T\u00fcrk giri\u015fimcileri ve markalar\u0131n\u0131 d\u00fcnyaya tan\u0131tacak “T\u00fcrkiye\u2019nin Y\u00fcz\u00fc” katalo\u011fu, Lob\u2019in T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen lansmanla tan\u0131t\u0131ld\u0131.<\/p>\n
Lob\u2019in T\u00fcrkiye, geli\u015fen T\u00fcrkiye\u2019nin b\u00fcy\u00fcyen giri\u015fimcilerini 15 Kas\u0131m\u2019da Londra\u2019da d\u00fczenlenecek olan “T\u00fcrkiye\u2019nin Y\u00fcz\u00fc” zirvesinde bir ayaya getirecek. Zirvede yer alan giri\u015fimciler kapsaml\u0131 bir i\u015f d\u00fcnyas\u0131 katalo\u011fu ile d\u00fcnyaya tan\u0131t\u0131lacak. \u0130stanbul Yeni Y\u00fczy\u0131l \u00dcniversitesinde (\u0130YY\u00dc), d\u00fczenlenen lansman toplant\u0131s\u0131nda tan\u0131t\u0131lan katalog ile T\u00fcrkiye\u2019nin giri\u015fimcilerinin ve markalar\u0131n\u0131n d\u00fcnyadaki tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131r\u0131larak, T\u00fcrkiye\u2019nin ihracat\u0131n\u0131n yeniden bi\u00e7imlendirilmesi hedefleniyor.<\/p>\n
Katalog 220 \u00fclkede da\u011f\u0131t\u0131lacak<\/p>\n
T\u00fcrk\u00e7e ve \u0130ngilizce haz\u0131rlanacak olan “T\u00fcrkiye\u2019nin Y\u00fcz\u00fc\u201d katalo\u011funda \u0130YY\u00dc akademik kurulunun belirledi\u011fi 100 giri\u015fimci ve marka yer alacak. Ayr\u0131ca katalog, ba\u015fta Tokyo, Bangkok, New York ve Londra olmak \u00fczere 220 \u00fclkede d\u00fczenlenecek lansmanla bu \u00fclkelerdeki sanayi ve i\u015f d\u00fcnyas\u0131n\u0131n etkin kurulu\u015flar\u0131 ile payla\u015f\u0131lacak. 10 bin adet bas\u0131lacak olan katalogda yer alan markalar\u0131n giri\u015fimcileri ile bu \u00fclkelerdeki sanayi ve i\u015f d\u00fcnyas\u0131n\u0131n etkin kurulu\u015flar\u0131 aras\u0131nda i\u015fbirlikleri sa\u011flanmaya \u00e7al\u0131\u015f\u0131lacak.<\/p>\n
\u201cKatalog, markalar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131lan penceresi olacak\u201d<\/p>\n
Katalog hakk\u0131nda bilgi veren Lob\u2019in T\u00fcrkiye Ba\u015fkan\u0131 Fahri Ustao\u011flu, “\u2019T\u00fcrkiye\u2019nin Y\u00fcz\u00fc\u2019 projesi imalat ve hizmet sekt\u00f6r\u00fcnde fark\u0131ndal\u0131k olu\u015fturan markalar\u0131 bir araya getiren bir katalogdur. Bu katalog bu zamana kadar haz\u0131rlanan kataloglardan \u00e7ok farkl\u0131 bir niteli\u011fe sahiptir. Katalogda yer alacak olan kurumlar, akademik bir kurul taraf\u0131ndan incelenerek katalogda yer alabilecekler. Bu katalog 220\u2019ye yak\u0131n devletin ticaret bakanl\u0131klar\u0131na, i\u015f insan\u0131 derneklerine ve o \u00fclkelerin \u00f6nemli sanayici ve i\u015f adamlar\u0131 derneklerine ula\u015ft\u0131r\u0131lacak. Dolay\u0131s\u0131yla bu katalog, \u00e7e\u015fitli sebeplerle yurt d\u0131\u015f\u0131na a\u00e7\u0131lmam\u0131\u015f markalar\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131lacaklar\u0131 pencere olacak\u201d dedi.<\/p>\n
\u201cProjemiz \u0130hracat\u0131 art\u0131rmak ad\u0131na \u00f6nemli bir ad\u0131m\u201d<\/p>\n
Bu proje ile T\u00fcrkiye\u2019nin ihracat\u0131n\u0131 art\u0131rmay\u0131 hedeflediklerini kaydeden Ustao\u011flu, “Bu projeyi ihracat\u0131 art\u0131rmak ad\u0131na \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyoruz. Bu katalogla birlikte T\u00fcrkiye\u2019deki markalar\u0131, i\u015f insanlar\u0131n\u0131 merak eden yurt d\u0131\u015f\u0131ndaki kurumlar, \u00e7al\u0131\u015fabilecekleri kurumlar\u0131 daha h\u0131zl\u0131 belirleyebilecektir. Zaten bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye, d\u00fcnyada en h\u0131zl\u0131 b\u00fcy\u00fcyen ve merak edilen \u00fclkelerden biri. Uluslararas\u0131 arenadaki duru\u015fu d\u00fcnyan\u0131n dikkatini \u00e7ekiyor. \u0130\u015f d\u00fcnyam\u0131z rakiplerine g\u00f6re daha h\u0131zl\u0131 karar verebilme ve \u00e7\u00f6z\u00fcm \u00fcretebilme yetkinli\u011fine sahip. Bu da d\u00fcnyada fark ediliyor. D\u00fcnyan\u0131n i\u00e7inde bulundu\u011fu ekonomik krizi a\u015fabilmek i\u00e7in elimizdeki imk\u00e2nlar\u0131 sonuna kadar kullan\u0131p, daha fazla ihracata y\u00f6nelik \u00e7al\u0131\u015fmalar yapmam\u0131z laz\u0131m. Bu durum istihdam\u0131 da art\u0131racakt\u0131r. Projemizle ihracat alan\u0131ndaki pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 hedefliyoruz\u201d diye konu\u015ftu.<\/p>\n
