Amerika Birle\u015fik Devletleri\u2019ne (ABD) 2 milyar dolar ihracat hedefleyen T\u00fcrk g\u0131da sekt\u00f6r\u00fc, T\u00fcrk kahvesini tan\u0131t\u0131m el\u00e7isi yapt\u0131. T\u00fcrkiye Tan\u0131t\u0131m Grubu ise, takip\u00e7i say\u0131s\u0131 fazla olan tan\u0131nm\u0131\u015f ABD\u2019li sosyal medya fenomenleri \u201cInfluencer\u201dlar ile i\u015fbirli\u011fi yaparak, T\u00fcrk g\u0131da \u00fcr\u00fcnlerinin geni\u015f kitlelere ula\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n
23-25 Haziran tarihleri aras\u0131nda Summer Fancy Food Show New York kapsam\u0131nda New York\u2019ta ya\u015fayan ba\u015far\u0131l\u0131 \u00fc\u00e7 sosyal medya i\u00e7erik \u00fcreticisi @eatingnyc, @nyc ve @noleftovers, \u2019Turkish Tastes\u2019 temas\u0131 alt\u0131nda T\u00fcrk \u00fcr\u00fcnlerini ke\u015ffettikleri bir yolculu\u011fa \u00e7\u0131kt\u0131. Etkinlik kapsam\u0131nda fuara kat\u0131l\u0131p organik zeytinya\u011f\u0131, bulgur, kuru meyve, kabuklu yemi\u015f ve \u00e7ikolata gibi \u00fcr\u00fcnleri birinci elden deneyen Influencer\u2019lar, New York\u2019ta bulunan iki ayr\u0131 T\u00fcrk restoran\u0131nda a\u011f\u0131rlanarak T\u00fcrk mutfa\u011f\u0131 hakk\u0131ndaki fikirlerini de takip\u00e7i kitleleriyle payla\u015ft\u0131. Toplam \u00fc\u00e7 g\u00fcn s\u00fcren kampanya, hem Amerika pazar\u0131nda T\u00fcrk \u00fcr\u00fcnlerine kar\u015f\u0131 olan ilginin art\u0131r\u0131lmas\u0131na hem de dijital kanaat \u00f6nderleri sayesinde T\u00fcrk \u00fcr\u00fcnlerine dair alg\u0131n\u0131n peki\u015ftirilmesine olduk\u00e7a g\u00fc\u00e7l\u00fc bir katk\u0131 sa\u011flad\u0131. T\u00fcrkiye milli kat\u0131l\u0131m organizasyonunu Ege \u0130hracat\u00e7\u0131 Birliklerinin yapt\u0131\u011f\u0131 New York Summer 2019 Fancy Food Show Fuar\u0131\u2019nda T\u00fcrkiye markas\u0131 stand\u0131nda Au Mas Turque \u015fefi \u00d6zlem O\u011fuzcan Cranston taraf\u0131ndan pi\u015firim ve tad\u0131m etkinli\u011fi ger\u00e7ekle\u015ftirildi. Cranston, g\u00fcnde \u00fc\u00e7 seans halinde en \u00f6nemli g\u0131da ihra\u00e7 \u00fcr\u00fcnlerimizi i\u00e7eren men\u00fclerin tad\u0131mlar\u0131n\u0131 ger\u00e7ekle\u015ftirirken, sunumu yap\u0131lan yemek tarifleri k\u00fc\u00e7\u00fck bilgi kartlar\u0131nda ziyaret\u00e7ilere da\u011f\u0131t\u0131ld\u0131. Amerikal\u0131lar, T\u00fcrk lezzetlerine hayran kald\u0131.<\/p>\n
T\u00fcrk kahvesi tad\u0131m stand\u0131na b\u00fcy\u00fck ilgi<\/p>\n
T\u00fcrkiye stand\u0131n\u0131n kar\u015f\u0131s\u0131nda \u00f6zel olarak tasarlanan T\u00fcrk kahvesi tad\u0131m alan\u0131 da fuar ziyaret\u00e7ilerinin b\u00fcy\u00fck ilgisini g\u00f6rd\u00fc. Stantta fuar s\u00fcresince ziyaret\u00e7ilere T\u00fcrk kahvesinin yan\u0131 s\u0131ra, T\u00fcrk lokumu ve \u00e7ikolata ikram edildi.<\/p>\n
