Uzun y\u0131llard\u0131r t\u00fcketim ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 \u00fczerine ara\u015ft\u0131rma yapan uzman uyard\u0131. Bilgisayar\u0131n ba\u015f\u0131na oturdu\u011fumuz zaman \u00f6nce al\u0131\u015fveri\u015f sitelerini ziyaret ediyorsan\u0131z t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 olabilirsiniz.<\/p>\n
T\u00fcrkiye\u2019de t\u00fcketim ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 \u00fczerine ara\u015ft\u0131rmalar yapan ve bu konuda binlerce insanla g\u00f6r\u00fc\u015fen T\u00fcketim K\u00fclt\u00fcr\u00fc Ara\u015ft\u0131rmalar\u0131 Uzman\u0131 \u0130neg\u00f6l Meslek Y\u00fcksek Okulu Pazarlama Program\u0131 \u00d6\u011fretim G\u00f6revlisi Cihad Do\u011fan, \u00fclkemizdeki \u00e7o\u011fu kimsenin t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 oldu\u011funu ancak bunun fark\u0131nda bile olmad\u0131klar\u0131n\u0131 belirtti.<\/p>\n
T\u00fcketim ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n d\u00fcnyada ara\u015ft\u0131r\u0131lmaya ba\u015fland\u0131\u011f\u0131n\u0131 ifade eden Do\u011fan, “Haftada en az iki kez al\u0131\u015fveri\u015f merkezine gidip ziyaretten bulunuyorsan\u0131z, d\u00fczenli olarak kredi kart\u0131ndan al\u0131\u015fveri\u015f yap\u0131yorsan\u0131z ya da belli bir \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor ve sat\u0131n ald\u0131\u011f\u0131n\u0131z bu \u00fcr\u00fcn\u00fc kullanm\u0131yorsan\u0131z t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 olabilirsiniz. T\u00fcketimi artt\u0131ran ve insanlar\u0131 te\u015fvik eden en \u00f6nemli sebeplerden birisi stat\u00fc m\u00fccadelesidir. \u0130nsanlar kendi karakterleri, e\u011fitim, gelir ve sahip olduklar\u0131 mesleklerle toplumda bir sosyal mevki elde edemedikleri zaman bu sosyal konum elde etme gayretini t\u00fcketim \u00fczerinden kurmaktad\u0131rlar. Taklit olarak sat\u0131lan \u00fcr\u00fcnler genellikle k\u00fcresel markal\u0131 \u00fcr\u00fcnlerdir. \u00c7\u00fcnk\u00fc insanlar k\u00fcresel markal\u0131 \u00fcr\u00fcnlere ula\u015fmalar\u0131 kolay de\u011fildir. Maddi de\u011feri kolay \u00fcr\u00fcnlere ula\u015fmak daha kolayd\u0131r. Bu y\u00fczden dolay\u0131 insanlar markal\u0131 \u00fcr\u00fcnlerin taklitlerine y\u00f6nelmektedirler” dedi.<\/p>\n
“S\u00fcrekli al\u0131\u015fveri\u015f merkezlerini ziyaret ediyorsan\u0131z ba\u011f\u0131ml\u0131s\u0131n\u0131z”<\/p>\n
T\u00fcketim ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 kavram\u0131n\u0131n psikoloji literat\u00fcr\u00fcne yeni girmi\u015f olan bir kavram oldu\u011funu belirten Do\u011fan, “Psikologlar ve psikiyatrisiler taraf\u0131ndan bu kavram \u00f6nemli \u00f6l\u00e7\u00fcde incelenmektedir. Mesela k\u00fcresel indirim g\u00fcnleri ger\u00e7ekle\u015fiyor. Bu indirim g\u00fcnlerinde insanlar indirime girmi\u015f bir \u00fcr\u00fcn\u00fc sat\u0131n alamad\u0131klar\u0131nda bir pi\u015fmanl\u0131k ya\u015famaktad\u0131rlar bu o insanlar\u0131n t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 oldu\u011funu g\u00f6steriyor. D\u00fczenli olarak al\u0131\u015fveri\u015f merkezine gidip ziyarette bulunuyorsak, kredi kart\u0131ndan al\u0131\u015fveri\u015f yapma s\u0131kl\u0131\u011f\u0131n\u0131 artt\u0131r\u0131yorsak, bilgisayar\u0131n ba\u015f\u0131na oturdu\u011fumuz zaman ilk olarak al\u0131\u015fveri\u015f sitelerini ziyaret ediyorsak ve evde var olan bir \u00fcr\u00fcn\u00fc hala yenisiyle de\u011fi\u015ftirmeye \u00e7al\u0131\u015f\u0131yorsak, bizler birer t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 olabiliriz. \u0130nsanlar t\u00fcketim ba\u011f\u0131ml\u0131s\u0131 oldu\u011funun fark\u0131nda de\u011filler. Fark\u0131nda olmamalar\u0131n\u0131n sebebi ise s\u00fcrekli ihtiya\u00e7 ve istek kavram\u0131n\u0131n birbirlerinden \u00e7ak\u0131\u015fmas\u0131. Bizler d\u0131\u015far\u0131daki unsurlara ba\u011fl\u0131 olarak isteklerimizi ihtiya\u00e7m\u0131\u015f gibi kabul etmekteyiz. Kabul edilen ihtiya\u00e7larda kar\u015f\u0131lan\u0131lmas\u0131 zorunlu olan, kar\u015f\u0131lanmad\u0131\u011f\u0131 zaman da insan psikolojisinde gerilim olu\u015fturan etkenlere d\u00f6n\u00fc\u015fmektedir. \u0130nsanlar\u0131n istek ve ihtiya\u00e7 kavramlar\u0131n\u0131 birbirinden ay\u0131rmas\u0131 gerekiyor. Tasarruf k\u00fclt\u00fcr\u00fc toplumun temel yap\u0131lar\u0131ndan bir tanesidir. Tasarruf etme amac\u0131 olarak da yap\u0131lmas\u0131 gereken, \u2019Benim bu \u00fcr\u00fcne ihtiyac\u0131m var m\u0131\u2019 sorusunu kendilerine sormalar\u0131 gerekiyor” \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130ND\u0130R\u0130MDEK\u0130 \u00dcR\u00dcN\u00dc KA\u00c7IRDIM D\u0130YE \u00dcZ\u00dcL\u00dcYORSANIZ T\u00dcKET\u0130M BA\u011eIMLISI OLAB\u0130L\u0130RS\u0130N\u0130Z<\/p>\n","protected":false},"author":1,"featured_media":182561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[45054,1073,21235,11174,45055,15308,35464,12346,45056],"class_list":["post-182560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-indirimdeki","tag-ozel","tag-bagimlisi","tag-diye","tag-kacirdim","tag-olabilirsiniz","tag-tuketim","tag-urunu","tag-uzuluyorsaniz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/ozel-indirimdeki-urunu-kacirdim-diye-uzuluyorsaniz-tuketim-bagimlisi-olabilirsiniz_a7161e4.jpg?fit=1000%2C562","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Luw","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/182560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=182560"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/182560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/182561"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=182560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=182560"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=182560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}