\u201cDe\u011ferlerimiz ulusal s\u0131n\u0131rlarla s\u0131n\u0131rlanamayacak kadar geni\u015ftir\u201d<\/p>\n
Lansman\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan \u0130YY\u00dc Rekt\u00f6r\u00fc Prof. Dr. Ya\u015far Hac\u0131saliho\u011flu ise \u201cT\u00fcrkiye\u2019nin de\u011ferlerinin k\u0131ymetlendirilmesi olan her t\u00fcrl\u00fc bulu\u015fma, bizim i\u00e7in \u00e7ok \u00f6nemlidir. Olgular\u0131n \u00e7o\u011fu zaman alg\u0131lar\u0131n gerisinde kald\u0131\u011f\u0131 bir \u00e7a\u011f\u0131n i\u00e7erisindeyiz. \u0130leti\u015fimin stratejik bir de\u011fer kazand\u0131\u011f\u0131 bir \u00e7a\u011fday\u0131z. O a\u00e7\u0131dan sadece \u00fcretilenle ya da ba\u015far\u0131yla yetinmemeliyiz. Bunlar\u0131n ileti\u015fim ara\u00e7lar\u0131yla ortaya konmas\u0131na ihtiya\u00e7 var. Dolay\u0131s\u0131yla biz d\u00fcnyay\u0131 \u00e7ok b\u00fcy\u00fck olarak g\u00f6r\u00fcyoruz ama d\u00fcnyan\u0131n ekonomik ve siyasi ajandas\u0131 \u00e7ok dard\u0131r. Bunun yan\u0131 s\u0131ra d\u00fcnyada jeopolitik a\u00e7\u0131dan \u00e7ok k\u0131ymetli bir konumday\u0131z. Bu co\u011frafyadan do\u011facak her t\u00fcrl\u00fc k\u0131ymet, etkisini hayata dair k\u0131lar. De\u011ferlerimiz ulusal s\u0131n\u0131rlarla s\u0131n\u0131rlanamayacak kadar geni\u015ftir. Bu a\u00e7\u0131dan \u00e7ok k\u0131ymetli markalar\u0131m\u0131z\u0131n \u00e7ok geniz bir tan\u0131t\u0131mla uluslararas\u0131 alana ta\u015f\u0131nmas\u0131 son derece \u00f6nemlidir. \u0130nan\u0131yorum ki bu \u00e7al\u0131\u015fama da buna hizmet edecektir\u201d \u015feklinde konu\u015ftu.<\/p>\n
Lansman, \u0130stanbul Yeni Y\u00fczy\u0131l \u00dcniversitesi M\u00fctevelli Heyeti Ba\u015fkan\u0131 Dr. Azmi Ofluo\u011flu, Rekt\u00f6r Prof. Dr. Ya\u015far Hac\u0131saliho\u011flu ve eski Sa\u011fl\u0131k ve Turizm Bakanlar\u0131ndan B\u00fclent Akarcal\u0131\u2019n\u0131n pasta kesimi merasimi ile son buldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
LOB T\u00dcRK\u0130YE BA\u015eKANI FAHR\u0130 USTAO\u011eLU, “BU KATALOGLA B\u0130RL\u0130KTE T\u00dcRK\u0130YE\u2019DEK\u0130 MARKALARI, \u0130\u015e \u0130NSANLARINI MERAK EDEN YURT DI\u015eINDAK\u0130 KURUMLAR, \u00c7ALI\u015eAB\u0130LECEKLER\u0130 KURUMLARI DAHA HIZLI BEL\u0130RLEYEB\u0130LECEKT\u0130R” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":180361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[2124,12868,4968,957],"class_list":["post-180360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-dunyaya","tag-girisimciler","tag-tanitilacak","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/turk-girisimciler-dunyaya-tanitilacak_c28c52d.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-KV2","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/180360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=180360"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/180360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/180361"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=180360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=180360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=180360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}