T\u00fcrk zeytinya\u011f\u0131 sekt\u00f6r\u00fc, ihracat\u0131nda a\u00e7\u0131k ara lider pazar konumunda olan ve y\u0131ll\u0131k 350 bin ton zeytinya\u011f\u0131 ithal eden Amerika Birle\u015fik Devletleri\u2019ne ihracat\u0131n\u0131 art\u0131rmak i\u00e7in ABD pazar\u0131ndaki tan\u0131t\u0131m faaliyetlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
Ege Zeytin ve Zeytinya\u011f\u0131 \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (EZZ\u0130B), T\u00fcrk zeytin ve zeytinya\u011f\u0131n\u0131n Amerika Birle\u015fik Devletleri\u2019ndeki pazar pay\u0131n\u0131 art\u0131rmak i\u00e7in d\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da fuarlar\u0131 aras\u0131nda yer alan ve bu y\u0131l 66. kez d\u00fczenlenen New York Summer International Fancy Food Show (Summer 2019 Fancy Food Show) Fuar\u0131\u2019nda tad\u0131m etkinlikleri ile tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. T\u00fcrkiye Milli Kat\u0131l\u0131m Organizasyonu\u2019nu Ege \u0130hracat\u00e7\u0131 Birliklerinin (E\u0130B) yapt\u0131\u011f\u0131 fuarda T\u00fcrkiye stand\u0131nda ziyaret\u00e7ilere \u015eef \u00d6zlem Cranston taraf\u0131ndan haz\u0131rlanan T\u00fcrk zeytin ve zeytinya\u011f\u0131n\u0131 i\u00e7eren lezzetlerin tad\u0131m\u0131 ve tan\u0131t\u0131m\u0131 yap\u0131ld\u0131.<\/p>\n
“Ana hedef pazarlar\u0131n\u0131n ba\u015f\u0131nda”<\/p>\n
2018-19 sezonunun ilk 8 ay\u0131nda ABD\u2019ye zeytinya\u011f\u0131 ihracat\u0131n\u0131n 14 bin ton olarak ger\u00e7ekle\u015fti\u011fini ve 37 milyon dolar d\u00f6viz geliri elde edildi\u011fini belirten Ege Zeytin ve Zeytinya\u011f\u0131 \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Davut Er, d\u00fcnyan\u0131n en b\u00fcy\u00fck zeytinya\u011f\u0131 ithalat\u00e7\u0131s\u0131 olan ABD\u2019nin T\u00fcrk zeytinya\u011f\u0131 ihracat\u00e7\u0131lar\u0131 i\u00e7in ana hedef pazarlar\u0131n\u0131n ba\u015f\u0131nda geldi\u011fini kaydetti.<\/p>\n
Sa\u011fl\u0131k iksiri T\u00fcrk zeytinya\u011f\u0131 Amerikal\u0131lar\u0131n tercihi<\/p>\n
Kanser, obezite ve kalp damar hastal\u0131klar\u0131n\u0131n \u00e7ok yo\u011fun g\u00f6r\u00fcld\u00fc\u011f\u00fc ABD\u2019de, bu hastal\u0131klarla m\u00fccadelede \u00e7ok \u00f6nemli yer tutan sa\u011fl\u0131k iksiri zeytinya\u011f\u0131n\u0131n \u00f6nemi her ge\u00e7en g\u00fcn daha da iyi anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 alt\u0131n\u0131 \u00e7izen EZZ\u0130B Ba\u015fkan\u0131 Er, “ABD\u2019de zeytinya\u011f\u0131 t\u00fcketimi s\u00fcrekli art\u0131yor. Ege Zeytin ve Zeytinya\u011f\u0131 \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi olarak hedefimiz, hali haz\u0131rda zeytinya\u011f\u0131nda en b\u00fcy\u00fck ihra\u00e7 pazar\u0131m\u0131z olan ABD\u2019ye T\u00fcrk zeytin ve zeytinya\u011f\u0131 ihracat\u0131n\u0131 art\u0131rmak ve sa\u011fl\u0131\u011f\u0131n sembol\u00fc oldu\u011fundan hareketle pazarda yerimizi sa\u011flamla\u015ft\u0131rmakt\u0131r. Y\u0131lda 350 bin tondan fazla zeytinya\u011f\u0131 ithal eden ABD, ithalat\u0131n\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc \u0130talya ve \u0130spanya\u2019dan ger\u00e7ekle\u015ftiriyor. Yeni konan vergilere ra\u011fmen ihracat\u0131m\u0131z\u0131n artarak devam etmesi ve pazar pay\u0131m\u0131z\u0131n b\u00fcy\u00fcmesi i\u00e7in tan\u0131t\u0131m faaliyetleri ger\u00e7ekle\u015ftirmeyi s\u00fcrd\u00fcr\u00fcyoruz” diye konu\u015ftu.<\/p>\n
Yeni d\u00fcnyaya sofral\u0131k zeytin ihracat\u0131m\u0131z y\u00fczde 34 artt\u0131<\/p>\n
T\u00fcrk zeytinya\u011f\u0131 sekt\u00f6r\u00fcn\u00fcn ihracat\u0131nda ABD\u2019nin en b\u00fcy\u00fck pazar olmas\u0131 yan\u0131nda, sofral\u0131k zeytin ihracat\u0131nda da her ge\u00e7en g\u00fcn ihracat\u0131m\u0131z\u0131n artt\u0131\u011f\u0131 bir pazar oldu\u011funu anlatan Er s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131:<\/p>\n
