Markalar\u0131n sosyal medya performans\u0131n\u0131 istatistiksel verilere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi SocialBrands Temmuz ay\u0131 sonu\u00e7lar\u0131 yay\u0131nland\u0131.<\/p>\n
Dijital rekabette kimlerin \u00f6nde oldu\u011funu her ay yay\u0131nlad\u0131\u011f\u0131 sosyal medya performans s\u0131ralamas\u0131 ile duyuran SocialBrands sonu\u00e7lar\u0131na g\u00f6re Temmuz ay\u0131n\u0131n lider markas\u0131 Netflix oldu. Zirvede Netflix, T\u00fcrk Hava Yollar\u0131 ve Madame Coco yer ald\u0131. Netflix, 1-30 Haziran d\u00f6neminde g\u00f6sterdi\u011fi \u00fcst\u00fcn sosyal medya performans\u0131yla SocialBrands Temmuz ay\u0131 Top100 listesinin zirvesinde yer ald\u0131. Dizi ve filmler hakk\u0131nda \u00fcretti\u011fi e\u011flenceli i\u00e7erikleriyle sosyal medya kullan\u0131c\u0131lar\u0131ndan yo\u011fun ilgi g\u00f6ren Netflix, takip\u00e7ileriyle kurdu\u011fu g\u00fc\u00e7l\u00fc ileti\u015fimi s\u00fcrd\u00fcrerek ay boyunca y\u00fcksek etkile\u015fim toplad\u0131.<\/p>\n
T\u00fcrk Hava Yollar\u0131, yeni u\u00e7a\u011f\u0131n\u0131n ismine sosyal medyada yapt\u0131\u011f\u0131 anket sonucu karar verdi. U\u00e7a\u011fa Trabzon\u2019da \u015fehit olan Eren B\u00fclb\u00fcl\u2019\u00fcn memleketi \u201cMa\u00e7ka\u201d ismini verdi\u011fine dair yapt\u0131\u011f\u0131 payla\u015f\u0131mla sosyal medya kullan\u0131c\u0131lar\u0131ndan y\u00fcksek ilgi g\u00f6ren T\u00fcrk Hava Yollar\u0131 listenin ikinci s\u0131ras\u0131nda yer ald\u0131.<\/p>\n
\u00d6d\u00fcll\u00fc sosyal medya kampanyalar\u0131 ile etkili sosyal medya performans\u0131 sergileyen Madame Coco, SocialBrands Temmuz Top100 listesinin en ba\u015far\u0131l\u0131 \u00fc\u00e7\u00fcnc\u00fc markas\u0131 oldu.<\/p>\n
41 bin marka hesab\u0131ndan 1 milyon 486 bin ileti incelendi<\/p>\n
Markalar\u0131n performanslar\u0131n\u0131 30\u2019dan fazla istatistiksel kritere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi, SocialBrands Temmuz ay\u0131 Top 100 listesini haz\u0131rlarken 41 bin 487 marka hesab\u0131ndan payla\u015f\u0131lan 1 milyon 486 bin iletiyi inceledi. 1 milyar 206 milyon kullan\u0131c\u0131 etkile\u015fiminin incelendi\u011fi SocialBrands Temmuz ay\u0131 listesinde bu ay ilk 10\u2019da yer alan di\u011fer markalar s\u0131ras\u0131yla Farmasi, Ziraat Bankas\u0131, Mutlu Ak\u00fc, Blu TV, Ko\u00e7 Holding, \u0130nci Ak\u00fc ve Honda T\u00fcrkiye oldu.<\/p>\n
Bu ay markalar Babalar G\u00fcn\u00fc\u2019ne \u00f6zel haz\u0131rlad\u0131klar\u0131 kampanyalar ile \u00f6ne \u00e7\u0131kt\u0131. Ki\u011f\u0131l\u0131\u2019n\u0131n #SeniSeviyorumBaba hashtagiyle yay\u0131nlad\u0131\u011f\u0131 duygu y\u00fckl\u00fc reklam kampanyas\u0131 ve sevgisini g\u00f6stermekte zorlanan babalar\u0131n Babalar G\u00fcn\u00fc\u2019n\u00fc #sevdi\u011finig\u00f6ster reklam filmiyle kutlayan Jokey Baby sosyal medyada yo\u011fun ilgi g\u00f6rd\u00fc. Tokyo 2020 Olimpiyatlar\u0131\u2019nda yar\u0131\u015fan kad\u0131n sporculara sponsor olan ING Bank\u2019\u0131n \u201cBast\u0131r\u0131n K\u0131zlar\u201d reklam filmi ve Atasun Optik ve TEGV i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen \u00e7ocuklar taraf\u0131ndan tasarlanan g\u00f6zl\u00fck k\u0131l\u0131f\u0131 sat\u0131\u015flar\u0131yla e\u011fitime destek projesi sosyal medyada \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n
T\u00fcrkiye\u2019nin en kapsaml\u0131 sosyal medya endeksi<\/p>\n
SocialBrands, markalar\u0131n sosyal medya performanslar\u0131n\u0131 tarafs\u0131z ve tamamen veriye dayal\u0131 \u015fekilde \u00f6l\u00e7\u00fcmleyen sosyal medya marka endeksidir. BoomSocial verilerini kullanan SocialBrands, Facebook, Twitter ve Instagram\u2019da yer alan 41 binden fazla marka hesab\u0131n\u0131n performans\u0131n\u0131 ayl\u0131k d\u00f6nemlerde hem di\u011fer markalara hem de kendi sekt\u00f6r\u00fcne k\u0131yasla \u00f6l\u00e7\u00fcmlemektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKALARIN SOSYAL MEDYA PERFORMANSINI \u0130STAT\u0130KSEL VER\u0130LERE G\u00d6RE DE\u011eERLEND\u0130REN SOSYAL MEDYA MARKA ENDEKS\u0130 SOC\u0130ALBRANDS TEMMUZ AYI SONU\u00c7LARI YAYINLANDI.<\/p>\n","protected":false},"author":1,"featured_media":178393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2397,1552,10984,23718,19589,1229],"class_list":["post-178392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-aciklandi","tag-iyi","tag-kullanan","tag-markalar","tag-medyayi","tag-sosyal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/sosyal-medyayi-en-iyi-kullanan-markalar-aciklandi_8eb3105.jpg?fit=825%2C450","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Kpi","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/178392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=178392"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/178392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/178393"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=178392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=178392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=178392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}