Teknoloji perakendecisi Teknosa, 2012 y\u0131l\u0131ndan bu yana \u00fcyesi oldu\u011fu ve y\u0131ll\u0131k 20 milyar Euro\u2019luk cirosu ile d\u00fcnyan\u0131n en b\u00fcy\u00fck elektronik sat\u0131n alma grubu olan Euronics\u2019in y\u0131ll\u0131k toplant\u0131s\u0131na ev sahipli\u011fi yapt\u0131. Perakende sekt\u00f6r\u00fcnde omnichannel stratejisinin ve gelecek trendlerinin konu\u015fuldu\u011fu toplant\u0131da yap\u0131lan se\u00e7im sonucunda Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan bir kez daha y\u00f6netim kurulu \u00fcyeli\u011fine se\u00e7ildi.<\/p>\n
Sabanc\u0131 Holding i\u015ftiraklerinden Teknosa, 2012 y\u0131l\u0131ndan beri \u00fcyesi oldu\u011fu ve y\u0131ll\u0131k 20 milyar Euro\u2019luk cirosu ile d\u00fcnyan\u0131n en b\u00fcy\u00fck elektronik sat\u0131n alma grubu olan Euronics\u2019in \u00fcye ve i\u015f ortaklar\u0131n\u0131 \u0130stanbul\u2019da bulu\u015fturdu. Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan\u2019\u0131n ev sahipli\u011finde yap\u0131lan Euronics\u2019in y\u0131ll\u0131k toplant\u0131s\u0131nda Almanya\u2019dan Birle\u015fik Arap Emirlikleri\u2019ne, Fransa\u2019dan Rusya\u2019ya 35 \u00fclkeden 180 elektronik perakende lideri, elektronik sekt\u00f6r\u00fcndeki t\u00fcm payda\u015flar i\u00e7in gelecek vizyonunu masaya yat\u0131rd\u0131. Toplant\u0131da yap\u0131lan se\u00e7im sonucunda da Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan, ikinci kez Euronics y\u00f6netim kuruluna girdi.<\/p>\n
Euronics \u0130stanbul toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada Euronics ile 2012 y\u0131l\u0131ndan bu yana devam eden stratejik i\u015f birli\u011finin kar\u015f\u0131l\u0131kl\u0131 olarak pozitif de\u011fer sa\u011flad\u0131\u011f\u0131na de\u011finen Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan, \u201cT\u00fcrkiye pazar\u0131n\u0131n gen\u00e7 n\u00fcfusu ve yeni teknolojilere h\u0131zl\u0131 adapte olmas\u0131 sayesinde \u00f6nemli bir b\u00fcy\u00fcme potansiyeli var. Firma olarak de\u011fi\u015fen t\u00fcketici e\u011filimlerine paralel olarak bu potansiyeli omnichannel (\u00e7oklu kanal) yap\u0131m\u0131zla yakal\u0131yor. Bu do\u011frultuda hem T\u00fcrkiye\u2019ye hem de d\u00fcnyaya \u00f6rnek olacak hizmetler geli\u015ftiriyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n
T\u00fcrkiye en dinamik pazarlardan biri<\/p>\n
T\u00fcrkiye\u2019de omnichannel stratejisi ile t\u00fcketicinin al\u0131\u015fveri\u015f yolculu\u011funun haritas\u0131n\u0131 \u00e7\u0131kard\u0131klar\u0131n\u0131 belirten G\u00fcrcan, T\u00fcrkiye\u2019nin e-ticaretteki potansiyelini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. G\u00fcrcan; \u201cGeleneksel sat\u0131\u015flar yani ma\u011faza sat\u0131\u015flar\u0131 piyasaya hakim. Bat\u0131 Avrupa\u2019da elektronik \u00fcr\u00fcnlerdeki online sat\u0131\u015f pay\u0131 y\u00fczde 25 civar\u0131nda. T\u00fcrkiye\u2019de ise bu oran hala y\u00fczde 5. Bu tablo, online sat\u0131\u015flar\u0131n potansiyelini, b\u00fcy\u00fcmeye katk\u0131s\u0131n\u0131n artaca\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca, online kanal\u0131n toplam hacimde pay\u0131 k\u00fc\u00e7\u00fck olmas\u0131na ra\u011fmen t\u00fcketicileri etkileme ve ma\u011fazalardaki sat\u0131\u015flar\u0131 tetikleme konusunda halihaz\u0131rda b\u00fcy\u00fck bir g\u00fcc\u00fc var\u201d dedi.<\/p>\n
