00fclmekte olan Turkish Dried Fruits URGE projesi \u00fcyesi 11 firman\u0131n kat\u0131l\u0131m\u0131yla, 16-19 Haziran 2019 tarihlerinde \u00f6nemli ba\u011flant\u0131lar\u0131n kuruldu\u011fu bir pazarlama faaliyeti ger\u00e7ekle\u015ftirildi.<\/p>\n
Turkish Dried Fruits URGE Projesi kapsam\u0131nda ilk olarak ABD\u2019de INC kongresi kapsam\u0131nda pazarlama faaliyeti ger\u00e7ekle\u015ftirdiklerini belirten Ege Kuru Meyve ve Mamulleri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Birol Celep, ikinci pazarlama faaliyetlerini ise; Rusya\u2019ya ger\u00e7ekle\u015ftirdiklerini kaydetti.<\/p>\n
URGE projesinde yer alan 18 firman\u0131n temsilcilerinin kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131lar sonras\u0131nda; Amerika Birle\u015fik Devletleri, Rusya, Japonya, Hindistan, \u00c7in ve Brezilya\u2019y\u0131 hedef Pazar olarak tespit ettikleri dile getiren Celep, \u201cHedef \u00fclkelerinde d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k y\u00fczde 45\u2019i ya\u015f\u0131yor, T\u00fcrk kuru meyve sekt\u00f6r\u00fcn\u00fcn ihracat rakamlar\u0131nda ise y\u00fczde 12\u2019lik paya sahipler. O nedenle bu \u00fclkeleri hedef Pazar olarak belirledik. Projemizin sonunda bu \u00fclkelerin toplam ihracat\u0131m\u0131zdan y\u00fczde 25 pay almas\u0131n\u0131 hedefliyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n
Kuru incir ve kay\u0131s\u0131da Rusya\u2019da pazar lideriyiz<\/p>\n
Rusya\u2019n\u0131n kuru incir ve kuru kay\u0131s\u0131 ithalat\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck tedarik\u00e7i oldu\u011fu bilgisini veren Celep, kuru \u00fcz\u00fcm ihracat\u0131nda ikinci b\u00fcy\u00fck tedarik\u00e7i oldu\u011fumuzun alt\u0131n\u0131 \u00e7izdi. Heyet kapsam\u0131nda mevcut pazar pay\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131n yan\u0131nda, pazara giri\u015fte kar\u015f\u0131la\u015f\u0131lan zorluklar\u0131n giderilmesi ad\u0131na incelmelerde bulunulmas\u0131 ve i\u015fbirlikleri ger\u00e7ekle\u015ftirilmesine \u00f6ncelik verdiklerini ifade eden Celep \u015f\u00f6yle devam etti:<\/p>\n
“T\u00fcrk heyetinin Rusya temaslar\u0131 s\u0131ras\u0131nda ilk olarak \u00fclke pazar\u0131n\u0131n y\u00fczde 25\u2019ini temsil eden B\u00fcy\u00fck Perakende \u015eirketler Birli\u011fi ziyaret edildi. Birlik y\u00f6netimi ile verimli bir toplant\u0131 ger\u00e7ekle\u015ftirildi. Toplant\u0131 kapsam\u0131nda kuru meyve sekt\u00f6r\u00fcnde T\u00fcrkiye\u2019nin \u00f6nemi ve bu duruma \u00f6nemli katk\u0131lar sunan Ege B\u00f6lgesinde faaliyetlerini s\u00fcrd\u00fcren proje \u00fcyesi firmalar\u0131m\u0131z\u0131n kapasiteleri hakk\u0131nda sunumlar ger\u00e7ekle\u015ftirildi. D\u00fcnya genelinde faaliyet g\u00f6steren firmalar\u0131m\u0131z\u0131n, Rusya pazar\u0131nda kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar dile getirildi. Kurulu\u015flar aras\u0131 sa\u011flanacak i\u015fbirli\u011finin sa\u011flayaca\u011f\u0131 kar\u015f\u0131l\u0131kl\u0131 faydalar de\u011ferlendirildikten sonra, ileti\u015fimin korunarak ileri d\u00f6nemlerde somut i\u015fbirlikleri geli\u015ftirilmesi kararla\u015ft\u0131r\u0131ld\u0131.”<\/p>\n
Rusya temaslar\u0131 s\u0131ras\u0131nda kuru meyve ile di\u011fer g\u0131da \u00fcr\u00fcnlerinin ticareti i\u00e7in de b\u00fcy\u00fck \u00f6nem arz eden Foodcity\u2019yi ziyaret ettiklerini anlatan Celep, Foodcity\u2019de kuru meyve ithalat\u0131nda ve i\u00e7 pazara arz\u0131nda \u00f6nemli rol \u00fcstlenen b\u00fcy\u00fck tedarik\u00e7i firmalarla g\u00f6r\u00fc\u015ft\u00fcklerini kaydetti.<\/p>\n
Rusya\u2019da kuru meyve ithalat\u00e7\u0131s\u0131 firmalarla ba\u015far\u0131l\u0131 ikili i\u015f g\u00f6r\u00fc\u015fmeleri yapt\u0131klar\u0131na da de\u011finen Celep, s\u00f6zlerini \u015f\u00f6yle noktalad\u0131:<\/p>\n
“B2B g\u00f6r\u00fc\u015fmelerinde 63 i\u015f g\u00f6r\u00fc\u015fmesine imza atarken, sonras\u0131nda daha \u00e7ok b\u00f6lgesel zincirlerin olu\u015fturdu\u011fu Rusya Ba\u011f\u0131ms\u0131z Perakendeciler Birli\u011fi ile \u00f6zel toplant\u0131 yapt\u0131k. \u0130\u015f g\u00f6r\u00fc\u015fmesi ger\u00e7ekle\u015ftiren kat\u0131l\u0131mc\u0131 firmalar\u0131m\u0131z\u0131n \u00f6nemli bir k\u0131sm\u0131 i\u015f g\u00f6r\u00fc\u015fmelerinin olumlu ge\u00e7ti\u011fini rapor etti.”<\/p>\n","protected":false},"excerpt":{"rendered":"
RUSLAR, T\u00dcRK KURU MEYVELER\u0130N\u0130 TERC\u0130H ED\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[523,6361,11837,12022,4504,957],"class_list":["post-174601","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-ediyor","tag-kuru","tag-meyvelerini","tag-ruslar","tag-tercih","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Jq9","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=174601"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/174601\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=174601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=174601"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=174601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}