\u0130stanbul Ayd\u0131n \u00dcniversitesi (\u0130A\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ve Toplumsal Ara\u015ft\u0131rmalar Uygulama ve Ara\u015ft\u0131rma Merkezi (TARMER) ortakl\u0131\u011f\u0131 ile d\u00fczenlenen \u2018Bir sosyal uzla\u015f\u0131 arac\u0131 olarak Halkla \u0130li\u015fkiler ve Toplumsal Etik\u2019 adl\u0131 \u00e7al\u0131\u015ftay\u0131n sonu\u00e7 bildirgesi yay\u0131nland\u0131. Bildirgede, kurumlara y\u00f6neltilen yalan haberlerin son bulmas\u0131 i\u00e7in Halkla \u0130li\u015fkiler \u00e7al\u0131\u015fanlar\u0131 ve gazetecilerin bir arada \u00e7al\u0131\u015fmas\u0131 gerekti\u011fi vurguland\u0131.<\/p>\n
\u0130stanbul Ayd\u0131n \u00dcniversitesi (\u0130A\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ve \u0130A\u00dc Toplumsal Ara\u015ft\u0131rmalar Uygulama ve Ara\u015ft\u0131rma Merkezi (TARMER) ortakl\u0131\u011f\u0131yla d\u00fczenlenen \u201cBir Sosyal Uzla\u015f\u0131 Arac\u0131 Olarak Halkla \u0130li\u015fkiler ve Toplumsal Etik\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015ftay\u0131n sonu\u00e7 bildirgesi yay\u0131nland\u0131. Bildirgede, ileti\u015fim profesyonelleri, toplumsal ve kurumsal g\u00fcven in\u015fas\u0131n\u0131n yak\u0131n gelecekte ileti\u015fim y\u00f6netimi i\u00e7in \u00f6nemli sorunlardan biri haline gelece\u011fi vurguland\u0131. \u0130leti\u015fim profesyonelleri \u2018yalan haberlerin\u2019 mesle\u011fin itibar\u0131n\u0131 etkilemeye ba\u015flad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u0130A\u00dc \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. H\u00fclya Yen\u011fin ve Bersay \u0130leti\u015fim Onursal Ba\u015fkan\u0131 Ali Saydam\u2019\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 \u00e7al\u0131\u015ftay\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Dekan Yard\u0131mc\u0131s\u0131 Dr. \u00d6\u011fr. \u00dcyesi Deniz Akbulut ger\u00e7ekle\u015ftirdi. \u00c7al\u0131\u015ftayda T\u00fcrkiye\u2019nin \u00f6nde gelen Halkla \u0130li\u015fkiler ajanslar\u0131n\u0131n sahipleri de s\u00f6z ald\u0131.<\/p>\n
\u2018Medya patronlar\u0131 kamu ihalelerine girmemeli\u2019<\/p>\n
\u00c7al\u0131\u015ftayda, \u00f6zellikle artan yalan haberlerin kurumsal itibar\u0131 tehdit etmeye ba\u015flad\u0131\u011f\u0131 dolay\u0131s\u0131yla bu t\u00fcr haberlerin engellenmesi konusunda gazetecilerle halkla ili\u015fkiler \u00e7al\u0131\u015fanlar\u0131n\u0131n hem toplumsal uzla\u015f\u0131 ad\u0131na hem de halkla ili\u015fkiler mesle\u011finin itibar\u0131 ve sayg\u0131nl\u0131\u011f\u0131 ad\u0131na i\u015f birli\u011fi i\u00e7inde \u00e7al\u0131\u015fmas\u0131 gerekti\u011fi dile getirildi. Yalan haberlere y\u00f6nelik medya, siyaset, finans, kapital sorunun \u00e7\u00f6z\u00fclmesi, mesle\u011fi gazetecilik olan patronajlar\u0131n sa\u011flanmas\u0131, bu patronlar\u0131n sermaye alan\u0131nda, finans alan\u0131nda, bankac\u0131l\u0131k alan\u0131nda, enerji alan\u0131nda faaliyet g\u00f6stermemesi, kamu ihalelerine girmesinin yasaklanmas\u0131 gibi \u00f6neriler sunuldu.<\/p>\n
\u2018Medya okuryazarl\u0131\u011f\u0131 e\u011fitimlerine ihtiya\u00e7 var\u2019<\/p>\n
\u0130leti\u015fim profesyonelleri, toplumsal ve kurumsal g\u00fcven in\u015fas\u0131n\u0131n ve s\u00fcrd\u00fcrebilirli\u011finin yak\u0131n gelecekte ileti\u015fim y\u00f6netimi i\u00e7in \u00f6nemli sorunlardan birisi haline gelece\u011fini belirtirken, ileti\u015fim sekt\u00f6r\u00fcne yeni d\u00e2hil olacak \u00e7al\u0131\u015fanlar\u0131n bu t\u00fcr ortamlarda ne s\u00f6ylemeleri, nas\u0131l hareket etmeleri, temsil ettikleri kurumu yalan haberler\/krizler kar\u015f\u0131s\u0131nda nas\u0131l savunabileceklerine dair e\u011fitimler almalar\u0131n\u0131n \u00f6nemine de\u011finildi. Buna paralel olarak da halkla ili\u015fkiler mesle\u011finin geli\u015fimi i\u00e7in medya okuryazarl\u0131\u011f\u0131, dijital okuryazarl\u0131\u011f\u0131, sosyal medya okuryazarl\u0131\u011f\u0131 gibi e\u011fitimlere ihtiya\u00e7 duyuldu\u011fu ifade edildi.<\/p>\n
\u2018Uluslararas\u0131 kurallara uyulmal\u0131\u2019<\/p>\n
