Kad\u0131nlar\u0131 i\u015f g\u00fcc\u00fcne dahil etmek i\u00e7in \u201c#eticaretkadinlari\u201d ad\u0131yla ile bir dizi e\u011fitim d\u00fczenleyen Ideasoft, 1,5 y\u0131lda bini a\u015fk\u0131n kad\u0131n\u0131 e-ticaretle tan\u0131\u015ft\u0131rd\u0131.<\/p>\n
T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K) verilerine g\u00f6re, \u00fclkemizde \u00e7al\u0131\u015fma ya\u015f\u0131ndaki erkeklerin y\u00fczde 72\u2019si, kad\u0131nlar\u0131n ise yaln\u0131zca y\u00fczde 33\u2019\u00fc i\u015f g\u00fcc\u00fcne kat\u0131ld\u0131\u011f\u0131 kaydediliyor. Ev ve \u00e7ocuklara dair ihtiya\u00e7lar\u0131n yan\u0131 s\u0131ra, f\u0131rsat e\u015fitsizli\u011fi, bask\u0131 ve k\u00f6t\u00fc ko\u015fullar gibi nedenlerle \u00e7al\u0131\u015fma hayat\u0131na kat\u0131lamayan yakla\u015f\u0131k 6,5 milyon kad\u0131n i\u00e7in s\u0131n\u0131rlar\u0131n ve k\u0131s\u0131tlaman\u0131n olmad\u0131\u011f\u0131 e-ticaret pek \u00e7ok olanak sunuyor.<\/p>\n
T\u00fcrkiye\u2019nin \u00f6nemli e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 Ideasoft, her y\u0131l y\u00fczde 33 b\u00fcy\u00fcyen e-ticaret pazar\u0131nda kad\u0131n giri\u015fimlerin de yer almas\u0131 i\u00e7in 2018\u2019in ba\u015f\u0131ndan bu yana #eticaretkadinlari ad\u0131yla bir dizi etkinlik d\u00fczenliyor. Son olarak May\u0131s ay\u0131nda BizBizze Kad\u0131nlar \u0130\u00e7in Fikir Destek Derne\u011fi\u2019nin katk\u0131lar\u0131yla ger\u00e7ekle\u015ftirilen etkinlikte, i\u015f hayat\u0131na ara veren ve yeniden sekt\u00f6re d\u00f6nmek isteyen 40 kad\u0131n e-ticaret e\u011fitimi ald\u0131. B\u00f6ylece 2018 y\u0131l\u0131n\u0131n ba\u015f\u0131ndan bu yana d\u00fczenlenen 15 seminerde e\u011fitim verilen kad\u0131n say\u0131s\u0131 bini a\u015ft\u0131.<\/p>\n
\u201cE-ticaret herkes i\u00e7in e\u015fit f\u0131rsatlar sunuyor\u201d<\/p>\n
Kad\u0131nlar\u0131n teknolojiyi son derece iyi kullan\u0131p, fikirlerini hayata daha rahat ge\u00e7irdi\u011fini belirten Ideasoft CEO\u2019su ve TOBB E-ticaret Meclisi \u00dcyesi Seyhun \u00d6zkara, “Teknoloji, t\u00fcm olumsuzluklar\u0131 ortadan kald\u0131rarak herkese e\u015fit f\u0131rsatlar sunuyor. Bizler de kad\u0131n giri\u015fimcilerimizi destekleyerek hem onlara e-ticaret alan\u0131nda f\u0131rsat olu\u015fturmak hem de kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m oran\u0131n\u0131 art\u0131rarak \u00fclke ekonomisine katk\u0131da bulunmak istiyoruz\u201d dedi.<\/p>\n
E\u011fitimlerin sonucunda farkl\u0131 sekt\u00f6rlerde bir\u00e7ok kad\u0131n giri\u015fimcinin e-ticaret \u00fczerinden faaliyete ba\u015flad\u0131\u011f\u0131n\u0131 belirten \u00d6zkara, “Kad\u0131n giri\u015fimcilerimiz \u00fcr\u00fcnlerini satmaya, para kazanmaya ve \u00fclke ekonomisi i\u00e7in de\u011fer \u00fcretmeye ba\u015flad\u0131. E-ticaret faaliyetlerine ba\u015flayan kad\u0131nlar, kendi m\u00fccadelelerini vererek i\u015f hayat\u0131ndaki t\u00fcm e\u015fitsizlikleri ortadan kald\u0131rabilir” ifadelerini kulland\u0131.<\/p>\n
Teknoloji \u015firketleri ve STK\u2019lar kad\u0131nlar i\u00e7in g\u00fc\u00e7lerini birle\u015ftirdi<\/p>\n
Yap\u0131lan bilgilendirmede; Ideasoft taraf\u0131ndan, 2018 y\u0131l\u0131n\u0131n ba\u015f\u0131ndan bu yana binden fazla kad\u0131n\u0131n sertifikal\u0131 e\u011fitim ald\u0131\u011f\u0131 Kad\u0131n Giri\u015fimcileri Destekleme Seminerleri; KAG\u0130DER ba\u015fta olmak \u00fczere, BizBizze Derne\u011fi, Bursa Y\u0131ld\u0131r\u0131m Belediyesi, L\u00fcleburgaz Belediyesi, K\u00f6rfez Ticaret Odas\u0131 ve Yalova Ticaret ve Sanayi Odas\u0131\u2019n\u0131n katk\u0131lar\u0131yla d\u00fczenlendi. E\u011fitimlerde e-ticaret altyap\u0131s\u0131, \u00f6deme sistemleri, online pazarlama ve lojistik gibi bir\u00e7ok konu ele al\u0131n\u0131rken, kat\u0131l\u0131mc\u0131lara t\u00fcm bu konular Tek K\u0131lavuz, ipara, UPS, EG Bili\u015fim, iyzico, Digid ve hepsiburada.com gibi T\u00fcrkiye\u2019nin \u00f6nemli kurumlar\u0131 taraf\u0131ndan aktar\u0131ld\u0131.<\/p>\n
Ideasoft 2019\u2019da da yerel y\u00f6netimler, kad\u0131n kooperatifleri, vak\u0131f ve derneklerdeki kad\u0131n giri\u015fimcileri desteklemeye devam ederken, y\u0131l sonuna kadar 1000 giri\u015fimci kad\u0131na daha ula\u015fmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
KADINLARI \u0130\u015e G\u00dcC\u00dcNE DAH\u0130L ETMEK \u0130\u00c7\u0130N \u201c#ET\u0130CARETKAD\u0130NLAR\u0130\u201d ADIYLA \u0130LE B\u0130R D\u0130Z\u0130 E\u011e\u0130T\u0130M D\u00dcZENLEYEN IDEASOFT, 1,5 YILDA B\u0130N\u0130 A\u015eKIN KADINI E-T\u0130CARETLE TANI\u015eTIRDI.<\/p>\n","protected":false},"author":1,"featured_media":177159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[13595,43312,4837,43313,13654],"class_list":["post-177158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticaret","tag-esitsizligini","tag-firsat","tag-kaldiriyor","tag-ortadan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/e-ticaret-firsat-esitsizligini-ortadan-kaldiriyor_6a067a3.jpg?fit=1000%2C594","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-K5o","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=177158"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/177159"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=177158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=177158"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=177158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}