ABD\u2019nin en b\u00fcy\u00fck g\u0131da fuar\u0131 olan ve bu y\u0131l 65.\u2019si d\u00fczenlenen New York Summer International Fancy Food Show (Summer 2019 Fancy Food Show) Fuar\u0131\u2019na kat\u0131lan T\u00fcrk g\u0131da ihracat\u00e7\u0131s\u0131 46 firma yeni ticari ba\u011flant\u0131larla yurda d\u00f6nd\u00fc. D\u00fcnya genelinde internet kullan\u0131m\u0131n\u0131n artmas\u0131 ile birlikte dijital kanallar\u0131n geleneksel fuarlar\u0131n g\u00fcc\u00fcn\u00fc azaltt\u0131\u011f\u0131n\u0131 g\u00f6zlemlediklerini belirten Ege \u0130hracat\u00e7\u0131 Birlikleri Koordinat\u00f6r Ba\u015fkan Yard\u0131mc\u0131s\u0131 Birol Celep, fuarlara kat\u0131lmaya devam ettiklerini ancak dijital kanallar\u0131 da etkin bir \u015fekilde kulland\u0131klar\u0131n\u0131 kaydetti.<\/p>\n
2023 hedefi 2 milyar dolar<\/p>\n
New York Summer International Fancy Food Show Fuar\u0131\u2019na 20 y\u0131ld\u0131r kat\u0131ld\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Celep, \u201c\u00dcr\u00fcn pazarlamada y\u00f6ntemler \u00e7e\u015fitleniyor. Fuarlara kat\u0131l\u0131m yan\u0131nda, sosyal medyada b\u00fcy\u00fck takip\u00e7i say\u0131lar\u0131na ula\u015fan \u2019influencer\u2019lar ile T\u00fcrk g\u0131dalar\u0131n\u0131n tan\u0131t\u0131m\u0131n\u0131 yapt\u0131k. ABD\u2019ye 2018 y\u0131l\u0131nda 930 milyon dolara ula\u015fan ihracat\u0131m\u0131z\u0131 2019 y\u0131l\u0131nda 1 milyar dolar\u0131n \u00fczerine ta\u015f\u0131mak istiyoruz. 2023 y\u0131l\u0131 hedefimiz ise 2 milyar dolara ula\u015fmak. Y\u0131ll\u0131k 155 milyar dolar g\u0131da \u00fcr\u00fcnleri ithal eden bir pazarda son derece ger\u00e7ek\u00e7i hedeflerimize ula\u015fmak i\u00e7in her t\u00fcrl\u00fc tan\u0131t\u0131m y\u00f6ntemini kullanaca\u011f\u0131z\u201d diye konu\u015ftu.<\/p>\n
“ABD g\u0131da pazar\u0131 \u00f6nemli”<\/p>\n
T\u00fcrkiye\u2019nin ABD Ba\u015fkan\u0131 Donald Trump\u2019un talimat\u0131yla geli\u015fmi\u015f \u00fclke stat\u00fcs\u00fcne al\u0131nmas\u0131 ile avantajl\u0131 konumunu kaybetti\u011fine de\u011finen Celep, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201cABD g\u0131da pazar\u0131 bizler i\u00e7in \u00e7ok \u00f6nemli. ABD g\u0131da pazar\u0131 ithalata ba\u011f\u0131ml\u0131 oldu\u011fu i\u00e7in bu pazara y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz. Ege \u0130hracat\u00e7\u0131 Birlikleri b\u00fcnyesindeki 6 g\u0131da birli\u011fimizin ortakl\u0131\u011f\u0131nda y\u00fcr\u00fctece\u011fimiz Turquality Projesi, Ticaret Bakanl\u0131\u011f\u0131m\u0131z\u0131n onay\u0131ndan ge\u00e7ti. Katma de\u011ferli g\u0131da \u00fcr\u00fcnleriyle ABD pazar\u0131ndaki konumumuzu g\u00fc\u00e7lendirecek ad\u0131mlar\u0131 ataca\u011f\u0131z.\u201d<\/p>\n
Yeni \u00fcr\u00fcnler sergilendi<\/p>\n
Summer Fancy Food Show Fuar\u0131 \u00e7o\u011funlukla ABD\u2019nin do\u011fu yakas\u0131ndaki al\u0131c\u0131lara hitap ederken, fuarda 180 binin \u00fczerinde \u00fcr\u00fcn sergileniyor. D\u00fcnya genelinden yakla\u015f\u0131k 2 bin 600 g\u0131da imalat\u00e7\u0131s\u0131, ithalat\u00e7\u0131s\u0131 ve distrib\u00fct\u00f6r\u00fcn\u00fcn stant a\u00e7arak kat\u0131ld\u0131\u011f\u0131, her y\u0131l yakla\u015f\u0131k 35 binin \u00fczerinde profesyonel ziyaret\u00e7inin ziyaret etti\u011fi ve b\u00fcnyesinde pek \u00e7ok e\u011fitim program\u0131n\u0131n d\u00fczenlendi\u011fi fuar, d\u00fcnyadaki de\u011fi\u015fime de ayak uyduruyor. Summer Fancy Food Show