Euronics International Ba\u015fkan\u0131 Hans Carpels ise; \u201cGe\u00e7ti\u011fimiz d\u00f6nem, Euronics i\u00e7in \u00f6nemli tohumlar ektik. \u00dcyelerimiz ve i\u015f ortaklar\u0131m\u0131zla yepyeni i\u015f birliklerine imza att\u0131k. Veri y\u00f6netimi ile birlikte di\u011fer inovasyon \u00f6nceliklerimize karar verdik. Y\u0131ll\u0131k toplant\u0131m\u0131z\u0131 ilk kez T\u00fcrkiye\u2019de yapmam\u0131z da \u00e7ok anlaml\u0131 oldu. T\u00fcrkiye pazar\u0131, Euronics b\u00f6lgeleri i\u00e7inde en dinamik, inovasyonlara en h\u0131zl\u0131 adapte olan pazarlardan biri. Teknosa da dijital altyap\u0131s\u0131, yayg\u0131n a\u011f\u0131 ve geni\u015f m\u00fc\u015fteri portf\u00f6y\u00fc sayesinde teknoloji perakendecili\u011finde yol haritam\u0131z\u0131 \u00e7izerken g\u00fc\u00e7l\u00fc bir ortakl\u0131k sa\u011fl\u0131yor. Teknosa\u2019n\u0131n \u00f6zellikle omnichannel ile olu\u015fturdu\u011fu deneyim, t\u00fcketicinin nabz\u0131n\u0131 tutma kabiliyeti ve veri y\u00f6netimi konusundaki \u00e7al\u0131\u015fmalar\u0131 grubumuzun i\u00e7indeki farkl\u0131 \u00fclkelere \u00f6rnek oluyor\u201d dedi.<\/p>\n
Teknosa bir kez daha Euronics y\u00f6netim kurulunda<\/p>\n
Toplant\u0131lar esnas\u0131nda 3 y\u0131lda bir yap\u0131lan y\u00f6netim kurulu se\u00e7imi de ger\u00e7ekle\u015ftirildi. Se\u00e7imler sonucunda Almanya, Fransa, \u0130talya, Polonya, \u0130spanya, Birle\u015fik Arap Emirlikleri ve \u0130svi\u00e7re ile birlikte T\u00fcrkiye de y\u00f6netim kurulunda yer ald\u0131 ve Teknosa Genel M\u00fcd\u00fcr\u00fc B\u00fclent G\u00fcrcan bir kez daha Y\u00f6netim Kurulu \u00dcyesi se\u00e7ildi. Euronics y\u00f6netim kurulunda olan Teknosa, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de d\u00fcnya elektronik perakende d\u00fcnyas\u0131nda s\u00f6z sahibi olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
PERAKENDE SEKT\u00d6R\u00dcNDE OMN\u0130CHANNEL STRATEJ\u0130S\u0130N\u0130N VE GELECEK TRENDLER\u0130N\u0130N KONU\u015eULDU\u011eU TOPLANTIDA YAPILAN SE\u00c7\u0130M SONUCUNDA TEKNOSA GENEL M\u00dcD\u00dcR\u00dc B\u00dcLENT G\u00dcRCAN (SOLDA) B\u0130R KEZ DAHA Y\u00d6NET\u0130M KURULU \u00dcYEL\u0130\u011e\u0130NE SE\u00c7\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":178069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[24],"tags":[277,30578,545,1197,4051,7345,1268,18733,43621],"class_list":["post-178068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-agirladi","tag-alma","tag-buyuk","tag-dunyanin","tag-elektronik","tag-grubunu","tag-istanbulda","tag-satin","tag-teknosa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/teknosa-dunyanin-en-buyuk-elektronik-satin-alma-grubunu-istanbulda-agirladi_c1cd1f3.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Kk4","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/178068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=178068"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/178068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/178069"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=178068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=178068"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=178068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}