\u0130leti\u015fim profesyonellerinin kurumlardan \u00e7\u0131kan haberin do\u011frulu\u011fu ve g\u00fcvenilirli\u011fine dayanmadan, haberi b\u00fclten haline getirme ve payla\u015fma riskine girmemeleri, bu t\u00fcr etik konularda kurallara uymak i\u00e7in s\u0131k\u0131 bir \u015fekilde \u00e7al\u0131\u015fmalar\u0131 gerekti\u011fi vurgulanan \u00e7al\u0131\u015ftay\u0131n sonu\u00e7 bildirgesinde, \u00f6zellikle Atina Protokol\u00fc, Helsinki Protokol\u00fc, IPRA\u2019n\u0131n kurallar\u0131 gibi h\u00fck\u00fcmlere uyulmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekildi. \u0130leti\u015fim profesyonellerinin halkla ili\u015fkiler mesle\u011fini ger\u00e7ekle\u015ftirebilmek i\u00e7in bir s\u00f6zle\u015fme yapt\u0131klar\u0131 ve s\u00f6zle\u015fmenin \u015fartlar\u0131na uyarken ayn\u0131 zamanda sosyal payda\u015flara kar\u015f\u0131 g\u00fcven duygusunu da a\u015f\u0131lamak zorunda olduklar\u0131 belirtildi.<\/p>\n
\u2018Sosyal sorumluluk projelerinin \u00f6nemi art\u0131yor\u2019<\/p>\n
D\u00fcnyan\u0131n \u00e7evre, ekonomi ve iklim gibi sorunlar\u0131n\u0131n artt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, markalar\u0131n ve halk\u0131n sorunlara y\u00f6nelik duyarl\u0131l\u0131klar\u0131n\u0131n artt\u0131\u011f\u0131, bu sebeple kurumlar\u0131n sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131na daha fazla \u00f6nem verdikleri belirtildi. Yap\u0131lan ara\u015ft\u0131rmalar\u0131n sonu\u00e7lar\u0131nda toplumsal uzla\u015f\u0131 ortam\u0131n\u0131n sa\u011flanmas\u0131nda sosyal sorumluluk projelerinin \u00f6nemli oldu\u011fu, t\u00fcketicilerin, toplumsal duyarl\u0131l\u0131k g\u00f6steren kurumlara daha sempatiyle bakt\u0131klar\u0131, sosyal projelerin kurumlar\u0131n itibar\u0131n\u0131, inand\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 vurguland\u0131.<\/p>\n
\u2018Halkla \u0130li\u015fkiler Reklam ile kar\u0131\u015ft\u0131r\u0131l\u0131yor\u2019<\/p>\n
Halkla \u0130li\u015fkiler mesle\u011finin sayg\u0131nl\u0131\u011f\u0131na da de\u011finilen \u00e7al\u0131\u015ftayda s\u00f6ylemde reklam\u0131n yerine halkla ili\u015fkiler \u2018PR\u2019 s\u00f6zc\u00fc\u011f\u00fcn\u00fcn kullan\u0131ld\u0131\u011f\u0131n\u0131 insanlar\u0131n \u2018reklam\u0131n\u0131 yap\u0131yor\u2019 ifadesinin yerine \u2018PR\u2019\u0131n\u0131 yap\u0131yor\u2019 s\u00f6z\u00fcn\u00fc kulland\u0131\u011f\u0131 belirtildi. Halkla ili\u015fkiler mesle\u011finin yanl\u0131\u015f tan\u0131mland\u0131\u011f\u0131, sat\u0131\u015f, dan\u0131\u015fma gibi alanlarla kar\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131, \u201chalkla ili\u015fkiler\u201d isminin, mesle\u011fin i\u00e7eri\u011fini kar\u015f\u0131lama noktas\u0131nda yetersiz kald\u0131\u011f\u0131, b\u00f6l\u00fcm \u00f6\u011frencilerinin ve ailelerinin de mesle\u011fi tan\u0131mlamakta zorluk \u00e7ektikleri, bu ba\u011flamda, halkla ili\u015fkiler mesle\u011finin isim de\u011fi\u015fikli\u011fine y\u00f6nelik mesleki \u00f6rg\u00fctlerin birtak\u0131m \u00e7al\u0131\u015fmalar yapmas\u0131 gerekti\u011fi ifade edildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130STANBUL AYDIN \u00dcN\u0130VERS\u0130TES\u0130 (\u0130A\u00dc) \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130 HALKLA \u0130L\u0130\u015eK\u0130LER VE TANITIM B\u00d6L\u00dcM\u00dc VE TOPLUMSAL ARA\u015eTIRMALAR UYGULAMA VE ARA\u015eTIRMA MERKEZ\u0130 (TARMER) ORTAKLI\u011eI \u0130LE D\u00dcZENLENEN \u2018B\u0130R SOSYAL UZLA\u015eI ARACI OLARAK HALKLA \u0130L\u0130\u015eK\u0130LER VE TOPLUMSAL ET\u0130K\u2019 ADLI \u00c7ALI\u015eTAYIN SONU\u00c7 B\u0130LD\u0130RGES\u0130 YAYINLANDI.<\/p>\n","protected":false},"author":1,"featured_media":177566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1545,43443,19469,5866,13315],"class_list":["post-177565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-haber","tag-itibarini","tag-meslegin","tag-olduruyor","tag-yalan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/yalan-haber-meslegin-itibarini-olduruyor_09724f0.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-KbX","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=177565"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/177565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/177566"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=177565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=177565"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=177565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}