Marka bilinirlik ara\u015ft\u0131rmas\u0131 2019 sonu\u00e7lar\u0131na g\u00f6re Madame Coco, T\u00fcrkiye\u2019de ev tekstili ve dekorasyon alan\u0131nda ilk akla gelen marka oldu. T\u00fcrkiye\u2019de 17 \u015fehirde 816 ki\u015fi ile ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada marka; en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan, en \u00e7ok tavsiye edilen, en \u00e7ok be\u011fenilen marka olarak birinci s\u0131rada yer ald\u0131.<\/p>\n
D\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rma \u015firketi Nielsen\u2019in \u015eubat-Mart 2019 tarihleri aras\u0131nda yapt\u0131\u011f\u0131 2019 marka bilinirlik ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re; Madame Coco ev tekstili ve dekorasyonu alan\u0131nda y\u00fczde 36 ile ilk akla gelen marka olurken, y\u00fczde 95 bilinirlikle 2018 y\u0131l\u0131nda oldu\u011fu gibi 2019 y\u0131l\u0131nda da pazar liderli\u011fi konumunu korudu\u011fu belirtildi. Yap\u0131lan bilgilendirmede marka, bilinirli\u011fini sat\u0131n alma davran\u0131\u015f\u0131na d\u00f6n\u00fc\u015ft\u00fcrmede en ba\u015far\u0131l\u0131 marka oldu\u011fu kaydedilirken t\u00fcketicilerin marka sadakatini tavsiyeye d\u00f6n\u00fc\u015ft\u00fcrerek ilk s\u0131rada yer ald\u0131\u011f\u0131 a\u00e7\u0131kland\u0131. 17 \u015fehirde ya\u015f ortalamas\u0131 34 olan ev han\u0131m\u0131, \u00e7al\u0131\u015fan kad\u0131n ve \u00f6\u011frenciler ile yap\u0131lan ara\u015ft\u0131rmada Madame Coco en \u00e7ok bilinen, en s\u0131k al\u0131\u015fveri\u015f yap\u0131lan ve en \u00e7ok tavsiye edilen marka olarak bir \u00e7ok kategoride birinci olup rakiplerini geride b\u0131rakt\u0131.<\/p>\n
En \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan marka se\u00e7ildi<\/p>\n
Yap\u0131lan ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re Madame Coco 2018 y\u0131l\u0131nda oldu\u011fu gibi 2019 y\u0131l\u0131nda da bilinirli\u011fi ve tavsiye edilme oran\u0131yla \u00f6ne \u00e7\u0131kan marka olurken, en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan marka olarak ilk s\u0131raya yerle\u015fti. Farkl\u0131 ses gruplar\u0131yla yap\u0131lan marka bilinirlik ara\u015ft\u0131rmas\u0131 i\u00e7in t\u00fcketiciler ile g\u00f6r\u00fc\u015f\u00fclerek ev tekstili ve ev dekorasyonu markalar\u0131ndan en be\u011fendikleri, al\u0131\u015fveri\u015f yapt\u0131klar\u0131 ve tavsiye ettikleri marka soruldu.<\/p>\n
“Tavsiye edilen bir marka olmak motivasyonumuzu y\u00fckseltiyor”<\/p>\n
Markas\u0131n\u0131n kurucusu \u0130lhan Tanac\u0131 konu ile ilgili de\u011ferlendirmesinde, “Nielsen\u2019in yapt\u0131\u011f\u0131 2019 marka bilinirlik ara\u015ft\u0131rmas\u0131nda ilk akla gelen marka olmak ve t\u00fcketicinin be\u011fenisini kazand\u0131\u011f\u0131m\u0131z\u0131 g\u00f6rmek bizi \u00e7ok mutlu etti. T\u00fcketicilerimiz taraf\u0131ndan bilinirli\u011fi y\u00fcksek, tavsiye edilen bir marka olmak motivasyonumuzu y\u00fckseltiyor. Marka bilinirli\u011fimiz ve be\u011feni y\u00fczdemiz her ge\u00e7en g\u00fcn anlaml\u0131 bir \u015fekilde artarken m\u00fc\u015fterilerimiz i\u00e7in s\u00fcrekli yeni \u00fcr\u00fcnler tasarlamak, onlar\u0131n beklentilerini kar\u015f\u0131lamak ve g\u00fczel d\u00f6n\u00fc\u015fler almak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKA B\u0130L\u0130N\u0130RL\u0130K ARA\u015eTIRMASI 2019 SONU\u00c7LARINA G\u00d6RE MADAME COCO, T\u00dcRK\u0130YE\u2019DE EV TEKST\u0130L\u0130 VE DEKORASYON ALANINDA \u0130LK AKLA GELEN MARKA OLDU.<\/p>\n","protected":false},"author":1,"featured_media":180799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[24291,1334,44522,10899,3997,77,530],"class_list":["post-180798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-coco","tag-alisveris","tag-begenilen","tag-madame","tag-marka","tag-oldu","tag-yapilan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/madame-coco-en-begenilen-ve-alisveris-yapilan-marka-oldu_d7152ba.jpg?fit=1000%2C650","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-L26","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/180798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=180798"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/180798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/180799"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=180798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=180798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=180798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}