“\u00d6zellikle \u00f6n\u00fcm\u00fczdeki y\u0131llarda sofral\u0131k zeytin ihracat\u0131m\u0131z\u0131n daha h\u0131zl\u0131 ad\u0131mlarla artaca\u011f\u0131 d\u00fc\u015f\u00fcncesindeyim. 2018\/19 sezonunun 9 ayl\u0131k d\u00f6neminde ABD\u2019ye sofral\u0131k zeytin ihracat\u0131m\u0131z miktar baz\u0131nda 3 bin 900 tondan, 5 bin 207 tona; de\u011fer baz\u0131nda ise 7.5 milyon dolardan 9 milyon dolara y\u00fckseldi. Bu art\u0131\u015f trendinin s\u00fcrekli olmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z kesintisiz s\u00fcrecek.”<\/p>\n
\u0130lgi oda\u011f\u0131 oldu<\/p>\n
Fuarda, zeytin ve zeytinya\u011f\u0131 tad\u0131m\u0131 yap\u0131lan T\u00fcrkiye stand\u0131, ABD d\u0131\u015f\u0131nda Kanada, Brezilya, \u0130ngiltere, Fransa, \u00c7in Halk Cumhuriyeti, Japonya, Suudi Arabistan gibi pek \u00e7ok \u00fclkeden ziyaret\u00e7inin ilgi oda\u011f\u0131 oldu. T\u00fcrkiye Tan\u0131t\u0131m Grubu ise takip\u00e7i say\u0131s\u0131 fazla olan tan\u0131nm\u0131\u015f ABD\u2019li sosyal medya fenomenleri \u201cInfluencer\u201dlar ile i\u015f birli\u011fi yaparak T\u00fcrk g\u0131dalar\u0131n\u0131n geni\u015f kitlelere ula\u015fmas\u0131n\u0131 sa\u011flad\u0131. New York\u2019ta ya\u015fayan ba\u015far\u0131l\u0131 \u00fc\u00e7 sosyal medya i\u00e7erik \u00fcreticisi, @eatingnyc, @nyc ve @noleftovers, Turkish Tastes temas\u0131 alt\u0131nda T\u00fcrkiye\u2019den kat\u0131lan markalar ile T\u00fcrk \u00fcr\u00fcnlerini ke\u015ffettikleri bir yolculu\u011fa \u00e7\u0131kt\u0131.<\/p>\n
Tan\u0131t\u0131m faaliyetleri<\/p>\n
Etkinlik kapsam\u0131nda fuara kat\u0131l\u0131p organik zeytinya\u011f\u0131, bulgur, kuru meyve, kabuklu yemi\u015f ve \u00e7ikolata gibi \u00fcr\u00fcnleri birinci elden deneyen Influencer\u2019lar, New York\u2019ta bulunan iki ayr\u0131 T\u00fcrk restoran\u0131nda a\u011f\u0131rlanarak T\u00fcrk mutfa\u011f\u0131 hakk\u0131ndaki fikirlerini de takip\u00e7i kitleleriyle payla\u015ft\u0131. Toplamda \u00fc\u00e7 g\u00fcn s\u00fcren kampanya, hem Amerika pazar\u0131nda T\u00fcrk \u00fcr\u00fcnlerine kar\u015f\u0131 olan ilginin art\u0131r\u0131lmas\u0131na hem de dijital kanaat \u00f6nderleri sayesinde T\u00fcrk \u00fcr\u00fcnlerine dair olan alg\u0131n\u0131n peki\u015ftirilmesine olduk\u00e7a g\u00fc\u00e7l\u00fc bir katk\u0131 sa\u011flad\u0131. Ayr\u0131ca Temmuz ay\u0131 i\u00e7esinde T\u00fcrkiye Tan\u0131t\u0131m Grubu koordinat\u00f6rl\u00fc\u011f\u00fcnde, Turkey Discover the Potential-Potansiyelini Ke\u015ffet logolu ikram arac\u0131yla New York sokaklar\u0131nda T\u00fcrk g\u0131da \u00fcr\u00fcnlerinin tad\u0131m\u0131n\u0131n yapt\u0131r\u0131laca\u011f\u0131 tan\u0131t\u0131m faaliyetleri ger\u00e7ekle\u015ftirilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK ZEYT\u0130NYA\u011eI SEKT\u00d6R\u00dc, \u0130HRACATINDA A\u00c7IK ARA L\u0130DER PAZAR KONUMUNDA OLAN VE YILLIK 350 B\u0130N TON ZEYT\u0130NYA\u011eI \u0130THAL EDEN AMER\u0130KA B\u0130RLE\u015e\u0130K DEVLETLER\u0130’NE \u0130HRACATINI ARTIRMAK \u0130\u00c7\u0130N ABD PAZARINDAK\u0130 TANITIM FAAL\u0130YETLER\u0130N\u0130 S\u00dcRD\u00dcR\u00dcYOR.<\/p>\n","protected":false},"author":1,"featured_media":181830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1936,2659,123,44872],"class_list":["post-181829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-abd","tag-hedef","tag-pazar","tag-zeytinyaginda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/zeytinyaginda-hedef-pazar-abd_cd7dca8.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-LiJ","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/181829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=181829"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/181829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/181830"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=181829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=181829"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=181829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}