Fuar\u0131\u2019nda \u00f6nem kazanan konular sa\u011fl\u0131kl\u0131 g\u0131dalar, startup projeleri, gelecekteki g\u0131da \u00fcr\u00fcnleri olurken, startup firmalar\u0131 ve ink\u00fcbat\u00f6rler i\u00e7in bu y\u0131l fuar alan\u0131nda ayr\u0131 bir sergi alan\u0131 tahsis edildi. Burada vegan g\u0131dalar, organik g\u0131da \u00fcr\u00fcnleri, yo\u011furt \u00e7e\u015fitleri, granolalar gibi yeni \u00fcr\u00fcnler sergilendi. New York Ba\u015fkonsolosu Alper Akta\u015f ve Ticaret Ata\u015feleri \u00d6zg\u00fcr \u00c7elikel, \u0130skender Balc\u0131 da fuara kat\u0131l\u0131m sa\u011flayan 39 firmay\u0131 tek tek ziyaret ederek, T\u00fcrk kat\u0131l\u0131mc\u0131lar\u0131n pazarla ilgili sorular\u0131n\u0131 yan\u0131tlad\u0131.<\/p>\n
Summer Fancy Food Fuar\u0131 \u00f6ncesi ve s\u0131ras\u0131nda da\u011f\u0131t\u0131m\u0131 yap\u0131lan fuar resmi katalo\u011funda ve gurme g\u0131da \u00fcr\u00fcnleri konusundaki ABD\u2019nin \u00f6nemli ihtisas dergilerinden Specialty Food dergisi fuar say\u0131s\u0131nda tam sayfa T\u00fcrkiye ilan\u0131, fuar s\u00fcresince g\u00fcnl\u00fck olarak yay\u0131nlanan Fancy Food Show Daily\u2019de de T\u00fcrkiye reklamlar\u0131na yer verildi. Ayr\u0131ca fuar\u0131n resmi web sitesinde kat\u0131l\u0131mc\u0131 firmalar\u0131n ileti\u015fim bilgilerine ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan interaktif reklamlar kullan\u0131ld\u0131.<\/p>\n
Food Truck (ikram arac\u0131) aktivitesi<\/p>\n
Ayr\u0131ca Temmuz ay\u0131 i\u00e7erisinde T\u00fcrkiye Tan\u0131t\u0131m Grubu koordinat\u00f6rl\u00fc\u011f\u00fcnde Turkey Discover the Potential-Potansiyelini Ke\u015ffet logolu ikram arac\u0131yla New York sokaklar\u0131nda T\u00fcrk g\u0131da \u00fcr\u00fcnlerinin tad\u0131m\u0131n\u0131n yapt\u0131r\u0131laca\u011f\u0131 tan\u0131t\u0131m faaliyetleri ger\u00e7ekle\u015ftirilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE M\u0130LL\u0130 KATILIM ORGAN\u0130ZASYONU\u2019NU EGE \u0130HRACAT\u00c7I B\u0130RL\u0130KLER\u0130N\u0130N YAPTI\u011eI NEW YORK SUMMER 2019 FANCY FOOD SHOW FUARI\u2019NDA T\u00dcRK\u0130YE MARKASI STANDINDA P\u0130\u015e\u0130R\u0130M VE TADIM ETK\u0130NL\u0130\u011e\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":177195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[5736,608,25225,507,192,5066,1229,9365,957,29472],"class_list":["post-177194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-abdli","tag-artacak","tag-fenomenleri","tag-gida","tag-ile","tag-medya","tag-sosyal","tag-tuketimi","tag-turk","tag-urunlerinin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/turk-gida-urunlerinin-tuketimi-abdli-sosyal-medya-fenomenleri-ile-artacak_98cd9fe.jpg?fit=1000%2C563","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-K5Y","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=177194"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/177195"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=177194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=177194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=177194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}